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What is Engineering as Marketing and How Can It Help You Drive Product Growth

Userpilot

Engineering as marketing is an inbound marketing strategy that involves creating free useful tools for your target audience. They built a free business name generator that business owners can use to find an available company name. Engineering as marketing example #5: Wix’s business name generator. Let’s get started.

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Creating An Enterprise SaaS Marketing Strategy

Userpilot

Inbound works really well for smaller SaaS businesses, whether B2B or B2C. When you’re trying to sell to an upmarket target audience, you have to realize that the sales process is a lot more hands-on than the search engine optimization or inbound marketing efforts that you used to get your current customers. Longer sales cycles.

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Localization in Japan: Understanding the ins-and-outs of Japanese Websites

freshtrax

An excellent choice for high-profit potential – Japan is the third-highest economy in the world with remarkable brand names such as Nintendo, Canon, Toyota, and Uniqlo. So, you’ve decided to localize your website for the Japanese market. As a foreign business entering Japan, how might we make a mark in website localization?

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Bootstrapping To 10 Million – The Story Of Kovai.co

Userpilot

In the same year of its launch, Saravana closed on 5 inbound enterprise customers for BizTalk360. After developing and shipping more products, Saravana decided to choose an umbrella name for a parent company that would house all the products built by the team. Following the needed deliberations, he adopted the name Kovai.co.

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How we use bots at Intercom

Intercom, Inc.

On our demo page, the bot triggers immediately and gathers the person’s company name, email address and personal name. Eric Fitzgerald, our Senior Customer Support Representative, shares some tips that have been particularly helpful for the support team: Go broad and go deep. We have nearly 200 answers set up!

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The 15 Best SaaS Blogs To Learn New Techniques and Make Data-Driven Decisions [+ SaaS Bloggers & Influencers]

Userpilot

The Kalungi blog is focused on educating users about how to implement inbound marketing in their SaaS businesses. The Sales Hacker blog focuses on sharing actionable content that offers helpful tips and strategies to reach SaaS sales goals. Learn the best tips from the Userpilot blog. What is a SaaS blog?

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How to drive and increase traffic to your startup website

Nulab

Getting backlinks, i.e. the inbound links that lead to your site from other sources. These are a few more tips to help get you started improving your site’s SEO (which you can do with zero or very little budget without external help): Cross-linking between the pages to improve your website’s visibility.