The Product Coalition

JULY 31, 2019

Should you split between inbound and outbound product managers? Inbound vs Outbound (PM vs PO) Sometimes companies split product management between outbound product managers that understand the market and discuss needs with customers and inbound product managers that understand the product and discuss requirements with engineering.

Outbound 60

Outbound Inbound Product Management Product Manager 60

Intercom, Inc.

OCTOBER 27, 2021

Many support teams implemented the funnel and saw game-changing results, including reduced inbound conversation volume, faster resolution rates, and enhanced CSAT. Get funnel vision. But there was one problem – there was no quick way to gain a complete , visual view of how the funnel was working for your business.

Data Visualization 138

Data Visualization Reporting Tools Strategy Inbound 138

Ask Benny

JULY 31, 2019

Should you split between inbound and outbound product managers? Inbound vs Outbound (PM vs PO) Sometimes companies split product management between outbound product managers that understand the market and discuss needs with customers and inbound product managers that understand the product and discuss requirements with engineering.

Outbound 60

Outbound Inbound Engineering Reference 60

Userpilot

OCTOBER 25, 2022

To define the product vision , product managers need to take their market research results along with the company objectives and use them to outline what they want the product to be like in the future. Product strategy defines how you are planning to realize the product vision. Be in charge of the product vision.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Userpilot

APRIL 8, 2022

Then we added inbound marketing which added the number of leads which, in turn, meant more conversions. First the features, then the inbound marketing. The vision for the product hasn’t changed,” Joanna tells us. “We PMF survey built with Userpilot. After Product-Market fit comes growth. This brought them steady growth. “We

User Testing 98

User Testing Feedback Software Research Software Product Marketing 98

freshtrax

JUNE 16, 2021

Inbound links will also work for Japanese search engines, and since content marketing is not really a huge part of Japanese SEO, affiliate advertising will still appear. Watch out for trends, do your research, and extend your brand’s vision to Japan. The standard is to use a top-level domain to rank for Japanese search engines.

User Testing 111

User Testing Research Software Customer Experience Inbound 111

B2B Product Management

DECEMBER 6, 2016

As you can see in the picture, these categories are inbound and outbound Product Management. This division between inbound and outbound PM duties is much more pronounced at larger companies. If you are an inbound PM, you might want to take steps to get into an outbound PM role. You define the pricing of the product.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

Intercom, Inc.

OCTOBER 22, 2018

Answer Bot is a big part of our vision for the future – a world where Messengers, Bots and Apps provide radical efficiencies for your business. Cleo, one of our early adopter customers, found that Answer Bot resolved one in five of all of their inbound conversations.

Customer Experience 106

Customer Experience Inbound Events Product launches 106

Mixpanel

JANUARY 12, 2023

We’ve run dozens of customer interviews, analyzed our competitors, tracked our customer lifecycle, and aligned with the company vision: now we’re finally ready to write copy. If you think I’m being extreme, just wait until you read the rest of this post. Parse customer-created copy for repeated phrases.

Data Visualization 115

Data Visualization User Testing Research Software Product Research 115

Dear Strategy

AUGUST 27, 2018

This usually exists at a business or business unit level and covers the high-level vision, objectives, and strategic initiatives for the overall company. Inbound and Outbound Marketing. Most companies that I work with have three layers of strategy. The first is the overarching business strategy. Next are the product strategies.

Strategy 53

Strategy Outbound Inbound Marketing 53

Userpilot

MARCH 8, 2022

How product strategy uses a company's vision to fuel profitability. She specializes in product marketing, inbound – lead generation through content, videos, influencer marketing & brand marketing. How to create a scalable product organization. Melissa broke silence over the excessive focus on delivery in product teams.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Userpilot

JUNE 13, 2022

The Kalungi blog is focused on educating users about how to implement inbound marketing in their SaaS businesses. The Kalungi blog is about adopting SaaS strategies, including product marketing, inbound marketing, and content marketing. The blog focuses on educating users about implementing inbound marketing in their SaaS businesses.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Usersnap

JULY 11, 2021

Also startups and SaaS companies build their organizational culture and company vision around providing amazing customer support. Quoting a post from Buffer , their vision “is to build a super-useful social media management tool with amazing support for everyone we come into contact with. ”. Don’t scale customer care.

User Testing 52

User Testing Customer Feedback Customer Experience Feedback Software 52

Intercom, Inc.

NOVEMBER 7, 2019

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. The CIT send over accounts to inbound SCRs and outbound SCRs who are really at the tip of the spear. What sets Spendesk apart.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

The Product Coalition

JULY 22, 2019

In this case, our daughter clearly had a vision for something she wanted to create but was struggling with some of the pieces. We were using it to manage clients, including interactions both inbound and outbound. Both of our kids love to create artwork of every kind. She threw down the cardboard. “It It won’t stick!” she screamed.

Customer Experience 60

Customer Experience Data Visualization Outbound Inbound 60

Pragmatic Marketing

MAY 23, 2017

The visibility and urgency of tactical requests from engineering, marketing communications and sales—plus a lack of priority and support from senior management for inbound research and strategic thinking—can place severe constraints on the product manager’s ability to act as CEO.

Product Research 70

Product Research Product Management Product Manager Research Software 70

Userpilot

APRIL 6, 2022

You can also automate some parts of your inbound marketing strategy like email marketing using a tool like ActiveCampaign, support, or in-app guidance and communication using Userpilot. With Userpilot , you can automate your onboarding process and build engaging and personalized in-app experiences. Conclusion.

Research Software 52

Research Software User Testing Onboarding KPIs Customer Experience 52

Amplitude

JULY 17, 2019

Top episodes we love: 128 | Visual Perception and Visualization with Steve Haroz: Learn how vision science (studying the way we view and perceive what we see) and data visualization intersect to improve the way we analyze and interpret data based on the way it is displayed. 113 | What Makes A Visualization Memorable? .

Data Visualization 94

Data Visualization Analytic Tools Artificial Inteligence Customer Experience 94

ProductBoard

NOVEMBER 15, 2017

Hubert Palan further explains: “The Portal serves both an inbound function for collecting ideas and feedback to inform decisions, as well as an outbound function to share plans, celebrate what’s been launched, and prove to users their feedback has been heard, in this way productboard is a true end-to-end product management solution.”

Customer Feedback 45

Customer Feedback User Testing Weak Development Team Feedback Software 45

Intercom, Inc.

AUGUST 12, 2021

It made a lot of sense in terms of the vision and strategy. Just don’t get too blown out into the vision of science fiction and all that. All of those teams actually control much more revenue than our field sales organization does, which is out there cold calling and working inbound leads and trying to get new logos in the door.

Analytic Tools 223

Analytic Tools Data Visualization Customer Experience User Testing 223

Intercom, Inc.

JUNE 6, 2019

One sure sign of a key brand is if the vast majority of your lead generation is from inbound, organic results. Liam: Very early on, we were definitely working with bigger companies with sizable data just because the problem’s more interesting, and that’s where we saw the opportunity and our vision. How to stand out in a crowd.

Analytic Tools 190

Analytic Tools Data Visualization Customer Experience Inbound 190

Intercom, Inc.

SEPTEMBER 29, 2021

With bots and automation resolving simple queries and triaging inbound conversations behind the scenes, Stuart’s support team can be empowered to spend more time resolving issues – and less time performing manual tasks that can quickly become a time sink. Support efficiency. Saving valuable time.

Feedback Software 193

Feedback Software Customer Experience User Testing Customer Feedback 193

All About Product Management

JULY 9, 2010

Vision and Strategy 2. Vision and Strategy – 20% 2. His reply was: 1. Execution and delivery 3. Stakeholder management and collaboration I jotted the above answer down on my note pad. He then asked me “what percentage of my time I think I would spend on each of the above three activities.”

Product Research 48

Product Research Strategy Technical Review Product Management 48

Roy Madden

MARCH 10, 2016

Rand Fishkin’s Collection on Inbound Marketing. More eyes, better vision: Crowdsource monitoring. Here are some great feeds that other people have created to follow the latest trends in a given industry: Sarah Levine and the most important publications in Maps. Guy Kawasaki’s Collection of Social Media sources.

Data Visualization 40

Data Visualization Analytic Tools Reporting Tools Crowdsource 40

Intercom, Inc.

JULY 29, 2021

Kieron: I know you started there in January 2020, just enough time to get settled into the role, understand the product, understand, I suppose, the vision for the future, and then the pandemic hit. We have business development doing inbound and outbound. Scaling in the midst of a global pandemic. We have SMB mid-market enterprise.

Feedback Software 223

Feedback Software Reporting Tools Customer Experience Weak Development Team 223

Intercom, Inc.

AUGUST 25, 2021

Nothing captures the early ambition and vision of the co-founders as succinctly as their first pitch deck from late 2011, a snappy eight slides that outlined the scale of the opportunity to forge new ways of connecting with customers. Eoghan describes the original vision behind Intercom. Changing the support conversation.

Data Visualization 220

Data Visualization Customer Experience Onboarding KPIs User Friction 220

Intercom, Inc.

OCTOBER 13, 2020

Support teams get a lot of repeated inbound questions, which get tedious to answer. We took an off-the-shelf Python search engine and built another test bot that could answer our own inbound support queries. Resolution Bot is just the start of our vision for this space. Case study: Resolution Bot.

Artificial Inteligence 281

Artificial Inteligence Customer Communications Research Software Feedback Software 281

280 Group

JUNE 18, 2020

It’s often said that a Product Manager has a more inbound focus, while a Product Marketing Manager has a more outbound focus. Owns the product/market vision and roadmap. Regardless, both of these distinct roles are essential to product success. At a high level, what’s the difference between the two roles? Manages the product lifecycle.

Product Marketing 266

Product Marketing Marketing Product Management Product Manager 266

Userpilot

JULY 23, 2023

The inbound marketing team for attracting and engaging potential customers through guides , webinars, and events. The roles you should hire for your B2B marketing team structure are: Chief marketing officer to lead marketing efforts and align initiatives with company vision. What is the organizational structure for B2B marketing team?

B2B 97

B2B Research Software Feedback Software Customer Experience 97

Intercom, Inc.

JANUARY 24, 2019

It’s now so inexpensive to go to market that having a great tech vision and product isn’t enough. And I remember Marc [Benioff] interviewing me, like he did every employee, and painting the vision for what the platform would be. Can you take us back to the early days of Accelerate and what the original vision was?

Analytic Tools 151

Analytic Tools Data Visualization User Testing Artificial Inteligence 151

Userpilot

NOVEMBER 20, 2022

For instance, you might have a team focus on customer acquisition using inbound and outbound projects. A marketing in-app campaign roadmap gives you a clear vision of both your primary and secondary onboarding activities, spanning from the welcome screen to product advocacy.

Onboarding KPIs 98

Onboarding KPIs Roadmap Marketing Feedback Software 98

NextBigWhat

OCTOBER 30, 2020

Great vision without great people is irrelevant. Inbound marketing: A marketing strategy that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience, inbound marketing forms connections they are looking for and solves problems they already have.

User Testing 52

User Testing Reporting Tools Product Management Product Manager 52

Intercom, Inc.

NOVEMBER 23, 2022

Everyone shared the same vision for the future, but what at first seemed like a match made in heaven brought its fair share of headaches – revisiting the integration plan over and over, dealing with curveballs and constantly putting out fires, managing expectations and frustration, aligning different ways of working. Then, came integration.

Research Software 118

Research Software Analytic Tools Feedback Software Software Review 118

Intercom, Inc.

JUNE 23, 2020

In today’s very special bonus episode, we’re joined by leaders from our Product and Support teams to hear about the new Conversational Support Funnel – why we built it, how we use it, and our vision for the future. We’re joined by. There’s also the shift around targeting.

Reporting Tools 118

Reporting Tools Customer Experience User Testing Data Visualization 118

Intercom, Inc.

OCTOBER 29, 2020

And, yes, that means we have to be good for targeting, marketing, messages, and yes, it means we need to be really good at structuring thousands of inbound conversations and doing ticketing workflows and triage and all that sort of stuff. It’s unusual to have folks who have a strong vision who are also open-minded.

Feedback Software 209

Feedback Software Research Software Reporting Tools User Testing 209

Gainsight

DECEMBER 23, 2019

So, is there inbound coming in? But at the end of the day, if you don’t lay out the vision and then break those down to objectives to be accomplished by the team, it’ll be a very difficult challenge to get there. This goes back to defining the scope of the group. Are you involved in pre-sales? Are you supporting them?

Customer Experience 52

Customer Experience Onboarding KPIs User Friction Data Visualization 52

Mixpanel

FEBRUARY 23, 2021

It’s important that founders use product metrics to paint a picture of where their journey has taken them since they started, and how it ties into their vision for the future. Your customers tell other people about it, your startup inbound requests are consuming you and you are not able to sleep at night. Bonus advice we love.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130