How to create product vision

Lead on Purpose

One of the key elements of a successful product management organization is creating the vision for your products—the ‘why’ that drives their purchase and the factors that make them successful in their markets. When you nail the product vision, you’re … Continue reading → Leadership Product Management execution product vision research strategic leadership

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Elements of a Compelling Product Vision Statement

280 Group

Do I Really Need a Product Vision Statement? A compelling product vision statement helps set the boundaries around how quickly and effectively those decisions can.[continue The post Elements of a Compelling Product Vision Statement appeared first on 280 Group Product Management.

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Vision Mapping: How to Avoid Your Vision’s Natural Death

The Product Coalition

Vision casting is easy. At times it can be so easy that once the rally is over, the vision gets drowned by the hustle and bustle of daily chores. Whether large corporations or start-ups, I have encountered vision statements die by natural death or simply gather dust on shelves.

Vision vs. Strategy

svpg

I’ve explained that the context typically needs to be the product vision, and a specific set of outcome-based objectives for each team (OKR’s are an effective way to do that). I’ve already written about outcome-based objectives , and in this article I want to talk more about product vision, and especially how important the role of product strategy is in delivering on the product vision. Product Vision. Overview.

Vision 102

Creating Your Product Vision: Two Parts Customer, One Part Product

Proficientz – Product Management University

Creating your product vision can be difficult when you focus too much on the product. ” Apply that same consumer product philosophy to B2B products and creating your product vision will be simple and it will resonate with everyone. Creating Your Product Vision.

Vision 130

Backlog Refinement Takes You from Vision to Value

bpma ProductHub

With a keen focus on value and conducting Structured Conversations using the 7 Product Dimensions, you greatly improve your ability to go from vision to value. A successful product delivers value when it is aligned to your product vision and goals.

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Avoiding Reactive Product Decisions | Creating Your Product Vision | Three Ways to Sell More Existing Products

Proficientz – Product Management University

The B2B Product Manager Magazine September 2018 is now available. A product vision is just as valuable to product, marketing and sales teams as it is to customers because it keeps the focus on customer value. Blog: High-Octane Product Management. Product Management Playbook.

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Developing A Product Vision and Strategy

Actuation Consulting

Over the past few weeks we’ve considered a number of key product management tools. Today we will look at two of the most important: the Product Vision and Product Strategy documents. Defining a Product Vision Document. The Product Vision document looks into the future. Your Product Strategy document explains what high-level actions will need to take place in order for your product to live up to the anticipated deliverables in the Product Vision document.

Managing Product, Vision or Execution?

The Product Coalition

product management can either be vision-driven, or it can be execution-driven. In other words, ‘good’ product management is a degree of ‘street-smartness’ with which you’re driving your organisation towards it’s business goals.

Answering the “Product Vision” Questions With Something…Visionary

Proficientz – Product Management University

What’s our product vision?” If you’re the head of products or strategy in a B2B organization, you’re constantly fielding the “product vision and strategic roadmap” questions. A different approach to answering these questions will help you articulate a vision that energizes everyone and simplifies the execution of your product, marketing and sales plans. The narrative for your product vision and strategic portfolio roadmap should be customer-centric, not product-centric.

Vision 100

The one thing that can make or break your product and team: the vision

The Product Coalition

I’ve realized that people use the words mission, vision and strategy interchangeably. Wanted to jot down some thoughts on my perspectives on this, and the topic of product vision in general - both to solidify my own thinking and in case it can be helpful to anyone reading this.

The Ultimate Product Vision, Feature ROI, Product vs. Sprint Backlog, and The Problem is the Problem

Proficientz – Product Management University

The B2B Product Manager Magazine May 2018 is now available. In This Issue: Blog: High-Octane Product Management. The Ultimate Vision: Writing Customer Success Stories Before You Build the Solution. In the Trenches FAQs: For Inquiring Product Management Minds. Product Management Playbook. The post The Ultimate Product Vision, Feature ROI, Product vs. Sprint Backlog, and The Problem is the Problem appeared first on Proficientz.

Vision 100

Having a Vision Isn’t Always About Distance

Clever PM

When most people talk about “vision” they’re evoking a concept of long-term planning, setting big and brash goals that you might or might not achieve, but which set a “north star” by which you can plot the course of your product and company. Product Management Agile Leadership PM Problem Solving Uncertainty User Stories

Motivating and influencing your teams

Lead on Purpose

You’ve nailed the vision, and built the foundation of trust, now you need to motivate your teams. In nearly all cases, the individuals on … Continue reading → Product Management Trust confidence energy influence motivate optimism visionThe success of your product depends on the work they (engineering, UX/design, marketing, sales, etc.)

UX 180

Tips for Rewriting a Digital Product

Roman Pichler

Finally, capture your insights and describe the product’s current strategy: the people it serves, the value it creates for the users and business, and its key features, for instance, by using my Product Vision Board. Invest in Quality and Proactively Manage Your Portfolio.

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Establishing an Effective Product Strategy Process

Roman Pichler

It provides the context for making the right tactical decisions including prioritising and managing the product backlog. If that’s the case for you, then I recommend two things: Lobby for more management support and educate yourself. Why a Product Strategy Process Matters.

Why Product People Should Care About Business Strategy

Roman Pichler

What is the company’s vision? Think, for instance, of Google’s vision “to organise the world’s information and make it universally accessible and useful” Where will you play? Which management systems are required? Business Strategy vs. Product Strategy.

How To Create A Convincing Product Vision To Guide Your Team

UX Studio

Working on a product without a decent product vision resembles going into the street with eyes closed. This article will show how a product vision should look, how to create it and communicate it to all stakeholders in play. What is Product Vision? Product vision imagines a product direction in the long-term. Typically, product vision defines two to five years’ time or even more – depending on the industry and the product life cycle. Product vision board.

TEI 191: How to create and share product vision – with Jon Hensley

Product Innovation Educators

The tool that brings order to the chaos is vision. The product vision is like the guiding northern light for the product team, keeping everyone moving in the same direction. It is the responsibility of the product manager to create and share the product vision.

Empathy & vision–and other innovation observations for product managers Apr 20, 2018

Product Innovation Educators

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. Empathy and vision advice from product VP. She responded with the need to have a clear product vision but to lean on empathy and flexibility.

Strategic Options for Mature Products

Roman Pichler

A tool like my Product Vision Board can help you with this. At the same time, you are happy to turn the product into a cash cow maximising the value it creates for the business while carefully managing the investment required. What Maturity Means.

Vision 180

Sustainable Pace in Product Management

Roman Pichler

Managing the product backlog should be a collaborative effort. Consequently, stakeholder management can feel like herding cats. As a rule of thumb, if there are more than three teams, then you may have to involve additional product people to help you manage the product.

Product Discovery Tips

Roman Pichler

To get your focus right, consider using a tool like my Product Vision Board to capture your idea, and identify assumptions and risks. Consider holding weekly review meetings that involve the people carrying out the validation work as well as the management sponsor.

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Taylor Wescoatt – Being the First Product Manager

Mind the Product

Being the first product manager at a startup typically means being the 10th or 15th employee, and recognizing that – although product management has both tactical and strategic components – you’ll initially be more focused on tactics. Early on, before product-market-fit, business strategy and product strategy are one-and-the-same & thus product vision needs to be owned by the founder. Strategically, this is about focusing vision and limited resources.

Vision 131

Break Down Silos to Build a Culture Focused in a Single Direction

Mind the Product

One of the best maxims about organisational culture is, I think, “Remove the managers and see what happens”. What is the company’s mission statement or vision? Have you ever worked in an environment where one part of the business didn’t talk to the other?

Vision 139

Coping with Product Manager Burnout

280 Group

Vision Built on Uncertainty When I started my career as a young programmer I was tasked with bug fixing as a way to learn the code base….I Now, several decades later as a Product Manager there are times I miss those days. Product Management Productivity

Why IT Teams Benefit from a Product Management Viewpoint

280 Group

OK, well, besides transitioning to Agile for product management. Without the structure and discipline of looking at the issue through a product management lens, the results can be an unruly concoction of patchwork technology that is often more expensive to maintain than the value they create.

The Typology of Design Sprints

Mind the Product

This process can be applied to many different needs, from generating a vision for a new product, or redesigning a specific feature or flow for an existing product, to improving a process or defining a brand.

Vision 143

How to Get More Product Management From Your Product Managers

Proficientz – Product Management University

The same philosophy applies to the product management function. Here are three steps to help you get more product management from your product managers. Create a product line manager or portfolio manager position responsible for the direction of all eight products.

Women in Product Management: Irina Farooq, Chief Product Officer at Kinetica

280 Group

For our next installment of the Women in Product Management Series, I interviewed Irina Farooq, Chief Product Officer at Kinetica. To read the entire series on Women in Product Management make sure to? How did you get into Product Management? I switched into product management by a stroke of luck four months out of college. I received some good advice from someone who thought product management would be a good career for me. Women in Product Management

A New Focus On Product Management Opportunity

The Secret PM Handbook

It started as a site to share ideas and lessons I’ve learned in my career as a product manager for enterprise software products. It’s more ambitious than my initial (lack of) vision. I want this blog to help you move faster up the curve of product management effectiveness.

The Most Important Thing You Need For Your Product To Succeed

Street Smart Product Manager

The post The Most Important Thing You Need For Your Product To Succeed appeared first on Street Smart Product Manager. Entrepreneur New Product Development Product Development Product Management Product Roadmap product vision

Why Product Management is NOT Project Management

The Product Coalition

Then, the invention of technology and modern work required the development of management processes. The triumph of mass products like the car, the television or even the personal computer had a lot to do with the application of organizational doctrines like Project Management.

The T-Shaped Product Manager

Roman Pichler

To do a great job as a product manager or product owner, you require two skills sets: product-specific and generic ones. As product-specific skills are crucial, I find that many product managers and product owners strive to develop these capabilities.

Mental Models for Product Managers – Part 2

The Secret PM Handbook

In this part we dive into what you really came here for – product management-specific mental models. Why are product management-related mental models different? We have some great mental models in product management. Product Management mental models

The Simple Guide to Product Management

bpma ProductHub

In 2016, Glassdoor identified Product Management as the #8 best job to have in America, with a job score of 4.5 Other jobs on the list included Data Scientist, Tax Manager and HR Manager. For new and aspiring product managers, that can be a challenge.

Product Manager vs. Product Owner

Melissa Perri

“What is the difference between a Product Owner and a Product Manager?”. Honestly, I did very little of what I teach as Product Management now either. I wasn’t called a Product Manager until I bailed out of that and landed in a startup. Product Manager is the job.

Who are Product Managers?

The Product Coalition

Among those jobs is one which has been dramatically growing over the past 10 years, and will keep on growing by at least 14% through 2020: the Product Manager. A product manager must be aware of all those different technicalities that come with products. And what do they do?

A New Focus On Product Management Opportunity

The Secret PM Handbook

It started as a site to share ideas and lessons I’ve learned in my career as a product manager for enterprise software products. It’s more ambitious than my initial (lack of) vision. I want this blog to help you move faster up the curve of product management effectiveness.

A New Focus On Product Management Opportunity

The Secret PM Handbook

It started as a site to share ideas and lessons I’ve learned in my career as a product manager for enterprise software products. It’s more ambitious than my initial (lack of) vision. I want this blog to help you move faster up the curve of product management effectiveness.