Management Product Strategy Strategy Vision 
Roman Pichler
SEPTEMBER 13, 2022
An effective product strategy is key to successfully create, enhance, and manage a product. There is no point in worrying about the product details and writing user stories if a sound product strategy is missing. But what exactly is a product strategy? Four Artefacts.
Roman Pichler
AUGUST 15, 2023
Listen to the audio version of this article: [link] 1 No Strategy The first and most crucial mistake is to have no product strategy at all. When that’s the case, a product is usually progressed based on the features requested by the users and stakeholders. The strategy is therefore either too big or too narrow.
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Roman Pichler
NOVEMBER 3, 2020
Traditionally, strategy and execution are often viewed as separate, sequential pieces of work that are carried out by different people. For example, a product manager might determine the product strategy and one or more development teams might be tasked with executing it. I call these outcomes product goals.
Product Bookshelf
APRIL 15, 2024
Martin Good Strategy, Bad Strategy by Richard Rumels Product strategy is a set of choices informed by product vision and company objectives. A good strategy consists of a diagnosis, guiding policy, and coherent actions. Why is product strategy so hard? “What is product strategy?”
Speaker: Christian Bonilla, VP of Product Management at UserTesting
It’s why breakthrough products rarely happen by accident. Rather, they start with a strong product vision. Getting that vision right is one of the most important responsibilities of the product team. In this webinar, you’ll learn: Steps to creating a product vision that leads to better outcomes.
Roman Pichler
JULY 4, 2023
Listen to the audio version of this article: [link] Option 1: The Vision Captures Strategic Decisions Your first option is to view the product vision as a statement that captures strategic decisions like the product’s users and customers, its value proposition, and its standout features.
Mironov Consulting
JANUARY 24, 2024
Expanding on a recent post ( Revenue Goals are Not Company Strategies ), I’ve been seeing lots of maker teams (product, engineering, design) struggling to form product strategies without a company strategy to hang them on. If these strategies don’t hang together, we each hang separately.
Speaker: Sam McAfee, Product Development Consultant, Startup Patterns
As product managers we're in a golden age of being able to get all sorts of metrics and run all sorts of experiments. Do they contribute to the ultimate vision of your product? And is everybody clear on that vision? First, you'll learn how to make sure your measurements actually align with your product strategy.
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