B2B Product Manager Magazine August 2020

Proficientz

The B2B Product Manager August 2020 looks at the blessing and the curse that goes with marketing and selling feature-rich products. Learn how to bring it back, plus how to quantify your market focus. How To Quantify Your Market Focus in 5 Steps. It’s as simple as positioning, marketing and selling high-value business outcomes instead of features & benefits. Join our mailing list and get the monthly magazine delivered directly to your inbox.

B2B Product Manager Magazine July 2020

Proficientz

This month we take a closer look at the practices of product management and product marketing and the extent to which our profession is keeping pace with the demands of our markets. The Maturation of B2B Product Management & Marketing: Are We Keeping Pace? Just-In-Time Learning For Product Managers & Product Marketers: Will It Fly? 4 Steps to Creating Business Requirements That Improve Marketing & Sales Proficiency. The B2B Product Manager July 2020.

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B2B Product Manager Magazine November 2018

Proficientz

The B2B Product Manager Magazine November 2018 is now available. When you attain that level of knowledge, your solutions are indispensable, your marketing messages speak directly to the agenda of decision-makers, and your salespeople are treated as trusted advisors.

B2B Product Manager Magazine June 2019

Proficientz

The B2B Product Manager Magazine June 2019 is now available. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. The post B2B Product Manager Magazine June 2019 appeared first on Proficientz. Blog Market & Customer Insights Roles & ResponsibilitiesEvery product company wants successful products.

B2B Product Manager Magazine December 2018

Proficientz

The B2B Product Manager Magazine December 2018 is now available. We close out the year with a familiar theme: create solutions that make customers measurably better at their business and then deliver, market and sell them in a manner that drives consistent and profitable growth for your organization. If that theme resonates, a portfolio approach to managing, marketing and selling your products is the key to success.

Requirements, Roadmaps & Rollouts: The B2B Product Manager Magazine, February 2017

Proficientz

A Successful Product Rollout: The Key to a Killer Marketing Launch. How Much “Market” Is In Your (MRD) Market Requirements Document? Product Portfolio Management: Becoming More Market-Driven. Establishing Product Priorities vs. Marketing Priorities: Two Simple Questions. The post Requirements, Roadmaps & Rollouts: The B2B Product Manager Magazine, February 2017 appeared first on Proficientz.

UX Case Study: How We Designed A Bilingual Lifestyle Magazine

UX Studio

Lifestyle magazine Sport360.fit mainly speaks to the women of Dubai. Its parent company already had a successful sports magazine read mostly by men. Among Dubai magazines to this day, only they rely on influencer content, while in the app, users can contact influencers for advice, tips etc. There we mapped out the project scope and potential fears, and gathered some knowledge about the market and the target audience.

B2B Product Manager Magazine February 2020

Proficientz

The B2B Product Manager Magazine February 2020. This month we turn the spotlight on techniques for identifying higher value targets using personas and market segments, and the role of the solutions manager. Also, we’ve been publishing a lot of short articles on portfolio product management and marketing. Using Market Segments and Personas to Identify Higher Value Targets. Join our mailing list and get the monthly magazine delivered directly to your inbox.

B2B Product Manager Magazine October 2019

Proficientz

The B2B Product Manager Magazine October 2019 is now available. This month we focus on the single biggest thing that puts product management and product marketing teams in a stronger position to lead and influence. How Product Management & Product Marketing Lead From a Position of Strength. Enjoy the B2B Product Manager Magazine October 2019. The post B2B Product Manager Magazine October 2019 appeared first on Proficientz.

Obsessing Over Customer Success, Demo Techniques and Web Lead Generation: The B2B Product Manager Magazine, March 2017

Proficientz

The B2B Product Manager Magazine March 2017 is now available. Marketing Buzzwords: Why You Should Keep Them Out of Your Lexicon. The post Obsessing Over Customer Success, Demo Techniques and Web Lead Generation: The B2B Product Manager Magazine, March 2017 appeared first on Proficientz - Product Management Training for B2B. In this issue we cover everything from obsessing over customer success to demo techniques to improving your website lead generation and conversion.

Obsessing Over Customer Success, Demo Techniques and Web Lead Generation: The B2B Product Manager Magazine, March 2017

Proficientz

The March 2017 Issue of The B2B Product Manager Magazine is now available. Marketing Buzzwords: Why You Should Keep Them Out of Your Lexicon. The post Obsessing Over Customer Success, Demo Techniques and Web Lead Generation: The B2B Product Manager Magazine, March 2017 appeared first on Proficientz - Product Management Training for B2B.

Marketing Basics, A Product Lifestyle Change and the Definition of Market-Driven

Proficientz

The B2B Product Manager Magazine March 2018 is now available. We headline our March issue by going back to one of those marketing basics that’s all too easy to forget. The Most Basic Rule of Marketing is so Easy to Forget. Market-Driven Products vs. Market-Driven Product Companies. How Market Segmentation Helps You Quantify New Product Ideas.

Architecture & Governance Magazine: “Report Suggests Agile Integration Is the ‘Blueprint for Enterprise Architecture,’ Expert Agrees”

Agile Velocity

By Holt Hackney, Originally Printed in Architecture and Governance Magazine. As new disruptive players enter markets and technology upends what consumers expect, organizations increasingly need to change plans in much shorter cycles than ever before. Modern software architectures and processes can make organizations more effective at dealing with this change and emerging as winners in their markets.”.

How Product Marketing Roadmaps Drive Sales | Shifting Market, Shifting Strategy | Agile: We’ve Come Full Circle

Proficientz

The B2B Product Manager Magazine August 2018 is now available. This month we explore the value of a product marketing roadmap to sales. We also look in the rear-view mirror at Agile and discuss what’s changed and what hasn’t along with tips for dealing with flat growth and shifting market conditions. The Value of a Product Marketing Roadmap: It’s Like Deep-Sea Fishing for Sales. Shifting Markets, Shifting Product Strategy: Three Considerations.

B2B Product Manager Magazine February 2019

Proficientz

The B2B Product Manager Magazine February 2019 is now available. One version of the truth on your target markets and apples-to-apples comparisons. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. The post B2B Product Manager Magazine February 2019 appeared first on Proficientz. Product roadmap decisions are among the most debatable in every organization, especially when you don’t nail the customer value narrative.

Dominating Your Market, Agile Role Clarification and The Price of One-Off Features

Proficientz

The B2B Product Manager Magazine June 2017 is now available. This month we look at the customer value chain from start to finish using the relay race analogy and how your organization can consistently win that race and dominate the market. Win the “Customer Value” Relay Race and Dominate Your Market. The post Dominating Your Market, Agile Role Clarification and The Price of One-Off Features appeared first on Proficientz - Product Management Training for B2B.

H.O.M.E: Market – when this little piggy stayed home

Inside Intercom

Kyum Kim , Co-founder and Head of US Operations for Blind, on what impact we’ll see in the jobs market. Hen’s Teeth Launch Their New ‘Fun in the Sun’ Collection (District Magazine). Market – when this little piggy stayed home appeared first on Inside Intercom. Marketing Covid-19“Home where the heart is,” as the saying goes. And for now, it’s where you’ll find the office and school and the shops and concerts, too. H.O.M.E.

How Startups can compete in the Online Dating Market

The Product Coalition

The global online dating market was valued at $6,400.0 It’s a huge and fast-growing market and this factor is probably responsible for the gigantic amount of companies that arise in this segment year after year. Recently we decided to enter this market in our own company( JoySpot ), so I started studying this market heavily to learn how can a Startup penetrate it and be competitive versus titans like Tinder. How to deal with Winner Takes All Dynamic in Dating Market?

5 books every marketer should read in 2019

Inside Intercom

The Intercom marketing team is made up of a diverse group of individuals with distinct backgrounds and perspectives that inform our work. Jarell Cardoza, Product Marketing Manager ( @jarcardoza ). “How Brands Grow: What Marketers Don’t Know” by Byron Sharp. This is one of those books where you realize that everything you’ve learned about marketing is wrong. Tom Newton, Campaigns and Acquisition Marketing Manager ( @tokyotom ).

Books 63

Classic example of how to do nurture marketing right

Messages that Matter

The “Back to School” issue of “Pragmatic Marketer” is a classic example of nurture marketing at its best. The quarterly magazine put out by Pragmatic Marketing is jam packed with articles that B2B product managers, product marketers and marketers will not just want to read, but identify takeaways they can put into action immediately.

“Oops, I Did A Marketing” | Shawn Anderson & Shane Corellian, PDQ.com | BoS USA 2018

Business of Software Conference

How does a bootstrapped software company effectively market especially when its founders despise (and, in fact, suck at) sales and marketing? Shawn Anderson & Shane Corellian (Co-Founders, PDQ.com) – Alternative Marketing, or “Oops I Did A Marketing” from Business of Software Conference. We’re really going to try and stay focused on alternative marketing or marketing for people who really suck at marketing.

The entrepreneur’s ultimate guide to market research

The Product Coalition

While researching “market research”, I found it’s one of those topics that can be overwhelming, simply because I had to go through endless sources, most of which are very similar, and each carrying only a small piece of the puzzle. Bringing high-quality content to the world is one of our core values at Knowledge Officer ; this is why I decided to save your time and energy, and bring you everything you need to know about market research, all in one place! What’s Market Research?

B2B Product Manager June 2020

Proficientz

The B2B Product Manager Magazine June 2020. Minimum viable products, your next job interview, analyzing markets, quantifying the value of your portfolio, creating stickier products and more. Enjoy The B2B Product Manager Magazine June Issue and see how “learning at the point of need” can accelerate the growth of your company and your career. 3 Questions To Ask In Your Next Product Management/Marketing Job Interview.

B2B 100

Dear Strategy: 058 SEO, SEM, and Other Marketing Strategy Trends

Dear Strategy

Dear Strategy: “Can you talk about some of the newer trends in marketing that should be considered when putting together a marketing strategy?”. . Finally – a question about marketing strategy!!! But when I founded my training business, Strategy Generation Company, earlier this year, I decided to focus the programs that we offer on the areas of product, business, and marketing strategy. Business, Product, and Marketing Strategies.

How Buyers Sell Themselves, Product Usability & Revenue, and Two Types of Demos

Proficientz

The B2B Product Manager Magazine October 2017 is now available. Learn how to accelerate your growth by delivering, marketing and selling solutions that make customers measurably better at what they do. Blog Market & Customer Insights Positioning & Sales Enablement Roles & Responsibilities Strategy & Product PlanningIn this issue we discuss the value of listening as one of the most overlooked sales skills, and the value of business conversations.

Demo 200

The Ultimate Product Vision, Feature ROI, Product vs. Sprint Backlog, and The Problem is the Problem

Proficientz

The B2B Product Manager Magazine May 2018 is now available. The mantra of every product, marketing and sales professional starts and ends with finding and solving customer problems. Blog Market & Customer Insights Product Development & Delivery Strategy & Product PlanningBut identifying the problems that are most critical to your target customers is like finding a needle in a haystack.

Vision 100

Product Success Metrics, Demo Value Themes & The Definition of Successful Product Management

Proficientz

The B2B Product Manager Magazine January 2018 is now available. Blog Market & Customer Insights Positioning & Sales Enablement Roles & Responsibilities Strategy & Product PlanningWe’re kicking off 2018 with a discussion on product success metrics and a viewpoint that there’s only one critical metric that’s important over the long term. If you routinely hit that one, all the others will take care of themselves.

Avoiding Reactive Product Decisions | Creating Your Product Vision | Three Ways to Sell More Existing Products

Proficientz

The B2B Product Manager Magazine September 2018 is now available. A product vision is just as valuable to product, marketing and sales teams as it is to customers because it keeps the focus on customer value.

Vision 141

User Engagement, Customer Goals and a Sustainable Growth Strategy

Proficientz

The B2B Product Manager Magazine August 2017 is now available. We also look at the shift from a “market problem” focus to a “customer goal” focus and its impact on growth. Market Problems vs. Customer Goals: Which One Offers More Valuable Insights? Blog Market & Customer Insights Positioning & Sales Enablement Roles & Responsibilities Strategy & Product Planning

Customer Value, Underperforming Products, Product Demo Objections and More

Proficientz

The B2B Product Manager Magazine May 2017 is now available. In this issue we examine the impact of a customer value culture, why products underperform and three steps to connect corporate strategy to product, marketing and sales execution plans. Creating a “Customer Value” Culture, Powered by Product Management & Product Marketing. Connecting Strategic Plans to Product, Marketing & Sales Execution Plans in 3 Steps.

Demo 100

Selling Around Deficiencies, Rock Star Product Managers & The Functional Designer Role

Proficientz

The B2B Product Manager Magazine April 2017 is now available. Blog Gathering Market & Customer Insights Portfolio Strategy & Product Planning Positioning & Sales Enablement Roles & ResponsibilitiesIn this issue we cover everything from selling value in spite of your product’s deficiencies to what makes a rock star product manager to the criticality of the functional designer role.

Selling Around Deficiencies, Rock Star Product Managers & The Functional Designer Role

Proficientz

The B2B Product Manager Magazine April 2017 is now available. Blog Gathering Market & Customer Insights Portfolio Strategy & Product Planning Positioning & Sales Enablement Roles & ResponsibilitiesIn this issue we cover everything from selling value in spite of your product’s deficiencies to what makes a rock star product manager to the criticality of the functional designer role.

How Buyers Sell Themselves, Product Usability & Revenue, and Two Types of Demos

Proficientz

The B2B Product Manager Magazine October 2017 is now available. Learn how to accelerate your growth by delivering, marketing and selling solutions that make customers measurably better at what they do. Blog Market & Customer Insights Positioning & Sales Enablement Roles & Responsibilities Strategy & Product Planning

Demo 100

How Sprout Social increased retention with customer-centric marketing

Inside Intercom

No one knows this better than Sprout Social’s Director of Marketing Strategy, Tara Robertson. Tara joined the company in 2017 and has been instrumental in helping the company scale and retain more customers through a unique customer-centric approach to marketing. . Referrals from happy customers are, after all, your best marketing. Why sales and marketing should be a partnership.

Product Manager Salary Data in 2019

280 Group

Now, companies are realizing that product management is the critical strategic driver for them to make customers happy and win markets long-term. And Money magazine ranked being a software product manager as one of their top ten jobs. Make sure to increase your own market value. This shows you have mastered the core skills to manage any product in any market. Choose a market that is rapidly growing.

B2B Product Manager April 2020 Issue

Proficientz

This month we offer three things you can do to make sure your product and marketing priorities are in lockstep with the new priorities of your target customers. Join our mailing list and get the monthly magazine delivered directly to your inbox. The B2B Product Manager April 2020.

The Power of Online News Release in the Philippines

I Wonder The Value

Press Monthly subscription: N/A Fee per PR: USD223–527 Distribution Channels: website, magazine, TV, newspaper, radio, SNS (In Japan) Number of Distribution Channels : 10,000 lists, 7,500 media (In Japan) 2. marketing public-relations strategic-planning product-marketing marketing-strategiesIn Japan, online press release service is often used for news release.

Your survey data is flawed, and what to do about it

Product Beautiful

Science magazine just come out with a bombshell: senior researchers at SurveyMonkey have detected that as many as one in five surveys contain fraudulent data. If you aren’t building products that target market segments with these problems, take this as a reminder that data is just data, and before we draw conclusions, there is a set of sanity checks we need to run against the data first.

The New Way to Sell Blog Post without Ebooks

I Wonder The Value

For example, Mr. Hayato Ikeda, one of the most famous professional blogger said, on his blog , he is earning 500 USD from own paid magazine with 5 USD monthly subscription every day. While Mr. Yuhei Umeki, the founder of online media, THE STARTUP , earned 10,000 USD from own 30 USD magazine. Why “note” could create such revenue As Mr. Umeki pointed out, when we try to sell text contents, we needed the form of ebook or newsstand magazine.

Lead Nurturing 101: How to get new customers beyond the free trial

Inside Intercom

Why lead nurture should be an important part of your marketing strategy. Marketers call it social proof: when we see lots of others doing something, we assume that that’s the correct behavior. The tactic is similar to what magazines do when they put “This is your last issue” on the cover of the last magazine in your subscription. Their actual experience of your product might not have matched your marketing/sales pitch.