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ONE THING on Vision and the Cover Story

Product Culture

When working on vision with stakeholders, I like the Cover Story technique taken from the book Gamestorming. Each stakeholder draws the cover of a magazine (e.g., Fast Company, TechCrunch, Mashable) five years in the future, after the roadmap has been implemented. Subscribe to my weekly Nano-letter: Sign Up. First Name.

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Obsessing Over Customer Success, Demo Techniques and Web Lead Generation: The B2B Product Manager Magazine, March 2017

Product Management University

The March 2017 Issue of The B2B Product Manager Magazine is now available. Answering the “Product Vision” Questions With Something…Visionary. How to Create a Strategic Portfolio Roadmap , March 28th in Atlanta. View the March 2017 Issue. It’s only $795 per person. It’s only $795 per person.

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B2B Product Manager September 2021

Product Management University

Join our mailing list and get the monthly magazine delivered directly to your inbox. “Our Target Customers Most Want to Improve…” What Are Value-Themed Roadmaps? The #1 Reason the Sales Process Stalls After a Demo. COMMUNICATING YOUR PRIORITIES FOR 2022. Features are optional!

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Product Leader Manifesto: We Believe In Making Products That Improve The World

The Product Coalition

If you can’t, spend that time learning about them — newsletters, tweets, magazines, academic pieces — whatever you can find to help you walk in their shoes. Product Managers are accountable for striving for alignment from vision to execution and must master stakeholders’ communication and product reviews. Communication is key.

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Conversations with friends: 6 highlights from behind the mic

Intercom, Inc.

Fast Company Magazine listed her as one of the “ Top 100 Most Creative People In Business ”, and she’s also been recognized by Forbes, Inc, and Adweek magazine. Over 13 episodes Des and Paul have shared their expertise and insights on everything from product judgment to roadmapping to the power of feedback. So what does she do?

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The Power of Product Positioning and the “7 Ps” Marketing Mix

280 Group

For example, a target audience for a digital product such as a new video game is more likely to engage with in-product ads or promotions delivered via social channels than a full-page spread in a magazine. Often, new products are developed and released with no real vision of the target audience or their place relative to market competitors.

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The 7 Ts of Product-Led Transformation

ProductPlan

According to the CIO magazine, Global spending on digital transformation technologies and services was $1.3 In the case of a Product-Led Transformation , the ‘Target State’ must be aligned to the Portfolio or Product Vision; specifically how the organisation will change the way it orchestrates Product discovery, delivery and growth.