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Product Strategy Depends on Company Strategy

Mironov Consulting

Expanding on a recent post ( Revenue Goals are Not Company Strategies ), I’ve been seeing lots of maker teams (product, engineering, design) struggling to form product strategies without a company strategy to hang them on.  OK, What’s A Company Strategy?  And a great tactician. 

Strategy 119
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(Product) Strategy by Andrew Tokeley

Mind the Product

In this ProductTank Wellington talk, Andrew Tokeley, Product Leadership Coach, explains why strategy is a big part of trying to help product managers connect the dots and prove the value of what they’re working on and why many can struggle with lack of strategy. [.]

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Leading without Being the Boss: Tips for Product People

Roman Pichler

Instead, you rely on the contributions and the support of the key stakeholders , the development team members, and possibly other product people who help you manage a large product. For example, the marketer has to create the marketing strategy, and the development teams have to design and build the product.

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Product Teams in Scrum

Roman Pichler

You might not know, for example, which marketing strategy is most appropriate or which sales channels are most effective. You need the stakeholders’ active contribution to progress the product and reach the product goals. Invite the individuals to product strategy review meetings and sprint reviews.

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Tips for Becoming a Head of Product

Roman Pichler

Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. Grow Your Leadership Skills. Carrying out the relevant product discovery work and taking into account product ethics.

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The Product Leadership Career Ladder

Mironov Consulting

In addition to my formal coaching of product leaders (Directors, VPs and CPOs who directly manage teams of product managers), I talk with lots of senior individual contributors about the risks and challenges of moving “up the ladder” into product leadership roles. So I have a strong sense of what product managers want.

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Trailblazing Women in Product Management: Heather Weeks, Vice President of Product Management at Marathon Health

280 Group

Then I spent three years at a brand marketing agency, which taught me to think deeply about the user experience which is so critical in product management. Then I moved into sales enablement at Marathon Health which morphed into a role leading strategy and innovation, which led into my role as VP of Product Management.