The Product Coalition

JULY 25, 2021

There are two ways to do that: Positive motivation : explain to them why growing is good for them. Or how working on outbound product management would make them better inbound product managers. although that’s what the job requires. and thinks there’s nothing wrong with it (and that the executives just don’t get it).

Weak Development Team 158

Weak Development Team Product Management Product Manager Outbound 158

Intercom, Inc.

APRIL 9, 2020

If they’re able to at least come to work and have an environment and a tone of positivity, of purpose, of comfort – where they know that they’re cared about, where they know that they have folks in their corner – they’ll rally behind the mission. So that’s been really nice.

User Testing 245

User Testing Customer Experience Customer Feedback Feedback Software 245

ProductPlan

MARCH 17, 2020

You must elevate these business-critical strategic components of your product leadership role into your schedule on a regular–even daily–basis. Try these inbound/outbound efforts exercise by dividing your PM activities into either an “inbound effort” or “outbound effort” bucket. Positioning. Product planning.

Outbound 99

Outbound Product Management Product Manager Customer Experience 99

Intercom, Inc.

MAY 8, 2019

Source: HubSpot Research, State of Inbound 2018. With the advent of word of mouth marketing, she along with the HubSpot leadership team is steering the company to do things differently. Source: HubSpot Research, State of Inbound 2018. And yet, bafflingly, 66% of companies aren’t asking their willing(!)

User Testing 116

User Testing Customer Experience Inbound Research Software 116

PMLesson's Ace the PM Interview

FEBRUARY 20, 2019

Many top employers are looking for computer science or engineering graduates to fill PM positions, and this is an excellent route into the role. First off, product management is very communication and leadership oriented. In terms of demonstrating leadership, look to your extracurricular activities.

Technical Advisors 98

Technical Advisors Feedback Software Product Management Product Manager 98

Userpilot

MARCH 8, 2022

Follow her for a good dose of career advice combined with a neverending supply of positive energy. Galina’s specialties include SaaS product management, product engineering, go-to-market strategy, pricing strategy, monetization, web/mobile UX, user research, analytics, pre-sales technical leadership.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Intercom, Inc.

MAY 21, 2020

If somebody is writing in about a problem, and you know you need information about it, a bot can be really good at asking those questions and putting your support reps – the people who are actually talking to these customers after the bot is finished – in the best position to solve this thing quickly.

User Testing 221

User Testing Customer Experience Data Visualization Reporting Tools 221

The Product Coalition

JULY 1, 2019

If the total number of messages is growing, this is most likely a positive sign that the company is accomplishing its mission. Similarly, every minute of video watched on YouTube is a net positive for the viewer looking for free, good content, and for the uploader. Each message sent is therefore an increment of value.

KPI 113

KPI Data Visualization Workshop Analytic Tools 113

Intercom, Inc.

JULY 11, 2019

In a company’s early days as a lean, mean, business machine, it’s fairly easy for leadership to stay in sync with their users. Michael: Most people listening probably think of HubSpot as this inbound marketing company. You might say it’s one of the strongest advantages a startup has.

Customer Experience 188

Customer Experience User Testing Customer Feedback Research Software 188

Pragmatic Marketing

MAY 23, 2017

It brings to mind strong leadership skills, influence and accountability, all key traits of successful product managers. Based on their position, control of resources and ability to reward and punish, they are the company’s final decision-makers. They must rely on persuasion and inspiration to make a positive impact.

Product Management 70

Product Management Product Manager Product Research Research Software 70

Gainsight

SEPTEMBER 22, 2023

Three ways: It creates a competitive advantage, positions you as a thought leader, and speeds up—and streamlines—the buying process. Sure, they position themselves differently, and the feature sets aren’t carbon copies. HubSpot shot to fame due largely to its laser focus on inbound marketing. Very little.

Education 52

Education User Friction Customer Experience Customer Feedback 52

Userpilot

JUNE 28, 2024

An MBA could be preferred for senior-level positions, although is not always required. Starting as a Marketing Coordinator will lead you to a senior or managerial position. They focus on learning market trends, defining the audience, developing positioning strategies , and differentiating the product.

Research Software 52

Research Software Feedback Software Analytic Tools Data Visualization 52

Userpilot

SEPTEMBER 5, 2022

It fits as a training program because it includes multiple leadership sessions and coaching for your staff on implementing, using, and improving customer success systems. How to apply for positions, create your resume and write cover letters. Hubspot Academy Inbound Service Fundamentals. Who is this for? Who is this for?

User Testing 98

User Testing Customer Experience Customer Feedback Certifications 98

Userpilot

JULY 28, 2024

Entry-level positions might start around $22,529 , while mid-career professionals with 3-6 years of experience can earn closer to $37,175. Entry-level positions might start around $22,529 , while mid-career professionals with 3-6 years of experience can earn closer to $37,175. Junior vs. Senior : Experience plays a significant role.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

ProductPlan

MARCH 5, 2019

You have a huge pile of leads based on inbound and outbound marketing, the pool is winnowed down based on their interest, ability to pay, etc., You have a massive pool of candidates proactively applying for an open position or recruited by headhunters, human resources, or the hiring manager themselves. Sounds familiar, right?

Technical Review 78

Technical Review Product Management Product Manager User Testing 78

nulab

MAY 10, 2019

To improve your competitive advantage, you first need to decide which of the following two leadership strategies your business will follow. Cost leadership. Organizations that operate a cost leadership strategy are extremely efficient. Cost leadership examples include McDonalds and IKEA. Inbound Logistics.

Research Software 47

Research Software Differentiation Airlines Outbound 47

BrainMates

SEPTEMBER 19, 2022

These product managers are driving inbound and outbound activities, so they are part of the product team and the GTM teams. We currently don’t have any business analysts or product owners, as we moved to a structure whereby all those roles now roll up into the product manager position.

Feedback Software 52

Feedback Software User Testing Customer Feedback Data Visualization 52

Userpilot

JUNE 27, 2024

Best tool for inbound marketing and sales – HubSpot : HubSpot offers a suite of tools for marketing, sales, and customer service. Senior Customer Success Manager (CSM) (4-6 years) : Senior CSMs take on a leadership role within the CI team. The insights in this book can be key to creating satisfied customers for your products.

Data Visualization 52

Data Visualization Analytic Tools Reporting Tools Customer Feedback 52

Userpilot

JUNE 12, 2024

Best tool for marketing automation – HubSpot : This tool helps users to grow traffic, convert more visitors, and create an efficient inbound marketing campaign. They focus on learning market trends, defining the audience, developing positioning strategies , and differentiating the product.

Feedback Software 52

Feedback Software Research Software Analytic Tools Product Marketing 52

Userpilot

JULY 20, 2024

Team Lead/Retention Manager (4-7 years) : In this leadership role, you’ll supervise a team of retention specialists, develop and implement retention strategies, and analyze data to optimize performance. Responsibilities may include onboarding new clients, managing account renewals, and identifying upsell opportunities.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

Userpilot

JULY 11, 2024

In this article, we will outline the typical journey for retention specialists, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities. Entry-level positions might start around $22,529 , while mid-career professionals with 3-6 years of experience can earn closer to $37,175.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

Centercode

AUGUST 14, 2020

“Within a moment’s notice, Diego joined me for an inbound qualifying call after I quickly found out the prospect needed communication to be in Spanish. He remains positive and professional even when his little kid is trying to destroy is sanity on camera. It’s great working with you, man.”

Reporting Tools 64

Reporting Tools User Testing Feedback Software Customer Experience 64

PMLesson's Ace the PM Interview

FEBRUARY 20, 2019

Many top employers are looking for computer science or engineering graduates to fill PM positions, and this is an excellent route into the role. First off, product management is very communication and leadership oriented. In terms of demonstrating leadership, look to your extracurricular activities.

Technical Advisors 40

Technical Advisors Feedback Software Product Management Product Manager 40

Pragmatic Marketing

OCTOBER 11, 2019

You get that kind of alignment, especially when it starts at the leadership level and you've got sales, marketing and service all aligned with whatever the product is building, then you're really product driven and you're really going to have a big impact with the with the launch in the in the product and the campaign.

Product launches 70

Product launches User Testing Research Software Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

You get that kind of alignment, especially when it starts at the leadership level and you've got sales, marketing and service all aligned with whatever the product is building, then you're really product driven and you're really going to have a big impact with the with the launch in the in the product and the campaign.

Product launches 70

Product launches User Testing Research Software Product Research 70

Userpilot

AUGUST 28, 2024

Director of Engagement Management (10+ years) : As a director, you’ll provide strategic leadership for the entire engagement management function. Build Relevant Experience : Most customer engagement manager positions require 6-8 years of experience in project management, client relations, or business development.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Research Software 52

Userpilot

AUGUST 28, 2024

In this role, you’ll focus on leadership and project management skills, refining your ability to derive actionable insights from data, and contributing to broader strategic discussions within the customer success team.

Data Visualization 52

Data Visualization Analytic Tools Customer Feedback Customer Experience 52

Pragmatic Marketing

NOVEMBER 9, 2009

Product owners can close the gap between a product manager’s inbound role (that is, understanding the needs of the marketplace) and the development team’s need for product direction (that is, understanding the detail of personas and their problems). Spotting fundamental flaws. And this makes sense.

Weak Development Team 70

Weak Development Team Agile Research Software Reporting Tools 70

Userpilot

FEBRUARY 4, 2022

This is because people are less willing to part with a significant amount of their hard-earned cash unless they have a positive interaction with a sales rep from your company. This SaaS sales model is often reserved for high-ticket, specialized software — and sales techniques often focus on outbound marketing rather than inbound marketing.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Userpilot

AUGUST 30, 2024

In this article, we will outline the typical journey for customer engagement managers, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities. Starting a career as a customer engagement manager requires understanding the key steps, skills, and experiences needed for success.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Customer Feedback 52

Userpilot

AUGUST 19, 2024

In this role, you’ll focus on leadership and project management skills, refining your ability to derive actionable insights from data, and contributing to broader strategic discussions within the customer success team. Familiarize yourself with key customer success tools and platforms and develop strong data analysis skills using tools.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Reporting Tools 52

Oren Steinberg

MARCH 7, 2017

By positioning yourself as the expert in the field, and by writing quality content on the subject matter, you can get the big corporate attention via inbound marketing. This can stem from his/her history in the organization, their anticipated future, their bosses’ position, or any special relationship or skill they have.

User Testing 40

User Testing Reporting Tools Customer Experience Startups 40

Userpilot

AUGUST 28, 2024

Director of Engagement Management (10+ years) : As a director, you’ll provide strategic leadership for the entire engagement management function. The HubSpot Blog : This blog covers a wide range of marketing and customer engagement topics, including inbound marketing, content marketing , and social media marketing.

Analytic Tools 52

Analytic Tools Data Visualization Customer Feedback Feedback Software 52

Gainsight

DECEMBER 23, 2019

Previously, she was a Senior Customer Success Leader at both Zuora and Cornerstone OnDemand helping to scale both those SaaS businesses and prior to that she spent five years at SalesForce in various leadership roles. So, is there inbound coming in? Welcome, April. So why they purchased from you? Are you involved in pre-sales?

Customer Experience 52

Customer Experience Onboarding KPIs User Friction Data Visualization 52

Intercom, Inc.

FEBRUARY 5, 2019

When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming. Let’s take inbound sales and outbound sales, for example. Inbound and outbound require vastly different skills and workflows. Go without one and risk seeing your business flame out.

Outbound 177

Outbound Strategy Inbound Customer Experience 177

Intercom, Inc.

JANUARY 16, 2019

Mark is the Chief Revenue Officer at Hubspot, a company that has created tremendous success by perfecting the inbound marketing plus sales model. Is your model primarily inbound or outbound? Is the focus of the role primarily hunting (outbound), farming (growing existing business) or catching (inbound)? it all “works”.

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156

Intercom, Inc.

SEPTEMBER 20, 2018

It wasn’t its own specific position. I would run around trying to get forecasts from everybody, even though it wasn’t my primary position. My entry into startups was timed really well for the emergence of inbound and content marketing as marketing tactics. When I started, there was no such thing.

Marketing 99

Marketing Weak Development Team Data Visualization Analytic Tools 99