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Let’s Talk About Faster Horses

The Product Coalition

The quote is attributed to Ford himself for the first time in a letter sent to the UK publication Marketing Week in 2001: “Being market-led implies being led by the consumer — and consumers are bad at coming up with innovations (Henry Ford’s quote: “If I had asked my customers what they wanted they would have said a faster horse” springs to mind…).”

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Product to Product: Atlassian’s Evan Michner on why PMs need to be great writers

Roadmunk

Eleni: One of the reasons I’m so much looking forward to this conversation is because I myself did the transition from being a writer into marketing—which I feel like is a very common transition. Because the other part is standing up and talking to the team. You want to be able to have that conversation with the team.

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Power Up: Three Ways to Increase Your Product Leadership Power

Roman Pichler

It’s all too tempting to fall back onto less skilful habits and become impatient, tense and stressed, say something we regret afterwards, or pass on the pressure to the development team. To increase your expertise, strengthen your understanding of the market or domain and the product, as well as your product management savviness.

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How do you Build a Winning Product Team?

Mind the Product

It’s not rocket science that awesome products come from awesome teams, so what’s the key to creating and managing a team that’s designed for maximum impact? Here, taking advice from a number of product pros, we look at a selection of ways to build product teams and empower them to achieve success.

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TEI 338: Better OKRs, with the person who wrote the original OKR book – with Christina Wodtke

Product Innovation Educators

Her name is Christina Wodtke, and she is a lecturer at Stanford, sharing insight into human innovation and high-performing teams. and many others, as well as founding three startups, and the online design magazine Boxes and Arrows. 13:27] What are the steps for putting OKRs into practice in a product team? This is critical.

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Treat Your Product Team Like a Sports Team, Not a Family

ProductPlan

Cultural fit is a relatively new concept in hiring and team building. This has given hiring managers the confidence to reject prospects who look perfect on paper, but might not mesh with the existing team and company norms. Culture sets the tone, permeating every aspect of the team and the quality of their work.

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How to Create a Seamless Product Launch Marketing Plan

Userpilot

A product launch marketing plan is more than a simple press release announcing your product. In this article, we detail what a product launch marketing plan is, why you need one, and how to create a successful product marketing from the start. Online marketing strategies for social media, emails, press releases, etc.