Product Management University
OCTOBER 20, 2020
The B2B Product Manager October 2020. The product led growth model is gaining tremendous momentum. This month we look at the impact on product management and product marketing. As most companies deal with leaner sales pipelines, your product demos are even more critical to making the shortlist. August 2020.
Product Management University
DECEMBER 17, 2020
We’d welcome the opportunity to be your partner in 2021 to become more customer outcome focused in how you build, market, sell and deploy your solutions. Enjoy the B2B Product Manager December issue. View the magazine. Blog: High-Octane Product Management. Product Management Playbook. In This Issue.
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Product Management University
NOVEMBER 17, 2020
As the pandemic economy has forced all of us to completely rethink everything, we also give you a list of things to consider for product management, product marketing and sales in 2021. Enjoy the B2B Product Manager November issue. View the magazine. Blog: High-Octane Product Management. In This Issue.
Product Management University
JULY 15, 2020
The B2B Product Manager July 2020. This month we take a closer look at the practices of product management and product marketing and the extent to which our profession is keeping pace with the demands of our markets. Just-In-Time Learning For Product Managers & Product Marketers: Will It Fly?
Product Management University
AUGUST 23, 2018
The B2B Product Manager Magazine August 2018 is now available. This month we explore the value of a product marketing roadmap to sales. It’s not a staple in most B2B organizations but it’s just as important to your near-term revenue as a product roadmap is to your longer-term growth.
280 Group
SEPTEMBER 16, 2021
PlayStation Classic was designed with far too little consideration into product positioning — the most important point of product marketing — and the blunder in sales was a direct result of this glaring oversight. What is Product Positioning? If you don’t take that into consideration, your product won’t sell.
The Product Coalition
APRIL 26, 2021
Most channels to market allow for this type of targeting, from ads to outbound call campaigns. Media like magazines, websites and email newsletters will share with you the demographics of their audience (“our readers are 30–40-year-old professional women”). You can quite easily visualise this group and target them.
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