Product Management University

JULY 18, 2023

Does your product positioning need to be different than your sales narratives? The short and simple answer is no, but it’s highly dependent on how your product positioning is constructed. As a former product marketing manager, I know this all too well and was guilty in the first degree!

Positioning 130

Positioning Product Research Construction Demo 130

280 Group

OCTOBER 29, 2022

According to a recent 280 Group poll, only 32% of organizations currently have a defined Product Marketing Manager role. This position has gained traction in enterprise organizations over the past few years, and for good reason: Product Marketing is essential for getting the word out about a product and driving sales.

User Testing 296

User Testing Product Marketing Product Research Research Software 296

280 Group

APRIL 12, 2021

Status of the Job 2021: Product Marketing Manager. As organizations scrambled to innovate and deliver tools and technologies that enabled digital transformation, Product Marketing Managers moved into the spotlight. What is a Product Marketing Manager? Product Marketing Manager Salary for 2021.

Data Visualization 290

Data Visualization Product Marketing Marketing Reporting Tools 290

Product Management University

FEBRUARY 12, 2024

If you’re looking to climb the product marketing career ladder faster, here are five things you can do that’ll accelerate your climb. As a product marketer though, this is more about your strategy and execution tactics that lead to year-over-year revenue growth. Product marketing is not for prickly people with a “can’t-do” attitude!

Product Marketing 147

Product Marketing Marketing Customer Experience Differentiation 147

Product Management University

SEPTEMBER 4, 2023

Consider the fact that portfolio marketing just might be your ticket to strategic product marketing in its purest form, making everything a lot easier with better results. What is Portfolio Marketing? Your marketing messages and sales narratives always lead with the strategic customer value of the portfolio. Here’s why.

Product Marketing 130

Product Marketing Marketing Customer Experience Product Research 130

Product Management University

NOVEMBER 29, 2023

To all of you product marketers out there, you totally understand this situation! When it comes to positioning value, sometimes the simplest things are the hardest to say. For all of you in product marketing, you know where I’m going with this. There’s a lot that goes into positioning value and making it unique and compelling.

Positioning 100

Positioning Workshop Messaging Demo 100

Product Management University

MARCH 14, 2023

Today, Product Management University announced the availability of its Customer Outcome Framework for B2B. It gives product management, product marketing, sales and customer success teams a common holistic view of the customer so they can focus their collective efforts on eliminating the obstacles and helping customers achieve those outcomes.

Framework 246

Framework Customer Experience Product Marketing Product Management 246

280 Group

MARCH 11, 2022

This article details general Product Marketing Manager salary data based on salary information reported by Salary.com in January 2022. . Status of the Job 2022: Product Marketing Manager. What is a Product Marketing Manager? . How do they do this?

Product Marketing 156

Product Marketing Reporting Tools Marketing Data Visualization 156

Roman Pichler

FEBRUARY 19, 2024

Listen to the audio version of this article: [link] Introduction To discuss empowerment in product management, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and product strategy, as the model in Figure 1 shows. [1] It’s the first step to bring about positive change.

Product Research 245

Product Research Product Management Product Manager Customer Experience 245

Product Management University

OCTOBER 28, 2019

That brings us to the subject of influence among product management and product marketing teams. Those who possess more market knowledge wield far more influence than those who don’t. And that market knowledge is the key to leading from a position of strength. Market Knowledge Defined. Imagine This.

Positioning 100

Positioning Product Marketing Marketing Product Management 100

Product Management University

NOVEMBER 14, 2022

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? What is Portfolio Marketing? Here’s the difference. healthcare).

Product Marketing 147

Product Marketing Marketing Reporting Tools Healthcare 147

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? TL;DR Product managers define the overall product direction and oversee the entire product lifecycle. Product marketing sits between product development and the market. What is product management?

Product Research 104

Product Research User Testing Research Software Feedback Software 104

The Product Coalition

JULY 11, 2022

It’s time to perk up the product management industry by redoing Blackalicious’ most popular song, “Alphabet Aerobics”. Product management glossary For those finding some new Product Management terms, check my Product Management Glossary. Outro: Female Voice] (Good… can you say it faster?)

Positioning 121

Positioning Product Research Product Management Product Manager 121

Business of Software Conference

MAY 18, 2023

I had a conversation with April Dunford recently to discuss her brand new talk for BoS USA 2023 and the question of why positioning fails in sales came up a lot… April’s obviously awesome by the way. She had some super insightful things to share about why positioning fails in sales – and what to do about it.

Positioning 97

Positioning Differentiation Customer Feedback Customer Experience 97

280 Group

AUGUST 4, 2019

The article is a synopsis of The Phenomenal Product Manager: Chapter One , written by Brian Lawley. We’ll be using the term Product Manager to refer to both Product Managers and Product Marketers. Here’s a summary of the typical duties under each role: Product Management. Customer and Market Research.

Product Marketing 209

Product Marketing Product Management Product Manager White Paper 209

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback.

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Sachin Rekhi

AUGUST 7, 2019

Positioning, while classically considered part of the marketing world, is absolutely essential for every product manager to understand. Positioning refers to the place that a brand occupies in the minds of customers and its perceived differentiation from its competitors.

Positioning 108

Positioning Product Management Product Manager User Testing 108

Product Management University

MARCH 30, 2023

The lint roller makers have figured out that they can generate more revenue by marketing the same product to a whole new market segment — pet owners — under a clever new name. For most B2B organizations, vertical marketing yields nothing but upside, especially if your products and services are a commodity or will be soon.

B2B 130

B2B Marketing Customer Experience Healthcare 130

Product Management University

AUGUST 15, 2023

The biggest difference between product management and portfolio management is product management focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments. Traditional Product Management Here’s the other problem.

Product Management 246

Product Management Product Manager White Paper Management 246

Product Management University

DECEMBER 7, 2020

Storytelling skills for product management and product marketing are essential because without them, the value context (why the market cares) of what you’re building, marketing and selling is completely masked. Take market requirements for example. Storytelling Example. Related Articles.

Reporting Tools 147

Reporting Tools Product Marketing Data Visualization Marketing 147

Product Management University

JUNE 21, 2023

Developing a content strategy for product marketing requires an approach similar to product positioning. Executing a solid content strategy can keep the sales mantra of “the leads we get from marketing are crap” at bay! In the nursing department example, staffing and scheduling issues speak to the nurse managers.

Product Marketing 130

Product Marketing Marketing Strategy White Paper 130

280 Group

MARCH 28, 2023

I was aware that it existed, and at a previous company, we talked about the possibility (at a couple of different points in time), of adding a product manager. But even then, the question was asked, “what will the product manager do?”, For context: I am a content marketer. What is product management?

Product Marketing 156

Product Marketing Marketing User Testing Customer Experience 156

280 Group

FEBRUARY 4, 2022

This article details general Product Manager salary data based on salary information reported by Salary.com in January 2022. . Status of the Job 2022: Product Manager . The Product Manager must make sure that product development is aligned with customer interest and demands, and with the overarching trends impacting the marketplace.

Data Visualization 367

Data Visualization Reporting Tools Research Software Product Management 367

The Product Coalition

OCTOBER 11, 2022

A Product Marketing Manager (PMM), is one of the least understood roles in the technology industry. The spectrum of the position ranges from the strategic level to the communication level. Market Research & Analysis To identify how a product or company is unique, the PMM needs to obtain a clear picture of the market.

Marketing 78

Marketing Product Marketing Reporting Tools Product Research 78

Product Management University

NOVEMBER 2, 2021

Directly from many salespeople (clients) over the past 20 years, here are the most popular responses (in no particular order) to the question, “Why don’t you use the corporate positioning deck? Here’s the problem with most positioning presentations that come from corporate marketing. “ Too much fluff.

Positioning 130

Positioning Presentation Differentiation Workshop 130

280 Group

FEBRUARY 5, 2018

In this video 280 Group CEO and Founder, Brian Lawley, is joined by Senior Consultant/Trainer, Tom Evans, who is a Product Management and Product Marketing expert.The topic is why good product positioning is so critical for your product and your messaging. continue reading].

Positioning 174

Positioning Consulting Messaging Books 174

Product Management University

APRIL 17, 2024

If you want to create a revenue plan with sales that gives you a more realistic chance of hitting your revenue targets, give some thought to a broader market strategy where each product plays a role versus a marketing plan for each product. If you’re in product marketing, you know all too well how this works.

Reporting Tools 130

Reporting Tools Artificial Inteligence Customer Experience Healthcare 130

Alchemer Mobile

AUGUST 24, 2021

Even if you are an experienced marketer, it is important to note that app marketing is a totally different ball game, complete with different players and rules. mobile app marketing is a must. Instead, here are five meaningful mobile marketing metrics that every marketer should know like the back of their hand.

Analytic Tools 290

Analytic Tools Feedback Software Marketing Strategy 290

280 Group

NOVEMBER 30, 2023

In the dynamic realm of technology and business, Product Managers continue to play a pivotal role, guiding organizations through an ever-evolving landscape. As we usher in the year 2024, the role of a Product Manager remains indispensable.

Certifications 177

Certifications Product Management Product Manager Management 177

Department of Product

JULY 29, 2022

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning.

Positioning 52

Positioning Feedback Software Product Management Product Manager 52

Product Management University

FEBRUARY 2, 2023

Product marketing roadmaps aren’t a staple in most B2B organizations, but there are a host of reasons they should be. The biggest reason metaphorically speaking, is they willingly “fence the salesforce” into your most lucrative markets and give them a shorter path to meeting sales quotas and revenue goals. The short answer is no.

Roadmap 130

Roadmap Product Marketing Marketing B2B 130

Product Management University

JULY 10, 2020

Here’s how to create business requirements that boost your marketing and sales proficiency. First, remember that the reasons you build new products and features are the same exact reasons the market buys them. Identify a business goal that’s common to target customers across one or more market segments.

Marketing 241

Marketing Customer Feedback Workshop Positioning 241

280 Group

FEBRUARY 29, 2024

For our next installment of our Women in Product Management Series, I interviewed   Christine Itwaru , Head of Product at Vitally.io.   Nicole : Welcome and thank you, Christine. I’m very excited to have you share your insights and experiences in Product Management. Christine : Thank you, Nicole, for having me.

Product Management 194

Product Management Product Manager Management Management 194

280 Group

NOVEMBER 30, 2023

In the dynamic realm of technology and business, Product Managers continue to play a pivotal role, guiding organizations through an ever-evolving landscape. As we usher in the year 202 4 , the role of a Product Manager remains indispensable.

Certifications 177

Certifications Product Management Product Manager Research Software 177

Pragmatic Marketing

DECEMBER 20, 2019

Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. Cuttica positions his team by instilling from the beginning the ethos of "Do great work and be great partners to work with.". Growth also means adding shareholders.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. Cuttica positions his team by instilling from the beginning the ethos of "Do great work and be great partners to work with.". Growth also means adding shareholders.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70