Product Manager vs Product Marketing Manager

280 Group

Managing the Interrelated Roles and Responsibilities of Product Managers and Product Marketing Managers. Product Management and Product Marketing Management are complementary roles. Regardless, both of these distinct roles are essential to product success. It’s often said that a Product Manager has a more inbound focus, while a Product Marketing Manager has a more outbound focus. What Does a Product Manager Do?

Brand Identity For Product Management & Product Marketing: 5 Components

Proficientz

Strong brand identity builds trust and motivates people to buy your products and services. In B2B organizations the same concepts apply to product management and product marketing teams for the same reasons. Engineers get paid to design and build products, and so on.

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Product/Market Fit is Failing Because of Your Company Structure

Mind the Product

Did you know that 42% of startups fail because no one wants to buy their product? For corporations, nearly 80% of new products fail each year for the exact same reason. So why are we still developing products no one wants? Product experts have tried to tackle this issue but they gloss over the impact a company’s structure and leadership team have on product/market fit. Who owns Product/Market fit – Marketing, Sales, or Business?

Using Return On Marketing Investment to Optimize Product Marketing

280 Group

Product marketing is not an exact science by any stretch of the imagination. However, new ways of objectively measuring and optimizing product marketing effectiveness are significantly changing the game. One of the biggest questions that marketing leadership is being asked by executive management is this: “What return on marketing investment (ROMI) is the company getting for the money they spend?” Product Marketing Data Methodology Metrics

On Product Marketing at Uber

Pragmatic Marketing

revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. In the AMA, Jones offered insights into how product marketing works at Uber, along with tips and advice for other professionals in the field. Collaborating with Product Management.

On Product Marketing at Uber

Pragmatic Marketing

revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. In the AMA, Jones offered insights into how product marketing works at Uber, along with tips and advice for other professionals in the field. Collaborating with Product Management.

Product Marketing vs. Product Management

PMLesson's Ace the PM Interview

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets. PMs are ultimately accountable for the product's success or failure. The PMM helps build the value proposition and positioning of the product.

The Ideal Product Marketing Candidate for B2B

Proficientz

This sample product marketing job description just might ruffle a few feathers. First, it’s not your typical “get the product off the shelf” job description. Second, there may be people in product marketing roles that don’t meet the requirements. B2B Product Marketing Job Description. Add these criteria to your next product marketing job posting and see what happens. where products are used. Product Marketing 2.0.

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How to Become an Associate Product Marketing Manager (APMM)

PMLesson's Ace the PM Interview

The Associate Product Marketing Manager (APMM), program is Google’s global, renowned early-career program, which was started in 2003 by Marissa Mayer at a similar time she started the Associate Product Manager (APM) program. It was designed to help build future business leaders in the Marketing organization at Google. The APMM Program provides the skills needed to become a world-class digital Marketer. APMMs are passionate about technology and marketing.

How to Create Business Requirements That Improve Product Marketing & Sales Proficiency

Proficientz

Here’s how to create business requirements that help product marketing and sales do a better job of positioning and selling value. First, remember that the reasons you build new products and features are the same exact reasons the market buys them. It not only gives design and development teams clear and quantifiable value targets, it also makes your value story easier to communicate to the market.

Georgie Smallwood on Product Culture, Leadership and Fintech

Mind the Product

Georgie Smallwood has a lot to say about the different ways that product management is practised around the world. In a product career that has taken her from Australia to Hong Kong and to Europe, she’s currently Chief Product Officer for Berlin-based challenger bank N26. She’s spent her eight years in Product working for a variety of digital companies – from startups to publicly listed multinationals. Today there are 45 product managers.

How Product Management & Product Marketing Lead From a Position of Strength

Proficientz

That brings us to the subject of influence among product management and product marketing teams. Those who possess more market knowledge wield far more influence than those who don’t. And that market knowledge is the key to leading from a position of strength. What if product management and product marketing were more knowledgeable on the market collectively than all other disciplines combined? Market Knowledge Defined.

Women in Product Management: Gaining Recognition – You Asked, We Answered.

280 Group

This month, we presented a webinar from our Product Management Leadership series – No Bragging Required: How Women in PM Can Get the Recognition They Deserve. How are behavioral / leadership test assessed differently for women and men? While leadership studies do not assess women and men differently, the outcomes on how they express leadership in their organizations show tendencies. Director of Products and Services. Product Management

10 Tips for Creating Successful Product Marketing Content

Pragmatic Marketing

By its nature, content marketing focuses on customer relationships, branding and thought leadership. Product marketing is a bit different. Here, the goal is to create interest in your products and educate consumers about them. Know the Difference Between Product and Content Marketing. Both product and content marketing have a place in your overall strategy. Much of content marketing focuses on brand building and relationships.

10 Tips for Creating Successful Product Marketing Content

Pragmatic Marketing

By its nature, content marketing focuses on customer relationships, branding and thought leadership. Product marketing is a bit different. Here, the goal is to create interest in your products and educate consumers about them. Know the Difference Between Product and Content Marketing. Both product and content marketing have a place in your overall strategy. Much of content marketing focuses on brand building and relationships.

Hiring Enterprise Sales Teams Ahead of Product/Market Fit

Mironov Consulting

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. It’s easy to write this off as a personality or staffing issue (“If only we had stronger product managers… If only our field sales reps were more flexible…”) rather than a structural challenge where both Sales and Product/Engineering are set up for failure.

How to Achieve Product/Market Fit with Dan Olsen

Daniel Elizalde IoT Blog

In this episode of the IoT Product Leadership podcast, we discuss how How to Reduce Risk and Increase Trust in IoT products. My guest today is Dan Olsen, an expert Product consultant and author of The Lean Product Playbook. In this episode, Dan describes the concept of product/market-fit, and how companies large and small can apply this concept to create successful IoT products.

Creating a “Customer Value” Culture, Powered by Product Management & Product Marketing

Proficientz

There’s a big difference between products that deliver tactical value to users and an organization that delivers strategic value to the customer organization from the top down (customer value driven). Delivering strategic value is so much bigger than a product. No one in your organization is jumping out of bed everyday totally juiced to help you “become the market leader,” or “become a billion-dollar organization,” or “grow by 30%.”

From Product Management to Product Leadership

The Product Coalition

As someone who has experienced the highs and lows that accompany life as a Product Manager, I am keenly aware of the challenges this important role plays in the technology industry [and so many others]. may choose to operate in silos, Product Management is the department that brings all of the teams together to ensure everyone’s voice is heard, vision is seen, and needs are met. They are responsible for the technical implementation, and, thus, ‘own’ the product?—?for

The Hippocratic Oath of Product Leadership

Radical Product

We must embrace the responsibility that comes with building products This topic is becoming increasingly relevant in our society. As a product leader, you work to identify a problem and you engineer your product to solve it. Product leaders need a Hippocratic Oath as much as doctors, but as a society, we’re only now beginning to realize it. Why not wait for the free market or regulations to do their thing? Doesn’t the free market address this problem?

Introducing the Bain Public SOAP™ Product Leadership Framework. A Practical Definition.

Bain Public

Bain Public’s SOAP™ methodology and tool offers a full picture of your product strategy, tactics, metrics and roadmap all in one place. It breaks product innovation in 3 steps -- Product Mission, Product Blueprint and Roadmap Pillars.

The Four Components of Product Success

The Product Coalition

Strategic product thinking is hard. Especially when done as an afterthought - when the product is already in the market?—?it These four components are the market, the problem, the solution, and the product itself. But products are never built for everyone.

Your Problem Isn’t the Leaky Bucket, It’s the Clogged Pipe

The Product Coalition

They don’t actually use the product, or not as frequently as you would like them to. You understand that, and you work hard to make sure the other POCs do better, and they actually use the product. It can mean that within your SMB target market, some need your product more than others.

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Product-market fit – and other innovation insights for product managers Oct 20, 2017

Product Innovation Educators

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. 6 steps to product-market fit. (1) 1) Determining your target customer, (2) Identifying underserved customer needs, (3) Defining your value proposition, (4) Specifying your Minimum Viable Product (MVP) feature set, (5) Creating your MVP prototype, and (6) Testing your MVP with customers. Liberal arts as a path to product management.

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How Product Teams Understand Customer Needs for Innovation; Upcoming Product Management and Product Marketing Events

Good Product Manager

How Product Teams Understand Customer Needs for Innovation. My colleague Rachel Young and I have been conducting research for the past year on how b-to-b organizations understand customer needs and apply them to product innovation. Upcoming Product Management and Product Marketing Events. This is one of the few events anywhere that is truly focused specifically on product management leaders and executives. Product Management

Popular Misconceptions of the Product Craft by Sherif Mansour

Mind the Product

In this entertaining and insightful talk from Mind the Product Singapore 2019, Sherif Mansour, Distinguished Product Manager at Atlassian, shares some common misconceptions about the product management craft, how we need to think differently about those issues, and what we should be doing instead. Product Managers Make all the Decisions. As product managers it is easy to get stuck in making all the decisions. Marketing Driven Development is Bad.

They Don’t Understand Your Role as a Product Leader. But Do You?

The Product Coalition

The role of the product leader goes far beyond managing the product department. Here is your true responsibility as a product leader, so that it’s no longer a secret. Why This Happens Product management is a unique role in so many ways.

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Top Product Management Leadership Priorities For 2020; Working Better with Sales and Marketing Leaders; Spring Events

Good Product Manager

Top Product Management Leadership Priorities For 2020. You may remember me posting last fall about some research we were working on at SiriusDecisions/Forrester to understand the biggest challenges and priorities of product management leaders. You can read a summary of the findings in this blog post — What Are The Top Product Management Leadership Priorities For 2020? Your Input Needed: What Product Management Loves (and Hates!) Product Management

Product vs Sales: How to Collaboratively Reach your B2B Product-Market Fit.

Bain Public

Existing clients, as well as sales prospects, become influencers on the product roadmap. Salespeople listen to those unwilling to buy a product unless specific features get added. When sales return with this type of feedback, they set about managing the product. So how does a product manager manage that friction? Avoid the Grey Zones - Define the Market. The most toxic relationships a B2B product manager can have are with sales and marketing.

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How Product Teams Understand Customer Needs for Innovation; Upcoming Product Management and Product Marketing Events

Good Product Manager

How Product Teams Understand Customer Needs for Innovation. My colleague Rachel Young and I have been conducting research for the past year on how b-to-b organizations understand customer needs and apply them to product innovation. Upcoming Product Management and Product Marketing Events. This is one of the few events anywhere that is truly focused specifically on product management leaders and executives. Product Management

3 Must-Have Product Leadership Skills to Survive the Corona Crisis

The Product Coalition

To survive and succeed, your product leadership must be sharper than ever. It wasn’t very rich, only a few basic products, but with each day they added a few more. Work-wise, you will continue to create new products, serve unmet needs, and achieve business success. But not necessarily in the same company or for the same product you are working on today. In the product world, the first dimension means deciding on important things and prioritizing them.

“On the Box Thinking” to Build a Better MVP

280 Group

If you can’t clearly identify what will ultimately make your product sell BEFORE you build it, you won’t build what will sell. Before the Product MVP (Minimally Viable Product) is specified, Product Managers need to establish another kind of “MVP”. Think of it as the “Marketing MVP”. These “MVP” elements are foundational to strategy and absolutely critical to the product’s ultimate commercial success. You’ll Find the Marketing MVP on Every Box.

Steps Executives Can Take To Improve Performance

bpma ProductHub

In a recent post for the Boston Product Management Association I outlined several steps that members of product development teams can take to improve the performance of their teams. Over the last five years we have identified over 25 statistically significant factors that can favorably impact product team performance. Let’s begin by taking a closer look at accountability metrics for product managers. of organizations have their product managers spend between 1% to !5%

Understand Your Power To Claim Your Value (Part 2 of 3)

bpma ProductHub

There are effective and not-so-effective ways to claim your value to your team, organization, and market. Over the past fifteen-plus years, Sarah has enjoyed roles in technology product development and IT project and program management leadership. Boston Women in Product Career Product Management Career Development Early Career Event Speaker Experienced Career Leadership Product MarketingContributed by Sarah McCrary.

Taking a Product from Conception to Delivery

Mind the Product

In this talk I gave at ProductTank Singapore towards the end of 2016, I parsed the steps required to take a product from conception to delivery, with a strong slant toward the business of products. Throughout my experience as a product leader, I’ve spent much of my time and effort optimizing how to align deliverables with business objectives, and I’ve tried to share that in this talk. Find a Market You Can Win. Build a Model, Then Build a Product.

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Lean Mean Product Machine – Dan Olsen on The Product Experience

Mind the Product

After leaving the Navy and working on nuclear submarines, Dan Olsen embarked on a career that has spanned enterprises and start-ups, consulting, speaking, writing, and running the Lean Product & Lean UX meetup. He joined us to talk about product/market fit: what it is, how to know when you have it, and how to achieve it. What is product/market fit? Go along to his meetup, Lean Product & Lean UX. What is product/market fit?

How to Make Sure Your Product Leadership Team Will Boost You Up - Not Drag You Down

Bain Public

As business advisors and executive coaches, we've worked with dozens of CEOs to help them build and grow their product leadership team as they scale their company. People always think that product managers operate this very critical, high-leverage function that, when executed correctly, greatly facilitates the leap past prototypes into a steady return of profits. What Is Product Management Consulting? Within a company, product leaders (i.e.

The Move From Product to a Service Mindset

Mind the Product

He provided ammunition for an emerging field in digital design, potentially signalling the death of product-centric thinking. Pine saw that it was becoming easier and easier to create products. The barriers, tariffs and specialist skills that were once used to build highly defensible products were disappearing or being democratised. Products were starting to become commodities. The commoditisation of digital products happened very quickly—faster than anybody thought.

Meet Your New Partner: The Sales Team – B2B Marketing Rules

280 Group

If you’re in a B2B market the chances are that you won’t be successful unless your Sales Team is successful. To create that initial map, work with sales leadership and a couple of the best sales staff to hash it out together. product, marketing, customer service, and perhaps others). How can we make sure every committee actually gets just most critical comparative information/ demo/ thought leadership/ etc. Product Marketing

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Turn Your Release Notes Into a Content Marketing Machine

Mind the Product

If you’re in a product company the chances are that you’ve developed some process of informing your users about new features. Spending a bit more effort on the process can help you turn your release notes into effective content marketing. We send our newsletter out once a month to inform our users about the latest developments to our products. We don’t only send it to our current users, but also to those who have shown interest in our products in the past.