280 Group

NOVEMBER 30, 2023

In the dynamic realm of technology and business, Product Managers continue to play a pivotal role, guiding organizations through an ever-evolving landscape. As we usher in the year 202 4 , the role of a Product Manager remains indispensable.

Certifications 156

Certifications Product Management Product Manager Research Software 156

Userpilot

NOVEMBER 23, 2023

To be a kick-ass product manager , you need a very diverse skill set. This article explores both hard and soft skills that product managers need in their everyday work, so if you’re curious to learn more, dive right in. They aren’t specific to product management and are equally important across various roles and industries.

Analytic Tools 105

Analytic Tools Research Software Data Visualization Product Research 105

280 Group

OCTOBER 29, 2022

According to a recent 280 Group poll, only 32% of organizations currently have a defined Product Marketing Manager role. This position has gained traction in enterprise organizations over the past few years, and for good reason: Product Marketing is essential for getting the word out about a product and driving sales.

User Testing 296

User Testing Product Marketing Product Research Research Software 296

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? TL;DR Product managers define the overall product direction and oversee the entire product lifecycle. Product marketing sits between product development and the market. What is product management?

Product Research 104

Product Research User Testing Research Software Feedback Software 104

Userpilot

NOVEMBER 20, 2023

What is a technical product manager? This is the question that opens our discussion of technical product management. TL;DR Technical product managers work with engineering and development teams on the technical performance of software products. Book the demo to see how it can help your technical product managers.

Analytic Tools 105

Analytic Tools Feedback Software Research Software User Testing 105

Userpilot

JANUARY 16, 2024

From analyzing market trends to churning user needs and technical feasibility into golden product ideas, there are many benefits of ChatGPT for product managers. A potent tool, ChatGPT has proven to be a strategic addition to the product management toolkit, churning out ideas in even the most unlikely scenarios.

ChatGPT 105

ChatGPT Data Visualization Onboarding KPIs Research Software 105

280 Group

MAY 12, 2021

Have you ever wondered how far back the role of Product Management goes? In his estimation, Brand Men were in charge of understanding demand for a product, creating a go-to-market strategy, and briefing upper management on the plan of action. His vision launched the evolution of what we refer to as Product Management today.

Data Visualization 317

Data Visualization Analytic Tools Research Software Feedback Software 317

Userpilot

SEPTEMBER 20, 2023

The eternal debate: product manager vs. project manager. In this article, we’re going to unpack the day-to-day activities of a product and project manager, describe the key areas of overlap and differences between these distinct roles, and, most importantly, cover how they can work together effectively.

Reporting Tools 105

Reporting Tools Customer Experience User Testing Research Software 105

UX Studio

NOVEMBER 26, 2018

Easier said than done… Is it not just a question of market research vs user research? We wrote this to help you choose the right research methods more easily. In this article we answer: How do we distinguish between types of research? What characteristics define market research vs user research?

User Testing 107

User Testing Market Research Product Research Research Software 107

280 Group

MARCH 27, 2020

Yesterday we enjoyed hosting an Ask Me Anything session on Facebook Live with five of our Product Management expert instructors. In this very serious time, we really wanted to be available to answer questions and help the Product Management community adapt and rise to the challenges we’re all facing. About the Author.

Customer Experience 263

Customer Experience Product Management Product Manager Research Software 263

Usersnap

NOVEMBER 10, 2023

In his book “Start with Why” , Simon Sinek boldly claims that the ‘Why’ behind your actions matters more than the ‘What’ This principle isn’t limited to leadership or personal motivation; it extends to every facet of the business, including product roadmaps. So how to create and present roadmaps effectively?

Presentation 52

Presentation Roadmap Data Visualization Feedback Software 52

Roman Pichler

FEBRUARY 2, 2021

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

Agile 250

Agile Product Research User Testing Feedback Software 250

Pragmatic Marketing

DECEMBER 3, 2019

has stayed on top of a rapidly evolving market by conducting research that delivers such products as the Game of Thrones Slots Casino , one of the drivers of the publicly traded company’s (Nasdaq ZNGA) third quarter, the best in its 12-year history. San Francisco-based Zynga Inc.

Roadmap 91

Roadmap Data Visualization User Testing Product Research 91

Pragmatic Marketing

DECEMBER 3, 2019

has stayed on top of a rapidly evolving market by conducting research that delivers such products as the Game of Thrones Slots Casino , one of the drivers of the publicly traded company’s (Nasdaq ZNGA) third quarter, the best in its 12-year history. San Francisco-based Zynga Inc.

Roadmap 91

Roadmap Data Visualization User Testing Product Research 91

Userpilot

AUGUST 29, 2023

Product management is equal parts art and science – and it’s vital to the success of your SaaS. TL;DR Product management describes the continual process of overseeing the development of a product across its entire lifecycle. The main difference between product management and project management is the focus.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

Userpilot

OCTOBER 25, 2022

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Are you ready to dig in?

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Product Management University

AUGUST 2, 2023

Here are 10 things that would happen if product management, product marketing, sales and customer success all had a common view of your target customers. Sure, broader market research, competitive landscape, emerging technologies, etc., There’d be no silos or competing priorities. Is there more to it than this?

User Testing 130

User Testing Research Software Market Research Roadmap 130

Userpilot

MAY 5, 2022

What does the product management process involve? Why is it important for product managers to follow them? Product managers lead interdisciplinary product teams to deliver products that bring value to customers. The product management process is a set of steps taking the project from the initial concept to the final product.

Product Research 98

Product Research User Testing Research Software Feedback Software 98

280 Group

AUGUST 4, 2019

The article is a synopsis of The Phenomenal Product Manager: Chapter One , written by Brian Lawley. We’ll be using the term Product Manager to refer to both Product Managers and Product Marketers. Here’s a summary of the typical duties under each role: Product Management. Customer and Market Research.

Product Marketing 209

Product Marketing Product Management Product Manager White Paper 209

Sequent Learning

DECEMBER 20, 2023

What is a Product Manager? The role of a product manager is the linchpin in product development, overseeing the entire lifecycle from inception to market launch. They delve deep into market research, analyzing customer needs and market trends, translating these insights into product features and enhancements.

User Testing 52

User Testing Customer Feedback Certifications Product Management 52

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Both Product Marketing and Product Management teams need to work together. Market Research. Go-to-market strategy.

Feedback Software 98

Feedback Software Product Research Research Software Product Marketing 98

Roman Pichler

FEBRUARY 2, 2021

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

Agile 156

Agile Product Research User Testing Feedback Software 156

DISQO

JULY 5, 2018

Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. As someone who did market research for a decade, the last half while at Toyota, I saw this first-hand. Make small bets, via experimentation.

User Testing 66

User Testing Research Software Market Research Product Research 66

280 Group

MARCH 24, 2019

Late last year, 280 Group conducted its most ambitious and comprehensive survey to date, to learn more about the skill levels of product managers across the globe. We invited over 30,000 product managers to participate, and received nearly 4,000 responses. What are Product Management skills? What have we learned so far?

Product Research 257

Product Research Data Visualization Customer Feedback Research Software 257

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Roman Pichler

MARCH 14, 2017

This sounds like a text-book product management responsibility to me. Nevertheless, the product owner is often regarded as a tactical role focused on managing the product backlog, detailing requirements, and interacting with the development team. Why didn’t the framework use the term product manager ? ”).

Product Management 259

Product Management Product Manager Research Software Product Research 259

Userpilot

NOVEMBER 19, 2022

What is product service management? How is it different from product management ? Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. What is product service management? Are you ready for the deep dive?

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

The Product Coalition

MARCH 13, 2023

Product Development includes various stages, including research, design, prototyping, testing, and launch. It requires a team of experts, including engineers, designers, marketers, and project managers, to work together to create a successful product. This research helps to identify potential opportunities for new products.

User Testing 144

User Testing Product Research Development Customer Feedback 144

Product Management Unpacked

AUGUST 21, 2020

Companies of all sizes across industries are looking to hire product managers. With this in mind, company culture, resources and the specific demands of different roles probably play a big part in your decision to take a product management position at a company. Product Management at a Startup .

Enterprise 204

Enterprise Startups User Testing Product Research 204

The Secret PM Handbook

MAY 5, 2017

One of the most challenging questions about product management has been – in my experience – “What is Product Management?”. We’re called “product” managers. I suspect most of what you’ve learned about product management thus far has revolved around “the product.” The first box in the Secret Product Management Framework.

Framework 302

Framework User Testing Product Management Product Manager 302

The Basics of Product Management

JUNE 21, 2020

These two questions form the basis of any good product roadmap. Learn how to create the best product roadmap. Learning how to build a product roadmap is a key requirement to break into product management. Learn how to become a Product Manager. Creating a roadmap is not a difficult task. Roadmap Guidelines.

Definition 59

Definition Roadmap Product Research User Testing 59

Userpilot

JULY 18, 2023

It takes a fair bit of effort and time to keep up with the constant innovation in the product management software space. Fear not though, as our product management software guide will give you insights into some of the best-in-class applications that will boost your team performance and help you build successful products!

Analytic Tools 98

Analytic Tools Feedback Software Research Software Reporting Tools 98

280 Group

JULY 10, 2018

For our next installment of the Women in Product Management Series I interviewed Corey Fiedler, VP and Head of Product Management at Broadridge. To read the entire series on Women in Product Management make sure to sign up for our newsletter. What attracted you to Product Management? Was there training involved?

Product Management 204

Product Management Product Manager Product Research User Friction 204

The Product Coalition

FEBRUARY 23, 2024

This article is tailored for product managers eager to excel in interviews focusing on product sense and execution. In product management , it’s crucial to discern genuine expertise from merely holding a job title. This article is tailored for product managers eager to excel in interviews focusing on product sense and execution.

Data Visualization 133

Data Visualization Analytic Tools Research Software Feedback Software 133

280 Group

OCTOBER 15, 2018

” As a Product Manager you’ve probably heard this one more times than you can count. One of the common challenges with Product Management is that co-workers and other departments in your organization don’t know what a Product Manager does. The next step is to invite each manager to a 1:1 face to face lunch.

Product Management 209

Product Management Product Manager User Testing Management 209

280 Group

SEPTEMBER 20, 2021

Personas can also assist in defining product requirements , because they help developers and Product Managers prioritize product features and capabilities during development. Creating personas begins with effective market segmentation. Market segmentation and persona development are skills you can learn and practice.

Data Visualization 295

Data Visualization Research Software Product Research User Testing 295

280 Group

FEBRUARY 7, 2019

During the plan phase, product managers conduct more detailed and specific market research, along with competitive analysis to determine whether the opportunity is large and profitable enough to be viable. For example, market research and competitive analysis can be performed. Plan for success with a roadmap.

Development Team Review 174

Development Team Review Product Research Document Download 174