UX Planet

JANUARY 4, 2024

This metamorphosis was not just a change in title; it was a profound realization of the impact that research and strategy can have on the very foundation of the products we create. When I later transitioned into a Product Manager role, this customer-centric approach became invaluable.

Strategy 88

Strategy User Friction User Testing Research Software 88

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

The Product Coalition

JULY 19, 2022

Let’s discuss ways to build strategies for high-value customers and work towards establishing a great product experience Who are high-value customers High-value customers are users who have already subscribed, signed up to your product, or own some of your products if you have many products in your ecosystem.

User Friction 133

User Friction Customer Experience User Testing Customer Feedback 133

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? Everybody in SaaS knows it’s relatively easy to attract users. The big deal is turning them into paying customers who keep renewing their subscriptions long-term. Acquisition marketing focuses on gaining new customers and expanding market share.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

Userpilot

AUGUST 23, 2023

Without good customer experience design, you may as well give up before you even start. No customer wants to experience a clumpy product or service that feels like it’s being held together with chewing gum. CX design focuses on all interactions on the whole customer journey. What is customer experience design?

Customer Experience 96

Customer Experience User Testing Customer Feedback Feedback Software 96

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 105

B2B User Testing Research Software Analytic Tools 105

The Product Coalition

MARCH 3, 2024

Let’s explore how CRM marketing helps to better anticipate customer behavior. Understanding your customers is key, but simply understanding their demographics isn’t enough. So, how can CRM marketing help you achieve this elusive power of prediction? What is customer behavior prediction?

Data Visualization 128

Data Visualization Analytic Tools Marketing Customer Experience 128

Intercom, Inc.

JANUARY 18, 2023

It can be quite a challenge to find and address the points of friction that are chasing your customers away. We create our business strategies around driving growth, and look to growth as the key indicator of the health and viability of our companies. “Are you attracting and engaging the right customers?

User Testing 118

User Testing Customer Feedback User Friction Strategy 118

Userpilot

MARCH 21, 2024

How do you even know if you have no clue what your ideal customer looks like? That’s why you need a customer profile template. Read on to find out the different types that make a customer profile, how you can create a customer profile template in 5 steps, and some customer profile examples.

Data Visualization 105

Data Visualization User Testing Customer Experience Customer Feedback 105

Userpilot

APRIL 16, 2024

Customer journey insights enable marketing, product, design, and customer success teams to make informed decisions and create better customer experiences. In this article, we explain: What customer journey insights are. How they are linked to customer journey analysis and customer journey mapping.

Data Visualization 105

Data Visualization Customer Feedback Analytic Tools Feedback Software 105

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? TL;DR Product managers define the overall product direction and oversee the entire product lifecycle. Product marketing sits between product development and the market. What is product management?

Product Research 104

Product Research User Testing Research Software Feedback Software 104

Product Management University

OCTOBER 16, 2023

Even more strategic when customers use both, right? Beyond a healthier balance sheet, why do your target customers care about cash flow relative to their big picture strategy? 80% of your value story is built around things customers do and why they do it, not your products. There’s still something missing though.

Positioning 147

Positioning Product Research User Friction Differentiation 147

Userpilot

APRIL 10, 2024

How to improve the customer experience of your SaaS product? More importantly, we share 17 engagement strategies to help SaaS companies enhance their CX. TL;DR Customer experience is how the product makes the user feel during their interactions at all customer journey stages. Let’s get right to it.

Customer Experience 52

Customer Experience User Testing Analytic Tools Feedback Software 52

Alchemer Mobile

AUGUST 27, 2020

If we’ve learned anything in 2020, it’s that flexibility is key to being a strong product manager – especially when it comes to the mobile experience. Customer behaviors and preferences are shifting daily – as are their emotions. likely starting as an engineer and moving into mobile product management).

User Testing 246

User Testing Product Research Feedback Software Data Visualization 246

Userpilot

AUGUST 2, 2023

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. Software users only continue subscribing if they find your platform useful. This article shows you practical strategies to drive high engagement for your SaaS, boosting retention and revenue as a result.

Feedback Software 97

Feedback Software User Testing Customer Experience User Friction 97

Userpilot

MARCH 29, 2023

Having a solid free trial marketing strategy is crucial to product growth. That said, converting users into paying customers after their free trial period ends is easier said than done. In this article, we’re going to show you exactly how you can build a reliable free trial strategy to convert free trial users!

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Data Visualization 98

Userpilot

AUGUST 29, 2022

Why are marketing data insights critical when making strategic business decisions? With marketing insights, product marketing teams can locate marketing channels that bring the most valuable customers. Product managers can use marketing data to improve customer experience.

Data Visualization 98

Data Visualization Customer Feedback Customer Experience User Testing 98

Userpilot

DECEMBER 13, 2023

How do you develop a robust UX strategy? We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! The strategy should also have information about the UX team, processes, and guidelines.

Research Software 104

Research Software Analytic Tools Feedback Software User Testing 104

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model.

Feedback Software 98

Feedback Software User Testing Product Research Strategy 98

The Product Coalition

AUGUST 3, 2023

How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. Meanwhile, a robust product strategy lays the roadmap to achieve that vision.

Vision 134

Vision Product Research User Testing Roadmap 134

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Userpilot

AUGUST 14, 2023

Are you struggling with creating an effective growth marketing strategy? With more players entering the SaaS market and the growing use of digital technology in marketing, traditional marketing alone cannot sustain your business. Therefore, leveraging growth marketing is crucial to stand out among your competitors.

Onboarding KPIs 98

Onboarding KPIs Strategy Marketing User Testing 98

Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Pair that with in-app communication and you’ve got a pretty good marketing strategy. Enterprise SaaS marketing, however, is a different story entirely. What is enterprise SaaS marketing?

Enterprise 98

Enterprise Strategy Marketing Outbound 98

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing.

Feedback Software 98

Feedback Software Analytic Tools Research Software Customer Experience 98

Userpilot

OCTOBER 22, 2023

TL;DR A customer retention funnel refers to the various stages customers pass through when interacting with a company, from initiation to ultimately becoming loyal brand advocates. Understand and address customer pain points by collecting feedback via customer surveys. Let’s dive right in! Get a demo now.

Feedback Software 104

Feedback Software Analytic Tools Customer Experience User Friction 104

Userpilot

JULY 4, 2022

Why should you adopt a customer-led growth strategy in your SaaS? Is it possible to increase user engagement by focusing on a customer-led growth strategy and hit the metrics you are hoping for? Specifically, we’ll consider: Three reasons why the customer-led growth approach is the best go-to-market strategy.

Feedback Software 119

Feedback Software Analytic Tools Customer Feedback Customer Experience 119

280 Group

FEBRUARY 29, 2024

For our next installment of our Women in Product Management Series, I interviewed   Christine Itwaru , Head of Product at Vitally.io.   Nicole : Welcome and thank you, Christine. I’m very excited to have you share your insights and experiences in Product Management. Christine : Thank you, Nicole, for having me.

Product Management 194

Product Management Product Manager Management Management 194

Userpilot

JULY 27, 2023

Are you a results-driven product manager looking for the best product retention strategies for SaaS growth? In this article, we’re going to do a deep dive into a whopping 16 different strategies you can draw from to boost customer retention and increase loyalty. Driving users toward activation with checklists.

Product Research 97

Product Research Onboarding KPIs Customer Experience Data Visualization 97

Userpilot

APRIL 11, 2023

Building an effective customer insights strategy is a vital part of any good product manager’s skillset. In this article, we’re going to unpack why a customer insight strategy is important, how to build one, and how you can use these insights to drive customer satisfaction (and a better product experience).

Data Visualization 98

Data Visualization Customer Feedback Customer Experience User Testing 98

Intercom, Inc.

SEPTEMBER 1, 2021

At Intercom, we believe the best products are built with the market in mind. That’s why some of Intercom’s first marketing hires were product marketers and why we’ve had a “seat at the table” from the early days of the company. . More and more, I see startups hiring PMMs as their first marketer ”. product marketing team.

Marketing 138

Marketing Product Marketing User Friction Customer Feedback 138

Userpilot

FEBRUARY 22, 2024

Great SaaS customer support is the key to keeping your customers happy and satisfied with your product. It powers your customer relationships, enabling you to build lasting connections with customers. This article examines how to create an exceptional customer support strategy.

Feedback Software 102

Feedback Software Analytic Tools Customer Feedback Customer Experience 102

Userpilot

OCTOBER 16, 2023

Like any form of analytics, product marketing analytics is all about capturing key data and optimizing the customer experience using that data. Unlike marketing analytics which focuses on replicating marketing successes, product analytics focuses on improving the product. What is marketing analytics?

Data Visualization 105

Data Visualization Analytic Tools Onboarding KPIs Feedback Software 105

Userpilot

NOVEMBER 5, 2023

What’s customer value management? TL;DR Customer Value Management (CVM) is a business process that focuses on analyzing customer needs , building outstanding products that satisfy them, and enabling users to realize their value. Value realization is about helping users experience the product value.

Research Software 105

Research Software Feedback Software Analytic Tools User Testing 105

The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? Regardless of the outcomes, I realized that I loved building businesses; However, during that time, we didn’t know anything about Go-to-Market (GTM) strategies or how to apply them when one wants to launch a product or service.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Intercom, Inc.

JANUARY 14, 2021

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

Userpilot

APRIL 15, 2024

In this article, we look at how you can use AI to gain in-depth customer insights and how to leverage them to improve the product. We also share a few tools that can help you harness the power of AI to offer a better customer experience. Why is AI for customer insights important? Why is AI for customer insights important?

Data Visualization 95

Data Visualization Analytic Tools Feedback Software Research Software 95