Intercom, Inc.

NOVEMBER 14, 2018

For our inbound leads – new leads that are generated by marketing activities – we track: Sales eligible lead delivery: The total number of inbound leads across all channels that are passed from the marketing team to sales based on shared qualification criteria. Take your inbound and outbound opportunities, for example.

Data Visualization 188

Data Visualization Outbound Inbound KPI 188

Intercom, Inc.

DECEMBER 14, 2022

Through it all, we’ve focused on building delightful features for our customers – and today, we’re focusing on something a little more positive with our roundup of the biggest and best of what we’ve built for you this year. 2022 has been a year for the books, with major changes and uncertainty across every industry. .

Data Visualization 104

Data Visualization Feedback Software User Testing Customer Communications 104

Intercom, Inc.

JANUARY 5, 2023

“Instead of trying to optimize the contact center experience with all sorts of things, they said, ‘Let’s get rid of an inbound phone number.’ ’ No inbound chat, no inbound email” Bill: Well, the one that keeps coming back to me is one that we came across looking at some articles.

Customer Experience 138

Customer Experience Customer Feedback Feedback Software User Testing 138

Intercom, Inc.

OCTOBER 22, 2019

Here’s an example from LB’s own career: at LinkedIn, when her team of SMB AEs were short on inbound pipeline, she had her reps take an entire day off their calendars to focus on prospecting. But LB suggested they adopt an inbound round-robin model, even though it wasn’t particularly advantageous for her direct team.

Weak Development Team 123

Weak Development Team Inbound Outbound Framework 123

The Product Coalition

JULY 25, 2021

There are two ways to do that: Positive motivation : explain to them why growing is good for them. Or how working on outbound product management would make them better inbound product managers. although that’s what the job requires. and thinks there’s nothing wrong with it (and that the executives just don’t get it).

Weak Development Team 158

Weak Development Team Product Management Product Manager Outbound 158

Intercom, Inc.

DECEMBER 6, 2022

How does the principle help support teams drive positive outcomes for their users? For example, in one of our recent product changes, we shipped a feature that allows customers to map their reply address to the inbound email address that their end users contact them on.

Artificial Inteligence 129

Artificial Inteligence Feedback Software Data Visualization Customer Experience 129

Intercom, Inc.

MARCH 28, 2022

By making chat their primary support channel, they’ve been able to increase agent productivity and engagement, resolve 1 in 5 inbound conversations automatically, and maintain a customer satisfaction score of 90%. Read more ?. Consumer expectations for exceptional, engaging experiences are rising.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Userpilot

DECEMBER 19, 2022

Find your brand positioning. Finding the right brand positioning for your company and products will ensure that you’re able to effectively communicate with customers and shape their perception of your brand. Inbound marketing may be the most commonly covered approach but it won’t be a fit for every SaaS company.

B2B 105

B2B User Testing Research Software Analytic Tools 105

Intercom, Inc.

OCTOBER 26, 2021

It comes down to three things: We’re customer-first: We value positive customer experiences above all else. Historically, the role of the inbound SDR (sales development representative) has been to gather qualification criteria. We look for: SDRs who can create value.

Inbound 160

Inbound Product Research Customer Experience Technical Review 160

Intercom, Inc.

AUGUST 16, 2022

Providing in-context support transforms your support team from a cost center to a value driver by improving operational efficiency: A reduced inbound volume for your human support team means lower cost to serve. Plus, 64% of customers are more likely to refer others based on positive experiences – leading to new customers and increased sales.

Data Visualization 118

Data Visualization User Friction Customer Experience Customer Communications 118

Intercom, Inc.

MAY 13, 2022

Many times customers share positive feedback and stories when talking with customer service representatives or support agents – stories that could make for captivating marketing content helping to capture potential customers down the road.

Data Visualization 129

Data Visualization User Testing Customer Experience Customer Feedback 129

ProductPlan

MARCH 17, 2020

Try these inbound/outbound efforts exercise by dividing your PM activities into either an “inbound effort” or “outbound effort” bucket. Common inbound effort activities include: Setting the vision. Positioning. Doing so can close you off from using curiosity to position efforts in an opportunistic way.

Outbound 80

Outbound Product Management Product Manager Inbound 80

Userpilot

APRIL 8, 2022

Then we added inbound marketing which added the number of leads which, in turn, meant more conversions. First the features, then the inbound marketing. We were positioning ourselves as the most affordable and accessible solution on the market.”. PMF survey built with Userpilot. After Product-Market fit comes growth.

User Testing 98

User Testing Feedback Software Research Software Product Marketing 98

Product Innovation Educators

APRIL 3, 2023

Consumers are starting to recognize the societal impact media can have on consumers—positive or negative. How can we use media to deliver positive actions? 13:42] Have you seen any shifts from outbound (getting information to people, e.g., billboard, advertisement) to inbound (people coming to you, e.g., on social media) marketing?

Data Visualization 100

Data Visualization Marketing Advertising Analytic Tools 100

Intercom, Inc.

MAY 8, 2019

Source: HubSpot Research, State of Inbound 2018. They also prioritize customer advocacy, which means that they put in the legwork to find happy customers and assist them in sharing their positive experiences with the company. Source: HubSpot Research, State of Inbound 2018.

User Testing 116

User Testing Customer Experience Inbound Research Software 116

Gainsight

SEPTEMBER 22, 2023

Three ways: It creates a competitive advantage, positions you as a thought leader, and speeds up—and streamlines—the buying process. Sure, they position themselves differently, and the feature sets aren’t carbon copies. HubSpot shot to fame due largely to its laser focus on inbound marketing. Very little.

Education 52

Education User Friction Customer Experience Customer Feedback 52

Intercom, Inc.

DECEMBER 28, 2022

For one, Eoghan McCabe , our Co-founder and Chairman, returned to the role of CEO , the position he had held from our founding in 2011 until 2020 – and he is bringing a renewed focus on the customer service space, so you can expect to see even more innovation from us in that area. As we know, we’re in the middle of a tech industry slowdown.

Reporting Tools 118

Reporting Tools Technical Review ChatGPT Customer Experience 118

Intercom, Inc.

AUGUST 13, 2020

Teams across Intercom use these kinds of views to see in real time the type of questions customers are asking during a product launch, common feature requests by product areas, and features driving negative or positive customer feedback. It not only scours inbound conversations for duplicates but examines replies to outbound messages as well.

Data Visualization 211

Data Visualization Reporting Tools Research Software Feedback Software 211

The Product Coalition

MARCH 3, 2023

PLG is often compared to traditional inbound and outbound methods, which focus on more traditional marketing practices, such as email campaigns, advertising, lead generation, and sales activities, to name a few. Many reasons exist: My favorite is that they no longer have the pain point. Let me repeat this point.

Customer Experience 138

Customer Experience Customer Feedback User Testing User Friction 138

Userpilot

NOVEMBER 2, 2023

Such knowledge allows companies to make informed product-development decisions , fine-tune their product positioning , and create tailored marketing campaigns that resonate well with customers. Such an outbound approach distinguishes it from the MLG strategy, which focuses more on inbound initiatives like content creation and distribution.

Feedback Software 103

Feedback Software Analytic Tools Research Software User Testing 103

Usersnap

FEBRUARY 14, 2023

The marketing strategy for product-led growth is more inbound and you let the product speak for itself. With inbound marketing, your go-to-market strategy needs to focus on articulating the benefits and features of your business in a way that gives users the critical information they need to determine if the SaaS product is right for them.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

OCTOBER 25, 2022

Product differentiation and positioning are important aspects of strategic product management because they allow you to build a product that meets the needs of the right customers in the right market and stand out from the crowd. Market research, differentiation, and positioning are necessary to prepare for the product launch.

Product Research 97

Product Research User Testing Customer Feedback Research Software 97

The Product Coalition

MAY 10, 2019

Via distinct arrows, where thickness indicates number of navigations, user flows show you the inbound and outbound journeys for every screen and popup within your app. A positive characteristic of returning users is that their interest in your app is higher and that they are more likely to become “loyal” users. What is a user flow?

Analytic Tools 80

Analytic Tools Customer Experience Customer Feedback Data Visualization 80

Userpilot

MARCH 8, 2022

Follow her for a good dose of career advice combined with a neverending supply of positive energy. She specializes in product marketing, inbound – lead generation through content, videos, influencer marketing & brand marketing. Lena’s largest contributions to the Product Management field.

Technical Advisors 115

Technical Advisors Product Research Analytic Tools User Testing 115

Intercom, Inc.

FEBRUARY 1, 2022

At Intercom, we’re firm believers in the positive effect honest and open feedback has – not just on our product, but on the way we work and our overall success. With 59% of organizations reporting increased inbound volume , gathering customer feedback will help you to find out and address rising expectations directly.

User Testing 118

User Testing Customer Experience Data Visualization Customer Feedback 118

Intercom, Inc.

NOVEMBER 20, 2018

For many B2B SaaS companies, inbound marketing represents a cornerstone of all marketing activity. Inbound marketing is when you create compelling content that educates and informs your target personas. Create compelling content to help generate leads. Close the deal.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Userpilot

AUGUST 29, 2022

Engineering as marketing is an inbound marketing strategy that involves creating free useful tools for your target audience. If you don’t nail the key elements, you risk not getting a positive ROI from your investment. If your NPS score is negative, then you have more detractors than promoters, it is positive- the opposite.

Research Software 95

Research Software Engineering User Testing Marketing 95

BrainMates

SEPTEMBER 19, 2022

These product managers are driving inbound and outbound activities, so they are part of the product team and the GTM teams. We currently don’t have any business analysts or product owners, as we moved to a structure whereby all those roles now roll up into the product manager position.

Feedback Software 52

Feedback Software User Testing Customer Feedback Data Visualization 52

Intercom, Inc.

NOVEMBER 5, 2018

While a personalized approach is key to delivering engaging and positive customer experiences, it can be challenging to maintain the personal touch at scale. “A personalized approach is key to delivering engaging and positive customer experiences.”

Customer Experience 120

Customer Experience Data Visualization Analytic Tools Customer Feedback 120

The Product Coalition

DECEMBER 19, 2019

By using this technique will enable the position of the company to interact at a high source via the website and help to increase the traffic. Hence it increases the crawling speed and also helps to higher the position on the search engine. It helps to create a brand rather than improving the site in terms of coloring.

Web Development 78

Web Development Web Developers Analytic Tools Development 78

Userpilot

APRIL 25, 2024

This research provides essential insights into brand strength, consumer behavior, and market position, which are vital for teams focused on sales, marketing, and product development. It evaluates past strategies and gauges the potential success of new offerings. A key aspect of market research is analyzing customer attitudes and usage.

Research Software 52

Research Software User Testing Data Visualization Analytic Tools 52

Intercom, Inc.

DECEMBER 21, 2021

We hired new leaders in key positions, including Leandra Fishman , Anna Griffin, Alyssa Smrekar, Cheree McAlpine, Sanj Bhayro, and Marcio Arnecke. We increased our workforce to more than 800, and announced plans to grow to more than 1,000 in 2022. We hit a huge milestone as our ARR grew well past $200M.

Customer Communications 196

Customer Communications User Testing Research Software Technical Review 196

Userpilot

OCTOBER 31, 2022

These can be people in accounting or management positions who are unlikely to decide in favor of your product. Set up in-app workflows and alerts with triggers that help you identify when a negative persona is switching to a positive one. You create a negative buyer persona to capture the decision-makers. Conclusion.

Feedback Software 93

Feedback Software User Testing Research Software Data Visualization 93

The Product Coalition

OCTOBER 29, 2018

Oh, remember to flip on the profile setting that indicates openness to new opportunities to multiply your inbound recruiting. inbound) Recruiter ?—?depending depending on the strength of your background, you’ll get varying levels of inbound recruiting on LinkedIn and in your inbox. Landing that job!

Inbound 60

Inbound Product Research Startups Weak Development Team 60

Mixpanel

JANUARY 12, 2023

It can be incredibly insightful for early-stage companies to establish their positioning and product-market fit. For example, if you’re a company like doola , it’s important to know if your audience is searching for “start a US bank account” or “form an LLC” as you build your initial inbound funnels.

Data Visualization 115

Data Visualization User Testing Research Software Product Research 115

Intercom, Inc.

NOVEMBER 30, 2021

They’re in a unique position to partner with your product team to help proactively improve your product roadmap. Customers can also subscribe to automatically receive proactive status updates via email or text so they don’t need to constantly check in with your team – significantly reducing your inbound conversation volume.

Technical Review 249

Technical Review Feedback Software Analytic Tools Reporting Tools 249

PMLesson's Ace the PM Interview

FEBRUARY 20, 2019

Many top employers are looking for computer science or engineering graduates to fill PM positions, and this is an excellent route into the role. If you’re in marketing, for example, aim to work in inbound marketing, where you work on getting feedback from customers to influence the product.

Technical Advisors 98

Technical Advisors Feedback Software Product Management Product Manager 98