Intercom, Inc.

FEBRUARY 6, 2019

As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. Given our cadence of launches and updates, we’ve developed a pretty well-oiled launch machine over the past few years.

Product launches 170

Product launches User Friction User Testing Messaging 170

Intercom, Inc.

AUGUST 24, 2022

We’re excited to announce that registration is now open for New at Intercom , our virtual fall product launch event which takes place on October 12th, 2022 at 8am PT/4pm BST. How you can unlock the power of in-context communications in your support strategy.

Product launches 191

Product launches Events Messaging Customer Experience 191

ProductPlan

OCTOBER 20, 2022

After all that hard work building a product, no one wants to stumble at the finish line. But the big reveal is too often accompanied by chaos and frustration behind the scenes, especially with a complex product launch. But with an intentional, comprehensive approach, you can tame even the trickiest product launches.

Product launches 52

Product launches Customer Experience Product Research User Testing 52

Centercode

APRIL 10, 2023

We defined what a product launch blog is, and why it's important. We also provided a step-by-step guide on how to write a product launch blog post, including defining your goals, identifying your target audience, determining your key message, and including social proof.

Product launches 52

Product launches Blog Messaging 52

Intercom, Inc.

FEBRUARY 21, 2018

In sales, we often talk about how to write great email subject lines or best times to cold call. Case in point: product announcement day. Great companies will spend a lot of time crafting sophisticated product announcements with gorgeous design and content, attracting a windfall of traffic to your marketing site.

Product launches 199

Product launches Customer Experience Messaging Startups 199

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage.

Research Software 98

Research Software Feedback Software Onboarding KPIs Product launches 98

Userpilot

NOVEMBER 21, 2022

What does the product launch manager do? Does your organization really need such a role if you already have a product manager ? The product launch manager coordinates the work of cross-functional teams and supports the product manager during product launches. What is a product launch manager?

Product launches 98

Product launches Product Research User Testing Research Software 98

Intercom, Inc.

JULY 22, 2019

When you’re gearing up for a big product launch, creating help content is often the last thing on your mind. There’s so much that goes into preparing for product launches – ensuring your beta testing goes smoothly, locking in your marketing campaign, getting your sales team up to speed. How does it work?” “Why

Product launches 177

Product launches User Testing Article Customer Feedback 177

Roy Madden

JUNE 23, 2022

Easily track the latest product launches in your industry with Feedly’s AI engine. Keeping up with your competitor’s latest product announcements in real-time is close to impossible. We’ve added Product Launches to the list of strategic moves Feedly’s AI Engine understands. Popular product launch use cases.

Product launches 103

Product launches Artificial Inteligence User Testing Differentiation 103

Amplitude

FEBRUARY 1, 2021

A lot of teams obsess about getting everything perfect for product launch day. All of that anxiety, and in the grand scheme of things, launch day isn’t a be-all and end-all event. All of that anxiety, and in the grand scheme of things, launch day isn’t a be-all and end-all event. find value differently in your product.

Product launches 111

Product launches Strategy User Testing Product Research 111

Intercom, Inc.

JULY 9, 2018

But your sales team needs a lot more than an email on launch day to maximize the opportunities that product launches present. Here at Intercom, Sales Enablement is responsible for ensuring sales reps have the skills and resources they need to capitalize on product launches.

Product launches 154

Product launches Product Research Customer Experience User Testing 154

ProductPlan

APRIL 29, 2022

The period marks all that time and effort spent developing the product. But not all product launches are created equal, and they’re not the same as introducing a new feature. There’s a significant difference in the goals and objectives for different types of product launches. Category-creating product launch.

Product launches 52

Product launches Research Software User Testing Differentiation 52

Mind the Product

MARCH 28, 2024

In this article, Samir Azizov, CFO at Global Financial Innovations, cover how to launch a Fintech product under compliance and regulation, including where to start and what to pay attention to as well. Read more » The post How to launch a Fintech product in alliance with compliance appeared first on Mind the Product.

Article 182

Article Product launches 182

Userpilot

MAY 12, 2022

Product announcement involves all the marketing activities to promote and successfully launch a new product or feature. Your new product announcement should include information on the target customer group, why it’s being introduced, how it’s going to benefit the users, and how to best take advantage of it.

Feedback Software 98

Feedback Software Research Software Product launches User Testing 98

ProductPlan

APRIL 5, 2022

So, the main attraction must be on which pain points the product solves and the specific ways customers will benefit. Instead, focus your product launch training for marketing on the meaningful benefits and advantages of the product. After completing the training, support can: Use the entire product by themselves.

Product launches 59

Product launches Onboarding KPIs Feedback Software Research Software 59

ProductPlan

APRIL 5, 2022

So, the main attraction must be on which pain points the product solves and the specific ways customers will benefit. Instead, focus your product launch training for marketing on the meaningful benefits and advantages of the product. After completing the training, support can: Use the entire product by themselves.

Product launches 52

Product launches Onboarding KPIs Feedback Software Research Software 52

ProductPlan

JULY 14, 2022

Thankfully, few product launches fail in such spectacular fashion as those examples. More often than not, product launches simply fall flat with the market, and often lack true product-market fit. If it’s not a lack of words, what makes communication and organization ineffective during a product launch?

Product launches 52

Product launches Customer Feedback User Testing Customer Experience 52

The Product Coalition

MAY 13, 2020

Informing the general public about your new product and how it can benefit them is easy when using the power of email marketing. Below are some tips on devising a great product launch email marketing campaign. An Engaging Email Design Simply filling your product launch emails with large chunks of text can be disastrous.

Product launches 127

Product launches Product Marketing User Testing Marketing 127

Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. While a feature launch and product launch have a few overlapping steps, their focus areas are different. A product launch strategy aims to create a new product to expand your customer base and increase revenue.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. While a feature launch and product launch have a few overlapping steps, their focus areas are different. A product launch strategy aims to create a new product to expand your customer base and increase revenue.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. While a feature launch and product launch have a few overlapping steps, their focus areas are different. A product launch strategy aims to create a new product to expand your customer base and increase revenue.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. While a feature launch and product launch have a few overlapping steps, their focus areas are different. A product launch strategy aims to create a new product to expand your customer base and increase revenue.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. While a feature launch and product launch have a few overlapping steps, their focus areas are different. A product launch strategy aims to create a new product to expand your customer base and increase revenue.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Intercom, Inc.

JULY 9, 2018

But your sales team needs a lot more than an email on launch day to maximize the opportunities that product launches present. Here at Intercom, Sales Enablement is responsible for ensuring sales reps have the skills and resources they need to capitalize on product launches.

Product launches 117

Product launches Product Research Customer Experience User Testing 117

Userpilot

OCTOBER 15, 2021

Product launch announcement emails can be intimidating. In this blog post, I'll take you through the different types of product launch announcement emails, the product launch email sequence best practices to keep in mind throughout the process, and some fantastic real-life examples to inspire you in your own campaign.

Feedback Software 98

Feedback Software Research Software Product launches User Testing 98

Roy Madden

JUNE 23, 2022

Market Intelligence Easily track the latest product launches in your industry with Feedly AI Keeping up with your competitor’s latest product announcements in real-time is close to impossible. We’ve added Product Launches to the list of strategic moves Feedly AI understands.

Product launches 52

Product launches Artificial Inteligence User Testing Differentiation 52

Intercom, Inc.

OCTOBER 13, 2022

We’ve just wrapped up another edition of New at Intercom to share our fall 2022 product launch with everyone. Meet the five brand-new product innovations that will drive up customer engagement this fall – including our biggest messenger update yet. Let’s say I want to learn how to activate my card.

Feedback Software 118

Feedback Software Events Data Visualization Customer Communications 118

Andrew Chen

FEBRUARY 26, 2024

How to add to each convo You might ask, what do you end up talking about? There’s office warmings, product launches, new AI meetups, hangouts at Dolores, big splashy conferences, hackathons, and so on. For my first six months in the Bay Area, I ended up meeting 3 to 5 new people every day. I learned an incredible amount.

User Testing 123

User Testing Customer Experience Blog Events 123

Alchemer Mobile

JULY 22, 2021

Benefits of high customer product adoption include: Lower customer acquisition costs (CAC). Higher marketing and product ROI. How to measure product adoption. Success metrics for product adoption will vary from company to company depending on your mobile app and ideal customer. Increased retention rates.

Onboarding KPIs 246

Onboarding KPIs User Testing Feedback Software Customer Feedback 246

Gainsight

AUGUST 6, 2021

How involved is your Customer Success team in product launches? And when this is harnessed, it can empower Product teams to make better decisions that ultimately lead to more successful launches. Here are a few ways to maximize collaboration between CS and Product teams. Chances are they could be doing more.

Product launches 52

Product launches Customer Feedback User Friction Onboarding KPIs 52

The Product Manager

FEBRUARY 20, 2024

Product launches are like snowflakes—they're unique, delicate, and will melt into oblivion under the wrong circumstances. These ten tips can help you crystallize your product's place in the market. The post How To Launch A SaaS Product: 10 Tips For Taking The Market By Storm appeared first on The Product Manager.

Marketing 52

Marketing Product launches Product Management Product Manager 52

NextBigWhat

DECEMBER 9, 2020

» NextBigWhat’s #Threadmill brings you curated wisdom from Twitter threads on product, life and growth. The post Acing product launch 101: How to create buzz around your launch with “remarkable” strategies appeared first on NextBigWhat. Follow @lennysan. »

Product launches 52

Product launches Strategy Product Management Product Manager 52

Gainsight

NOVEMBER 22, 2019

As a product manager for an enterprise software company, this scene is all too familiar. None of your customers wake up in the morning budgeting time to learn how to use your latest features. It goes without saying, but our perspective here at Gainsight is that when product and customer success teams work together, the customers win.

Product launches 80

Product launches Feedback Software Customer Experience User Testing 80

Mind the Product

JUNE 13, 2023

He shares how he was able to overcome the challenges of not only building great products but also successfully launching them on time and delivering customer value. Read more » The post How to build and launch products successfully? appeared first on Mind the Product.

Consulting 159

Consulting Customer Experience Product Management Product Manager 159

Userpilot

MAY 17, 2022

What are the best channels to announce new products: in-app communication, email, social media, etc? How do you create one? A product announcement is a message used to communicate an update to both existing and potential customers on a product launch or new feature. How are you different from existing options?

Research Software 98

Research Software Onboarding KPIs Product Research User Testing 98

Userpilot

JULY 23, 2023

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. How to build a team to implement your go-to-market plan: Set clear milestones for your team.

Research Software 96

Research Software Data Visualization User Testing Marketing 96

Userpilot

JULY 30, 2023

In this article, we’ll look into how to use marketing automation segmentation to drive growth and the best tools for it. Identifying power users for product launches and sending targeted messages highlighting the benefits. How to segment customers for marketing automation? Lead scoring-based segmentation.

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Customer Experience 98