Product Vision 2020

Mind the Product

In this ProductTank London talk, Paavan Buddhdev – previously Product Designer at AND Digital and now Founder of Sound Off – discusses the concept of product vision through design lens. The post Product Vision 2020 appeared first on Mind the Product.

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Common Product Vision Board Mistakes

Roman Pichler

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Vision Captures Product Idea or Business Objective. Additionally, such a vision is hardly inspiring.

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The Product Vision Sprint: 5 days to a tangible product vision

The Product Coalition

a clear and compelling vision. from ‘ Drive’ All top product leaders know the importance that vision plays in the success of a product. Sometimes the Product Vision was something spoken by a visionary leader, but unseen. What makes for a compelling product vision?

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Organizational Alignment Through Vision and Principles By Elena Luneva

Mind the Product

In this ProductTank San Francisco talk, then Head of Product at Nuna, Elena Luneva explains the importance of making sure your company has a product vision to help make better product decisions and ensure organizational buy-in.

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Product Management: Guide to Thriving as a Product Manager

As more organizations move from project to product thinking, Product Managers are occupying increasingly crucial roles. Download this guide to learn tips and strategies that will help you grow into a strong Product Manager and thrive in the position.

Product Vision: Speak Language People Will Understand

The Product Coalition

It’ll describe some points divided as follows: Setting the product vision Getting people onboard (stakeholder management) to make it happen How to talk with other areas to get to this vision Why is setting a Product Vision important?

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Elements of a Compelling Product Vision Statement

280 Group

Do I Really Need a Product Vision Statement? A compelling product vision statement helps set the boundaries around how quickly and effectively those decisions can.[continue The post Elements of a Compelling Product Vision Statement appeared first on 280 Group Product Management. Product Management Product Strategy Messaging Vision

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Podcast: Roadmaps, OKRs, Vision and Prioritisation with Bruce McCarthy

Mind the Product

Bruce McCarthy was the president of the Boston Product Management Association, is the founder of consultancy Product Culture and co-wrote the book on roadmapping, Product Roadmaps Relaunched. He joined us live at the Mind the Product Leadership Forum to chat about how he builds his own roadmaps, prioritisation, product vision, OKRs and quite a bit more. The art and science of product management. Owning your product vision. The art and science of product management.

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A good vision doesn’t have to be hairy

Radical Product

Photo by Alexas_Fotos on Unsplash Unpacking old myths about what makes a good vision so we can adopt a new, radical approach. We’ve learned that a good vision has to be a BHAG, i.e. a Big, Hairy, Audacious Goal. The vision behind BER was filled with superlatives?—?BER

What is product vision?

The Product Coalition

A clear product vision helps making decisions so your product ends up where you want it to be. Vision is the art of seeing what is invisible to others.”?— Jonathan Swift Every product starts with a vision. Yet if you ask a Product Manager to explain the concept of ‘product vision’, it will often result in a blank stare. If you look at any product manager vacancy it is almost guaranteed the word vision is in there somewhere.

Measure the Immeasurable: Beyond Vanity Metrics

Speaker: Sari Harrison, Product Management Instructor, Product School

As a product manager, it's your job to realize your product’s vision by executing your chosen strategy. It’s also your job to deliver value to the business. Ultimately, these two outcomes are aligned so the temptation is to focus primarily on business metrics. Doing this can cause you to lose focus on the real value you are trying to achieve, in favor of moving the vanity metrics such as launches and time spent. Join Sari Harrison, Product Management Instructor at Product School, as she explains how to use immeasurable success criteria along with your more standard KPIs to deliver products that don't just get used a lot, but deliver real value.

‘How-To’ Guide for Crafting Your First Product Vision’

The Product Coalition

Photo by Karla Vidal on Unsplash ‘How-To’ Guide for Crafting Your First Product Vision I originally packaged this up from a recent coaching session I had with a Product Manager who had been tasked for their first time to develop a product vision from scratch?—?hope

Why is a Vision Crucial to Your Product?

The Product Coalition

Photo: Pixabay/Vision We dream of various things. A vision is intended to capture these aspects in a few sentences and briefly describe how the final product should look like and what it should do. To create the vision, I suggest using The Product Vision Board.

Vision vs. Strategy

svpg

I’ve explained that the context typically needs to be the product vision, and a specific set of outcome-based objectives for each team (OKR’s are an effective way to do that). I’ve already written about outcome-based objectives , and in this article I want to talk more about product vision, and especially how important the role of product strategy is in delivering on the product vision. Product Vision. Overview.

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How to create product vision

Lead on Purpose

One of the key elements of a successful product management organization is creating the vision for your products—the ‘why’ that drives their purchase and the factors that make them successful in their markets. When you nail the product vision, you’re … Continue reading → Leadership Product Management execution product vision research strategic leadership

How Much is that Feature in the Window?

Speaker: Nils Davis, Principal, NPD Associates

Roadmaps are about the future, and talking about a roadmap means talking about the future. But how you tailor that conversation depends on who you’re having it with, because your stakeholders’ vision for the future and your customers’ vision are likely two different things. Every audience has their own needs and expectations that you are working to fulfill, and as a product manager, it is up to you to manage these many moving parts. A conversation about creating value is going to vary based on whether or not you’re asking someone to buy your product, or fund it.

Practical Advice for Product Managers Working With Startup Founders

Mind the Product

Product managers who have never worked with founders often find their first experience a bit jarring. “f**ked” The post Practical Advice for Product Managers Working With Startup Founders appeared first on Mind the Product.

Is Your Product Vision Moving People in the Right Direction?

The Product Coalition

A meaningful, motivating product vision enables teams to advance to a purpose-driven mindset. Because Vision without action is a dream. Action without vision is a nightmare Not exactly a Japanese proverb , but close enough. A better future depends on vision and action. Not just any vision will do. You need a product vision that is meaningful and motivating. Why do product leaders need a meaningful, motivating product vision?

Practice Advice for Product Managers Working With Startup Founders

Mind the Product

Product managers who have never worked with founders often find their first experience a bit jarring. “f**ked” The post Practice Advice for Product Managers Working With Startup Founders appeared first on Mind the Product.

Vision Mapping: How to Avoid Your Vision’s Natural Death

The Product Coalition

Vision casting is easy. At times it can be so easy that once the rally is over, the vision gets drowned by the hustle and bustle of daily chores. Whether large corporations or start-ups, I have encountered vision statements die by natural death or simply gather dust on shelves. There are many reasons why this happens or sometimes people even choose paths orthogonal to their vision statement?—?lofty entrepreneurship management startup product-management entrepreneur

Your 2-Part Metrics Audit for High-Value Products

Speaker: Sam McAfee, Product Development Consultant, Startup Patterns

You know what they say: what's measured improves. As product managers we're in a golden age of being able to get all sorts of metrics and run all sorts of experiments. But what are your measurements and analytics focused on? Are they really truly objective? Do they contribute to the ultimate vision of your product? And is everybody clear on that vision? Join Sam McAfee, Product Development Consultant, as he takes you through a two-part measurement audit. First, you'll learn how to make sure your measurements actually align with your product strategy. And second, you'll learn how to evaluate your culture of using measurements, so future experiments will more consistently provide high-value results.

How to Pitch Your Product Vision in Product Management Interviews

PMLesson's Ace the PM Interview

When I interview a product manager to work in my team, I want to know that they understand the whole of the product cycle - how to make it happen, from concept to rollout and beyond, and most importantly what will make it successful. Product vision statement 5. Product Vision 4.

Managing Product, Vision or Execution?

The Product Coalition

product management can either be vision-driven, or it can be execution-driven. In other words, ‘good’ product management is a degree of ‘street-smartness’ with which you’re driving your organisation towards it’s business goals. A Traffic Jam Unfortunately, product management does not come with a handbook. I often compare product management with that view from the flyover where you’re driving, descending and can see a huge traffic jam.

Why product managers absolutely need to socialize product vision

Innovatemap

As the product manager, it’s your job to understand your customer and identify features that keep your product ahead of the competition. And how do you manage the feedback once you receive it? Exceptional product managers don’t stop at getting feedback from their immediate teams.

How to Distinguish Between Your Product Roadmap, Product Strategy, and Product Vision

UserVoice

While you might “own” the product, your product’s vision should be coming from the top of the house. Sales, operations, technology… all of it should be working toward a common vision. So, if the vision isn’t the responsibility of the product team, what is? Product Management Product Management ProcessIt should be driving everything in your organization, not just product development.

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How Can We Stop Under Utilizing a Key User Experience Champion?

Speaker: Miles Robinson, Agile and Management Consultant, Motivational Speaker

With quality assurance/control already embedded in our development process, what if we expand that role to champion usability and customer delight? Join Miles Robinson, Agile and Management Consultant as he discusses how we can educate and equip our QA/QC process to forge champions of customer experience.

How to create an inspiring product vision statement

Cacoo

This is where a product vision statement comes in handy. A product vision is a roadmap. Product vision statements are important, and it’d be a huge mistake to set off on your journey without one. What is a product vision statement? Why is a product vision important?

Expedia Group Has a Badass New Vision. It’s Their First One, and It’s Almost Perfect.

The Product Coalition

The travel tech giant just touched down with a brilliant new vision. technology product-management startup business leadershipDid you miss it? It’s arguably their first one ever. Let’s take a look Continue reading on Product Coalition ».

Backlog Refinement Takes You from Vision to Value

bpma ProductHub

With a keen focus on value and conducting Structured Conversations using the 7 Product Dimensions, you greatly improve your ability to go from vision to value. A successful product delivers value when it is aligned to your product vision and goals. Ellen Gottesdiener is an internationally recognized leader in the convergence of agile + requirements + product management + project management. Product Management Agile product execution

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Creating Your Product Vision: Two Parts Customer, One Part Product

Proficientz

Creating your product vision can be difficult when you focus too much on the product. ” Apply that same consumer product philosophy to B2B products and creating your product vision will be simple and it will resonate with everyone. Creating Your Product Vision. Add 2 + 1 and you get a clear and simple product vision that looks something like this. For Product Management & Engineering. Creating Your Portfolio Vision.

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Developing A Product Vision and Strategy

Actuation Consulting

Over the past few weeks we’ve considered a number of key product management tools. Today we will look at two of the most important: the Product Vision and Product Strategy documents. Defining a Product Vision Document. The Product Vision document looks into the future. Your Product Strategy document explains what high-level actions will need to take place in order for your product to live up to the anticipated deliverables in the Product Vision document.

Answering the “Product Vision” Questions With Something…Visionary

Proficientz

What’s our product vision?” If you’re the head of products or strategy in a B2B organization, you’re constantly fielding the “product vision and strategic roadmap” questions. A different approach to answering these questions will help you articulate a vision that energizes everyone and simplifies the execution of your product, marketing and sales plans. The narrative for your product vision and strategic portfolio roadmap should be customer-centric, not product-centric.

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ONE THING on Vision

Product Culture

They followed up with their product vision to "transform the share folder into a collaboration space." A product vision is the change you want to see in the world and just a hint of how you will make it happen. A solid vision statement will address three things: 1) The target customer — the who? Does your product have a clear vision statement? Jobs Nexthink in Boston is looking for a senior product manager.

Avoiding Reactive Product Decisions | Creating Your Product Vision | Three Ways to Sell More Existing Products

Proficientz

The B2B Product Manager Magazine September 2018 is now available. A product vision is just as valuable to product, marketing and sales teams as it is to customers because it keeps the focus on customer value. This month we serve up a simple recipe for creating a product vision that resonates with everyone. We also look at driving more revenue from existing solutions and avoiding reactive product decisions and the relationship between portfolio managers and product managers.

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The one thing that can make or break your product and team: the vision

The Product Coalition

I’ve realized that people use the words mission, vision and strategy interchangeably. Wanted to jot down some thoughts on my perspectives on this, and the topic of product vision in general - both to solidify my own thinking and in case it can be helpful to anyone reading this. Positioning it as a Q&A for readability (and to mix things up a bit) Mission, vision, strategy?—?I’ve Its centered in the here and now Product vision is all about the future you want to build?—?Usually

In Times of Scarcity, Clear Vision Beats Rapid Iteration: Lessons for Business Leaders from Singapore’s Response to COVID-19

Business of Software Conference

In Times of Scarcity, Clear Vision Beats Rapid Iteration – Guest blog post from Radhika Dutt. In Times of Scarcity, Clear Vision Beats Rapid Iteration. Without a clear vision that was centered on the problem at hand, the optics became the primary concern.