Avoiding Reactive Product Decisions | Creating Your Product Vision | Three Ways to Sell More Existing Products

Proficientz

The B2B Product Manager Magazine September 2018 is now available. A product vision is just as valuable to product, marketing and sales teams as it is to customers because it keeps the focus on customer value. Creating Your Product Vision : Two Parts Customer, One Part Product.

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Obsessing Over Customer Success, Demo Techniques and Web Lead Generation: The B2B Product Manager Magazine, March 2017

Proficientz

The B2B Product Manager Magazine March 2017 is now available. Answering the “Product Vision” Questions With Something…Visionary. The post Obsessing Over Customer Success, Demo Techniques and Web Lead Generation: The B2B Product Manager Magazine, March 2017 appeared first on Proficientz - Product Management Training for B2B.

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Obsessing Over Customer Success, Demo Techniques and Web Lead Generation: The B2B Product Manager Magazine, March 2017

Proficientz

The March 2017 Issue of The B2B Product Manager Magazine is now available. Answering the “Product Vision” Questions With Something…Visionary. The post Obsessing Over Customer Success, Demo Techniques and Web Lead Generation: The B2B Product Manager Magazine, March 2017 appeared first on Proficientz - Product Management Training for B2B.

The Ultimate Product Vision, Feature ROI, Product vs. Sprint Backlog, and The Problem is the Problem

Proficientz

The B2B Product Manager Magazine May 2018 is now available. The Ultimate Vision: Writing Customer Success Stories Before You Build the Solution. The post The Ultimate Product Vision, Feature ROI, Product vs. Sprint Backlog, and The Problem is the Problem appeared first on Proficientz. The mantra of every product, marketing and sales professional starts and ends with finding and solving customer problems.

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Making the jump

Product Manager in Heels

I have been researching the topic and have a few helpful resources: Inc Magazine: Director Product Management Pragmatic Marketing: Product Manager Not suprisingly, there is a lot of overlap. My research led me to this: "the most significant differentiation between Management and Directorship is vision. Is vision the biggest differentiator? If Mission, Vision and Strategy are the three components of what make a great CEO, how different is a product manager and a CEO?

The T-Shaped Product Manager

Roman Pichler

Leadership skills enable you to effectively guide the development team and lead the stakeholders, create an inspiring vision , and reach sustainable agreements , to name just a few. Even if you currently fill a tactical product role, increasing your leadership and strategy skills will help with your current job: You will be able to collaborate more effectively with the individual who sets the vision and decides the product strategy and earn their respect and trust.

How do you Build a Winning Product Team?

Mind the Product

Performance goals: Qualitative objectives and quantitative key results for the team to aim for, and complete the unified vision. and others, as well as founding three startups, an online design magazine called Boxes and Arrows, and co-founding the Information Architecture Institute. It’s not rocket science that awesome products come from awesome teams, so what’s the key to creating and managing a team that’s designed for maximum impact?

The Wu-Tang Product Team Manual

The Product Coalition

The leader must have a clear product vision and be able to sell it to the team successfully. The Wu-Tang Clan’s success came from the RZA ’s vision to bring a team of remarkable emcees together. Source: FACT Magazine 3.

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Data?—?Is it the product manager’s best friend?

The Product Coalition

you can now figure out my age), and as a curious kid, I had to collect my data from books, magazines and TV shows. And we rather fail fast and deliver the right thing, rather than enforce our vision. Data?—?Is Is it the product manager’s best friend?

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Innovation, SaaS, and Enterprise: Announcing the First Three Speakers for #mtpcon London!

Mind the Product

Lea was responsible for the product vision and strategy of the Creative Cloud, transforming Adobe from boxed software to one of the most successful SaaS services in the industry. His work has appeared, or been mentioned, in The New York Times, The Washington Post, Forbes, The Wall Street Journal, The Economist, The Guardian, Wired magazine, Forbes, USA Today, Wired, Fast Company, National Public Radio, The Huffington Post and other media.

33 Amazing Articles Every Product Manager Must Read

Hutwork

Magazine reports that most CEOs read at least a book a week, and this doesn’t include blogs, articles, podcasts, and videos they devour, too. It’s a “system of achievable goals and visions that work together to align the team around desirable outcomes.” Harvard Business Review published this article in its print magazine and later online about how a correlation in customer data does not lead to casualty.

Embrace Personal Evolution, Invest in Yourself

The Product Coalition

The matter of fact is creating a strong vision of what you’re trying to do, can help you stay focused within a realistic time frame. Finding ways to make ourselves better is pretty much linked with our existential, spiritual, and emotional growth. What we do?—?our our traits, our habits?—?have

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The “Agile C-Suite” and Its Role in Growing an Adaptive, Resilient Organization

Agile Velocity

The first responsibility of leadership is to define and articulate the Vision–compelling purpose–for why we do what we do and why we would be embarking on an Agile transformation or another challenging change initiative. I couldn’t help but wonder–Was there some article in CIO magazine that used this phrase? My previous post focused on the Harvard Business Review (HBR) article “The Agile C-Suite” 1. .

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Even More Amazing Speakers for #mtpcon London 2017

Mind the Product

Lea was responsible for the product vision and strategy of the Creative Cloud, transforming Adobe from boxed software to one of the most successful SaaS services in the industry. His work has appeared, or been mentioned, in The New York Times, The Washington Post, Forbes, The Wall Street Journal, The Economist, The Guardian, Wired magazine, Forbes, USA Today, Wired, Fast Company, National Public Radio, The Huffington Post and other media.

Why do products need a story?

AlphaHQ

An article in UX Magazine caught my eye last month when it posited that storytellers made better product managers than engineers because they aren’t wholly focused on execution. A common understanding of the product story allows a team to incubate a shared vision.”.

Why do products need a story?

AlphaHQ

An article in UX Magazine caught my eye last month when it posited that storytellers made better product managers than engineers because they aren’t wholly focused on execution. A common understanding of the product story allows a team to incubate a shared vision.”.

The tools we use: Challenging dogma in the design process

Inside Intercom

The video operator for the demo was a guy named Stewart Brand , who among other things published a magazine at the time called the Whole Earth Catalog. The magazine’s slogan was “Access to tools.”. At a high level we have a cascading set of structures that we use to define what we want to achieve at a company level (mission, vision, strategy, programs).

Dear Strategy: 058 SEO, SEM, and Other Marketing Strategy Trends

Dear Strategy

This usually exists at a business or business unit level and covers the high-level vision, objectives, and strategic initiatives for the overall company. Let’s face it, we have always been bombarded with lots of different inputs – from radio to television to magazines to billboards. Dear Strategy: “Can you talk about some of the newer trends in marketing that should be considered when putting together a marketing strategy?”. . Finally – a question about marketing strategy!!!

Why do products need a story?

AlphaHQ

An article in UX Magazine caught my eye last month when it posited that storytellers made better product managers than engineers because they aren’t wholly focused on execution. A common understanding of the product story allows a team to incubate a shared vision.”. This shared vision is evangelized by sales, marketing, and development teams. I’m often approached by young, aspiring entrepreneurs who ask some variation of the following: .

It’s Not Just You: Trends Are Moving Faster Than Ever

Roy Madden

Specific Geographies to keep a pulse on – Is your main industry magazines in New York? More eyes, better vision: Crowdsource monitoring. Some people are calling it Content Shock or Content Clutter. We like to call it the Content Renaissance. Whatever you call it, many of us have been talking about the same idea: Content is coming to us at an ever increasing rate.

Lessons learned from scaling a team

Inside Intercom

I have said before that a product needs a core group of features that share a vision and work together well. Similarly, a company needs a core group of people that share a vision and work together well. Your early hires need to be aligned with your shared vision.

The Ultimate List of Product Leaders You Must Follow (UPDATED)

The Product Coalition

You can also take a look at his Eugene’s Twitter profile if you want a shorter, up-to-date window into his vision of the current product scene. Magazine. Who are the best product managers? Check out the ultimate list of famous product managers you must follow to get the latest product news and inspiration. Everyone who ever wanted to leave a mark on the world had figures to look up to.

Product to Product: Atlassian’s Evan Michner on why PMs need to be great writers

Roadmunk

When you think about reading an article in a magazine you kind of have an introduction, you have the middle, and you’re in the suspenseful middle part and then you end with this conclusion. Typically the vision you have in your head is: product manager comes up with thing, tells team, product manager sits down, writes stories, requirements, team does those things. Welcome to our third episode of Product to Product —a podcast for / by product people.

Advice for up and coming Product Managers

All About Product Management

I received a phone call at the beginning of the year from PM magazine. Be robust ensure you have a vision for yourself (a wise man once said: without a vision the people perish) and the vision will drive you on to succeed in your career. They wanted to interview me on my thoughts on how young members of a product team could grow in their careers. The questions they asked along with my answers are as follows: 1.

From conversion to retention: industry experts on improving your onboarding

Inside Intercom

The closest thing is browsing a magazine, which are monthly subscriptions. We can’t sell them on the long-term vision or get them to invite all these people to make it worth their while. If your product is to survive and your business is to grow, improving your user onboarding must always be top of mind. There are two key reasons for this. First, onboarding is the one thing that every user of your product experiences.

Say No With Confidence: How To Tell The Great Ideas From The Merely Good | Bruce McCarthy, Product Culture | BoS USA 2018

Business of Software Conference

It’s biased by recency – the guy I talked to yesterday or the magazine article I just read. Bruce McCarthy, Founder, Product Culture. Wouldn’t it be great if no one could argue with your decisions? How awesome would it be if you could cut through politics, opinions, and circular arguments and have a clear way to prioritize?

Interview with Jeff Lash: Author of How to be a Good Product Manager

All About Product Management

I try to read as many blogs as I can manage, read general consumer and business magazines, and learn from colleagues. At the same time, if they don't respect you -- if you don't spend time with customers, if you don't have a vision for your product, if you keep changing your strategy -- then you'll never get anything accomplished.

How Sprout Social increased retention with customer-centric marketing

Inside Intercom

Then, armed with these insights, you can create an empathetic, data-driven customer journey that helps your customers achieve their vision of success. As brand strategist Maria Ross points out in her analysis for Entrepreneur magazine , taking the time to put yourself in your customers’ shoes can give your company a powerful competitive advantage and lead to greater sales and stronger loyalty. One of our mantras here at Intercom is that customer retention is the new conversion.

Positioning For Growth: How To Make Complex Products Obviously Awesome | April Dunford, Ambient Strategy | BoS USA 2019

Business of Software Conference

It’s not your vision in the market. April Dunford, Founder, Ambient Strategy. Sometimes it takes a system design engineer and some cat gifs to really help you see what you’re doing and this funny and informative talk from Boston in 2019 has both!