Things to Cover in Your Blog Content that Improves User Experience
As a content evangelist, we all want users to engage with our content, bring in more visitors, and expect them to stay for some time and read what you have written (it helps in improving the bounce rate). There are several methods to improve user experience (UX) matter on the blog. Like if we want user attention, the user should spend time on our blog, read the full content, and subscribe to future blogs. Website designing is just a small part of the user experience. Every educational blog on the website contributes to improving website performance.
Let’s see first what are the benefits one gets from the better user experience.
- Spending more time on a periocular blog will help increase the time duration of the user on the website.
- If the blog post is informational and intrigues the user, they will spend more time scrolling to other blogs/pages. It will reduce the bounce rate and increase the dwell time of the user.
- An essential thing in a blog is the content spark that creates curiosity about what’s coming next. Such behavioral traits help improve user engagement on the website.
- The increase in genuine subscribers on the blog is due to the quality of content and information the writer shares on the blog post.
Let’s check out things that help improve user experience on the blog post.
Catchy headlines
Blog title/blog headline is the first step to attract visitors and holds their attention. The headline is the only parameter in a blog that is visible for visitors on any platform, whether it’s on search engines or social media platforms. Visitors read the headline and sense what the blog is all about. A quirky and catchy title will increase the chances of getting more visitors on the blog.
Best Practices for writing headlines:
- Keep it simple
- The headline should sound like a piece of advice for improvement.
- Include numbers in the title
- The length of a headline should be six words, ideally.
Feature Image:
Another aspect of the blog is the feature image, practically seen on the blog home page. And if we share the link on another platform such as LinkedIn, we can see the link with an image. Feature images help understand the story behind the content. There are many free and paid stock image websites, such as Pexels Images, where we can get the pictures as per the topic.
Tips to remember for feature images.
- Every feature image should be relevant to your post.
- The organization should copyright the image and acquire the patent rights to save from plagiarism.
- The image size should be prominent and notable.
- Make sure every image is HD or more defined quality.
Content Body:
Another crucial component of the blog is the content body. It contains all the information that the writer wants to propose through the post. The ideal length of a blog currently is 1000 words. Back then, in the year 2012 to 2015, it used to 300 to 500 words. Nowadays, writing a lengthy blog is a trend, and the reason behind this is Search Engine Optimization (SEO). In SEO, the length of the content helps improve ranking on SERPs, and also it helps to increase keyword density. Undoubtedly, a well-written long blog increases the possibility of in-depth information about that particular topic.
Multimedia Content:
With lengthy content, comes content fatigue, many people get bored and skip reading. They only read the headline and the conclusion. Multimedia content makes your blog post appealing and increases readers’ interest. Adding relevant images, infographics, videos, or other stuff in the content help improve visitor engagement and the time duration on the blog. With multimedia stuff, your blog looks attractive and worth reading. Visitors may even spend more time on the blog without any boredom. Visual content gets 94% more traction relative to textual content.
Types of multimedia content:
- Images/Infographics
- Slideshow
- Videos
- Podcast
Quizzes/Survey:
Quizzes and surveys are not only useful to gather data; it helps in content marketing and user engagement. Embedding the Quiz or Survey on your blog post helps you to get more traction from your visitors. They can easily participate in the quiz or survey through the quiz embed blog post. The prime advantage is your intention to collect data. It’s helpful for a long time; otherwise, as per the user engagement, it’s beneficial. There are many concrete quiz/survey platforms such as SoGoSurvey, or if your website in WordPress, then you can find free quiz plugins and create a quiz in a minute, embed on the blog post.
Options for Social Sharing:
Social media is the platform where we can get quick traffic, one of the best ways to drive traffic on the blog. Adding the Social Sharing option in the blog increases the user interest in your blog. As an SEO point, every web page or blog page takes time to get indexed, and after getting indexed by the search engine, we can expect traffic and ranking. The advantage of sharing blog posts on social media is that we don’t need to wait for a long time.
Calls to Action (CTA):
CTA’ is another way to drive your audience to become your customer/client, also known as inbound or marketing leads (MQL). Call to Action (CTA) is mostly used to convert a visitor into a user, later turn them into a prospect, and make a prospect into a client. There are different ways to add CTAs such as sign-ups, email subscriptions increase, and buy the product.
What are the things to remember when you add CTA’s?
- The CTA button should be easily visible with the right color context and message.
- The design should be attractive and doesn’t look offbeat.
- Don’t make any mistake in finding the right place to add CTA on the web page.
- Clear promise and expectations.
Conclusion:
While you’ve been writing for a while, or a new bee, it’s imperative first to understand your target audience mindset and then draft content accordingly.
Written By:
Evelyn Thomas: Writer, Marketer & Customer Experience Enthusiast.
Bio: Evelyn Thomas is a marketer, writer and dog lover living off-grid with her husky named shade, real-world marketing, and sales pro. She loves reading and implementing new methods of improving product usability while giving a new face to the brands she works with. If you’re ready to learn how to market your business effectively, check out her practical steps for improving customer experience.
