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How Product Marketing Roadmaps Drive Sales | Shifting Market, Shifting Strategy | Agile: We’ve Come Full Circle

Product Management University

The B2B Product Manager Magazine August 2018 is now available. This month we explore the value of a product marketing roadmap to sales. It’s not a staple in most B2B organizations but it’s just as important to your near-term revenue as a product roadmap is to your longer-term growth.

Agile 100
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Product Strategies for Non-Strategists

The Product Guy

In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. We are always looking for more product mentors from all around the world. About The Product Mentor. Krishna Madhuvarsu Director of Product Strategy, Oracle Inc.

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Carbon Neutral Roadmaps – Chris Adams on The Product Experience

Mind the Product

The Beam Magazine and podcast. How to understand your product or company’s carbon footprint: carbonanalytics.com. Use the #podcast channel in the Mind the Product Slack community. The post Carbon Neutral Roadmaps – Chris Adams on The Product Experience appeared first on Mind the Product.

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The Power of Product Positioning and the “7 Ps” Marketing Mix

280 Group

For example, a target audience for a digital product such as a new video game is more likely to engage with in-product ads or promotions delivered via social channels than a full-page spread in a magazine. 280 Group is the world’s leading Product Management training and consulting firm.

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Power Up: Three Ways to Increase Your Product Leadership Power

Roman Pichler

Do regular research, attend trade shows and conferences, and consult journals, magazines, and user forums, for example. You may want to combine reviewing the market development together with the product performance in form of regular strategy and roadmap review meetings (as I discuss in more detail in my book Strategize ).

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Modus Create Joins the Aha! Partner Program

Modus Create

This partnership strengthens our team’s toolkit for building and executing product-led growth for our clients by incorporating the world’s #1 roadmap software. “We are thrilled that Modus Create has joined our partner program to help customers innovate even faster and build products that customers really love.

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Conducting User Research in Product Management

The Product Guy

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.