How to create product vision

Lead on Purpose

One of the key elements of a successful product management organization is creating the vision for your products—the ‘why’ that drives their purchase and the factors that make them successful in their markets. When you nail the product vision, you’re … Continue reading → Leadership Product Management execution product vision research strategic leadership

Vision 175

Podcast: Roadmaps, OKRs, Vision and Prioritisation with Bruce McCarthy

Mind the Product

Bruce McCarthy was the president of the Boston Product Management Association, is the founder of consultancy Product Culture and co-wrote the book on roadmapping, Product Roadmaps Relaunched. The art and science of product management. Owning your product vision.

Vision 188

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Elements of a Compelling Product Vision Statement

280 Group

Do I Really Need a Product Vision Statement? A compelling product vision statement helps set the boundaries around how quickly and effectively those decisions can.[continue The post Elements of a Compelling Product Vision Statement appeared first on 280 Group Product Management.

Vision 205

What is product vision?

The Product Coalition

A clear product vision helps making decisions so your product ends up where you want it to be. Vision is the art of seeing what is invisible to others.”?— Jonathan Swift Every product starts with a vision. A strong product vision applies focus.

Vision 114

Measure the Immeasurable: Beyond Vanity Metrics

Speaker: Sari Harrison, Product Management Instructor, Product School

As a product manager, it's your job to realize your product’s vision by executing your chosen strategy. It’s also your job to deliver value to the business. Ultimately, these two outcomes are aligned so the temptation is to focus primarily on business metrics. Doing this can cause you to lose focus on the real value you are trying to achieve, in favor of moving the vanity metrics such as launches and time spent. Join Sari Harrison, Product Management Instructor at Product School, as she explains how to use immeasurable success criteria along with your more standard KPIs to deliver products that don't just get used a lot, but deliver real value.

Why is a Vision Crucial to Your Product?

The Product Coalition

Photo: Pixabay/Vision We dream of various things. A vision is intended to capture these aspects in a few sentences and briefly describe how the final product should look like and what it should do. To create the vision, I suggest using The Product Vision Board.

Is Your Product Vision Moving People in the Right Direction?

The Product Coalition

A meaningful, motivating product vision enables teams to advance to a purpose-driven mindset. Because Vision without action is a dream. Action without vision is a nightmare Not exactly a Japanese proverb , but close enough. A better future depends on vision and action.

How to Distinguish Between Your Product Roadmap, Product Strategy, and Product Vision

UserVoice

While you might “own” the product, your product’s vision should be coming from the top of the house. Sales, operations, technology… all of it should be working toward a common vision. So, if the vision isn’t the responsibility of the product team, what is?

Vision 227

Backlog Refinement Takes You from Vision to Value

bpma ProductHub

With a keen focus on value and conducting Structured Conversations using the 7 Product Dimensions, you greatly improve your ability to go from vision to value. A successful product delivers value when it is aligned to your product vision and goals.

Vision 195

Creating Your Product Vision: Two Parts Customer, One Part Product

Proficientz – Product Management University

Creating your product vision can be difficult when you focus too much on the product. ” Apply that same consumer product philosophy to B2B products and creating your product vision will be simple and it will resonate with everyone. Creating Your Product Vision.

Vision 130

Your 2-Part Metrics Audit for High-Value Products

Speaker: Sam McAfee, Product Development Consultant, Startup Patterns

You know what they say: what's measured improves. As product managers we're in a golden age of being able to get all sorts of metrics and run all sorts of experiments. But what are your measurements and analytics focused on? Are they really truly objective? Do they contribute to the ultimate vision of your product? And is everybody clear on that vision? Join Sam McAfee, Product Development Consultant, as he takes you through a two-part measurement audit. First, you'll learn how to make sure your measurements actually align with your product strategy. And second, you'll learn how to evaluate your culture of using measurements, so future experiments will more consistently provide high-value results.

Vision Mapping: How to Avoid Your Vision’s Natural Death

The Product Coalition

Vision casting is easy. At times it can be so easy that once the rally is over, the vision gets drowned by the hustle and bustle of daily chores. Whether large corporations or start-ups, I have encountered vision statements die by natural death or simply gather dust on shelves.

Managing Product, Vision or Execution?

The Product Coalition

product management can either be vision-driven, or it can be execution-driven. In other words, ‘good’ product management is a degree of ‘street-smartness’ with which you’re driving your organisation towards it’s business goals.

Avoiding Reactive Product Decisions | Creating Your Product Vision | Three Ways to Sell More Existing Products

Proficientz – Product Management University

The B2B Product Manager Magazine September 2018 is now available. A product vision is just as valuable to product, marketing and sales teams as it is to customers because it keeps the focus on customer value. Blog: High-Octane Product Management. Product Management Playbook.

Vision 141

Developing A Product Vision and Strategy

Actuation Consulting

Over the past few weeks we’ve considered a number of key product management tools. Today we will look at two of the most important: the Product Vision and Product Strategy documents. Defining a Product Vision Document. The Product Vision document looks into the future. Your Product Strategy document explains what high-level actions will need to take place in order for your product to live up to the anticipated deliverables in the Product Vision document.

Answering the “Product Vision” Questions With Something…Visionary

Proficientz – Product Management University

What’s our product vision?” If you’re the head of products or strategy in a B2B organization, you’re constantly fielding the “product vision and strategic roadmap” questions. A different approach to answering these questions will help you articulate a vision that energizes everyone and simplifies the execution of your product, marketing and sales plans. The narrative for your product vision and strategic portfolio roadmap should be customer-centric, not product-centric.

Vision 100

Sticking to Your Product Vision Means Saying “No”

ProductPlan

Product managers wear many hats, but one of the most uncomfortable ones they’re forced to occasionally don is that of the product vision “Gatekeeper.” This particular aspect of product management requires PMs to do what most people find uncomfortable… say “no.”.

Want a Successful Product? Start With A Vision

Sequent Learning

Start With A Vision. Your success as a product manager is pinned directly to the positive contributions to the firm’s bottom line. Successful products begin life with a spark of inspiration and a vision. If you inherit a product (most of us do), vision isn’t a genetic transplant.

The one thing that can make or break your product and team: the vision

The Product Coalition

I’ve realized that people use the words mission, vision and strategy interchangeably. Wanted to jot down some thoughts on my perspectives on this, and the topic of product vision in general - both to solidify my own thinking and in case it can be helpful to anyone reading this.

Taking Your Digital Product Strategy from Vision to Execution

Emerge Insights

The post Taking Your Digital Product Strategy from Vision to Execution appeared first on EMERGE | Digital Product Agency. Insights Leadership Product Management Product StrategyMany great ideas and opportunities are never realized. You may have experienced this yourself working on a digital product that never came close to realizing it’s potential.

The Ultimate Product Vision, Feature ROI, Product vs. Sprint Backlog, and The Problem is the Problem

Proficientz – Product Management University

The B2B Product Manager Magazine May 2018 is now available. In This Issue: Blog: High-Octane Product Management. The Ultimate Vision: Writing Customer Success Stories Before You Build the Solution. In the Trenches FAQs: For Inquiring Product Management Minds. Product Management Playbook. The post The Ultimate Product Vision, Feature ROI, Product vs. Sprint Backlog, and The Problem is the Problem appeared first on Proficientz.

Vision 100

Why Minimum Viable Products Are the Key to Realizing Your Product Vision

Emerge Insights

The post Why Minimum Viable Products Are the Key to Realizing Your Product Vision appeared first on EMERGE | Digital Product Agency. Insights Product Management Product Strategy

TEI 191: How to create and share product vision – with Jon Hensley

Product Innovation Educators

The tool that brings order to the chaos is vision. The product vision is like the guiding northern light for the product team, keeping everyone moving in the same direction. It is the responsibility of the product manager to create and share the product vision.

Motivating and influencing your teams

Lead on Purpose

You’ve nailed the vision, and built the foundation of trust, now you need to motivate your teams. In nearly all cases, the individuals on … Continue reading → Product Management Trust confidence energy influence motivate optimism visionThe success of your product depends on the work they (engineering, UX/design, marketing, sales, etc.)

Vision 221

Leveraging Software Platforms

Roman Pichler

As these examples show, it is worthwhile to carefully consider if a platform can benefit your business, thoughtfully building it, and carefully managing it. One of my clients, a games development company, successfully applied this approach to manage one of its key platform products.

Vision 165

How To Create A Convincing Product Vision To Guide Your Team

UX Studio

Working on a product without a decent product vision resembles going into the street with eyes closed. This article will show how a product vision should look, how to create it and communicate it to all stakeholders in play. What is Product Vision? Product vision imagines a product direction in the long-term. Typically, product vision defines two to five years’ time or even more – depending on the industry and the product life cycle. Product vision board.

Product Management Across Cultures by Claire Parker

Mind the Product

In this ProductTank London talk, Claire Parker, Group Product Manager at the Financial Times tells us how the strategy for a global publication partnership can be executed. The post Product Management Across Cultures by Claire Parker appeared first on Mind the Product.

Empathy & vision–and other innovation observations for product managers Apr 20, 2018

Product Innovation Educators

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. Empathy and vision advice from product VP. She responded with the need to have a clear product vision but to lean on empathy and flexibility.

Having a Vision Isn’t Always About Distance

Clever PM

When most people talk about “vision” they’re evoking a concept of long-term planning, setting big and brash goals that you might or might not achieve, but which set a “north star” by which you can plot the course of your product and company. Product Management Agile Leadership PM Problem Solving Uncertainty User Stories

Developing high-performance product teams

Lead on Purpose

From a distance it may seem that there’s no process or methodology … Continue reading → Leadership Product Management Team Building Trust action collaboration decisiveness influence methodology motivate product vision productivity

Why Product People Should Care About Business Strategy

Roman Pichler

What is the company’s vision? Think, for instance, of Google’s vision “to organise the world’s information and make it universally accessible and useful” Where will you play? Which management systems are required? Business Strategy vs. Product Strategy.

A Strategy Map

Roman Pichler

Additionally, you should be able to correctly state the information captured by the product vision and strategy , product roadmap , KPIs , and business model on the map above. Product Vision and Strategy business model innovation metrics portfolio management product discovery

Product Ethics

Roman Pichler

Leadership and People Skills Product Vision and Strategy business model decision-making definition of done empathy ethics product manager product ownerWhat is an Ethical Product? An ethical product is an offering that does not cause any harm, neither to its users nor the planet. [1]

Vision 273

Establishing an Effective Product Strategy Process

Roman Pichler

It provides the context for making the right tactical decisions including prioritising and managing the product backlog. If that’s the case for you, then I recommend two things: Lobby for more management support and educate yourself. Why a Product Strategy Process Matters.

Rediscover the Forgotten art of Product Strategy

Mind the Product

What can product managers do to make sure they give their product strategy the attention it warrants? It’s about 20 years since Ben Horowitz wrote his now-famous piece “Good Product Manager/Bad Product Manager”. Your Product Vision. First, you need a product vision.