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How product managers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of softwareproduct managers.
I was asked to give a ten-minute overview of my continuous discovery framework and then participated in a fireside chat where the host, Cecilie Smedstad , asked me to go deeper in a few areas. Discovery is a team sport. Its not the exclusive domain of product managers. I started my career as a software engineer.
How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.
A big part of Teeba’s process involved putting her product skills to use throughout the job search, both in terms of identifying product-led companies and in terms of mapping out business and product outcomes for companies where she was interviewing. Meet our continuous discovery champion, Teeba Alkhudairi.
Speaker: Michele Ronsen, UX Expert and Founder of Curiosity Tank
Conducting UX Research can often be a daunting task. Then, take notes with strategic frameworks, in specific formats, to right-size the information collected and expedite analysis and synthesis. Often, the most useful toolproduct managers and researchers can employ is a carefully thought-out approach.
How an AI-powered fashion startup achieved product-market fit Watch on YouTube TLDR In this episode, we’re joined by Anya Cheng, former product leader at Meta, eBay, McDonald’s, and Target, and current founder of the AI-powered fashion startup Taelor. ” The problem?
How product managers are transforming innovation with AI tools Watch on YouTube TLDR In this deep dive into AI’s impact on product innovation and management, former PayPal Senior Director of Innovation Mike Todasco shares insights on how AI tools are revolutionizing product development.
At our latest TPG Live roundtable, we brought together four leading voices in product coaching, discovery, and strategy. Here are the key takeaways organized by theme, focusing on what product teams need to understand and act on now. Discovery is not just a PM function. It works best when teams learn together.
How product managers can move from ideas to action Watch on YouTube TLDR In this episode, I speak with Atif Rafiq about how senior product leaders approach strategy development and execution. In this episode, he shares some insights from that workshop and his experience in product leadership.
Ideation, discovery, research, and analysis all inform the development of a product strategy that evolves iteratively as the product team learns more about customers, their problems, and potential solutions. However, effective communication of product strategy often presents challenges for product leaders.
Unfortunately, the research backs this up, with a staggering 90% of users reporting that they stopped using an app due to poor performance. This article will help reduce such churn by refining your product management and UX analysis approach. UX analytics tools worth considering. How to start your UX analysis.
In the retail industry, customer feedback is your early warning system, your innovation engine, and your most honest performance review. But this system only works if you take action on the feedback collected. Build a foundation that drives action Use reporting tools to translate feedback into trends.
Listen to the audio version of this article: [link] Overview of the Matrix The Innovation Ambition Matrix, which was developed by Bansi Nagji and Geoff Tuff, considers the newness of the product on its horizontal axis and the newness of the market on the vertical axis. Take, for example, the Apple Watch and the Google Chrome browser.
Each week I tackle reader questions about building product, driving growth, and accelerating your career. Laura and her team spend every working hour researching, designing, and experimenting with ways to measure and improve team velocity (while avoiding burnout). Her background is in developer tools and distributed systems.
Speaker: Jessica Hall, Product Strategy & Design Leader and Co-Author of The Product Mindset
Every step of the product journey is informed by research: what works, what doesn’t, what customers want, what they need. But no one tool or method can create a thriving research practice for product managers. Use Product Management Today’s webinars to earn professional development hours!
Part 3 (of 3) in the Designing UX Surveys That Work series. In Part 1 , we covered the essential Dos for creating impactful surveys, and in Part 2 , we focused on identifying and eliminating bias in survey questions. Even if youve crafted neutral questions, bias can still creep into your research in other ways.
What happens when you build a product or service around what you think potential customers want, only for them to buy something else? But worse than that, it leads to lower revenue, failed products, and plummeting customer loyalty. The solution seems obvious: improve your customer research process. The short answer: yes.
If there is one thing thats altering the way we create user experience (UX) designs and conduct research in 2024, it is definitely artificial intelligence (AI). From new UX-related technologies and automation to personalization. UX experts have already integrated AI into their daily lives in one way or another. No one can denythat.
Listen to the audio version of this article: [link] AI Strategy Benefits My research shows that AI can help you make better strategic decisions faster, at least for certain products. [1] 2] Market Research AI-based tools can discover user and customer trends using predictive analytics.
Speaker: Donna Shaw - Senior Product Manager & Eric Frierson - Director of Innovation for Public and School Libraries
Product management goes beyond product development; it involves nurturing a cohesive team. Nonetheless, by leveraging foresight and valuable insights, you can cultivate a thriving product management team that works together harmoniously to craft customer-centric products.
Maybe you’ve even tried some popular AI tools, like the good ol’ ChatGPT. But did you know that certain AI tools work best at specific phases of the design process? Having tested a selection of AI design tools, I’ve found that some are better suited for certain stages of the UX design process than others.
What is an interactive product demo? An interactive demo is a self-guided walkthrough that uses tooltips, modals, hotspots, and other interactive elements to help users quickly explore your SaaSproduct. Why build interactive demos for your SaaSproduct?
Imagine launching a product feature that no one uses. Because productdiscovery was skipped … or done poorly. Productdiscovery process is the foundation of building successful products. Yet, many teams rush into development without properly testing ideas, leading to wasted effort and failed launches.
Why customer support is an overlooked differentiator Product features, pricing, and branding all play key roles in differentiating your organization from the laundry list of competitors, but theres one often-overlooked factor that can make or break customer loyalty: how well you support your customers.
An interactive guide filled with the tools to turn your data into a competitive advantage. They rely on data to power products, business insights, and marketing strategy. This playbook contains: Exclusive statistics, research, and insights into how the pandemic has affected businesses over the last 18 months.
As a product manager, I’ve come across all the common obstacles to creating personas. Otherwise, you’ll end up with guesswork-based personas that aren’t actionable enough to drive product decisions nor relatable enough to inspire, and the work of all your company’s teams will stay disconnected from real customer pain points.
Which productfeedbacksoftware should you choose for your SaaS? The choice is tough because there’s no single tool that covers all use cases. In this round-up, I cover 21 of the best productfeedbacksoftwaresolutions. Free trial?
link] • X’s community-led approach: tackling inaccurate and misleading information: [link] • Linda Yaccarino on LinkedIn: [link] • Messi-Ronaldo rivalry: [link] • Supernotes paper: [link] Production and marketing by [link]. Listen now on Apple , Spotify , and YouTube.
The key isnt just understanding users but unlocking insights that lead to solutions they cant live without. Productdiscovery is critical in identifying workflows, pain points, and user goals that shape successful products. Without a clear understanding of these factors, products risk failing to meet real-world demands.
Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage and financial stability! Don't miss this brand new webinar!
How Companies Are Funding User Research in 2025: Insights from the User Interviews Research Budget Report User Interviews 2025 Research Budget Report is a crucial resource for understanding how modern organizations are approaching the financial side of user research. Only 17% experienced reductions.
I recently observed a pattern in user research that got me thinking. come to us with research questions, they typically arrive with a clear, focused set of questions they need answered. These questions are importantthey reflect immediate business needs and pressing product decisions. When stakeholders, clients etc.
Too many discovery efforts fail silently. Because most discovery is just activity. To change that, we partnered with David Pereira , a product leader & product coach who’s made a name for calling out “fake discovery” and showing teams how to course-correct with ruthless clarity. Not alignment.
Pinterest, positioned uniquely as a visual discovery engine, has significant potential to leverage personalization to foster deeper user engagement, retention, andloyalty. This isnt just another recommendation algorithm; its a common vocabulary that ensures consistent personalization across the entire platform.
Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.
I’ve never felt compelled to write a rebuttal before, but Amanda Hoover’s recent article, “ Product managers rule Silicon Valley. Not everyone is happy about it ,” misses the mark on what product management truly entails. The reality of product management is far from the commanding caricature the title suggests.
How New Heuristics Are Reshaping the Creative Process Between Humans andMachines Image generated byChatGPT When the wave of generative AI tools began flooding the market, I must confess my reaction was mixed: a sense of fascination for the possibilities and concern for the ethical challenges looming on the horizon.
What separates a good app from a great one? It’s what you do with the behavior data your app collects. All questions you can only answer with: Mobile app tracking. All questions you can only answer with: Mobile app tracking. What is mobile app tracking? Track mobile app engagement metrics with Userpilot.
CaaS platforms function similarly to e-commerce marketplaces, but for automobiles. Enter CarFYAI, CarFY AI is an AI-powered system for streamlining car discovery in Car-as-a-Service platforms, providing a personalized and enhanced user experience for customers. Image Credit: Karena E.I Image credit: Karena E.I
or so narrow they box you into today’s solutions instead of tomorrow’s possibilities. The “Pet Project” Parade: Goals that are actually solutions in disguise. About Customers “Which customers are we targeting, and what research shows they want this?” Present this information in an easy-to-digest format. What gets killed?
Photo by UX Indonesia This ‘complete’ guide to usability testing follows an overview in my UX research methods playbook articles. Introduction If you’re responsible in some way for a digital product or system, you should be doing usability testing — whatever your sector, industry or role. But what is usability?
Want to advance your career in product management or find top talent for your team? This article shares exciting product manager roles focused on retention and churn and showcases standout candidates in the field. Recommended product manager job openings in data-driven companies 1. Who would be the best fit for this job?
Thats what product development feels like in most organizations.” Trying to build the right thing without a solid discovery framework is like setting off on a road trip without a map or destination. By conducting productdiscovery, teams can validate ideas, gather feedback, and make informed decisions about product development.
When done right, mobile surveys receive up to 3x higher response rates than traditional web surveys. With 85% of adults keeping their smartphones within arm’s reach at all times, mobile surveys have become the most direct route to gathering authentic user feedback. What is a mobile survey?
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