Userpilot

AUGUST 16, 2022

Marketing experiments give you an insight into how well marketing strategies will perform before implementing them. In this article, we’ll start by exploring how to conduct a marketing experiment and give you different experiment ideas to try in your SaaS business. Email marketing experiments. Analyze existing data.

Research Software 98

Research Software Feedback Software Analytic Tools Customer Experience 98

The Product HQ

FEBRUARY 1, 2023

Product management is an experience-heavy field that requires years of experience and knowledge of new product development , product launches, project management, and even things like a digital marketing strategy. The trick is to compile all that experience and knowledge into one product marketing manager resume. Let’s do this.

Product Marketing 52

Product Marketing Marketing Management Management 52

Product Innovation Educators

MARCH 4, 2024

” After over 233 years of brewing beer, Molson Coors announced its name change to Molson Coors Beverage Company to reflect its growing focus on beverages outside the traditional beer offers. In 2019, we recognized that we needed to expand beyond beer and changed our name to Molson Coors Beverage Company. Pace yourself. [15:31]

User Testing 111

User Testing Vision Naming Branding 111

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Mind the Product

FEBRUARY 22, 2018

Major elements of our sales and marketing plan, designed with companies like this one in mind, needed to be revisited at the least. We’d responded to market traction without properly understanding our users. The user researchers use our platform for pretty much the same reason product managers do. Cool, we thought.

Product Research 93

Product Research User Testing Customer Experience Research Software 93

UX Planet

JANUARY 16, 2024

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. It’s a worthwhile investment.

Branding 89

Branding User Testing Product Research Data Visualization 89

Userpilot

DECEMBER 7, 2021

Customer-oriented marketing means tailoring your marketing strategy to fit your customers’ needs first, rather than focusing on your business goals only. With a customer-centric marketing strategy, you can improve your customer experience and easily drive product growth by helping new and existing users discover more value.

Feedback Software 98

Feedback Software User Testing Research Software Customer Feedback 98

Userpilot

OCTOBER 17, 2023

There are nine types of customer insights you can collect, and they include: Market research data to identify gaps, competitive advantages, growth areas , and, most importantly, the needs of your customers. Provides the means to improve customer satisfaction and retention by creating a product with market fit.

Data Visualization 103

Data Visualization Analytic Tools Feedback Software Research Software 103

Userpilot

APRIL 24, 2024

Not only will this impact time-to-market, but it will also result in missed opportunities if your competitors beat you to the finish line. There are several survey templates you can customize for different purposes: market research, product-market fit , NPS – you name it!

User Testing 66

User Testing Product Research Research Software Data Visualization 66

The Product Coalition

APRIL 20, 2023

Yes we have our own tasks: writing requirement docs and stories, drawing wireframes, creating and triaging tickets, market researching, determining product strategies, and driving cross-functional meetings to get work done. About Me My name is Kasey, AKA J.X. Fu (pen name). But none have their own visible “value.”

Technical Review 132

Technical Review Product Research User Testing Software Review 132

Product Culture

MAY 31, 2023

The reason: he had lots of good ideas from customer interviews and market research. But other voices yelled louder. Ideas supported by data were always at the bottom of the priority list.

Naming 52

Naming Market Research User Testing Customer Experience 52

The Product Coalition

DECEMBER 6, 2023

Here is how a product strategy can help you create business results, even when the market is not in your favor. I sat with an entrepreneur who was helping me with market research for the work I do with startup founders and explained to him what I do. If you feel it touches marketing and sales, you are right.

Product Strategy 121

Product Strategy Research Software Strategy User Testing 121

Userpilot

JANUARY 16, 2024

From analyzing market trends to churning user needs and technical feasibility into golden product ideas, there are many benefits of ChatGPT for product managers. TL;DR The machine learning-powered ChatGPT can help product managers generate ideas, conduct market and user research , analyze data (app store reviews, user feedback, etc.),

ChatGPT 105

ChatGPT Data Visualization Onboarding KPIs Research Software 105

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market. If so, fantastic!

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

The Product Coalition

SEPTEMBER 20, 2022

Alan, Head of Marketing, asked about a completely different customer segment than the one you are targeting. Make stakeholders talk to each other Call a meeting and name it something like Alignment for Project [name] and make sure all relevant stakeholders can make it. What is taking so long?”

Technical Review 134

Technical Review Product Research Naming User Testing 134

Userpilot

APRIL 7, 2023

Collect market research insights from industry reports, census data, Google trends, user persona canvas and surveys, social listening, discovery interviews , and customer reviews. B2B and B2C clients also differ in terms of their customer base, data sources, sales cycles, and marketing approaches.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98

Userpilot

APRIL 21, 2024

Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). Others include PPC adverts, social media, or email marketing. Demo sign-up conversion path Here’s how Attest, a market research platform, converts website visits into demo bookings. Company details (e.g.

Research Software 103

Research Software Feedback Software User Testing Reporting Tools 103

The Secret PM Handbook

MAY 5, 2017

It’s in our name, right?) A big part of our job is finding these market problems, customer needs and desires. Market research. There are lots of ways to find market problems or customer desires, and I have several earlier posts that cover some of these techniques. Now we need to take our solution to market. “Go

Framework 302

Framework User Testing Product Management Product Manager 302

I Wonder The Value

JANUARY 4, 2017

What is marketing? According to Wikipedia , “The American Marketing Association has defined marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”. Those are correct.

Marketing 40

Marketing Inbound Advertising B2B 40

Userpilot

MARCH 8, 2022

There are some well-known names as well as new faces on the list, from all over the world – together with their LinkedIn profiles and medium blogs, so you can follow their journeys and insightful posts yourself. Melissa Perri is one of the most recognizable names in Product Management. CEO of Product Labs.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Mind the Product

NOVEMBER 1, 2017

His name is Eric. A product persona is a fictional character created to represent a set of users that will react to your marketing mix (product, price, place, promotion) in a similar way. How do you collectively build your marketing persona through a workshop? Company name. Unbelievable! Who is this person? The Process.

Construction 96

Construction Workshop User Testing Customer Experience 96

Melissa Perri

JUNE 29, 2017

It was all the same work I had been doing before, but now it had a different name. I liked this name. I went on being called a Business Analyst as I worked at banks and other financial services companies. I wasn’t called a Product Manager until I bailed out of that and landed in a startup.

Product Research 325

Product Research Product Management Product Manager Customer Experience 325

freshtrax

NOVEMBER 25, 2020

Through our 16+ years of working with clients, we have realized 3 key elements that help drive a successful expansion into a new market. As the name implies, the service allows orders to be completed in one click based on user data saved from previous orders. If interested in Japanese market entry and growth, please contact us here.

Data Visualization 105

Data Visualization Artificial Inteligence User Testing Customer Experience 105

Userpilot

JANUARY 8, 2024

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. Leverage search engine optimization (SEO) in your marketing strategy Identify relevant keywords related to your product or service and optimize your website content accordingly.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

People-First Product Leadership

SEPTEMBER 17, 2023

Welcome <insert name> We are thrilled to have you join the <insert name> team! Get a high level understanding of Product @ <insert company name> Meet with individuals noted below. Use the information as a checklist for getting yourself the context and understanding needed within the first 30 days.

Research Software 52

Research Software Data Visualization Analytic Tools Feedback Software 52

Userpilot

JUNE 30, 2023

Looking for the voice of the customer questions to understand your users, analyze the market, and unlock growth opportunities? We’ve handpicked the right survey questions under different research categories to make everything easy. Customer research questions using a welcome screen. Building market survey with Userpilot.

Customer Feedback 98

Customer Feedback User Testing Feedback Software Data Visualization 98

Product Management and Strategic Marketing

AUGUST 31, 2020

I strongly believe that Product management is not a skill, but rather a profession and as such is comprised of many skills such as: market research, market segmentation, competitive analysis, product planning, defining requirements and more to name but a few.

Product Management 52

Product Management Product Manager Finance Product Research 52

Userpilot

OCTOBER 26, 2023

TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Market Development involves selling existing products to new markets. Market Penetration focuses on selling more existing products within the current market.

Feedback Software 105

Feedback Software Analytic Tools Research Software Data Visualization 105

The Product Coalition

APRIL 7, 2021

Fireart engineers have vast expertise and domain knowledge in fintech, health tech, marketing and advertising, telecommunications, eCommerce and retail, and many other business sectors. Here you could find the top industry leaders according to Clutch, The Manifest and our research.

Research Software 117

Research Software Feedback Software Artificial Inteligence User Testing 117

Userpilot

MARCH 25, 2024

Metrics that can affect SaaS business valuation include Monthly /Annual Recurring Revenue, Customer Acquisition Cost , Customer Lifetime Value , Net Revenue Retention, Total Addressable Market, and YoY Growth Rate. Public companies tend to have higher valuations as they’re more established on the market, so avoid such comparisons.

Feedback Software 105

Feedback Software Analytic Tools Research Software Data Visualization 105

Product Innovation Educators

JUNE 29, 2020

His popular blog is also available as a podcast and both are simply named Roman Pichler. Hard skills like market research or roadmapping are important, but they’re not enough. His popular blog is also available as a podcast and both are simply named Roman Pichler. 2:00] What is agile product management?

Agile 106

Agile Product Management Product Manager Workshop 106

freshtrax

APRIL 25, 2019

According to the research conducted by Marketing Research Camp , 71.5% These concerns make Japanese users reluctant to use real names and show their faces on social media. Related article] Marketing in Japan – Shyness(?) Subscribe to our newsletter to receive fresh Japanese marketing in your inbox.

Customer Feedback 80

Customer Feedback Research Software User Testing Market Research 80

Userpilot

AUGUST 13, 2023

Instead of relying solely on your intuition, supplement it with insights from market and customer research or feedback to inform prioritization decisions. Conduct market research, collect customer feedback, run product analytics, and seek input from sales and support teams to collect the data necessary to make informed decisions.

Data Visualization 98

Data Visualization User Testing Customer Experience Feedback Software 98

DISQO

MAY 6, 2020

Farmers saw a ripe audience, to be sure, but not one that would be swayed simply by a change in marketing. This startup within Farmers quickly started focusing on renters insurance as their first project and named the new business Toggle. They used a MaxDiff study, which is an analytical and robust market research technique.

User Testing 85

User Testing Research Software Product Research Feedback Software 85

The Secret PM Handbook

MAY 5, 2017

It’s in our name, right?) A big part of our job is finding these market problems, customer needs and desires. Market research. There are lots of ways to find market problems or customer desires, and I have several earlier posts that cover some of these techniques. Now we need to take our solution to market. “Go

Framework 150

Framework User Testing Product Management Product Manager 150