This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
The key takeaway from Mike’s discussion is that while AI can be a useful tool for early-stage testing and iteration, it should be used to supplement, not replace, traditional customer research methods.
Building trust with stakeholders isnt just a nice-to-haveits essential to preventing failed productlaunches due to poor stakeholder management. Without trust, even the most well-thought-out product strategies can face pushback, leading to misalignment, delays, and increased risks. Speak their language.
In this article, which originally appeared in Mind the Product , I share 5 strategies to master productleadership in 2025. As I clipped in for a recent Peloton ride, I realized that balancing resistance, cadence, and output on a bike mirrors leading a product team today. Or is there something deeper?
On the first World Product Day, late last month, Mark Ryan, a senior product manager from messaging software supplier Intercom in London, gave a deeply personal talk at the probably highest-ever ProductTank venue – the 23rd floor at eSailors in Hamburg.
What does the productlaunch manager do? Does your organization really need such a role if you already have a product manager ? The productlaunch manager coordinates the work of cross-functional teams and supports the product manager during productlaunches. What is a productlaunch manager?
Summary of some concepts discussed for product managers. [1:38] Just like after a productlaunch, I conducted a lessons-learned meeting with the Summit team to discuss: What worked (best practices). Productleadership. Email and social media messages planned ahead of time. Productleadership. *
A survey from ITSMA and ABM Leadership Alliance found that 45% of marketers report seeing at least double the ROI compared to traditional marketing. Source: ITSMA and ABM Leadership Alliance ). What: What messages will you communicate to your target accounts? We use Intercom as our messaging platform (no surprise there ??)
Executing a productlaunch is no easy feat, and it requires designing, building, and testing a product. The post-launch preferred state of being might be congratulatory drinks and cigars followed by sweatpants and lazy mornings. The launch can propel the product and business to even further heights.
Ali Biggs: Our PMM team mission at Intercom is to bring to life the voice of the market internally and the product externally, so new and existing customers can discover, adopt and get value from Intercom. Liam: As a product-first company, new productlaunches are a core part of Intercom’s DNA.
When I joined Intercom five years ago, I was thrilled with how closely PMM partnered with the product and sales teams. As Intercom has grown and evolved over the years, so has the way we work – under the leadership of Ali Biggs and alongside colleagues like Christine Sotelo , we have carefully expanded the size of the team and our remit.
This guide will introduce you to the best resources available for productlaunch managers, providing you with a curated selection of valuable materials to enhance your skills and knowledge. TL;DR A productlaunch manager is a professional overseeing the efforts to introduce new products to the market.
Understanding the salary landscape for productlaunch managers is crucial whether you’re entering the field or looking to advance your career. TL;DR A productlaunch manager is a professional overseeing the efforts to introduce new products to the market. Let’s get started! Let’s get started!
designed using: canva.com With the massive increase in the number of productslaunched in the past decade, a lot of organizations have adopted the AGILE approach as a system of managing their processes. When all the ideas come from the management/leadership and not from the team building and managing the project. Are you ready?
The period marks all that time and effort spent developing the product. But not all productlaunches are created equal, and they’re not the same as introducing a new feature. There’s a significant difference in the goals and objectives for different types of productlaunches. Product differentiation.
And then it's a lot of also research in terms of, you know, under really understanding our audience really understanding the market and then maybe you know more and more too we've also started to do message testing so we've got some researchers on our team who can do some cool kind of like multi variant message testing.
And then it's a lot of also research in terms of, you know, under really understanding our audience really understanding the market and then maybe you know more and more too we've also started to do message testing so we've got some researchers on our team who can do some cool kind of like multi variant message testing.
Embarking on a career as a productlaunch manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful productlaunch manager. First of all, enroll in a productlaunch manager certification course.
Productlaunches are fraught with challenges—from budgeting to timelines to collaboration breakdowns, there are many places and ways a launch can go wrong. But one area where headaches are preventable is metrics: i.e., how you measure the success of your launch and subsequent product performance. We did it.”.
The role of the growth product manager focuses on identifying and maximizing product growth opportunities. The productlaunch manager collaborates with the marketing team to develop launch plans and oversees their implementation. This is necessary to develop productmessaging that will appeal to target customers.
Friction arises from differences in target personas , messaging misalignment, timeline conflicts, lack of clear ownership, and communication gaps. Leadership support , shared ownership of outcomes, cross-functional training, and celebrating collaboration can encourage PM-PMM alignment. PMMs can feel short-handed in such scenarios.
Whether you’re a seasoned professional or new to the field, understanding the nuances of productlaunch managers is essential for success. TL;DR A productlaunch manager is a professional overseeing the efforts to introduce new products to the market. Looking into tools for productlaunch managers?
What are the 7 laws of product GTM? How can product managers leverage them to orchestrate successful productlaunches ? These are some of the questions that Spencer Grover , Product Marketing Manager at Salesforce , answered in his recent presentation at Userpilot’s Product Drive 2022 conference.
Ultimately, these features and our robust targeting capabilities give you the ability to fine-tune the messaging experience your team delivers. You can even set them up to go straight to your leadership team if you want.
Starting a career as a productlaunch manager requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for a productlaunch manager, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.
Its main goal is to bring the product to the market and ensure it’s well-received by the target customers. The product marketing manager role involves conducting customer research, developing the GTM strategy , refining product positioning and messaging , managing productlaunches , and creating onboarding experiences.
You’ll be asked about products you've marketed in the past, which ones were successful or challenging, and which tools you've used in previous product marketing roles. They'll ask you which popular products have been poorly marketed and which marketing campaign last caught your attention.
Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful productlaunches. Use the SMART goal-setting framework to set and track targets from ideation to productlaunch.
Product teams need to have a combination of hard and soft skills to succeed: technical knowledge , communication, leadership, strategic thinking, and empathy. Whether it’s an internal team session or communicating details of a change to key stakeholders, a product manager’s ability to communicate with clarity is paramount.
TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding. Who is a product marketing manager? A product marketing manager (PMM) is responsible for a product’s positioning, messaging, and branding.
My stack of blocks from AirMagnet (an early 2000’s player in Wi-Fi security) marked productlaunches, editorial wins and funding from an important investor. The events were different, but with the same message: “we’ve all pulled together to accomplish something important.”
Meanwhile, the slow, steady drumbeat of cautious experimentation and incremental enhancements always makes the product better. It’s not sexy and won’t land the leadership team any TED Talks. Funding, cash management, customer and contractual obligations, and the risk appetite of investors, the board, and senior leadership.
Product Management for Dummies has a lot of detail regarding productlaunches, which is a critical step in the process for B2C and B2B products. The final section of the book consists of “top ten” lists for productlaunches, roadmap types, and ways product managers fail.
In this era of product-led growth, product marketing can’t be ignored. SaaS companies are increasingly investing in product marketing to stand out in a competitive market with effective productlaunches , positioning, and improved product experiences. Check all the talks from last year.
They develop product positioning, messaging , and value propositions tailored to different target audiences in the market. Collaborate with product teams to understand product features , benefits, and competitive advantages, translating them into effective marketing strategies. How to become a product marketing manager?
Other than executive leadership, no other part of the company is as focused on big-picture strategy like the product team. Even the most routine decisions a product manager makes are with those key goals in mind. Assuming you’ve secured your slot in the agenda, you must keep your message clear, crisp, and concise.
So they provide their feedback all the time, whether it’s directly to us on the digital side, although I’ll present to our senior leadership team. Christy: Well, and Dan, I know you had some comments on kind of if there’s a franchisee who knows leadership, how they might, you know, think that they know best.
Product Marketer The product marketer is responsible for the productlaunch. product positioning and product marketing plans. This is a very important role to ensure the product line stays on track with consumer trends and will continue to be profitable over time. Is product management a path to CEO?
You need data product managers when your product or your organization’s internal processes depend on the effective use of data. Apart from regular product management skills like leadership or UX design, data product managers need to be proficient in managing the data product lifecycle.
They develop product positioning, messaging , and value propositions tailored to different target audiences in the market. Collaborate with product teams to understand product features , benefits, and competitive advantages, translating them into effective marketing strategies.
What is a Product Marketing Manager? A product marketing manager is responsible for determining a product's brand, messaging, and overall position in the marketplace. Product – The focus of this career is bringing products to market. This includes market research and launch strategies.
You’ll be asked about products you've marketed in the past, which ones were successful or challenging, and which tools you've used in previous product marketing roles. They'll ask you which popular products have been poorly marketed and which marketing campaign last caught your attention.
You’ll be asked about products you've marketed in the past, which ones were successful or challenging, and which tools you've used in previous product marketing roles. They'll ask you which popular products have been poorly marketed and which marketing campaign last caught your attention.
🧐Find Your Special Sauce Discovery, Leadership, Transformation – find your product coaching flavor. A strong LinkedIn profile, some great feedback, and a clear message can work wonders. Read the full article here👇 Read More📚 Secrets to a Successful ProductLaunch on Product Hunt!🤩
This is the case for many B2B operations, where teams are developing products for other companies. Think of Customer Service solutions, messaging bots, payment applications… All of these, which are often called SaaS (Software as a Service) are meant to solve problems that arise in a business setting. Have any comments?
We organize all of the trending information in your field so you don't have to. Join 96,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content