Mind the Product

DECEMBER 2, 2021

In this article, we will discuss what product localization is, why it's important, and how to implement this strategy in your business. [.] Read more » The post Going global: How to implement a product localization strategy appeared first on Mind the Product.

Strategy 172

Strategy Article Product Marketing Product Strategy 172

Product Management University

SEPTEMBER 4, 2023

Consider the fact that portfolio marketing just might be your ticket to strategic product marketing in its purest form, making everything a lot easier with better results. What is Portfolio Marketing? Building your positioning around buyer and user personas (traditional product marketing) is fundamentally flawed.

Product Marketing 130

Product Marketing Marketing Customer Experience Product Research 130

Userpilot

SEPTEMBER 4, 2023

And while each segmentation method has advantages, psychographic segmentation can truly turn your product into a growth engine. TL;DR Psychographic segmentation is a marketing strategy that divides the market into smaller groups based on personality traits, lifestyle, social class, attitudes, interests, and values.

Product Research 104

Product Research Data Visualization User Testing Research Software 104

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? What is product marketing?

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

Product Management University

FEBRUARY 2, 2023

Product marketing roadmaps aren’t a staple in most B2B organizations, but there are a host of reasons they should be. The biggest reason metaphorically speaking, is they willingly “fence the salesforce” into your most lucrative markets and give them a shorter path to meeting sales quotas and revenue goals.

Roadmap 130

Roadmap Product Marketing Marketing B2B 130

The Product Coalition

JULY 18, 2021

Creating a product strategy is almost never a matter of answering a few simple questions and figuring it out. They have a solid business but realized that the growth potential there is limited so they pulled me in to help them redefine their vision and strategy. Strategy is not like solving a mathematical equation.

Product Strategy 187

Product Strategy Strategy Research Software Technical Review 187

Userpilot

AUGUST 2, 2023

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. But how do they know it’s actually worth it when they don’t engage long enough to find out? This article shows you practical strategies to drive high engagement for your SaaS, boosting retention and revenue as a result.

Feedback Software 97

Feedback Software User Testing Customer Experience User Friction 97

Product Management University

FEBRUARY 1, 2024

Without that level of buy-in, you’d have to ask yourself if a “version 1 and done” product would give you more headaches than no product at all. Product Management Leading by Example You might be thinking the above scenario of starting with a vision and strategy is just what product managers do.

B2B 147

B2B Vision Roadmap Framework 147

Product Management University

NOVEMBER 14, 2022

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? What is Portfolio Marketing?

Marketing 147

Marketing Product Marketing Reporting Tools Healthcare 147

Userpilot

MAY 17, 2021

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is Product Marketing?

Onboarding KPIs 98

Onboarding KPIs Analytic Tools Feedback Software Product Marketing 98

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. You might be wondering, how to compete. How is marketing for software products different?

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. You might be wondering, how to compete. How is marketing for software products different?

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Product Management University

SEPTEMBER 10, 2023

They’re also critical to the success of product management, product marketing and sales. While those mid and senior-level managers are usually in the know about some aspects of the customer’s strategy, they may not have the full perspective beyond their area of responsibility. Kudos if you’re already there.

Customer Experience 130

Customer Experience Product Research Government Leadership 130

Userpilot

NOVEMBER 22, 2022

How can your product marketing team ensure you create the right content to help customers get value? With a well-defined customer education strategy. In this article, we’ll cover: What a customer education strategy is and what it includes. What is a customer education strategy? Let’s get started.

Education 98

Education User Testing Customer Feedback Customer Experience 98

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers.

Research Software 98

Research Software Analytic Tools Feedback Software Data Visualization 98

Userpilot

OCTOBER 16, 2023

Like any form of analytics, product marketing analytics is all about capturing key data and optimizing the customer experience using that data. Unlike marketing analytics which focuses on replicating marketing successes, product analytics focuses on improving the product. Product page analysis in Userpilot.

Data Visualization 105

Data Visualization Analytic Tools Onboarding KPIs Feedback Software 105

The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. In order to successfully navigate it, you need to understand how it works. Here is part two of the guide that will help you find your way to product-market fit.

User Testing 78

User Testing Product Marketing Marketing Customer Experience 78

Userpilot

MARCH 24, 2021

Defining your product strategy is the most important aspect of deciding to build something new. It helps your entire team rally around a vision and a set of outcomes, making sure everyone is aligned in reaching those product growth goals. But where do you start, how do you define it, and how do you take the steps to achieve it?

Product Research 119

Product Research Onboarding KPIs Product Strategy User Testing 119

Product Management University

MARCH 16, 2023

The result is a product backlog, which will take you task-by-task from conception to launch. In this post, we’ll introduce outcome-based product backlogs and how to develop one so you can consistently deliver winning products. What is a Product Backlog? How will those obstacles be removed?

Customer Feedback 246

Customer Feedback Customer Experience Roadmap Agile 246

The Product Coalition

JULY 16, 2023

While I was deeply involved in the details of the product and as a perfectionist by nature wanted to control every little detail, I had to focus on more than just the product development to succeed. One of the first things I did, for example, was to work with the salespeople on how to sell the product.

Strategy 146

Strategy Product Management Product Manager Management 146

Product Management University

JANUARY 19, 2023

When product management teams adopt a portfolio strategy approach to managing products, they’re focused on making their organization better in market segments where they can best succeed. That means each product becomes a lever to forming solutions that are the highest value in those chosen market segments.

B2B 130

B2B Strategy Product Strategy Customer Experience 130

Userpilot

DECEMBER 17, 2021

Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? How do you decide on which will bring you the highest ROI for your business?

Feedback Software 105

Feedback Software Research Software Product Marketing Marketing 105

Userpilot

APRIL 3, 2024

Continuous improvement through experiments is key in product-led innovation, ensuring products evolve in line with user preferences. PLG and SLG differ in focus: PLG centers on product appeal for growth, while SLG relies on sales strategies and personal interactions.

Analytic Tools 104

Analytic Tools Feedback Software Customer Experience Onboarding KPIs 104

The Product Coalition

NOVEMBER 13, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. You blame the market, but often that’s just overlooking the real problem. You add features, you replace salespeople, but it doesn’t help.

Product Strategy 134

Product Strategy Strategy User Testing Weak Development Team 134

Andrew Chen

FEBRUARY 6, 2024

Because technology differentiation is no longer a real factor today start ups, it turns out that most products are succeeding or failing due to core product/market fit followed by the distribution strategy. They have insanely high payback periods, and huge marketing budget, and are not that cost sensitive.

User Testing 105

User Testing Research Software Feedback Software Startups 105

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

Analytic Tools 99

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 99

The Product Coalition

DECEMBER 4, 2023

The Critical Role of Product Strategy When Resources Are Limited (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. You blame the market, but often that’s just overlooking the real problem. Photo by Tomas Sobek on Unsplash Nobody likes crises.

Product Strategy 123

Product Strategy Strategy User Testing Weak Development Team 123

The Product Coalition

JULY 31, 2022

If you are on the journey toward product-market fit, you know it’s not easy. Every new product has its own fit to find. But it gets easier when you understand what this journey should look like, and how to navigate it all the way through. product-market fit under the hood. the operating system of people?—?so

User Testing 138

User Testing Product Marketing Marketing Customer Experience 138

Product Management University

FEBRUARY 22, 2023

If you’re considering a career in this industry, you’ll need to know exactly what will be expected of you as a product manager. In this post, we’ll look at the nuances of the product manager career path and how to stand out in your role so you can advance in your field. What Does a Product Management Career Path Look Like?

Positioning 264

Positioning Product Management Product Manager B2B 264

The Product Guy

OCTOBER 9, 2018

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). Two major obstacles stood in my way.

Weak Development Team 130

Weak Development Team Product Strategy Strategy Development 130

The Product Coalition

FEBRUARY 12, 2024

Early in the pandemic, this led me to resent virtual meetings, especially virtual product review meetings. This particular product review meeting was a breaking point. I struggled to figure out how to run the product review meeting effectively. As a result, the team struggled with how to prepare. If not, why?

Technical Review 131

Technical Review User Testing Product Research Customer Feedback 131

PMLesson's Ace the PM Interview

APRIL 6, 2020

Wondering how to become a PMM? Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. Should I get an MBA?

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Market Research. Product Development.

Feedback Software 98

Feedback Software Product Research Research Software Product Marketing 98

Mind the Product

AUGUST 18, 2020

Today your customers are reluctant to buy, so what can product marketing folks do to help? This provides a great platform for your inbound strategy to educate the target [.]. The post How to Build a Killer Product Microsite appeared first on Mind the Product. You can educate your buyers.

Inbound 203

Inbound Education Product Marketing Strategy 203

Userpilot

AUGUST 15, 2022

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members. Micro goals vs macro goals.

Product Marketing 98

Product Marketing Feedback Software User Testing Marketing 98