Mironov Consulting

JANUARY 24, 2024

Expanding on a recent post ( Revenue Goals are Not Company Strategies ), I’ve been seeing lots of maker teams (product, engineering, design) struggling to form product strategies without a company strategy to hang them on.    If these strategies don’t hang together, we each hang separately.

Strategy 119

Strategy Product Strategy Onboarding KPIs Data Visualization 119

Roman Pichler

MARCH 11, 2020

You consequently don’t have any transactional power : You cannot tell people what to do; you cannot assign tasks to them; and you are typically not in a position to offer a bonus, pay raise, or other incentives. You rely on them to design, implement, market, sell, and support the product. Leadership at Multiple Levels.

Leadership 246

Leadership Product Research Customer Experience Agile 246

Roman Pichler

MARCH 11, 2020

You consequently don’t have any transactional power : You cannot tell people what to do; you cannot assign tasks to them; and you are typically not in a position to offer a bonus, pay raise, or other incentives. You rely on them to design, implement, market, sell, and support the product. Leadership at Multiple Levels.

Leadership 246

Leadership Product Research Customer Experience Agile 246

Product Bookshelf

APRIL 15, 2024

Martin Good Strategy, Bad Strategy by Richard Rumels Product strategy is a set of choices informed by product vision and company objectives. A good strategy consists of a diagnosis, guiding policy, and coherent actions. Why is product strategy so hard? “What is product strategy?”

Product Strategy 62

Product Strategy Weak Development Team Strategy Data Visualization 62

280 Group

DECEMBER 20, 2023

For our next installment of our Women in Product Management Series, I interviewed Aruna Thapa , Senior Director of Product Strategy at IQVIA Technologies. Despite initial doubts about our product’s market fit, research uncovered core capabilities, enabling me to position it effectively. I love that.

Product Strategy 207

Product Strategy Research Software Product Management Product Manager 207

The Product Coalition

MARCH 8, 2024

Explore digital transformation strategies for enterprises Have you wondered why digital transformation strategies are a necessity? This comprehensive guide empowers you to harness the power of digital transformation strategies, propelling your business toward a thriving future. What are digital transformation strategies?

Enterprise 130

Enterprise Research Software Feedback Software Strategy 130

Gainsight

MAY 31, 2023

The G2 Spring 2023 Grid Report for Customer Success was released, and it ranked the top 10 Customer Success solutions on two axes: Market Presence and Customer Satisfaction. Here’s what customers had to say about Gainsight Digital Hub: “inSided has undoubtedly changed our community strategy for the better. Partner Success Manager.

Analytic Tools 52

Analytic Tools Reporting Tools Feedback Software Systems Review 52

Product Management University

OCTOBER 28, 2019

That brings us to the subject of influence among product management and product marketing teams. Those who possess more market knowledge wield far more influence than those who don’t. And that market knowledge is the key to leading from a position of strength. That influence is the key to strong leadership.

Positioning 100

Positioning Product Marketing Marketing Product Management 100

The Product Coalition

DECEMBER 4, 2023

The Critical Role of Product Strategy When Resources Are Limited (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. You blame the market, but often that’s just overlooking the real problem. You blame the market, but often that’s just overlooking the real problem.

Product Strategy 114

Product Strategy Strategy User Testing Weak Development Team 114

Roman Pichler

FEBRUARY 19, 2024

Listen to the audio version of this article: [link] Introduction To discuss empowerment in product management, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and product strategy, as the model in Figure 1 shows. [1] It’s the first step to bring about positive change.

Product Research 245

Product Research Product Management Product Manager Customer Experience 245

280 Group

MARCH 11, 2022

This article details general Product Marketing Manager salary data based on salary information reported by Salary.com in January 2022. . Status of the Job 2022: Product Marketing Manager. What is a Product Marketing Manager? . If we learned anything from the past two years, we learned to expect the unexpected.

Product Marketing 156

Product Marketing Reporting Tools Marketing Data Visualization 156

The Product Coalition

NOVEMBER 13, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. You blame the market, but often that’s just overlooking the real problem. You blame the market, but often that’s just overlooking the real problem.

Product Strategy 125

Product Strategy Strategy User Testing Weak Development Team 125

Intercom, Inc.

SEPTEMBER 1, 2021

At Intercom, we believe the best products are built with the market in mind. That’s why some of Intercom’s first marketing hires were product marketers and why we’ve had a “seat at the table” from the early days of the company. . More and more, I see startups hiring PMMs as their first marketer ”. product marketing team.

Marketing 138

Marketing Product Marketing User Friction Customer Feedback 138

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? Product marketing sits between product development and the market. Its main goal is to bring the product to the market and ensure it’s well-received by the target customers. Let’s get right to it!

Product Research 104

Product Research User Testing Research Software Feedback Software 104

280 Group

FEBRUARY 20, 2020

In the first four parts of the Product Management Career Acceleration Series, we focused on providing you with strategies, tips, techniques, leadership approaches, and even sins to avoid, to be a more effective Product Manager – the kind that can advance in their career rapidly. Tip #5: Emphasize Your Leadership Experiences.

Strategy 234

Strategy Product Management Product Manager Weak Development Team 234

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

ProductPlan

NOVEMBER 17, 2021

At times, product professionals fail to realize the similarities and differences between thought leadership vs people leadership. In itself, leading is a sought-after position that requires specialized knowledge and experience. There are rewards for having the position, both in money and respect. The work is ambiguous.

Leadership 98

Leadership Agile Positioning Document 98

280 Group

NOVEMBER 30, 2023

The Role of a Product Manager Product Managers serve as linchpins within any organization, responsible for steering products from conceptualization to market success. They are tasked with overseeing product strategies, managing cross-functional teams, and ensuring that products align seamlessly with customer needs and market trends.

Certifications 177

Certifications Product Management Product Manager Research Software 177

280 Group

NOVEMBER 30, 2023

The Role of a Product Manager Product Managers serve as linchpins within any organization, responsible for steering products from conceptualization to market success. They are tasked with overseeing product strategies, managing cross-functional teams, and ensuring that products align seamlessly with customer needs and market trends.

Certifications 177

Certifications Product Management Product Manager Research Software 177

The Product Coalition

FEBRUARY 5, 2021

Setting an awesome strategy without building the enablers to executing on it is just a pipe-dream. And too often I’ve seen poor leaders resort to micro-management, HIPPO, and dictatorship in order to fulfil their strategies. As a result, I’ve come to value 5 different aspects of product leadership.

Leadership 158

Leadership Technical Advisors Product Research Weak Development Team 158

Userpilot

JULY 23, 2023

With the right go-to-market team, your new launches won’t suffer unnecessary delays and you can increase adoption but focusing on the right things. TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. What’s a go-to-market strategy?

Research Software 96

Research Software Data Visualization User Testing Marketing 96

280 Group

FEBRUARY 23, 2021

Rapid market and technology changes are driving companies to seek increased product innovation and operational effectiveness to keep up with the pace of change. For product management leaders, the report highlights how bottom-line business results are positively impacted by reskilling/upskilling efforts.

Reporting Tools 194

Reporting Tools Customer Experience Technology Marketing 194

The Product Coalition

SEPTEMBER 2, 2022

The Eight Core Elements of a Winning Product Strategy “The essence of strategy is choosing what not to do.”?—?Michael The leadership team finally agreed on the vision. We knew our market inside and out. Should we only offer the product to members or the market at large? No choices = no product strategy.

Product Strategy 131

Product Strategy Strategy User Testing Weak Development Team 131

Roman Pichler

DECEMBER 6, 2022

For example, the marketer has to create the marketing strategy, and the development teams have to design and build the product. For instance, the marketing strategy, the user experience (UX) design and technology choices have to align to successfully acquire new users, increase conversion, or meet another product goal.

Leadership 283

Leadership Reporting Tools Technical Review User Testing 283

280 Group

NOVEMBER 30, 2023

The Role of a Product Manager Product Managers serve as linchpins within any organization, responsible for steering products from conceptualization to market success. They are tasked with overseeing product strategies, managing cross-functional teams, and ensuring that products align seamlessly with customer needs and market trends.

Certifications 156

Certifications Product Management Product Manager Research Software 156

People-First Product Leadership

MARCH 24, 2024

His people-first leadership approach lives on through his son who recognized his father’s skills and ability to lead by example. Instead it’s their grit and positive character that stands out. I’m in Duke Leto’s camp and believe a boss - at any level - should care and be thinking about their team.

Leadership 52

Leadership Weak Development Team Technical Review Product Management 52

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. While this obsession with product/market fit is warranted since it remains so elusive, it is necessary but ultimately not sufficient for building a significant and enduring business.

Strategy 212

Strategy User Testing Technical Review Software Review 212

Usersnap

SEPTEMBER 29, 2022

Competitive analysis of current market offerings absolutely helps your SaaS company. In 2022, the competitive strategy is not as much about analyzing the market opportunities but focusing on the satisfaction of customers. ⤵️ What are the levers of SaaS Growth Strategies? Create your vision and positioning 4.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Roman Pichler

JULY 6, 2021

When you become a head of product, you move into a line management position. Instead of creating, for example, product strategies and roadmaps and tracking KPIs , you should help the people on your team acquire the right knowledge and develop the right skills so that they can carry out the relevant work on their own.

User Testing 323

User Testing Product Research Weak Development Team Customer Experience 323

Userpilot

DECEMBER 13, 2023

How do you develop a robust UX strategy? We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! The strategy should also have information about the UX team, processes, and guidelines.

Research Software 104

Research Software Analytic Tools Feedback Software User Testing 104

Userpilot

APRIL 25, 2022

What is product leadership and how is it different from product management ? In the article, we’ll be discussing what the product leadership role entails and how it is different from the product management role. Product managers step in later and they are in charge of implementing the strategy and building the product.

Leadership 98

Leadership Analytic Tools Research Software User Testing 98

Product Management University

NOVEMBER 17, 2022

Convincing stakeholders the above supports company goals (product strategy). After more than two dozen conversations with product management VPs and SVPs, I’m happy to report the market-facing, customer-value-driven product management I’ve long known is alive and well. Here’s the reason I love the vertical market approach.

Reporting Tools 130

Reporting Tools Weak Development Team Marketing Product Management 130

280 Group

FEBRUARY 16, 2022

Next, I went into sales and operations, then sales leadership. What attracted me to Product Management , and this leadership role was the forward-thinking innovation aspect. I would be able to marry my background in sales leadership with the product development side. . Any lessons learned along the way? Communication is key.

Banking 296

Banking Product Management Product Manager Management 296

Product Innovation Educators

APRIL 15, 2024

His expertise is on leadership for innovation and business transformation. His most recent book is Big Bet Leadership: Your Transformation Playbook for Winning in the Hyper-Digital Era. They get called lots of things like market repositioning, merger integration, digital transformation, AI strategy, etc. Today, it is not.

User Testing 114

User Testing Product Management Product Manager Product Research 114

280 Group

SEPTEMBER 10, 2018

If you’re in a B2B market the chances are that you won’t be successful unless your Sales Team is successful. To create that initial map, work with sales leadership and a couple of the best sales staff to hash it out together. product, marketing, customer service, and perhaps others). Bottom Line – It’s like a marriage.

B2B 185

B2B Product Research Marketing Feedback Loop 185

Intercom, Inc.

JUNE 9, 2020

These are all key components of a business resilience strategy, one that bolsters up a business that’s faced with challenges and sets it up for growth long-term. But soon afterward, businesses will need to act on broader resilience plans as the shock begins to upturn established industry structures, resetting competitive positions forever.”.

Strategy 197

Strategy Feedback Software Customer Experience Reporting Tools 197