280 Group

APRIL 12, 2021

Status of the Job 2021: Product Marketing Manager. As organizations scrambled to innovate and deliver tools and technologies that enabled digital transformation, Product Marketing Managers moved into the spotlight. What is a Product Marketing Manager? Product Marketing Manager Salary for 2021.

Data Visualization 290

Data Visualization Product Marketing Marketing Reporting Tools 290

Roman Pichler

MARCH 11, 2020

You rely on them to design, implement, market, sell, and support the product. The stakeholders come from different business units, for example, marketing, sales, support, and service for a commercial product. What’s more, do not de-prioritise your leadership work even when push comes to shove and you are pressed for time.

Leadership 244

Leadership Product Research Customer Experience Agile 244

Roman Pichler

MARCH 11, 2020

You rely on them to design, implement, market, sell, and support the product. The stakeholders come from different business units, for example, marketing, sales, support, and service for a commercial product. What’s more, do not de-prioritise your leadership work even when push comes to shove and you are pressed for time.

Leadership 244

Leadership Product Research Customer Experience Agile 244

280 Group

OCTOBER 29, 2022

According to a recent 280 Group poll, only 32% of organizations currently have a defined Product Marketing Manager role. This position has gained traction in enterprise organizations over the past few years, and for good reason: Product Marketing is essential for getting the word out about a product and driving sales.

User Testing 296

User Testing Product Marketing Product Research Research Software 296

The Product Coalition

MARCH 8, 2024

Explore digital transformation strategies for enterprises Have you wondered why digital transformation strategies are a necessity? This comprehensive guide empowers you to harness the power of digital transformation strategies, propelling your business toward a thriving future. What are digital transformation strategies?

Enterprise 134

Enterprise Research Software Feedback Software Strategy 134

Product Bookshelf

APRIL 15, 2024

Martin Good Strategy, Bad Strategy by Richard Rumels Product strategy is a set of choices informed by product vision and company objectives. A good strategy consists of a diagnosis, guiding policy, and coherent actions. Why is product strategy so hard? “What is product strategy?”

Product Strategy 62

Product Strategy Weak Development Team Strategy Data Visualization 62

280 Group

JANUARY 22, 2020

Leadership is doing the right things.” — Peter Drucker. Leadership Definitions. Let’s start with a couple of definitions of leadership. Our first definition is from the book An Integrative Theory of Leadership. Part of leadership is finding common cause for everyone involved. A Second Model for Leadership.

Weak Development Team 366

Weak Development Team Strategy Product Management Product Manager 366

The Product Coalition

JULY 16, 2023

My personal passion is to bring back this very important dimension into product management and leadership. Product Leadership Is a Business Role I make a distinction between product management and product leadership. Product management is the name of the profession and also a description of what some levels do.

Strategy 145

Strategy Product Management Product Manager Management 145

280 Group

DECEMBER 20, 2023

For our next installment of our Women in Product Management Series, I interviewed Aruna Thapa , Senior Director of Product Strategy at IQVIA Technologies. Despite initial doubts about our product’s market fit, research uncovered core capabilities, enabling me to position it effectively. A Product Manager has a certain mindset.

Product Strategy 207

Product Strategy Research Software Product Management Product Manager 207

The Product Coalition

SEPTEMBER 28, 2022

Strategy and enabling your team to solve problems makes the difference between a boss and an impactful leader. In this series, I look at what I wish I had known when I started as Head of Product… Summary Understanding strategy allows you to effectively delegate, motivate and align so you can move from a nice boss to an effective leader.

Weak Development Team 136

Weak Development Team Product Strategy Strategy Product Research 136

The Product Coalition

FEBRUARY 27, 2021

Marketing is measured by brand awareness and leads, and so on. Organizational culture is too important to leave to chance; organizations must use their culture to fully execute their strategy and inspire innovation. Leadership. Customer success is measured by the number of churned customers and upsells.

Leadership 150

Leadership Customer Experience User Testing Branding 150

The Product Coalition

DECEMBER 4, 2023

The Critical Role of Product Strategy When Resources Are Limited (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. You blame the market, but often that’s just overlooking the real problem. You blame the market, but often that’s just overlooking the real problem.

Product Strategy 118

Product Strategy Strategy User Testing Weak Development Team 118

Roman Pichler

APRIL 3, 2018

Business Strategy vs. Product Strategy. A business strategy describes how a company wants to achieve its overall aspiration and create value for its users, employees, and shareholders. The business strategy provides the company with the basis for making the right investment decisions. On their own, they are not enough.

Strategy 256

Strategy Product Research Weak Development Team Systems Review 256

The Product Coalition

NOVEMBER 13, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. You blame the market, but often that’s just overlooking the real problem. You blame the market, but often that’s just overlooking the real problem.

Product Strategy 130

Product Strategy Strategy User Testing Weak Development Team 130

Product Innovation Educators

SEPTEMBER 4, 2023

A four-layer framework to create a winning product strategy Today we are talking about creating product strategy. Bob is the author of the book Creative Strategy Generation. He is a strategic practitioner, having spent 20 years leading product, marketing, and business functions for large international corporations.

Product Strategy 121

Product Strategy Strategy Weak Development Team Framework 121

Lenny Rachitsky

MARCH 7, 2024

Brought to you by: • WorkOS —The modern API for auth & user identity • Eppo —Run reliable, impactful experiments • OneSchema —Import CSV data 10x faster — Ray (Jiayi) Cao is the global head of product strategy and operations for monetization product at TikTok.

Strategy 90

Strategy Product Strategy Advertising User Testing 90

The Product Coalition

DECEMBER 11, 2023

If you are the new product leader of your company, your company might be in product leadership debt. In such situations, you would typically be asked to come up with a strategy and roadmap ASAP, but you are still just learning the domain. Typically, the CEO will ask for a strategy or a roadmap. They want you to lead right away.

Strategy 78

Strategy Onboarding KPIs Leadership Roadmap 78

The Product Coalition

FEBRUARY 5, 2021

Setting an awesome strategy without building the enablers to executing on it is just a pipe-dream. And too often I’ve seen poor leaders resort to micro-management, HIPPO, and dictatorship in order to fulfil their strategies. As a result, I’ve come to value 5 different aspects of product leadership.

Leadership 163

Leadership Technical Advisors Product Research Weak Development Team 163

Intercom, Inc.

SEPTEMBER 1, 2021

At Intercom, we believe the best products are built with the market in mind. That’s why some of Intercom’s first marketing hires were product marketers and why we’ve had a “seat at the table” from the early days of the company. . More and more, I see startups hiring PMMs as their first marketer ”. product marketing team.

Marketing 138

Marketing Product Marketing User Friction Customer Feedback 138

280 Group

JANUARY 3, 2024

Welcome to 2024, a blank canvas awaiting our strokes of strategy, innovation, and success. In this blog, I’ll share insights and strategies gathered from the product management ecosystem to help you harness the power of 2024 and soar to new heights. As we step into 2024, invest in your success.

Vision 331

Vision Product Management Product Manager Product Research 331

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

280 Group

MARCH 11, 2022

This article details general Product Marketing Manager salary data based on salary information reported by Salary.com in January 2022. . Status of the Job 2022: Product Marketing Manager. What is a Product Marketing Manager? . If we learned anything from the past two years, we learned to expect the unexpected.

Product Marketing 156

Product Marketing Reporting Tools Marketing Data Visualization 156

280 Group

FEBRUARY 20, 2020

In the first four parts of the Product Management Career Acceleration Series, we focused on providing you with strategies, tips, techniques, leadership approaches, and even sins to avoid, to be a more effective Product Manager – the kind that can advance in their career rapidly. Tip #5: Emphasize Your Leadership Experiences.

Strategy 234

Strategy Product Management Product Manager Weak Development Team 234

ProductPlan

NOVEMBER 17, 2021

At times, product professionals fail to realize the similarities and differences between thought leadership vs people leadership. Professionals may decide to pursue a leadership position to lead a team and guide them towards primary objectives and milestones. The Start of Thought Leadership. Product management is complex.

Leadership 96

Leadership Agile Document Positioning 96

The Product Coalition

DECEMBER 11, 2023

To survive and succeed, your product leadership must be sharper than ever. You need to have a product strategy. As I said in the past, a product strategy has to make sense to you before you invest anyone else’s work in it. There are many ways to crisp up your strategy. It always helps.

Leadership 78

Leadership User Testing Customer Experience Customer Feedback 78

Product Culture

NOVEMBER 29, 2023

Their growth strategy calls for them to move into the enterprise space where deal sizes are larger and more profitable. This is a risky strategy because they’ll have to focus nearly all of their resources on that one thing, ignoring a long list of obvious product gaps and requests from existing customers. This is product leadership.

Leadership 52

Leadership Finance Naming Roadmap 52

280 Group

FEBRUARY 15, 2024

boost in their effectiveness, particularly in formulating product strategies. The benefits multiply—from heightened confidence and competence to the ability to navigate complex market dynamics with agility and insight. Product Managers navigating within a structured product management process reported a 14.4%

Data Visualization 177

Data Visualization Product Research Customer Feedback Product Management 177

Mironov Consulting

DECEMBER 5, 2023

  (For fun, let’s call those things strategies.)   But it’s of zero help to Product, Engineering, Marketing, or other organizations that need to make choices about the few critical things we’ll do next year.    (And the 9000 things we won’t do.)  ” What To Do?

Data Visualization 78

Data Visualization Strategy Artificial Inteligence Weak Development Team 78

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? Product marketing sits between product development and the market. Its main goal is to bring the product to the market and ensure it’s well-received by the target customers. Let’s get right to it!

Product Research 103

Product Research User Testing Research Software Feedback Software 103

The Product Coalition

APRIL 23, 2023

One of the first things you should do in your new role is to take stock of the current state of the product and its market, which means getting to know your team, customers, and competitors and analyzing any available data on product performance and market trends.

Leadership 78

Leadership User Friction Data Visualization Vision 78

Userpilot

APRIL 25, 2022

What is product leadership and how is it different from product management ? In the article, we’ll be discussing what the product leadership role entails and how it is different from the product management role. Product managers step in later and they are in charge of implementing the strategy and building the product.

Leadership 98

Leadership Analytic Tools Research Software User Testing 98

280 Group

FEBRUARY 23, 2021

Rapid market and technology changes are driving companies to seek increased product innovation and operational effectiveness to keep up with the pace of change. Gaps refer to the difference between ever-increasing market and technology changes, and the skills employees need to keep pace with them. Training as a Business Strategy.

Reporting Tools 194

Reporting Tools Customer Experience Technology Marketing 194

Usersnap

SEPTEMBER 29, 2022

Competitive analysis of current market offerings absolutely helps your SaaS company. In 2022, the competitive strategy is not as much about analyzing the market opportunities but focusing on the satisfaction of customers. ⤵️ What are the levers of SaaS Growth Strategies? What are the levers of SaaS Growth Strategies?

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

The Product Coalition

DECEMBER 7, 2020

Leadership without authority is product management 101. Last week’s learning session in the CPO Bootcamp was dedicated to product strategy. One of the things I said there is that strategy starts with the goals. One of the things I said there is that strategy starts with the goals. I’ll start with the former.

Leadership 89

Leadership Strategy Product Strategy User Testing 89

The Product Coalition

SEPTEMBER 2, 2022

The Eight Core Elements of a Winning Product Strategy “The essence of strategy is choosing what not to do.”?—?Michael The leadership team finally agreed on the vision. We knew our market inside and out. Should we only offer the product to members or the market at large? No choices = no product strategy.

Product Strategy 136

Product Strategy Strategy User Testing Weak Development Team 136

Lead on Purpose

NOVEMBER 30, 2020

There are many moving parts to product success, including understanding your market and the problems customers in the market face, … Continue reading → Building software platforms and applications that customers love, and will recommend to their peers, takes extreme focus and hard work.

Product Strategy 281

Product Strategy Strategy Marketing Roadmap 281

Userpilot

JULY 23, 2023

With the right go-to-market team, your new launches won’t suffer unnecessary delays and you can increase adoption but focusing on the right things. TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. What’s a go-to-market strategy?

Research Software 95

Research Software Data Visualization User Testing Marketing 95