How to create product vision

Lead on Purpose

One of the key elements of a successful product management organization is creating the vision for your products—the ‘why’ that drives their purchase and the factors that make them successful in their markets. When you nail the product vision, you’re … Continue reading → Leadership Product Management execution product vision research strategic leadership

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Organizational Alignment Through Vision and Principles By Elena Luneva

Mind the Product

In this ProductTank San Francisco talk, then Head of Product at Nuna, Elena Luneva explains the importance of making sure your company has a product vision to help make better product decisions and ensure organizational buy-in.

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Podcast: Roadmaps, OKRs, Vision and Prioritisation with Bruce McCarthy

Mind the Product

Bruce McCarthy was the president of the Boston Product Management Association, is the founder of consultancy Product Culture and co-wrote the book on roadmapping, Product Roadmaps Relaunched. The art and science of product management. Owning your product vision.

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Product Vision: Speak Language People Will Understand

The Product Coalition

It’ll describe some points divided as follows: Setting the product vision Getting people onboard (stakeholder management) to make it happen How to talk with other areas to get to this vision Why is setting a Product Vision important?

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Measure the Immeasurable: Beyond Vanity Metrics

Speaker: Sari Harrison, Product Management Instructor, Product School

As a product manager, it's your job to realize your product’s vision by executing your chosen strategy. It’s also your job to deliver value to the business. Ultimately, these two outcomes are aligned so the temptation is to focus primarily on business metrics. Doing this can cause you to lose focus on the real value you are trying to achieve, in favor of moving the vanity metrics such as launches and time spent. Join Sari Harrison, Product Management Instructor at Product School, as she explains how to use immeasurable success criteria along with your more standard KPIs to deliver products that don't just get used a lot, but deliver real value.

Elements of a Compelling Product Vision Statement

280 Group

Do I Really Need a Product Vision Statement? A compelling product vision statement helps set the boundaries around how quickly and effectively those decisions can.[continue The post Elements of a Compelling Product Vision Statement appeared first on 280 Group Product Management.

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Vision vs. Strategy

svpg

I’ve explained that the context typically needs to be the product vision, and a specific set of outcome-based objectives for each team (OKR’s are an effective way to do that). I’ve already written about outcome-based objectives , and in this article I want to talk more about product vision, and especially how important the role of product strategy is in delivering on the product vision. Product Vision. Overview.

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How to Pitch Your Product Vision in Product Management Interviews

PMLesson's Ace the PM Interview

When I interview a product manager to work in my team, I want to know that they understand the whole of the product cycle - how to make it happen, from concept to rollout and beyond, and most importantly what will make it successful. Product vision statement 5. Product Vision 4.

Why is a Vision Crucial to Your Product?

The Product Coalition

Photo: Pixabay/Vision We dream of various things. A vision is intended to capture these aspects in a few sentences and briefly describe how the final product should look like and what it should do. To create the vision, I suggest using The Product Vision Board.

ONE THING on Vision

Product Culture

They followed up with their product vision to "transform the share folder into a collaboration space." A product vision is the change you want to see in the world and just a hint of how you will make it happen. A solid vision statement will address three things: 1) The target customer — the who? Does your product have a clear vision statement? Jobs Nexthink in Boston is looking for a senior product manager.

How Much is that Feature in the Window?

Speaker: Nils Davis, Principal, NPD Associates

Roadmaps are about the future, and talking about a roadmap means talking about the future. But how you tailor that conversation depends on who you’re having it with, because your stakeholders’ vision for the future and your customers’ vision are likely two different things. Every audience has their own needs and expectations that you are working to fulfill, and as a product manager, it is up to you to manage these many moving parts. A conversation about creating value is going to vary based on whether or not you’re asking someone to buy your product, or fund it.

How to Distinguish Between Your Product Roadmap, Product Strategy, and Product Vision

UserVoice

While you might “own” the product, your product’s vision should be coming from the top of the house. Sales, operations, technology… all of it should be working toward a common vision. So, if the vision isn’t the responsibility of the product team, what is?

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Is Your Product Vision Moving People in the Right Direction?

The Product Coalition

A meaningful, motivating product vision enables teams to advance to a purpose-driven mindset. Because Vision without action is a dream. Action without vision is a nightmare Not exactly a Japanese proverb , but close enough. A better future depends on vision and action.

Backlog Refinement Takes You from Vision to Value

bpma ProductHub

With a keen focus on value and conducting Structured Conversations using the 7 Product Dimensions, you greatly improve your ability to go from vision to value. A successful product delivers value when it is aligned to your product vision and goals.

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Creating Your Product Vision: Two Parts Customer, One Part Product

Proficientz

Creating your product vision can be difficult when you focus too much on the product. ” Apply that same consumer product philosophy to B2B products and creating your product vision will be simple and it will resonate with everyone. Creating Your Product Vision.

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Your 2-Part Metrics Audit for High-Value Products

Speaker: Sam McAfee, Product Development Consultant, Startup Patterns

You know what they say: what's measured improves. As product managers we're in a golden age of being able to get all sorts of metrics and run all sorts of experiments. But what are your measurements and analytics focused on? Are they really truly objective? Do they contribute to the ultimate vision of your product? And is everybody clear on that vision? Join Sam McAfee, Product Development Consultant, as he takes you through a two-part measurement audit. First, you'll learn how to make sure your measurements actually align with your product strategy. And second, you'll learn how to evaluate your culture of using measurements, so future experiments will more consistently provide high-value results.

Vision Mapping: How to Avoid Your Vision’s Natural Death

The Product Coalition

Vision casting is easy. At times it can be so easy that once the rally is over, the vision gets drowned by the hustle and bustle of daily chores. Whether large corporations or start-ups, I have encountered vision statements die by natural death or simply gather dust on shelves.

An Effective Leader Leads by Influence, not Authority

Lead on Purpose

Leadership #prodmgmt Continue reading → Leadership Product Management clarity constraints data discussion influence motivate vision whyA successful leader leads by influence, not by wielding authority.

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Managing Product, Vision or Execution?

The Product Coalition

product management can either be vision-driven, or it can be execution-driven. In other words, ‘good’ product management is a degree of ‘street-smartness’ with which you’re driving your organisation towards it’s business goals.

In Times of Scarcity, Clear Vision Beats Rapid Iteration: Lessons for Business Leaders from Singapore’s Response to COVID-19

Business of Software Conference

In Times of Scarcity, Clear Vision Beats Rapid Iteration – Guest blog post from Radhika Dutt. In Times of Scarcity, Clear Vision Beats Rapid Iteration. Without a clear vision that was centered on the problem at hand, the optics became the primary concern.

Avoiding Reactive Product Decisions | Creating Your Product Vision | Three Ways to Sell More Existing Products

Proficientz

The B2B Product Manager Magazine September 2018 is now available. A product vision is just as valuable to product, marketing and sales teams as it is to customers because it keeps the focus on customer value. Blog: High-Octane Product Management. Product Management Playbook.

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Developing A Product Vision and Strategy

Actuation Consulting

Over the past few weeks we’ve considered a number of key product management tools. Today we will look at two of the most important: the Product Vision and Product Strategy documents. Defining a Product Vision Document. The Product Vision document looks into the future. Your Product Strategy document explains what high-level actions will need to take place in order for your product to live up to the anticipated deliverables in the Product Vision document.

Answering the “Product Vision” Questions With Something…Visionary

Proficientz

What’s our product vision?” If you’re the head of products or strategy in a B2B organization, you’re constantly fielding the “product vision and strategic roadmap” questions. A different approach to answering these questions will help you articulate a vision that energizes everyone and simplifies the execution of your product, marketing and sales plans. The narrative for your product vision and strategic portfolio roadmap should be customer-centric, not product-centric.

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Sticking to Your Product Vision Means Saying “No”

ProductPlan

Product managers wear many hats, but one of the most uncomfortable ones they’re forced to occasionally don is that of the product vision “Gatekeeper.” This particular aspect of product management requires PMs to do what most people find uncomfortable… say “no.”.

The one thing that can make or break your product and team: the vision

The Product Coalition

I’ve realized that people use the words mission, vision and strategy interchangeably. Wanted to jot down some thoughts on my perspectives on this, and the topic of product vision in general - both to solidify my own thinking and in case it can be helpful to anyone reading this.

Want a Successful Product? Start With A Vision

Sequent Learning

Start With A Vision. Your success as a product manager is pinned directly to the positive contributions to the firm’s bottom line. Successful products begin life with a spark of inspiration and a vision. If you inherit a product (most of us do), vision isn’t a genetic transplant.

Taking Your Digital Product Strategy from Vision to Execution

Emerge Insights

The post Taking Your Digital Product Strategy from Vision to Execution appeared first on EMERGE | Digital Product Agency. Insights Leadership Product Management Product StrategyMany great ideas and opportunities are never realized. You may have experienced this yourself working on a digital product that never came close to realizing it’s potential.

The Ultimate Product Vision, Feature ROI, Product vs. Sprint Backlog, and The Problem is the Problem

Proficientz

The B2B Product Manager Magazine May 2018 is now available. In This Issue: Blog: High-Octane Product Management. The Ultimate Vision: Writing Customer Success Stories Before You Build the Solution. In the Trenches FAQs: For Inquiring Product Management Minds. Product Management Playbook. The post The Ultimate Product Vision, Feature ROI, Product vs. Sprint Backlog, and The Problem is the Problem appeared first on Proficientz.

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Why Minimum Viable Products Are the Key to Realizing Your Product Vision

Emerge Insights

The post Why Minimum Viable Products Are the Key to Realizing Your Product Vision appeared first on EMERGE | Digital Product Agency. Insights Product Management Product Strategy

TEI 191: How to create and share product vision – with Jon Hensley

Product Innovation Educators

The tool that brings order to the chaos is vision. The product vision is like the guiding northern light for the product team, keeping everyone moving in the same direction. It is the responsibility of the product manager to create and share the product vision.

How To Create A Convincing Product Vision To Guide Your Team

UX Studio

Working on a product without a decent product vision resembles going into the street with eyes closed. This article will show how a product vision should look, how to create it and communicate it to all stakeholders in play. What is Product Vision? Product vision imagines a product direction in the long-term. Typically, product vision defines two to five years’ time or even more – depending on the industry and the product life cycle. Product vision board.

Motivating and influencing your teams

Lead on Purpose

You’ve nailed the vision, and built the foundation of trust, now you need to motivate your teams. In nearly all cases, the individuals on … Continue reading → Product Management Trust confidence energy influence motivate optimism visionThe success of your product depends on the work they (engineering, UX/design, marketing, sales, etc.)

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Empathy & vision–and other innovation observations for product managers Apr 20, 2018

Product Innovation Educators

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. Empathy and vision advice from product VP. She responded with the need to have a clear product vision but to lean on empathy and flexibility.

Developing high-performance product teams

Lead on Purpose

From a distance it may seem that there’s no process or methodology … Continue reading → Leadership Product Management Team Building Trust action collaboration decisiveness influence methodology motivate product vision productivity

Having a Vision Isn’t Always About Distance

Clever PM

When most people talk about “vision” they’re evoking a concept of long-term planning, setting big and brash goals that you might or might not achieve, but which set a “north star” by which you can plot the course of your product and company. Product Management Agile Leadership PM Problem Solving Uncertainty User Stories

Product Managers, Make your CEO provide a clear vision

Bain Public

There are so many articles about the challenges and stresses of being a Product Manager. But this is an article about your CEO’s duty to set a vision, to define why your company exists. Without it you can't be vision-driven. You assumed there was a vision.

Leveraging Software Platforms

Roman Pichler

As these examples show, it is worthwhile to carefully consider if a platform can benefit your business, thoughtfully building it, and carefully managing it. One of my clients, a games development company, successfully applied this approach to manage one of its key platform products.

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Why Product People Should Care About Business Strategy

Roman Pichler

What is the company’s vision? Think, for instance, of Google’s vision “to organise the world’s information and make it universally accessible and useful” Where will you play? Which management systems are required? Business Strategy vs. Product Strategy.

A Strategy Map

Roman Pichler

Additionally, you should be able to correctly state the information captured by the product vision and strategy , product roadmap , KPIs , and business model on the map above. Product Vision and Strategy business model innovation metrics portfolio management product discovery

Product Ethics

Roman Pichler

Leadership and People Skills Product Vision and Strategy business model decision-making definition of done empathy ethics product manager product ownerWhat is an Ethical Product? An ethical product is an offering that does not cause any harm, neither to its users nor the planet. [1]