B2B Product Manager Magazine August 2020
AUGUST 12, 2020
The B2B Product Manager August 2020 looks at the blessing and the curse that goes with marketing and selling feature-rich products. Learn how to bring it back, plus how to quantify your market focus. How To Quantify Your Market Focus in 5 Steps. It’s as simple as positioning, marketing and selling high-value business outcomes instead of features & benefits. Join our mailing list and get the monthly magazine delivered directly to your inbox.