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B2B Product Manager Magazine December 2020

Product Management University

We’d welcome the opportunity to be your partner in 2021 to become more customer outcome focused in how you build, market, sell and deploy your solutions. View the magazine. Why Storytelling Skills For Product Management & Product Marketing Are Essential for Success. Enjoy the B2B Product Manager December issue.

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How Product Marketing Roadmaps Drive Sales | Shifting Market, Shifting Strategy | Agile: We’ve Come Full Circle

Product Management University

The B2B Product Manager Magazine August 2018 is now available. This month we explore the value of a product marketing roadmap to sales. It’s not a staple in most B2B organizations but it’s just as important to your near-term revenue as a product roadmap is to your longer-term growth. Enjoy our August issue.

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The Power of Product Positioning and the “7 Ps” Marketing Mix

280 Group

If your answer is no, it’s because it didn’t make it very far in the market. Buyers reported that the technology was too primitive for its high price point, and the console didn’t sell well among the majority of young gamers, because it was marketed toward nostalgic adults who would appreciate the old-school technology and style.

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Obsessing Over Customer Success, Demo Techniques and Web Lead Generation: The B2B Product Manager Magazine, March 2017

Product Management University

The March 2017 Issue of The B2B Product Manager Magazine is now available. Marketing Buzzwords: Why You Should Keep Them Out of Your Lexicon. And don’t miss the opportunity to learn a paint-by-numbers approach for creating a strategic portfolio roadmap that will keep all product roadmaps on course to a more lucrative destination.

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B2B Product Manager September 2021

Product Management University

The highest performing product management teams know the market as well or better than they know their products. A regular cadence of job rotation is an easy way to keep the product management cupboard stocked with market expertise. The Leap From Product Marketing to Solutions Marketing in 3 Steps. In This Issue.

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How to Create a Seamless Product Launch Marketing Plan

Userpilot

A product launch marketing plan is more than a simple press release announcing your product. In this article, we detail what a product launch marketing plan is, why you need one, and how to create a successful product marketing from the start. Online marketing strategies for social media, emails, press releases, etc.

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B2B Product Manager Magazine February 2020

Product Management University

The B2B Product Manager Magazine February 2020. This month we turn the spotlight on techniques for identifying higher value targets using personas and market segments, and the role of the solutions manager. Also, we’ve been publishing a lot of short articles on portfolio product management and marketing. Consider It!