How To Start a Startup on The Side
And why ‘Burn the Ships’ is Bad Advice
Published in
5 min readSep 11, 2023
One of the common tropes of advice for startup founders is to create urgency, by going all in.
Quitting your job, for example. You can’t really make it if you aren’t all in. Frankly, I think it’s well meaning bullshit that’s usually delivered out of context.
For context, I’ve launched a number of startups on the side, while working full-time for established businesses. I’ve also coached hundreds of startup founders around product-related issues, which…
