Pros and Cons of Market Research Tactics
Mind the Product
FEBRUARY 10, 2017
But it’s a dangerous thing to add to your product. As the product manager survey results that we published on Mind the Product suggested, listening to the market doesn’t happen enough among enterprise software designers. So in the absence of a Rolodex of contacts, you’ve got to take it upon yourself as the product owner to use all of the means at your disposal to capture feedback on an idea and understand the pros and cons of each.