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16 Best Product Marketing Campaigns To Inspire Your Own

Userpilot

Looking for the best product marketing campaigns to inspire your next project? We’ve curated 16 of the most innovative product campaigns from industry leaders like Userpilot, HubSpot, and Spotify, among others, that will spark your creativity and help you create campaigns that drive product growth.

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How pricing strategy helps shape your entire business model

Intercom, Inc.

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. If your application is a self-service one, focus on content and inbound marketing as your primary source of leads.

Strategy 195
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Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

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Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

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The 7 Best Free SaaS Software Training Resources

Userpilot

Keep reading to see the best training we recommend for all of the above. Below are some of the best online training for a range of SaaS skills. For those who are more intermediate/have begun their careers in SaaS – be sure to join us in our annual Product Drive Conference, held in October. Product School.

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How to build a billion dollar sales team like Stripe

Intercom, Inc.

So how did they go from product-market fit to actually scaling a sales org around a repeatable sales process? Reps will be in inbound, lead-taking mode for two hour blocks throughout the day and they’ll take them through qualification all the way through to close. The company was also getting pulled upmarket.

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Product adoption: how to get customers to embrace your product

Intercom, Inc.

It’s a lot easier to feel comfortable with a product if we know there’s a community around it or there’s someone you can turn to for immediate answers to your questions. So the final way you can improve your product adoption process is to make your support more accessible.