My Journey Into Product Management: Agency Led Transition

Kolapo Imam
Product Coalition
5 min readJun 28, 2020

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Lagos was faithful to me after my compulsory service year (NYSC) in 2018, I was hired by a new marketing agency as a Digital Marketing Executive. My role wasn’t entirely simple, I had to juggle between multiple tasks such as developing strategies to help our clients grow their businesses, updating content calendars, writing blog articles, writing Ad scripts, managing social media pages…

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User & Data-Centric Product Guy, Product Marketing Coach and Growth Consultant. On becoming a Digital Nomad & Sheik 👳🏽‍♂️👨🏾‍💻