How to connect strategy with OKRs

Mind the Product

To maximise the effectiveness of OKRs, teams must connect them to their overarching business strategy. Learn how from Nacho Bassino, Director of Product at XING, about ‘Connecting Strategy to OKRs' [.]

How to Build a Brand on Amazon

The Product Coalition

Milos is a business school graduate with a dream to achieve financial freedom. Step One: Do Niche and Product Research When selling products, it is important to have a complete plan of action. This full guide will inform you of the exact steps you need to take for product research.


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The Product Strategy Cycle

Roman Pichler

Traditionally, strategy and execution are often viewed as separate, sequential pieces of work that are carried out by different people. For example, a product manager might determine the product strategy and one or more development teams might be tasked with executing it.

How to Improve Product Adoption: Proven Strategies for Product Managers


Product adoption is a key piece of any successful customer acquisition strategy or onboarding program. Product adoption refers to the way in which customers embrace and use a product. The company has a feedback tool in place to gather feedback to identify and solve issues quickly.

The Ultimate Guide to Creating a Strong and Effective Value Proposition

Speaker: Robin Zaragoza, Product Coach and CEO of The Product Refinery

Join Robin Zaragoza, product coach and CEO of The Product Refinery, as she shares tips on how to create a powerful Value Proposition that keeps your customer at the heart of your product development process.

How to create a digital marketing strategy?

Antwak Blog

Now, digital marketing strategy has become a necessity for all businesses. Planning a good digital marketing strategy will be a key to success. In this blog, we will cover basic important steps in digital marketing strategy which will help to reach the goal.

How to Tailor Best Solutions for Your Remote Workers

The Product Coalition

Most new remote workers were thrust into this new work environment due to a global pandemic. The best way to accomplish this goal is by providing these workers with the right tools and solutions. Are you trying to tailor the best solutions for your remote workers?

How to Develop Customer Loyalty Naturally


Image Source: Pexels Customer loyalty is invaluable to any business – big or small. Word of mouth advertising is hugely important, and it’s easier to retain existing customers than bringing in new ones. The post How to Develop Customer Loyalty Naturally appeared first on TryMyUI Blog.

How To Generate More Revenue With Customer Expansion Strategies


What if you could boost revenue without having to invest a small fortune in acquiring new users? Making the most out of your existing users while simultaneously improving satisfaction ratings are the core values that lie at the heart of customer expansion strategies.

How to Choose the Right KPIs for Your Product

Roman Pichler

Key performance indicators (KPIs) are metrics that measure how your product is doing. Without KPIs, you end up guessing how well your product is performing. A Goal-directed Approach to Choosing KPIs. Then consider how you can tell if they have been met. What are KPIs?

Vision 245

How to Democratize Data Across Your Organization Using a Semantic Layer

Speaker: speakers from Verizon, Snowflake, Affinity Federal Credit Union, EverQuote, and AtScale

Learn from data and analytics leaders at Verizon, Snowflake, EverQuote, and Affinity Federal Credit Union about how to foster a data literate culture while scaling data access and self-service analysis across your organization using a semantic layer.

How to lead your product – Part 1: Leadership and management

Mind the Product

Don’t product managers need to be able to both manage and lead? Read more » The post How to lead your product – Part 1: Leadership and management appeared first on Mind the Product. Guest Post Product Leadership Product Strategy Leadership Product leadership

How To Create The Best SaaS Onboarding Checklist Template [With Examples]


Onboarding checklists are a game changer when it comes to getting SaaS users to the activation point. They employ a psychological phenomenon known as the Zeigarnik effect to push more users towards the activation point. How are onboarding checklists used in SaaS?

How to create a product strategy – Nacho Bassino on The Product Experience

Mind the Product

Read more » The post How to create a product strategy – Nacho Bassino on The Product Experience appeared first on Mind the Product. We chatted with him on the podcast to dig in deeper. Blue Ocean Strategy. Podcast The Product Experience Product Strategy

How to Achieve Product-Led Growth [+Webinar]

280 Group

Like many fast-moving forces, it also threatens to disrupt the status quo for so many companies in the way they have managed their growth via traditional marketing and sales teams and programs. For pricing, you can enforce a paywall after the value has been delivered to the customer.

The Beauty and Brains of Actionable Data: How to Go From Concept to Reality

Speaker: Dr. Joe Perez, Senior Systems Analyst at NC Dept. of Health & Human Services, and Chief Technology Officer at SolonTek

Join Dr. Joe Perez, Senior Systems Analyst at NC DHHS, and Chief Technology Officer, SolonTek, to learn how you can capitalize on your ideas by blending internal with external while leveraging them into a cohesive strategy for both the short term and the long term.

Product Strategy 101: How to Continue When There Isn’t a Right Answer

The Product Coalition

Creating a product strategy is almost never a matter of answering a few simple questions and figuring it out. Moreover, it’s not like there is a right answer that is objectively true (and even if there was, you wouldn’t be able to know it).

Dear Strategy 130: How To Differentiate Between a Product Strategy and a Go-To-Market Plan

Dear Strategy

On this episode of Dear Strategy, we talk about the difference between a product strategy and a go-to-market plan, and why it’s important to have both of these key planning tools working together in harmony.

How to Develop a Strong Product Strategy in 2021


Defining your product strategy is the most important aspect of deciding to build something new. But where do you start, how do you define it, and how do you take the steps to achieve it? If you want to learn more, keep reading. What is a product strategy?

7 Key App Marketing Strategies


Even if you are an experienced marketer, it is important to note that app marketing is a totally different ball game, complete with different players and rules. Engagement: This can only be defined within the context of the individual app and its mobile marketing strategy.

Scaling Agile With Collaborative Learning

Speaker: Yuval Yeret, Enterprise Agile Coach, AgileSparks; Aryeh Sivan, Senior Director of Engineering, Akamai Technologies; and Yuval Zach, VP Customers, Shamaym

Continuous learning is a new addition to the Scaled Agile Framework. Join us for a panel discussion with Akamai, AgileSparks, and Shamaym sharing successful strategies for scaling Agile and practical takeaways for your team.

Dear Strategy 129: How To Align Your Product Strategy to Your Corporate Messaging

Dear Strategy

On this episode of Dear Strategy, we talk about how you can align your product strategy to your corporate strategy, and why it’s so important to alert your company’s leaders when that alignment doesn’t quite exist.

How to Create Personas for Your Next Product — and Why It Matters

280 Group

Marketing professionals will tell you that it’s impossible to promote a product or service if you don’t know who needs your product or why they need it. One is a soccer mom looking for a spacious vehicle to transport her daughter’s team members — and all of their equipment — to games.

Competitive Analysis: How to Dismantle the Competition

280 Group

“It is nice to have valid competition; it pushes you to do better.” How well do you really know your competition? When your boss or the CEO wants to know which competitors are the most challenging in a particular market, do they come to you?

How to Choose the Right KPIs for Your Product

Roman Pichler

Listen to this article: [link]. Key performance indicators (KPIs) are metrics that measure how your product is doing. Without KPIs, you end up guessing how well your product is performing. A Goal-directed Approach to Choosing KPIs. What are KPIs?

Vision 156

Tough Bosses, Unrealistic Goals, and Other Corporate Challenges That a Customer-Centric Product Strategy Can Empower You to Solve

Speaker: Bob Caporale, Founder of Strategy Generation Company

Join Bob for his session where he will discuss driving your company’s “top-down” goals with a clear and well communicated “customer-up” product strategy!

How To Align Your Product Strategy to Your Corporate Messaging

Dear Strategy

Perhaps this is a subtle change, but my hope is that, in making this change, I will have an opportunity to share more observational stories of what I’ve seen work, what I’ve seen not work, and even a few things that I haven’t seen at all but certainly wish that I had!

Top 3 Product Management Challenges and How to Overcome Them


The number of product management challenges you face can at times feel overwhelming or too difficult to overcome. You’re in the middle of various teams, managing stakeholders, expectations, and requirements – all while trying to keep some level of sanity!

How to Ace Google’s Product Strategy Interview

PMLesson's Ace the PM Interview

One of my friends can instantly take a problem that at first appears intractable, like “How would you drive down the cost of Tesla’s autopilot system to increase profit?” or “How would you revolutionize the car wash industry?” What is your strategy for the next 10 years?

How to Define a Product Strategy: The Value-Based Approach

Luke Gallimore

Good values = good goals = good product. Root your roadmap in something meaningful

How to Scale a Data Literacy Program at Your Organization

Speaker: Megan Brown, Director, Data Literacy at Starbucks; Mariska Veenhof-Bulten, Business Intelligence Lead at; and Jennifer Wheeler, Director, IT Data and Analytics at Cardinal Health

Join data & analytics leaders from Starbucks, Cardinal Health, and for a webinar panel discussion on scaling data literacy skills across your organization with a clear strategy, a pragmatic roadmap, and executive buy-in.

A case study – how to end cooperation with a software house or contractor

Mind the Product

If everything is going well and according to the plan and budget, then perfect. But what to do, if not? Read more » The post A case study – how to end cooperation with a software house or contractor appeared first on Mind the Product. So you outsource.

How To Set Up A SaaS Marketing Automation Strategy [+Examples]


Are you looking to build a solid marketing automation strategy and don’t know where to start? Retention stage automation examples: use in-app micro-surveys to improve user retention and reduce churn. Why is having a marketing automation strategy important for SaaS?

How to Spot a Product-Led Company

The Product Coalition

product-led-company product-leadership product-strategy product-management product-led-growthAs a product manager and consultant who helps organizations become successful technology companies, I’ve learned a lot about what makes… Continue reading on Product Coalition ».

Executive Director’s Perspective on how to become a product manager

Product Management Unpacked

I wasn’t supposed to end up here in my career. I never aspired to be a researcher. I was an outsider; I like to think I still am. I have led or been a major contributor to two of the most successful software companies in the world. Today, I’m very proud to be the executive director of Carnegie Mellon University’s new Master’s in Product Management (MSPM) program. Great product managers know and appreciate strategy.

Customer Advocacy and Community

Speaker: Liz Richardson and Deena Zenyk

If you’re a marketer, or you need more information and understanding on how to turn customers into advocates, you need this upcoming webinar. You will learn: best practices for architecting a customer advocacy program, key outcomes & measurements, how to identify and recruit advocates from your community, and incentive types and how to use them. Register now for October 6th, 2021, at 12:00pm EDT.

How to build a winning referral program to boost your sales

Mind the Product

A referral program is a product-driven go-to-market strategy utilized widely by brands across industries, to motivate existing customers to recommend the brand and its products to their family and friends. Guest Post Product Strategy referral programs

What is a Digital Marketing Strategy?

Antwak Blog

A digital marketing strategy helps you to gain engagement on your website. It helps you to grow your business online. It is the series of steps or planning that uses an online process to achieve various goals. Here assumptions won’t work, you need to do research.

Tips for Effective Product Strategy Reviews

Roman Pichler

Hold Regular Product Strategy Reviews. A product strategy , like any other plan, is subject to change. How changeable your strategy is, depends on your product’s life cycle stage. Use Collaborative Workshops to Review and Adapt the Strategy.

Third-party integration — Product Manager’s guide on how to choose a vendor

Mind the Product

Let’s talk about how to think about integrations, and how to choose vendors. [.] Read more » The post Third-party integration — Product Manager’s guide on how to choose a vendor appeared first on Mind the Product.

Positioning to Win: How to Harness a Product Superpower

Speaker: April Dunford, Executive Consultant, Speaker, and Author

Positioning forms the foundation of a product's go-to market strategy. Your marketing plans, your sales strategy, your customer segmentation, your product roadmap - each of these uses positioning as an input. Yet as important as positioning is, it is deeply misunderstood. In this session, April Dunford is going to arm you with the tools you need to master positioning.