Product Management University

OCTOBER 28, 2019

That brings us to the subject of influence among product management and product marketing teams. And that market knowledge is the key to leading from a position of strength. What if product management and product marketing were more knowledgeable on the market collectively than all other disciplines combined?

Positioning 100

Positioning Product Marketing Marketing Product Management 100

Intercom, Inc.

SEPTEMBER 1, 2021

That’s why some of Intercom’s first marketing hires were product marketers and why we’ve had a “seat at the table” from the early days of the company. . Product marketing looks different in every company, but one common trend is that many product marketing managers (PMMs) feel undervalued.

Marketing 138

Marketing Product Marketing User Friction Customer Feedback 138

The Product Coalition

JULY 16, 2023

In recent years it seems that product management is all about execution and delivery. Photo by Kea Mowat on Unsplash When I moved into product management, almost 20 years ago, it used to be a very senior role. The discussion was about whether or not someone is senior enough to move into product management.

Strategy 145

Strategy Product Management Product Manager Management 145

Userpilot

APRIL 25, 2022

What is product leadership and how is it different from product management ? In the article, we’ll be discussing what the product leadership role entails and how it is different from the product management role. Project management skills are also required to manage timelines and milestones.

Leadership 98

Leadership Analytic Tools Research Software User Testing 98

PMLesson's Ace the PM Interview

MAY 4, 2022

Want to skip ahead and learn the most common product marketing manager interview questions and answers? Sneak Peak: - What is your favorite marketing campaign? Estimate the market size for a new product. If you have, you can thank an excellent Product Marketing Manager or PMM for their hard work.

Product Marketing 52

Product Marketing Marketing Data Visualization Technical Review 52

Product Management University

JULY 10, 2020

Here’s how to create business requirements that help product marketing and sales do a better job of positioning and selling value. First, remember that the reasons you build new products and features are the same exact reasons the market buys them. The Ultimate Guide to Portfolio Product Management & Marketing.

Product Marketing 130

Product Marketing Marketing Customer Feedback Workshop 130

The Product Coalition

DECEMBER 11, 2023

To survive and succeed, your product leadership must be sharper than ever. For product leaders who own this non-trivial task, I have created the CPO Bootcamp program to do just that under our close guidance and feedback. With or without my help, I hope you manage to get to the other side of the downturn stronger.

Leadership 78

Leadership User Testing Customer Experience Customer Feedback 78

Mind the Product

MARCH 29, 2024

From questioning the mantras of product gurus through to finding product/market fit with AI, here’s a look through our top product management reads this month. Read more » The post Top product management reads in March appeared first on Mind the Product.

Product Management 141

Product Management Product Manager Management Management 141

The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. This is an important principle in the product-market fit journey. Where are you? Do you have a clear ICP?

User Testing 78

User Testing Product Marketing Marketing Customer Experience 78

The Product Coalition

JULY 31, 2022

If you are on the journey toward product-market fit, you know it’s not easy. Every new product has its own fit to find. One of the hardest challenges of any product and any startup is of course reaching product-market fit. product-market fit under the hood. So here it is?—?product-market

User Testing 135

User Testing Product Marketing Marketing Customer Experience 135

The Product Coalition

DECEMBER 7, 2020

Leadership without authority is product management 101. But as a product executive, you must take it to the next level?—?and and this time use it with the entire management team. Last week’s learning session in the CPO Bootcamp was dedicated to product strategy. You have what it takes to do it well.

Leadership 89

Leadership Strategy Product Strategy User Testing 89

Mind the Product

FEBRUARY 5, 2019

So why are we still developing products no one wants? Product experts have tried to tackle this issue but they gloss over the impact a company’s structure and leadership team have on product/market fit. Who owns Product/Market fit – Marketing, Sales, or Business?

User Testing 147

User Testing Product Marketing Marketing Product Research 147

Product Management Unpacked

SEPTEMBER 29, 2021

I’m excited to be named Product Executive in Residence (PXIR) at Carnegie Mellon University. This new PXIR role enables CMU to bring the voice of industry into classrooms and product leadership curricula. Why Choose Carnegie Mellon for Product Management? Why the MS in Product Management degree?

Product Management 217

Product Management Product Manager Product Research Healthcare 217

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers.

Research Software 98

Research Software Analytic Tools Feedback Software Data Visualization 98

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

Product Marketing 52

Product Marketing User Testing Marketing Analytic Tools 52

Product Management University

JUNE 21, 2021

If you’re waiting for someone to crown your product management team the kings and queens of strategic direction, you better get a nice comfy chair with all the reclining, heating and massaging accoutrements because you’re in for a long wait! Here’s the thing about product management though.

Product Management 147

Product Management Product Manager Healthcare Leadership 147

Product Management University

JANUARY 23, 2017

This sample product marketing job description just might ruffle a few feathers. First, it’s not your typical “get the product off the shelf” job description. Second, there may be people in product marketing roles that don’t meet the requirements. B2B Product Marketing Job Description.

B2B 133

B2B Product Marketing Marketing Healthcare 133

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? TL;DR Product managers define the overall product direction and oversee the entire product lifecycle. Product marketing sits between product development and the market.

Product Research 104

Product Research User Testing Research Software Feedback Software 104

Pragmatic Marketing

NOVEMBER 16, 2019

Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. Managing the Function. Managing the Function. Collaborating with Product Management.

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

Pragmatic Marketing

NOVEMBER 16, 2019

Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. Managing the Function. Managing the Function. Collaborating with Product Management.

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

Product Management University

DECEMBER 17, 2020

B2B Product Manager December 2020 Issue. We’d welcome the opportunity to be your partner in 2021 to become more customer outcome focused in how you build, market, sell and deploy your solutions. Enjoy the B2B Product Manager December issue. Blog: High-Octane Product Management. In This Issue.

Magazine 130

Magazine B2B Product Management Product Manager 130

The Product Coalition

AUGUST 9, 2021

All Product Roles Are Not Alike Photo by Lennart Nacke on Unsplash My first gig as a Product Manager was in a Startup. The Product I worked on did not exist. To top it off, I had no real Product Manager experience. But there is typically no one superhuman who goes around managing everything.

Product Management 158

Product Management Product Manager User Testing Management 158

Sachin Rekhi

AUGUST 4, 2021

For years now loyal readers have been asking me to package up my learnings on product management into a cohesive course on the subject. So in 2020, I took a survey of all the available product management courses out there. There were plenty of courses introducing product management to those new to the role.

Technical Review 166

Technical Review Onboarding KPIs User Testing Feedback Software 166

Userpilot

AUGUST 29, 2023

Product management is equal parts art and science – and it’s vital to the success of your SaaS. TL;DR Product management describes the continual process of overseeing the development of a product across its entire lifecycle. Product teams are staffed with various skilled professionals.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

The Product Coalition

MAY 31, 2018

As someone who has experienced the highs and lows that accompany life as a Product Manager, I am keenly aware of the challenges this important role plays in the technology industry [and so many others]. Many, myself included, have referred to Product Managers as the CEOs of their individual products.

Leadership 60

Leadership Product Management Product Manager Weak Development Team 60

Product Innovation Educators

JULY 3, 2023

How established organizations can overcome barriers to digital transformation – for product managers Today we are exploring digital transformation in large organizations as well as other challenges leaders are facing in a digitally transforming business environment. There’s a tension between the external and the internal.

Artificial Inteligence 107

Artificial Inteligence Leadership User Testing Feedback Software 107

Mind the Product

MAY 5, 2020

Georgie Smallwood has a lot to say about the different ways that product management is practised around the world. In a product career that has taken her from Australia to Hong Kong and to Europe, she’s currently Chief Product Officer for Berlin-based challenger bank N26. What are we going to skip over?’.”.

Leadership 103

Leadership Research Software User Testing Analytic Tools 103

Roman Pichler

JULY 6, 2021

Be Prepared to Look after People, Not Products. When you become a head of product, you move into a line management position. Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. Grow Your Leadership Skills.

User Testing 321

User Testing Product Research Weak Development Team Customer Experience 321

bpma ProductHub

APRIL 30, 2017

These words couldn’t be more relevant to product management. Such a trait is crucial to Product Management roles if you want sales, marketing and engineering to trust and follow your direction. She summarized her frameworks through her first book, “Software Product Management Essentials”, first out in 2003.

Development 150

Development Product Management Product Manager Management 150

Good Product Manager

FEBRUARY 9, 2020

Top Product Management Leadership Priorities For 2020. You may remember me posting last fall about some research we were working on at SiriusDecisions/Forrester to understand the biggest challenges and priorities of product management leaders. Your Input Needed: What Product Management Loves (and Hates!)

Events 60

Events Leadership Marketing Product Management 60

Good Product Manager

FEBRUARY 9, 2020

Top Product Management Leadership Priorities For 2020. You may remember me posting last fall about some research we were working on at SiriusDecisions/Forrester to understand the biggest challenges and priorities of product management leaders. Your Input Needed: What Product Management Loves (and Hates!)

Events 60

Events Leadership Marketing Product Management 60

The Product Coalition

FEBRUARY 18, 2024

Especially in product management, where authority is limited, you need to act beyond the limits of formality. Photo by Blake Cheek on Unsplash I once coached a very talented senior product manager. Challenge Upwards The CEO, startup founders, or your management chain up to the CEO, have authority over you.

Leadership 122

Leadership Presentation Engineering Positioning 122

Lenny Rachitsky

MARCH 10, 2024

Real product managers are creators and are responsible for both value (ensuring the product meets customers’ needs) and viability (ensuring the product aligns with the business objectives). Seek individuals with deep expertise, coaching abilities, and a contribution to comprehensive product strategy.

CTO Coach 86

CTO Coach Product Research Product Management Product Manager 86

The Product Coalition

DECEMBER 11, 2023

Great managers empower their people. Here is what you need to be aware of if you want to keep being a great manager, not just in your head. Here is what you need to be aware of if you want to keep being a great manager, not just in your head. Arik and I have very different approaches to managing the morning routine.

Management 78

Management Management Weak Development Team Leadership 78

People-First Product Leadership

FEBRUARY 12, 2024

You might be wondering, aren’t all product managers wired for collaboration as partnering with other functions, such data, design and engineering is a regular - and beneficial - occurrence. I’ve found it isn’t always the case. I find such an attitude ironic as technology is always changing.

Artificial Inteligence 52

Artificial Inteligence User Testing Product Management Product Manager 52

Product Management University

SEPTEMBER 10, 2023

As the customer success manager (CSM) role evolves into more of a strategic customer leadership role versus a tactical reactionary role, it’s critical to build relationships with customer executives, and in most cases, it’s not as difficult as you think. Most CSMs are interacting with managers in the day-to-day operations.

Customer Experience 130

Customer Experience Product Research Government Leadership 130