280 Group

SEPTEMBER 16, 2021

If your answer is no, it’s because it didn’t make it very far in the market. Buyers reported that the technology was too primitive for its high price point, and the console didn’t sell well among the majority of young gamers, because it was marketed toward nostalgic adults who would appreciate the old-school technology and style.

Positioning 296

Positioning Reporting Tools Marketing Research Software 296

The Product Coalition

FEBRUARY 16, 2024

An app designed to help tourists navigate attractions was launched through a partnership between the BVI Chamber of Commerce and… Continue reading on Product Coalition »

Magazine 116

Magazine Product Marketing Marketing Development 116

Alchemer Mobile

JANUARY 4, 2022

From celebrating our ten-year anniversary to being recognized as one of the 100 Best Companies to Work For by Seattle Business Magazine to the publication of our sixth annual Mobile Customer Engagement Benchmark Report and much more detailed below, 2021 was a tremendously successful and exciting year for Apptentive.

Magazine 245

Magazine User Testing Feedback Software Webinar 245

The Product Coalition

DECEMBER 28, 2020

We expect that these six biggest video marketing trends will dominate in our online reality in the upcoming year. Video marketing is one of the most powerful ways to interact with modern customers in the digital space. In 2021, brands can use the power of video marketing to drive audience engagement and increase conversions.

Marketing 179

Marketing Advertising Airlines Magazine 179

Product Management University

AUGUST 23, 2018

The B2B Product Manager Magazine August 2018 is now available. This month we explore the value of a product marketing roadmap to sales. We also look in the rear-view mirror at Agile and discuss what’s changed and what hasn’t along with tips for dealing with flat growth and shifting market conditions.

Agile 100

Agile Roadmap Magazine Marketing 100

Product Management University

MARCH 9, 2017

The B2B Product Manager Magazine March 2017 is now available. Marketing Buzzwords: Why You Should Keep Them Out of Your Lexicon. The post Obsessing Over Customer Success, Demo Techniques and Web Lead Generation: The B2B Product Manager Magazine, March 2017 appeared first on Proficientz - Product Management Training for B2B.

Magazine 100

Magazine Demo B2B Product Management 100

Product Management University

MARCH 9, 2017

The March 2017 Issue of The B2B Product Manager Magazine is now available. Marketing Buzzwords: Why You Should Keep Them Out of Your Lexicon. In this issue we cover everything from obsessing over customer success to demo techniques to improving your website lead generation and conversion. View the March 2017 Issue. In This Issue: Blog.

Magazine 100

Magazine Demo B2B Product Management 100

Product Management University

MARCH 27, 2018

The B2B Product Manager Magazine March 2018 is now available. We headline our March issue by going back to one of those marketing basics that’s all too easy to forget. The Most Basic Rule of Marketing is so Easy to Forget. Market-Driven Products vs. Market-Driven Product Companies. Enjoy our March issue.

Definition 100

Definition Marketing Magazine B2B 100

Intercom, Inc.

MAY 7, 2020

Kyum Kim , Co-founder and Head of US Operations for Blind, on what impact we’ll see in the jobs market. Hen’s Teeth Launch Their New ‘Fun in the Sun’ Collection (District Magazine). Market – when this little piggy stayed home appeared first on Inside Intercom. The New York Times). The post H.O.M.E:

Marketing 210

Marketing Magazine Customer Experience Government 210

The Product Coalition

SEPTEMBER 8, 2021

A Top Influencer Marketing Trend You Don’t Want To Miss Are you sure you understand what “the old” means? This is one of the most exciting influencer marketing trends that have been around for the past few years, and it’s on the rise in 2021 too. Conclusion Influencer marketing is a powerful strategy itself.

Marketing 145

Marketing Magazine Branding Messaging 145

The Product Coalition

APRIL 26, 2021

The challenge with JTBD when you start working on your Go-to-Market is that it can be harder to do target marketing than traditional approaches, but this challenge is where the opportunity lies. Most channels to market allow for this type of targeting, from ads to outbound call campaigns. If you’re lucky?—?maybe

Marketing 89

Marketing Strategy Outbound User Testing 89

Intercom, Inc.

AUGUST 9, 2022

The Cloud 100 evaluation process involves ranking companies across four factors: market leadership, estimated valuation, operating metrics, and people & culture. For market leadership, the Cloud 100 enlists the help of a judging panel of public cloud company CEOs who assist in evaluating and ranking their private company peers.

Magazine 211

Magazine Leadership Vision Naming 211

Product Management University

JUNE 18, 2020

The B2B Product Manager Magazine June 2020. Minimum viable products, your next job interview, analyzing markets, quantifying the value of your portfolio, creating stickier products and more. “PRODUCT” Market Analysis vs. “SOLUTIONS” Market Analysis: 3 Key Differences That Impact Products and Positioning.

B2B 130

B2B Magazine Product Management Product Manager 130

Product Management University

JUNE 26, 2017

The B2B Product Manager Magazine June 2017 is now available. This month we look at the customer value chain from start to finish using the relay race analogy and how your organization can consistently win that race and dominate the market. Win the “Customer Value” Relay Race and Dominate Your Market.

Agile 113

Agile Magazine Marketing B2B 113

UX Studio

APRIL 10, 2018

Lifestyle magazine Sport360.fit Its parent company already had a successful sports magazine read mostly by men. Among Dubai magazines to this day, only they rely on influencer content, while in the app, users can contact influencers for advice, tips etc. The scope & the team. fit mainly speaks to the women of Dubai.

Magazine 66

Magazine Feedback Software Research Software User Testing 66

Product Management University

FEBRUARY 27, 2020

The B2B Product Manager Magazine February 2020. This month we turn the spotlight on techniques for identifying higher value targets using personas and market segments, and the role of the solutions manager. Also, we’ve been publishing a lot of short articles on portfolio product management and marketing. Consider It!

Magazine 26

Magazine B2B Product Management Product Manager 26

Intercom, Inc.

JANUARY 14, 2019

The Intercom marketing team is made up of a diverse group of individuals with distinct backgrounds and perspectives that inform our work. Jarell Cardoza, Product Marketing Manager ( @jarcardoza ). “How Brands Grow: What Marketers Don’t Know” by Byron Sharp. “The Inevitable” by Kevin Kelly.

Books 150

Books Technical Review Marketing User Testing 150

Intercom, Inc.

APRIL 26, 2022

I’m excited to announce that we have welcomed a new and accomplished member to the Intercom board: Eileen Naughton, previously an executive leader at Google, President of Time Magazine, and General Manager of Fortune. Prior to that, Eileen was President of Time Magazine, President of Time Interactive and General Manager of Fortune.

Magazine 118

Magazine Research Software Healthcare Leadership 118

Product Management University

DECEMBER 18, 2019

The B2B Product Manager Magazine December 2019 is now available. Maturing the Product Management & Product Marketing Discipline. Join our mailing list and get the monthly magazine delivered directly to your inbox. The post B2B Product Manager Magazine December 2019 appeared first on Proficientz. In This Issue.

Magazine 26

Magazine B2B Product Management Product Manager 26

Product Management University

OCTOBER 25, 2021

The goal is to help them succeed right out of the gate with stronger market and customer domain expertise. Also on tap this month, overcoming a few myths behind product marketing and the importance of the agenda for a demo discovery meeting. Product Marketing. 3 Product Marketing Myths to Dispel. Product Marketing.

B2B 130

B2B Product Research Product Management Product Manager 130

Product Management University

SEPTEMBER 24, 2021

The highest performing product management teams know the market as well or better than they know their products. A regular cadence of job rotation is an easy way to keep the product management cupboard stocked with market expertise. The Leap From Product Marketing to Solutions Marketing in 3 Steps. In This Issue.

B2B 130

B2B Product Management Product Manager Magazine 130

Product Management University

NOVEMBER 2, 2017

The B2B Product Manager Magazine October 2017 is now available. Learn how to accelerate your growth by delivering, marketing and selling solutions that make customers measurably better at what they do. In this issue we discuss the value of listening as one of the most overlooked sales skills, and the value of business conversations.

Demo 200

Demo Magazine Certifications B2B 200

Product Management University

AUGUST 12, 2021

This month we also have a little fun with the REQUEST A DEMO button on your website, product launches and when it might be time for a product management and product marketing makeover. Join our mailing list and get the monthly magazine delivered directly to your inbox. Enjoy our B2B Product Manager August issue. In This Issue.

B2B 130

B2B Product Management Product Manager Magazine 130

Product Management University

MARCH 3, 2021

The performance of product management and the ripple effect (positive and negative) on engineering, marketing, sales and customer success is front and center this month. Product Positioning vs. Market Positioning: The Key Difference. It simplifies everything for engineering, marketing, sales and customer success teams!

B2B 130

B2B Product Management Product Manager Magazine 130

The Product Coalition

JULY 12, 2023

If you can’t, spend that time learning about them — newsletters, tweets, magazines, academic pieces — whatever you can find to help you walk in their shoes. Product Managers should strive to gain deep knowledge of the market and the industry. Being humble and patient are two fundamental skills for product managers.

Product Research 123

Product Research Magazine Customer Experience User Testing 123

Product Management University

APRIL 14, 2021

Join our mailing list and get the monthly magazine delivered directly to your inbox. Hands-on exercises for your products, your markets and your business model. Enjoy The B2B Product Manager April issue. View Previous Issues of The B2B Product Manager. March 2021. December 2020. November 2020. YOUR PERSONALIZED CLASSROOM EXPERIENCE.

B2B 130

B2B Product Management Product Manager Magazine 130

Agile Velocity

NOVEMBER 12, 2018

By Holt Hackney, Originally Printed in Architecture and Governance Magazine. As new disruptive players enter markets and technology upends what consumers expect, organizations increasingly need to change plans in much shorter cycles than ever before. View the Article PDF Here.

Reporting Tools 40

Reporting Tools Magazine Data Visualization Government 40

280 Group

FEBRUARY 22, 2019

Now, companies are realizing that product management is the critical strategic driver for them to make customers happy and win markets long-term. And Money magazine ranked being a software product manager as one of their top ten jobs. Make sure to increase your own market value. Choose a market that is rapidly growing.

Data Visualization 238

Data Visualization Product Management Product Manager Reporting Tools 238

Product Management University

SEPTEMBER 21, 2018

The B2B Product Manager Magazine September 2018 is now available. A product vision is just as valuable to product, marketing and sales teams as it is to customers because it keeps the focus on customer value. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox.

Vision 113

Vision Magazine B2B Blog 113

Roy Madden

APRIL 4, 2022

Market Intelligence. Speed up your market intelligence by 70% with Leo Web Alerts. The core of Feedly for Market Intelligence is an AI engine, called Leo, that automatically gathers, analyzes, and prioritizes intelligence from millions of sources in real-time. Feedly includes AI models for key market intelligence concepts.

Technical Review 78

Technical Review User Testing Engineering Artificial Inteligence 78

Intercom, Inc.

FEBRUARY 2, 2022

Advertisements are inescapable – they’re on the side of our bus to work, they’re in the magazine we’re reading, and they’re infiltrating our social media feeds, podcasts, and television shows. “As sharing with product, marketing, sales, and finance teams) and reaching wider to connect with other stakeholders who are keen to collaborate.

Data Visualization 220

Data Visualization User Testing Technical Review Magazine 220

Modus Create

OCTOBER 19, 2022

That’s the market value of a 10,000-year-old industry — small kitchen appliances. These toasters have created a buzz with all the right influencers like The Oprah Magazine and The View. It’s about getting literate about the market and then getting introduced to key talent. Watch the full episode here. $70 70 billion.

Customer Experience 98

Customer Experience Magazine Branding User Experience 98

The Product Coalition

FEBRUARY 1, 2018

While researching “market research”, I found it’s one of those topics that can be overwhelming, simply because I had to go through endless sources, most of which are very similar, and each carrying only a small piece of the puzzle. What’s Market Research? Do not confuse the term with “marketing research”.

Market Research 68

Market Research User Testing Product Research Research Software 68

Messages that Matter

SEPTEMBER 26, 2017

The “Back to School” issue of “Pragmatic Marketer” is a classic example of nurture marketing at its best. The quarterly magazine put out by Pragmatic Marketing is jam packed with articles that B2B product managers, product marketers and marketers will not just want to read, but identify takeaways they can put into action immediately.

Magazine 40

Magazine Marketing B2B Article 40

Product Management University

JUNE 6, 2018

The B2B Product Manager Magazine May 2018 is now available. The mantra of every product, marketing and sales professional starts and ends with finding and solving customer problems. But identifying the problems that are most critical to your target customers is like finding a needle in a haystack.

Vision 100

Vision Magazine B2B Blog 100

Product Management University

MAY 24, 2017

The B2B Product Manager Magazine May 2017 is now available. In this issue we examine the impact of a customer value culture, why products underperform and three steps to connect corporate strategy to product, marketing and sales execution plans. Connecting Strategic Plans to Product, Marketing & Sales Execution Plans in 3 Steps.

Demo 100

Demo White Paper Customer Feedback User Testing 100

Product Innovation Educators

JANUARY 9, 2023

She is a brand storytelling strategist and coach, host of the Marketing With Empathy podcast, and founder of Kindred Speak, which provides editorial brand storytelling services and coaching. Before starting Kindred Speak, she contributed to brand and marketing strategy for the Sleep Number Corporation and other companies.

Branding 95

Branding Data Visualization Magazine Customer Feedback 95