Common Product Vision Board Mistakes

Roman Pichler

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. While I wrote the article for people who work with the product vision board, I hope that it will also be useful for readers who use another product strategy tool like the value proposition canvas or the lean canvas. Vision Captures Product Idea or Business Objective.

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What is Product Vision?

PMLesson's Ace the PM Interview

Product Vision or Product Vision Statement is the long-term goal for a product includes the long-term mission and the motivation behind its creation, along with why it’s important. Product visions, ultimately, serve as the guideposts for the development of the products.

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Organizational Alignment Through Vision and Principles By Elena Luneva

Mind the Product

In this ProductTank San Francisco talk, then Head of Product at Nuna, Elena Luneva explains the importance of making sure your company has a product vision to help make better product decisions and ensure organizational buy-in. The key points of her talk include: Establishing a product vision Aligning your team with the vision Using product [.]. The post Organizational Alignment Through Vision and Principles By Elena Luneva appeared first on Mind the Product.

Podcast: Roadmaps, OKRs, Vision and Prioritisation with Bruce McCarthy

Mind the Product

Bruce McCarthy was the president of the Boston Product Management Association, is the founder of consultancy Product Culture and co-wrote the book on roadmapping, Product Roadmaps Relaunched. He joined us live at the Mind the Product Leadership Forum to chat about how he builds his own roadmaps, prioritisation, product vision, OKRs and quite a bit more. The art and science of product management. Owning your product vision. The art and science of product management.

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Measure the Immeasurable: Beyond Vanity Metrics

Speaker: Sari Harrison, Product Management Instructor, Product School

As a product manager, it's your job to realize your product’s vision by executing your chosen strategy. It’s also your job to deliver value to the business. Ultimately, these two outcomes are aligned so the temptation is to focus primarily on business metrics. Doing this can cause you to lose focus on the real value you are trying to achieve, in favor of moving the vanity metrics such as launches and time spent. Join Sari Harrison, Product Management Instructor at Product School, as she explains how to use immeasurable success criteria along with your more standard KPIs to deliver products that don't just get used a lot, but deliver real value.

Elements of a Compelling Product Vision Statement

280 Group

Do I Really Need a Product Vision Statement? A compelling product vision statement helps set the boundaries around how quickly and effectively those decisions can.[continue The post Elements of a Compelling Product Vision Statement appeared first on 280 Group Product Management. Product Management Product Strategy Messaging Vision

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Vision vs. Strategy

svpg

I’ve explained that the context typically needs to be the product vision, and a specific set of outcome-based objectives for each team (OKR’s are an effective way to do that). I’ve already written about outcome-based objectives , and in this article I want to talk more about product vision, and especially how important the role of product strategy is in delivering on the product vision. Product Vision. Overview.

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What is product vision?

The Product Coalition

A clear product vision helps making decisions so your product ends up where you want it to be. Vision is the art of seeing what is invisible to others.”?— Jonathan Swift Every product starts with a vision. Yet if you ask a Product Manager to explain the concept of ‘product vision’, it will often result in a blank stare. If you look at any product manager vacancy it is almost guaranteed the word vision is in there somewhere.

How to create product vision

Lead on Purpose

One of the key elements of a successful product management organization is creating the vision for your products—the ‘why’ that drives their purchase and the factors that make them successful in their markets. When you nail the product vision, you’re … Continue reading → Leadership Product Management execution product vision research strategic leadership

Why product managers absolutely need to socialize product vision

Innovatemap

As the product manager, it’s your job to understand your customer and identify features that keep your product ahead of the competition. And how do you manage the feedback once you receive it? Exceptional product managers don’t stop at getting feedback from their immediate teams.

How Much is that Feature in the Window?

Speaker: Nils Davis, Principal, NPD Associates

Roadmaps are about the future, and talking about a roadmap means talking about the future. But how you tailor that conversation depends on who you’re having it with, because your stakeholders’ vision for the future and your customers’ vision are likely two different things. Every audience has their own needs and expectations that you are working to fulfill, and as a product manager, it is up to you to manage these many moving parts. A conversation about creating value is going to vary based on whether or not you’re asking someone to buy your product, or fund it.

Why is a Vision Crucial to Your Product?

The Product Coalition

Photo: Pixabay/Vision We dream of various things. A vision is intended to capture these aspects in a few sentences and briefly describe how the final product should look like and what it should do. To create the vision, I suggest using The Product Vision Board.

‘How-To’ Guide for Crafting Your First Product Vision’

The Product Coalition

Photo by Karla Vidal on Unsplash ‘How-To’ Guide for Crafting Your First Product Vision I originally packaged this up from a recent coaching session I had with a Product Manager who had been tasked for their first time to develop a product vision from scratch?—?hope you sure don’t see the likes of Telsa, Apple, etc using these kinds of formats for their vision statements, do you? A good vision should be clear, punchy, and inspiring.

Creating Your Product Vision: Two Parts Customer, One Part Product

Proficientz

Creating your product vision can be difficult when you focus too much on the product. ” Apply that same consumer product philosophy to B2B products and creating your product vision will be simple and it will resonate with everyone. Creating Your Product Vision.

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How to Pitch Your Product Vision in Product Management Interviews

PMLesson's Ace the PM Interview

When I interview a product manager to work in my team, I want to know that they understand the whole of the product cycle - how to make it happen, from concept to rollout and beyond, and most importantly what will make it successful. Too many product managers only ever see a part of the process (which I think is a fault of their management), so the product will never quite achieve its potential. Product vision statement 5. Product Vision 4.

Your 2-Part Metrics Audit for High-Value Products

Speaker: Sam McAfee, Product Development Consultant, Startup Patterns

You know what they say: what's measured improves. As product managers we're in a golden age of being able to get all sorts of metrics and run all sorts of experiments. But what are your measurements and analytics focused on? Are they really truly objective? Do they contribute to the ultimate vision of your product? And is everybody clear on that vision? Join Sam McAfee, Product Development Consultant, as he takes you through a two-part measurement audit. First, you'll learn how to make sure your measurements actually align with your product strategy. And second, you'll learn how to evaluate your culture of using measurements, so future experiments will more consistently provide high-value results.

How to Distinguish Between Your Product Roadmap, Product Strategy, and Product Vision

UserVoice

While you might “own” the product, your product’s vision should be coming from the top of the house. Sales, operations, technology… all of it should be working toward a common vision. So, if the vision isn’t the responsibility of the product team, what is? Product Management Product Management ProcessIt should be driving everything in your organization, not just product development.

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Is Your Product Vision Moving People in the Right Direction?

The Product Coalition

A meaningful, motivating product vision enables teams to advance to a purpose-driven mindset. Because Vision without action is a dream. Action without vision is a nightmare Not exactly a Japanese proverb , but close enough. A better future depends on vision and action. Not just any vision will do. You need a product vision that is meaningful and motivating. Why do product leaders need a meaningful, motivating product vision?

Backlog Refinement Takes You from Vision to Value

bpma ProductHub

With a keen focus on value and conducting Structured Conversations using the 7 Product Dimensions, you greatly improve your ability to go from vision to value. A successful product delivers value when it is aligned to your product vision and goals. Ellen Gottesdiener is an internationally recognized leader in the convergence of agile + requirements + product management + project management. Product Management Agile product execution

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Avoiding Reactive Product Decisions | Creating Your Product Vision | Three Ways to Sell More Existing Products

Proficientz

The B2B Product Manager Magazine September 2018 is now available. A product vision is just as valuable to product, marketing and sales teams as it is to customers because it keeps the focus on customer value. Blog: High-Octane Product Management. Product Management Playbook.

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Developing A Product Vision and Strategy

Actuation Consulting

Over the past few weeks we’ve considered a number of key product management tools. Today we will look at two of the most important: the Product Vision and Product Strategy documents. Defining a Product Vision Document. The Product Vision document looks into the future. Your Product Strategy document explains what high-level actions will need to take place in order for your product to live up to the anticipated deliverables in the Product Vision document.

ONE THING on Vision

Product Culture

They followed up with their product vision to "transform the share folder into a collaboration space." A product vision is the change you want to see in the world and just a hint of how you will make it happen. A solid vision statement will address three things: 1) The target customer — the who? Does your product have a clear vision statement? Jobs Nexthink in Boston is looking for a senior product manager.

Vision Mapping: How to Avoid Your Vision’s Natural Death

The Product Coalition

Vision casting is easy. At times it can be so easy that once the rally is over, the vision gets drowned by the hustle and bustle of daily chores. Whether large corporations or start-ups, I have encountered vision statements die by natural death or simply gather dust on shelves. There are many reasons why this happens or sometimes people even choose paths orthogonal to their vision statement?—?lofty entrepreneurship management startup product-management entrepreneur

Answering the “Product Vision” Questions With Something…Visionary

Proficientz

What’s our product vision?” If you’re the head of products or strategy in a B2B organization, you’re constantly fielding the “product vision and strategic roadmap” questions. A different approach to answering these questions will help you articulate a vision that energizes everyone and simplifies the execution of your product, marketing and sales plans. The narrative for your product vision and strategic portfolio roadmap should be customer-centric, not product-centric.

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Taking Your Digital Product Strategy from Vision to Execution

Emerge Insights

The post Taking Your Digital Product Strategy from Vision to Execution appeared first on EMERGE | Digital Product Agency. Insights Leadership Product Management Product StrategyMany great ideas and opportunities are never realized. You may have experienced this yourself working on a digital product that never came close to realizing it’s potential.

Managing Product, Vision or Execution?

The Product Coalition

product management can either be vision-driven, or it can be execution-driven. In other words, ‘good’ product management is a degree of ‘street-smartness’ with which you’re driving your organisation towards it’s business goals. A Traffic Jam Unfortunately, product management does not come with a handbook. I often compare product management with that view from the flyover where you’re driving, descending and can see a huge traffic jam.

In Times of Scarcity, Clear Vision Beats Rapid Iteration: Lessons for Business Leaders from Singapore’s Response to COVID-19

Business of Software Conference

In Times of Scarcity, Clear Vision Beats Rapid Iteration – Guest blog post from Radhika Dutt. In Times of Scarcity, Clear Vision Beats Rapid Iteration. Craft a clear vision that’s centered on the problem: The Singaporean prime minister stated a clear vision for Singapore’s response from the outset: a coordinated, proactive national response to the virus by detecting cases early, isolating and treating them. BoS Insights Leadership product product strategy Visio

Sticking to Your Product Vision Means Saying “No”

ProductPlan

Product managers wear many hats, but one of the most uncomfortable ones they’re forced to occasionally don is that of the product vision “Gatekeeper.” This particular aspect of product management requires PMs to do what most people find uncomfortable… say “no.”. Of course, product managers say ‘no” all the time, but it’s usually to bad ideas or things requiring resources that are simply unavailable. The importance of maintaining a product vision.

The Ultimate Product Vision, Feature ROI, Product vs. Sprint Backlog, and The Problem is the Problem

Proficientz

The B2B Product Manager Magazine May 2018 is now available. In This Issue: Blog: High-Octane Product Management. The Ultimate Vision: Writing Customer Success Stories Before You Build the Solution. In the Trenches FAQs: For Inquiring Product Management Minds. Product Management Playbook. The post The Ultimate Product Vision, Feature ROI, Product vs. Sprint Backlog, and The Problem is the Problem appeared first on Proficientz.

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The one thing that can make or break your product and team: the vision

The Product Coalition

I’ve realized that people use the words mission, vision and strategy interchangeably. Wanted to jot down some thoughts on my perspectives on this, and the topic of product vision in general - both to solidify my own thinking and in case it can be helpful to anyone reading this. Positioning it as a Q&A for readability (and to mix things up a bit) Mission, vision, strategy?—?I’ve Its centered in the here and now Product vision is all about the future you want to build?—?Usually

Want a Successful Product? Start With A Vision

Sequent Learning

Start With A Vision. Your success as a product manager is pinned directly to the positive contributions to the firm’s bottom line. Successful products begin life with a spark of inspiration and a vision. According to research done by my firm, Sequent Learning Networks , almost all leaders expect product managers to create a future vision for their product; a vision of what they want to see for their product’s business as some point in the future.

How To Create A Convincing Product Vision To Guide Your Team

UX Studio

Working on a product without a decent product vision resembles going into the street with eyes closed. This article will show how a product vision should look, how to create it and communicate it to all stakeholders in play. What is Product Vision? Product vision imagines a product direction in the long-term. Typically, product vision defines two to five years’ time or even more – depending on the industry and the product life cycle. Product vision board.

TEI 191: How to create and share product vision – with Jon Hensley

Product Innovation Educators

The tool that brings order to the chaos is vision. The product vision is like the guiding northern light for the product team, keeping everyone moving in the same direction. It is the responsibility of the product manager to create and share the product vision.

Having a Vision Isn’t Always About Distance

Clever PM

When most people talk about “vision” they’re evoking a concept of long-term planning, setting big and brash goals that you might or might not achieve, but which set a “north star” by which you can plot the course of your product and company. Product Management Agile Leadership PM Problem Solving Uncertainty User Stories

Leveraging Software Platforms

Roman Pichler

As these examples show, it is worthwhile to carefully consider if a platform can benefit your business, thoughtfully building it, and carefully managing it. One of my clients, a games development company, successfully applied this approach to manage one of its key platform products.

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Why Minimum Viable Products Are the Key to Realizing Your Product Vision

Emerge Insights

The post Why Minimum Viable Products Are the Key to Realizing Your Product Vision appeared first on EMERGE | Digital Product Agency. Insights Product Management Product StrategyToday business leaders across every industry are taking a step back and revisiting everything they do, from internal systems to customer interactions both online and in person.

How Do You Craft and Communicate Product Vision? | Fearless Product Leadership

Fearless Product

HOW DO YOU CRAFT AND COMMUNICATE PRODUCT VISION? Are you a product leader struggling to create and communicate a product vision that will compel your company into action in the best interest of your customers? In this episode, 5 experienced product leaders share their best practices that have helped them create a product vision to align their teams, leadership and stakeholders with how to improve the lives of customers for the growth of the company.

Product Management Across Cultures by Claire Parker

Mind the Product

In this ProductTank London talk, Claire Parker, Group Product Manager at the Financial Times tells us how the strategy for a global publication partnership can be executed. The post Product Management Across Cultures by Claire Parker appeared first on Mind the Product.

Empathy & vision–and other innovation observations for product managers Apr 20, 2018

Product Innovation Educators

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. Empathy and vision advice from product VP. She responded with the need to have a clear product vision but to lean on empathy and flexibility. 7 ways acting techniques can help product managers. (1) 4 ways innovation management impacts the bottom line. Interviews for Product Managers and Innovators.

Taylor Wescoatt – Being the First Product Manager

Mind the Product

Being the first product manager at a startup typically means being the 10th or 15th employee, and recognizing that – although product management has both tactical and strategic components – you’ll initially be more focused on tactics. Early on, before product-market-fit, business strategy and product strategy are one-and-the-same & thus product vision needs to be owned by the founder. Strategically, this is about focusing vision and limited resources.