article thumbnail

Using White Papers to Generate More Quality Leads

Product Management University

To this day, white papers are still largely viewed as more educational than propaganda. For all the white papers produced, many B2B organizations fail to get the maximum marketing value for their efforts. The Playbook: White Papers 101. White Papers as a Hook. Don’t stop there.

article thumbnail

The Biggest Difference Between Product Management and Portfolio Management

Product Management University

The biggest difference between product management and portfolio management is product management focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments. Traditional Product Management Here’s the other problem.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How Feature Flag Management Helped an EM Gain Efficiencies

Split

Meet Engineering Manager, Matt Winchester. In the following interview, he discusses the many industry challenges his team overcame with a feature management platform. Watch our video interview with Matt below and download the free white paper to learn more. Want More Like This? Watch the video or download the full story.

article thumbnail

Insider Guide to Accelerating Product Investment Outcomes [Downloadable Ebook]

Dragonboat

What is portfolio management? How did innovative companies use Responsive Portfolio Management to step ahead of their competition? Read the white paper to learn the basics and framework of responsive portfolio program management.

article thumbnail

How to Measure the ROI of your UX research to Share with Stakeholders

This white paper helps quantify the return on investment of UX Research, giving you key insights to persuade your stakeholders to increase their investments in UX Research.

article thumbnail

How Moneyfarm Cultivates Features That Matter

Split

Moneyfarm is a European digital wealth manager with more than 90,000 active investors and over £2.3 billion in assets under management. Further Reading Releasing Software and Stress Download the white paper that discusses how developer pain points can be tempered through feature management tools.

article thumbnail

How Does Product Management Give you the Best Chance of a Successful Digital Transformation?

Mind the Product

What are the benefits of taking on such an initiative, and how does product management give you the best possible chance of success? Digital transformation is “the use of technology to radically improve performance or reach of enterprises”, according to an MIT and Capgemini white paper. That’s where product management comes in.

article thumbnail

Should UX Designers Be Doing Research or Should That Be Left Only To UX Researchers?

As industry leaders in user experience research, we are pleased to offer you access to our latest white paper: ‘Should UX designers be doing research or should that be left only to UX researchers?’

article thumbnail

A Match Made in Heaven: UX Research and Product Led Growth

Our white paper, A Match Made in Heaven will give you a deep understanding of what exactly product led growth is, why it is so successful, and the UX tools you can use to understand your customers needs in order to build a product they love.

article thumbnail

The Value of a User Experience Platform For Product Managers

This white paper will go through each step of the product management process and explain how a UX platform can make you more efficient, thoughtful and effective through each stage of development. We will show you how a UX research platform can help you un

article thumbnail

The Marketing Funnel: "When and How To Use Research"

As industry leaders in user experience research, we are pleased to offer you access to our latest white paper: When and How To Use User Research in Each Stage of the Marketing Funnel.