Intercom, Inc.

SEPTEMBER 22, 2020

Brian says: Intercom’s SVP of Marketing Shane Murphy-Reuter recently caught up with Brian to talk about the importance of conversational relationships and how they can drive exponential business growth. Brian says: “My ‘aha’ was that it was impossible to market to a modern human, they were getting good at blocking it out.”.

Inbound 211

Inbound Outbound Reporting Tools Customer Experience 211

Gainsight

OCTOBER 23, 2019

If you’re familiar with HubSpot, then the word that probably comes to mind is “inbound.”. In 2018, based on a new set of observations, we decided to update one of the core concepts of inbound marketing. Today, we’re going to adapt the inbound methodology to encompass tenets of customer success. How do you do it?

Inbound 55

Inbound User Testing Customer Experience Customer Feedback 55

Dear Strategy

AUGUST 27, 2018

Dear Strategy: “Can you talk about some of the newer trends in marketing that should be considered when putting together a marketing strategy?”. . Finally – a question about marketing strategy!!! We’ve always pitched this show as being mostly about product and business strategy.

Strategy 53

Strategy Outbound Inbound Marketing 53

The Product Coalition

JANUARY 4, 2021

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation.

Education 154

Education Marketing Weak Development Team Advertising 154

Userpilot

MARCH 7, 2024

Inbound marketing funnel reports focus on the effectiveness of marketing efforts in attracting the interest of potential customers and turning them into leads. Outbound marketing funnel reports help organizations evaluate the impact of and refine their outbound processes, for example, cold emailing.

Data Visualization 105

Data Visualization Reporting Tools Analytic Tools Customer Experience 105

Mind the Product

AUGUST 18, 2020

Today your customers are reluctant to buy, so what can product marketing folks do to help? This provides a great platform for your inbound strategy to educate the target [.]. You can educate your buyers. Whenever they are ready to buy, they will remember you.

Inbound 203

Inbound Education Product Marketing Strategy 203

Intercom, Inc.

JUNE 7, 2022

For many years, B2B companies have executed their inbound sales funnel in a traditional manner that looked a little something like this: Visitor prospects. Marketing qualified lead (MQL). Using live chat for sales, you can: Qualify inbound leads using customizable bots that ask relevant, targeted questions. Opportunity.

Inbound 245

Inbound Customer Communications Research Software Data Visualization 245

Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

User Testing 98

User Testing Feedback Software Research Software Product Marketing 98

Product Innovation Educators

APRIL 3, 2023

How product and marketing teams can work together Today we are talking about the interdependence of product and marketing and how marketing trends have changed. Since 2006 at Crossmedia, she has helped clients navigate the changing marketing landscape. 7:14] What trends or big shifts have you seen in marketing?

Data Visualization 100

Data Visualization Marketing Advertising Analytic Tools 100

Alchemer Mobile

APRIL 14, 2021

News apps did, however, respond to many fewer inbound messages than other apps (17% vs macro average of 72%) mostly due to how much trolling they receive about the news itself rather than their product; those messages are not typically responded to. These low numbers are partly due to not reaching out to enough consumers. Sports Apps.

Feedback Software 246

Feedback Software Research Software Technical Review User Testing 246

Intercom, Inc.

JULY 30, 2018

As an Inbound Sales Development Rep, I face the challenge of not having any control over the leads that get passed to me. If you’re an outbound SDR , you may not know if the phone number you have is going to connect you to the right person or if that person you’re calling is in the market for what you’re selling.

Inbound 157

Inbound Strategy Outbound User Testing 157

Userpilot

MAY 5, 2022

There are several reasons why a SaaS business will choose a micromarketing campaign over traditional marketing strategies to engage existing users and attract new ones. Micromarketing is a form of marketing that is targeted at fewer people in a niche group. In this blog post, you’ll learn: What micromarketing is.

Research Software 98

Research Software User Testing Customer Experience Data Visualization 98

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Userpilot

AUGUST 29, 2022

What is engineering as marketing and how can it help you drive product growth and boost your authority in your industry? In this article, we’re going to cover everything you need to know about engineering as marketing, including: What is engineering as marketing? One of their biggest target markets is weddings.

Research Software 98

Research Software Engineering User Testing Marketing 98

Intercom, Inc.

JUNE 23, 2020

The internet is moving more businesses and people online, and driving a huge increase in inbound support volume. Self-serve Support and bots to automatically answer all common customer questions, reducing inbound volume to support agents. This leads to more and more inbound support volume. This reduces inbound volume.

Customer Communications 245

Customer Communications Customer Experience User Testing Inbound 245

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. Blog articles, podcasts, ebooks, and videos have been the bread and butter for content marketers for a long time now.

Marketing 118

Marketing Onboarding KPIs B2B Feedback Software 118

The Product Bistro

NOVEMBER 13, 2021

As I started this with a bent to highlight my specific skills that I could market (strategy, pricing, inbound marketing analysis) the posts were heavily tilted to the practical.

Analytic Tools 195

Analytic Tools Embedded Analytics Inbound Customer Experience 195

Ask Benny

JANUARY 25, 2020

, Why product managers should be an all-in-one deal and should be involved in everything (sales, marketing, support, etc). Should you split between inbound and outbound product managers? Inbound vs Outbound (PM vs PO). Products usually fail for one of the following reasons: Lack of vision and strategy. Lack of execution.

Outbound 78

Outbound Inbound Engineering Reference 78

Ask Benny

JANUARY 25, 2020

Why product managers should be an all-in-one deal and should be involved in everything (sales, marketing, support, etc). Should you split between inbound and outbound product managers? Inbound vs Outbound (PM vs PO). Products usually fail for one of the following reasons: Lack of vision and strategy. Lack of execution.

Outbound 78

Outbound Inbound Engineering Reference 78

Ask Benny

JANUARY 25, 2020

Why product managers should be an all-in-one deal and should be involved in everything (sales, marketing, support, etc). Should you split between inbound and outbound product managers? The outbound product manager many times do a lot of business development work and the inbound product manager do a lot of engineering work.

Outbound 78

Outbound Inbound Engineering Reference 78

Intercom, Inc.

NOVEMBER 14, 2018

There are many parts to a high-performing sales organization – the right people, processes and strategy, to start. As you can see in the chart above, we segment inbound leads by business type – small business, mid-market and enterprise – to ensure we’re delivering the right number of leads to each of our teams.

Data Visualization 188

Data Visualization Outbound Inbound KPI 188

The Product Coalition

FEBRUARY 9, 2021

The Four Steps to the Epiphany: Successful Strategies for Startups That Win by Steve Blank?—?This Product/market fit needs the product and market to fit. The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million by Mark Roberge?—?Builds Each builds on the books before it.

Books 187

Books User Testing Product Research Inbound 187

Ask Benny

JULY 31, 2019

Why product managers should be an all-in-one deal and should be involved in everything (sales, marketing, support, etc). Should you split between inbound and outbound product managers? Inbound vs Outbound (PM vs PO). Products usually fail for one of the following reasons: Lack of vision and strategy. Lack of execution.

Outbound 78

Outbound Inbound Engineering Reference 78

Userpilot

APRIL 6, 2022

Selling software isn’t the same as selling any other product/service, that’s why a SaaS marketing plan can be a valuable asset. Unlike the traditional marketing plans that focus on only attracting prospects, SaaS product marketing helps you stand out in the market and looks at every stage of the customer funnel.

Research Software 52

Research Software User Testing Onboarding KPIs Customer Experience 52

Alchemer Mobile

MAY 27, 2020

We’re also adopting new shopping strategies such as using delivery services and curbside pickup. Ultimately, this report is meant to serve as a yardstick for retail apps like yours seeking to understand how their customer feedback and engagement metrics stack up against the market. Average inbound and outbound message volume.

Feedback Software 147

Feedback Software User Testing Customer Feedback Customer Experience 147

The Product Coalition

JULY 31, 2019

Why product managers should be an all-in-one deal and should be involved in everything (sales, marketing, support, etc). Should you split between inbound and outbound product managers? The outbound product manager many times do a lot of business development work and the inbound product manager do a lot of engineering work.

Outbound 60

Outbound Inbound Product Management Product Manager 60

Intercom, Inc.

DECEMBER 14, 2022

This year, we released the only messenger-first ticketing solution on the market, so you can provide personal, in-context resolutions to any type of customer query within Intercom. Reduce inbound conversation volume: Increasing the number, efficiency, and effectiveness of your bots means your customers will be more likely to self-serve. .

Data Visualization 104

Data Visualization Feedback Software User Testing Customer Communications 104

Userpilot

JULY 5, 2022

We’ll be discussing topics spanning from Product Management, Product Marketing, to Analytics and Leadership. You can expect to explore KPI’s, metrics, business marketing with SaaS, programming languages, cold calling, and mass emails. It will help you develop a solid strategy in four simple lessons. Google Digital Garage.

Analytic Tools 52

Analytic Tools Research Software Inbound Data Visualization 52

Ask Benny

JULY 31, 2019

Why product managers should be an all-in-one deal and should be involved in everything (sales, marketing, support, etc). Should you split between inbound and outbound product managers? The outbound product manager many times do a lot of business development work and the inbound product manager do a lot of engineering work.

Outbound 60

Outbound Inbound Engineering Reference 60

Intercom, Inc.

OCTOBER 13, 2022

For the past year, our product and engineering teams have been building game-changing features that will help you manage inbound support volume, make your work faster and easier, provide a high-quality customer experience, and help your customers get the most out of your product. Third, a new visual bot builder. Will the economy recover?

Feedback Software 118

Feedback Software Events Data Visualization Customer Communications 118

Intercom, Inc.

MARCH 28, 2022

Third, the lines between sales, marketing, product, and support are blurring. When a prospect is intrigued by your outbound marketing and reaches out to your support team to ask a question, is that a marketing, sales, or support issue? The answer is yes – it’s both. Read more ?. So how do you stand out?

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Intercom, Inc.

MAY 8, 2019

What does this have to do with marketing? Well, in this day and age, the world of marketing can also seem similarly mysterious, except that new tactics and spaces are emerging every year instead of every 100. By building a nimble, swashbuckling team that relishes tackling new challenges on the high seas of marketing.

User Testing 116

User Testing Customer Experience Inbound Research Software 116

Intercom, Inc.

DECEMBER 2, 2019

Although it may seem like a no-brainer for businesses to offer customer support in multiple languages, in a recent survey we found that the vast majority of businesses struggle to implement an effective multilingual support strategy. Benefits of multilingual customer support. So where should you begin? For example w?ith

Customer Experience 209

Customer Experience Research Software User Testing Technical Review 209

ProductPlan

MARCH 17, 2020

How can you take responsibility for the vision and shape the future of your product when you don’t control strategy at the corporate level?”. Developing a Product Strategy. Before we go any further discussing the activities of a strategic product manager, let’s review the key parts of developing and implementing a product strategy.

Outbound 80

Outbound Product Management Product Manager Inbound 80

The Product Coalition

MARCH 3, 2023

Focusing on product-led or go-to-market-led growth is no longer enough. It isn’t about Product-Led, OR Sales-Led, OR Marketing-Led Growth. Yet, the biggest Product-Led Growth success stories, such as Slack and Zoom, build a robust online presence and significant sales and marketing teams to keep their momentum going.

Customer Experience 143

Customer Experience Customer Feedback User Testing User Friction 143