Remove Management Remove Product Goals Remove Strategy Remove Vision

Product Goals in Scrum

Roman Pichler

Product Goals Defined. The Scrum Guide released in November 2020 states that “the product goal describes a future state of the product … [It] is the long-term objective for the Scrum team.” It also suggests that “the product goal is in the product backlog.

Product Goals in Scrum

Roman Pichler

Product Goals Defined. The Scrum Guide released in November 2020 states that “the product goal describes a future state of the product … [It] is the long-term objective for the Scrum team.” It also suggests that “the product goal is in the product backlog.

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The Product Strategy Cycle

Roman Pichler

Traditionally, strategy and execution are often viewed as separate, sequential pieces of work that are carried out by different people. For example, a product manager might determine the product strategy and one or more development teams might be tasked with executing it.

Six Common KPI Mistakes to Avoid

Roman Pichler

1 No Product KPIs. You’ll end up guessing how well the product is doing and if it is creating the desired value. While common sense suggests that managing a product without the right measurements is not a sensible approach, I’ve seen product teams who did not use any KPIs.

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How to Choose the Right KPIs for Your Product

Roman Pichler

Key performance indicators (KPIs) are metrics that measure how your product is doing. Effective KPIs help you understand if your product is creating the desired value for the users, the customers, and the business. Without KPIs, you end up guessing how well your product is performing.

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OKRs in Product Management

Roman Pichler

OKRs are a method for setting and tracking goals. OKRs can be used to create cascading goalsgoals that are systematically linked. Goals in Product Management. Does this mean that there is a natural fit between goals in product management and OKRs?

10 Tips for Effective Product Management Meetings

Roman Pichler

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product.

Tying Strategy to Your Product Roadmap

Pragmatic Marketing

We’ve all heard about “strategic” product roadmaps. A roadmap is a plan for your strategy that maps out the direction of your product. Ideally, it’s a high-level visual summary that helps product managers get everyone on the same page. A product roadmap isn’t simply a list of features or the backlog. Whether you believe roadmaps should be date-based, short-term or long-term, your roadmap needs to convey the strategic direction for your product.

A Practical Guide for Product Strategy From Almundo: A Case Study:

Mind the Product

Eighteen months ago travel tech company Almundo started to refine its processes to become a product-driven company. Our goal was to define how we would set and communicate the company strategy, and how that strategy would lead OKRs and backlog definition.

OKRs in Product Management

Roman Pichler

OKRs are a method for setting and tracking goals. OKRs can be used to create cascading goalsgoals that are systematically linked. Goals in Product Management. Does this mean that there is a natural fit between goals in product management and OKRs?

How we failed our first OKR cycle and why we do virtual teams now

The Product Coalition

How do you structure common goals? How do you track those goals? As in many companies, we appointed our HR manager to be an OKR ambassador. Then the leadership team took our quarterly goals and translated them into objectives and shared them with the managers. Lesson 1: Don’t define OKRs without teams input It now sounds very stupid, but after 1 month into the cycle, we realized that most of the teams needed tech and product help to achieve their objectives.

The Seven-Part Guide to Portfolio Product Management & Marketing

Product Management University

This guide to portfolio product management and marketing answers the following seven questions. What is Portfolio Product Management and How Does It Differ From Traditional Product Management? What are the Core Principles of Portfolio Product Management?

4 CEO Lessons for Mobile Product Managers

Apptentive

The roles of managing a mobile product team and managing an entire company share many similarities. The biggest difference is that mobile product managers deeply interact with nearly every function within their organization, yet none of them report to them. However, the mental approach product managers need to take in order to succeed is more like a CEO than any other role. What are the goals of individual teams? Growth Product Management

The Ultimate Product Strategy Checklist for your Mobile App

The Product Coalition

Working as a product manager can be a busy, unpredictable and octopus-like existence. Bringing team members together, organizing user research, product demos, road mapping and more. If you’re a mobile app product manager there’s a whole additional layer of complexity to add to that cake. In a recent product management insights report , as many as 57% of PMs said they don’t spend enough or any time road mapping.

What is the Product Manager Career Path?

PMLesson's Ace the PM Interview

Many tech professionals follow a product manager career path because it blends responsibilities and exciting job duties. Product managers are often called "mini-CEOs" because of the influence they have at a company. What does a Product Manager do?

What is the Product Manager Career Path?

ProductPlan

The product manager career path is an exciting one with lots of possible on- and off-ramps. According to LinkedIn, interest in product management has doubled in the United States in the past 5 years. What is the Product Manager’s Career Path? Product Manager.

Do It For the Portfolio Instead of Every Product: Five B2B Product Management Best Practices

Product Management University

The Portfolio vs. Every Product! Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. Imagine that you have 20 products, each of them with strong growth potential in five market segments. Let’s say all 20 products have three market segments in common. Vision & Strategy.

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Product Revenue and Profitability Goals – Are They Counterproductive?

Product Management University

Are product revenue and profitability goals a good metric or are they counterproductive? If the target markets for each product are mutually exclusive, product revenue and profitability goals don’t present any issues in B2B. The trouble starts when you have multiple products that target the same exact markets and customers. It’s a product centric view versus a customer centric view. Blog Strategy & Product Planning

What is the Product Manager Career Path?

ProductPlan

The product manager career path is an exciting one with lots of possible on- and off-ramps. According to LinkedIn, interest in product management has doubled in the United States in the past 5 years. What is the Product Manager’s Career Path? Product Manager.

5 Hard Questions for Mobile Product Managers

Apptentive

Our new guide, Five Hard Questions for Mobile Product Managers , covers tough questions product leaders should ask themselves, especially through a mobile lens. If you’re aiming to push yourself and your product to the next level, analyzing yourself is the best place to start! In the field of product management, asking yourself hard questions is key to driving success in your individual goals, in your product, and across your company.

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Choosing the Right Planning Horizon for Your Product

Roman Pichler

But in product management, there are several horizons that need to be considered—how many depends on the product planning model you use. In the product planning model above, the vision describes the ultimate purpose for creating the product; the product strategy states how the vision will be realised; and the product roadmap states how the strategy will be implemented. Product Strategy model planning

Product Teams in Scrum

Roman Pichler

This team consists of a product owner , a Scrum Master , and several developers, which are also known as development team. But what Scrum lacks in my mind, is a way to involve the key stakeholders in strategic product decisions and the product discovery work.

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Five Product Owner Myths Busted

Roman Pichler

Myth #1: The product owner must ensure that the stakeholders are satisfied. While internal stakeholders such as marketing, sales, and support play an important role in successfully offering a product, it would be wrong to try to please them and to say yes to all their ideas and requests.

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Facebook PM Interview Reaction and Evaluation by Hiring Manager

PMLesson's Ace the PM Interview

We'll do a step-by-step review of a real-world product management mock interview. In this video, our co-founder, Stephen, interviews Celena Tyler, a product manager at Facebook. Interview Question: How would you design a product around movies for Facebook?

Obsess Over Customer Success and Product Success is All But Guaranteed

Product Management University

If you obsess over customer success, product success is all but guaranteed. Put your customer success manifesto into practice with one overarching goal and three supporting pillars. The Goal. Understand what’s required to make your target customers (the organization) successful, then figure out how to use your portfolio of products and services to grow profitably doing it. But each product team sees those same exact customers through the lens of a different product.

Announcing Modus Kickstart

Modus Create

Just like building a house, if a product’s vision, blueprint, or the foundation is wrong, the output has serious problems. Successful projects start with everyone understanding the goals, processes, general requirements, and technologies. Product Vision and Goals.

Priority Starts at the Top

Folding Burritos

I talk to a lot of PMs and I ask them (and everyone who subscribes to my newsletter) the same question: what’s your biggest struggle as a Product Manager? Having put together a fairly popular resource on product prioritization methods, I would’ve hoped the situation to be different.

“Build What Matters” Framework for Startups

The Product Coalition

Many startups with an ordinary product make the way to growth and scalability whereas others with great products fail to survive. Both product and product strategy should fall in place to make the startup sustainable and help them to grow.

The Dharma of Product Management

The Product Coalition

I now lead Product UX and Design on the Brilliant Control and Mobile Apps, Product Management, and Product Analytics at Brilliant. If I think about the five years that I’ve been in Product, I’ve personally seen or heard of hundreds of Product Managers?—?both both senior, peers, and junior to me succeed and fail in their respective product areas. These should be part of your duties as a Product Manager, non-negotiables to your role.

Tools to Help Product Managers Think Strategically and Commercially: State of Product Meeting

Mind the Product

This second post on the methods we use at Onfido to help us think commercially and strategically looks at State of Product meetings. This meeting is an exercise in strategy, an opportunity to take stock of where your product is, where it fits within the wider market, and where it should go. It also stretches product managers to consider their impact on the wider business, by asking them to review their products margins and revenue generating impact.

Product Managers, are You the CEO of Your Product?

The Product Coalition

by Ashley Sefferman , Head of Content at Apptentive When Ben Horowitz published his thoughts on the idea that product managers are the CEO of their products in “ Good Product Manager/Bad Product Manager ” nearly two decades ago, the concept was profound, but divisive. Does viewing oneself through this lens take a product to a new level of achievement, or does it set a product leader up for total failure? The same goes for the product.

Fundamentals of Product Management – For the Last Time

Sequent Learning

Fundamentals of Product Management – For the Last Time. People often ask me why I write books and articles about product management. Sometimes I detect patterns or trends in business performance that would benefit product people with a clarification or a ‘how-to’ guideline. And these actions float down to the product managers who sometimes operate by the agendas of others, vs. the advocacy for the business of their products.

5 Reports to Consider When Building a Product Management Road Map

Gainsight

If you’re a product manager or product leader, you’re constantly being pummeled with feedback and pressured to improve your product. As you plan your product road map, you need to balance feedback between executives, customers, the sales team and any other stakeholders.

Five Product Owner Myths Busted

Roman Pichler

Myth #1: The product owner must ensure that the stakeholders are satisfied. While internal stakeholders such as marketing, sales, and support play an important role in successfully offering a product, it would be wrong to try to please them and to say yes to all their ideas and requests.

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Tips for Becoming a Head of Product

Roman Pichler

Be Prepared to Look after People, Not Products. When you become a head of product, you move into a line management position. Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job.

Bringing Product Management to the Next Level at Livescale

Bain Public

Thanks to Livescale, live shopping allows brands to monetize their social influence, promote their products on video, and sell online with live streaming solutions where orders and payment systems go right to their e-commerce platform. Who is the face behind the innovative product management?

Why startups need to focus more on the Product and less on services.

The Product Coalition

Pitfalls of Service-Led vs Product-Focused startups I have been on both sides of the spectrum and it has worked well for companies like Infosys, TCS which take on large service agreements with organizations and provide consulting services or develop software. I am sure you all know the differences between the product vs service company. Just to recap: Product-based companies are driven by an idea to help different customers and are always improving the product.