Mobile App KPI Dashboard Examples and How to Use Them
If you’re looking to present your hard work to stakeholders, justify a product decision, or check the health of your app, you’re in the right place. Learn about the importance of mobile app KPI dashboards and copy dashboards from real mobile app product managers, engineers and designers.
A key performance indicator (KPI) dashboard is a visual representation of data that quantifies how well a team is performing towards its goals. If you’re not sure what KPIs for mobile are, check out the top mobile app KPIs.
A mobile app KPI dashboard is a convenient way to get an overview of key mobile analytics at a glance. Dashboards make it possible to digest insights and confidently act on them. As more industries are developing a mobile-first approach and there are more mobile app data than ever, look for a mobile app analytics dashboard tool that’s easy to use for the whole team.
If you already know what metrics you want to track, try UXCam’s Customizable Dashboard for free today.
How do I create a mobile app KPI dashboard?
Before jumping into building a dashboard, brainstorm:
- Your audience: Who are you building these dashboards for? What are the goals of the target audience?
- Your metrics: Which problems are you trying to solve and which mobile app metrics can help tell that story. Do you want to track specific custom events or more generic ones?
Now that you’ve got an idea of the foundation of your dashboard and who you want to show, it’s time to find a dashboard solution. The ease of creating a mobile app metrics dashboard will depend on what software you’re using. If you’re new to dashboards, look for features that will make your experience easier such as:
- Template library of widgets to get started faster.
- Smart widget builder to customize and dig deep into the data source.
- Easy share functionality to show off the stakeholders and team members.
- Real-time data so you don’t have to wait ages for an update.
UXCam has a sleek new customizable dashboard — which is 100% FREE for you to try btw — so for the purpose of this article we’ll be using our solution to illustrate KPI dashboards.
You might also be interested in: Ultimate app KPI cheatsheet
What app metrics should a mobile KPI dashboard have?
Interpreting different types of user behavior requires dashboards tailored to the needs of your specific job role and audience. They should reflect high-level and low-level objectives. Here are popular mobile app KPI dashboards based on jobs in a mobile app team, mainly, product managers, engineers, and designers, and tons of examples (Click on images to enlarge dashboards).
Product manager KPI dashboard
For product managers, the importance of a KPI dashboard lies in its ability to serve these objectives:
- Monitor product growth and health
- To analyze patterns over time
- To make adjustments along the way and
- To make conscious, data-backed strategic decisions
KPIs differ from team to team. And different teams track their own KPIs. But in totality, the overall success of the product depends on how well the teams and their KPIs sync with each other. That’s where the PMs come into play.
For product teams, it’s really important that KPIs tell the complete story of product usage and performance. Not only from a tech standpoint but also from the value that it gives to the customers.
KPIs like Number of sessions per user, Session duration, Retention Rate, Daily active users (DAU), Monthly active users (MAU) etc. gives the engagement level of the product with the user. This is the front end of the product.
On the other hand, KPIs like Rage taps, UI Freezes, App crashes, Unresponsive gestures, etc. gives the technical capability and performance, which is the backend. And both these types of KPIs are important for product teams to track.
Mobile app metrics dashboards help PMs gather all these KPIs and bring them together in a single platform to easily and efficiently understand the performance which is critical to take any product decision.
Here’s an example of some KPIs you can build on your dashboard.
- Weekly active users
- Monthly active users
- Daily active users over time
- Users by country
- Users by gender
- New users by acquisition source
- Users returning after first visit by acquisition source
- App version adoption
- Top events by occurrence
- Total visited screens
- Top device models among your users
- Average session duration by app familiarity
- Screens with the most rage taps
- Conversion based on type of membership (loyalty vs regular)
- Average purchase value per age group
You might also be interested in: Funnel Analysis Guide for Product Managers
Engineering KPI dashboard
Tracking issues like freezes, bugs, and crashes allows you to decrease the total testing and debugging time by correlating issues with other factors, such as device types and OS versions at scale.
Setting the maintenance of these are your KPIs and also lets you observe how your app behaves in real scenarios, as opposed to controlled testing settings.
In general, engineering is a pretty broad category so we’re just going to generalize here with engineers who work on maintaining a mobile app and ensuring its performance. Engineering managers use these metrics to measure the progress to keep their teams on schedule.
You might also be interested in: Android Crash reporting
Unstable apps keep mobile engineers up at night. The number of crashes over time will give you an indicator.
Crashes cause frustration, uninstalls, and are an absolute app killer. Providing a stable and smooth experience should be a KPI of every mobile app engineer.
Here are some engineering KPIs you can use to build your dashboard:
- Number of crashes over time
- Distribution of crashes by platform
- OS versions with more crashes
- Evolution of crashes by app version
- Unique users affected by crashes based on app version
- Number of crashes based on device model
- Screens with most crashes
- Number of UI freezes over time
- Average UI freeze duration by app version
- Average UI freeze duration based on OS version
- Distribution of UI freeze per device model
- Screens with the most UI freezes
Product Designer KPI dashboard
Typically, product designers use a combination of app usage metrics to understand how their product is actually being used, which features are working and which aren’t, and so on.
This way they can decide — in combination with real feedback from real customers, UX research — and prioritize what areas we should improve, remove or double down on to design experiences that help people discover these features.
Metrics and a shared dashboards help designers speak the same language as product and business folks. It’s important for product designers to care about the usage of a product, as much as anyone else in the business.
One more thing, app KPIs allow designers to also work with success criteria from the start of a project/task, e.g. design with metrics in mind (and if not existing, to ask those questions from stakeholders requesting the piece of work).
This further creates tighter alignment during the product design phase and allows you as a designer to make decisions and tradeoffs. You have a decision-making framework in place.
Here are just a few examples of common KPIs that real UX designers track:
- Most viewed screens
- Total gestures by screen
- Screens with the most rage taps
- Unique users that fail to sign up
- Unique users who experienced a UI freeze
- Top previous screens from Cart Activity
- Users that added products to the cart vs users that completed the purchase
- Products removed from the cart
- % of sessions with login fails and successes
- Number of crashes over time
- OS versions with more crashes
- Most visited screens
- Total gestures by screen
- Average unresponsive features
- Screens with the most rage taps
- Unique users that failed to sign up
- Unique users who experience a UI freeze
Track what you should, not what you can. Having all your key app metrics in one place will make it easier to check the health of your app and business. So what are you waiting for? Start building that dashboard today and start impressing stakeholders.
Ready to get started? Try a free trial with UXCam and check out the new Team Dashboard. UXCam’s dashboard has a template library so you can create a full dashboard in minutes.
You might also be interested in:
- Why creating a data-driven culture is easier than you think
- What is App Analytics?
- What is UX Analytics?
- The Perfect Appsee Alternative After the Acquisition
- Mobile App Heatmaps: How To Use Them
- Mobile Session Recording: The Complete Guide
- Mobile App Session Replay: Ultimate Guide 2022
- iOS Crash Reporting: Best Tools 2022
- Mobile App Tracking: Best Tools 2022
- The Hotjar for mobile apps: UXCam
AUTHOR
Jane Leung
Jane is the director of content at UXCam. She’s been helping businesses drive value to their customers through content for the past 10 years. The former content manager, copywriter, and journalist specializes in researching content that helps customers better understand their painpoints and solutions.
Originally published at https://uxcam.com.
