Pros and Cons of Market Research Tactics

Mind the Product

But it’s a dangerous thing to add to your product. As the product manager survey results that we published on Mind the Product suggested, listening to the market doesn’t happen enough among enterprise software designers. So in the absence of a Rolodex of contacts, you’ve got to take it upon yourself as the product owner to use all of the means at your disposal to capture feedback on an idea and understand the pros and cons of each.

Market Research vs User Research: How To Overcome Uncertainty

UX Studio

Creating a digital product from scratch can make for an exciting process but never a smooth ride. But by doing the right research at the right time, you can get the information you need to advance. Easier said than done… Is it not just a question of market research vs user research? We wrote this to help you choose the right research methods more easily. In this article we answer: How do we distinguish between types of research? UX Research

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Product Manager vs Product Marketing Manager

280 Group

Managing the Interrelated Roles and Responsibilities of Product Managers and Product Marketing Managers. Product Management and Product Marketing Management are complementary roles. Regardless, both of these distinct roles are essential to product success. It’s often said that a Product Manager has a more inbound focus, while a Product Marketing Manager has a more outbound focus.

The Phenomenal Product Manager: Product Marketing versus Product Management

280 Group

The article is a synopsis of The Phenomenal Product Manager: Chapter One , written by Brian Lawley. We’ll be using the term Product Manager to refer to both Product Managers and Product Marketers. Inbound (Product Management) spends most of their time with engineering teams and customers, making critical decisions and ensuring that everything gets done to bring customer-focused products to market.

?How to do Market Research For Your Products in 4 Steps

The Product Coalition

business technology marketing startup product-managementThis is one of the most critical skills to learn as a Technology PM Continue reading on ProductCoalition.com ».

The Secret to Great Product Management

280 Group

For this video we are joined by Tom Evans, a Senior Consultant and Trainer with 280 Group who has over 25 years of Product Management experience and helped develop the Optimal Product Process framework. Our one question for Tom today is a simple one that requires a thoughtful answer: What is the secret to being a great Product Manager? Of course many people would have their own opinions about great Product Management, Tom breaks down his secret in to 3.[continue

Why Agile Marketing is the Key to Successful Products

280 Group

Can Agile Marketing give you an edge? The past five years have witnessed a sea change in marketing methodologies and processes at a rate that continues to accelerate. Marketers have always been under pressure to demonstrate results with scarce resources, but now those results must be driven by marketing automation and validated by supporting metrics. The post Why Agile Marketing is the Key to Successful Products appeared first on 280 Group Product Management.

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A Brief Guide to Product Discovery

Roman Pichler

What is Product Discovery? Product discovery describes the activities required to determine if and why a product should be developed and offered. This increases the chances of creating a product that users actually want and need and achieving product success.

Common Product Vision Board Mistakes

Roman Pichler

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Vision Captures Product Idea or Business Objective. Product Vision Board is Not Testable.

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The Secret Product Management Framework

The Secret PM Handbook

One of the most challenging questions about product management has been – in my experience – “What is Product Management?”. We’re called “productmanagers. We’ll start with a box labeled “Product.” (It’s I suspect most of what you’ve learned about product management thus far has revolved around “the product.” By the end of this post you’ll have a much better context for thinking about “the product.”. Product manager =?

Conducting market research–and other innovation insights for product managers Aug 25, 2017

Product Innovation Educators

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. Tips for conducting consumer and market research for new products. What you can learn from user behavior to improve aspects of products. 5 best books on product management. (1) An introduction to Design Thinking for product managers. An intro to product management – what is the role about?

How do market researchers add experimentation to drive better business outcomes?

AlphaHQ

Look no further than Amazon – in a 2017 letter to shareholders , CEO Jeff Bezos, credited a decision-making model for the company’s ability to deliver value to the market faster: “Most decisions should probably be made with somewhere around 70% of the information you wish you had. Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations.

A Decade of Product Management

Melissa Perri

I've been reflecting on the last decade in Product Management. Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy." 2019: "How do I hire a Chief Product Officer? What is Product Management? 2019: "Product reports to the CPO."

Product Marketing vs. Product Management

PMLesson's Ace the PM Interview

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets. PMs are ultimately accountable for the product's success or failure.

Product Manager vs. Product Owner

Roman Pichler

As you may know, the product owner originated from Scrum, where the role is responsible for maximising the value the product creates. This sounds like a text-book product management responsibility to me. Nevertheless, the product owner is often regarded as a tactical role focused on managing the product backlog, detailing requirements, and interacting with the development team. Having two different product owner roles makes the confusion worse.

Women in Product Management: Linda Andries, SVP Product Management at Measured Progress | AdvancED

280 Group

For our next installment of the Women in Product Management Series I interviewed Linda Andries, SVP Product Management at Measured Progress | AdvancED. To read the entire series on Women in Product Management make sure to? How did you get into product management? I started my career in market research, strategy and communications. In the last ten years it’s been about platforms as a product. Women in Product Management

Key Differences Between the Role of a Product Manager in Startups vs. Large Enterprises

Product Management Unpacked

Companies of all sizes across industries are looking to hire product managers. With this in mind, company culture, resources and the specific demands of different roles probably play a big part in your decision to take a product management position at a company.

How do market researchers add experimentation to drive better business outcomes?

AlphaHQ

Look no further than Amazon – in a 2017 letter to shareholders , CEO Jeff Bezos, credited a decision-making model for the company’s ability to deliver value to the market faster: “Most decisions should probably be made with somewhere around 70% of the information you wish you had. Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. Research

How do market researchers add experimentation to drive better business outcomes?

AlphaHQ

Look no further than Amazon – in a 2017 letter to shareholders , CEO Jeff Bezos, credited a decision-making model for the company’s ability to deliver value to the market faster: “Most decisions should probably be made with somewhere around 70% of the information you wish you had. Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. Research

Product Manager vs. Product Owner

Melissa Perri

“What is the difference between a Product Owner and a Product Manager?”. Honestly, I did very little of what I teach as Product Management now either. I wasn’t called a Product Manager until I bailed out of that and landed in a startup. Product Manager” seemed to have gravitas to it, and when I looked at other tech companies in the Valley, I could see a clear career path carved out for me whereas Business Analysts were different at every company.

The Global Benchmark Survey: Product Management Skills – Initial Insights

280 Group

Late last year, 280 Group conducted its most ambitious and comprehensive survey to date, to learn more about the skill levels of product managers across the globe. We invited over 30,000 product managers to participate, and received nearly 4,000 responses. What are Product Management skills? Product Managers have a wide breadth of responsibilities, and therefore need to possess a wide variety of skills. Product Management

Understanding Product-Market Fit: A Guide for New Product Managers

The Product Coalition

A lot of information and knowledge comes your way when you’re a new Product Manager. But one of the major concepts you absolutely need to get your head around is Product-Market Fit. If you don’t do your research, and understand how your product fits into the market (see what we did there?) What Exactly is Product-Market Fit? Product-Market Fit, in simple terms, is whether or not your product is needed.

4 Feedback Disciplines All Product Managers Should Know

Centercode

Product managers would wait weeks or even months for feedback to trickle in once the product was on the market. Products need to interact seamlessly with other devices — even as technology as a whole continues to evolve. Today’s product managers have many practices for collecting customer feedback at their disposal. Concept Phase: Market Research. Common Market Research Methods. Common UX Research Methods.

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What is a “market-driven” Product?

BrainMates

As a Product Manager I love the words “market-driven” They have purpose and connotations of real market intelligence (“customer-centric” sits in the same bucket). These words describe not only the end-product but also how we got there. What is a “market-driven” Product? A two-tier definition of market-driven Product. “Using market knowledge to determine the corporate strategy of an organization.

Product Research Rules by C Todd Lombardo

Mind the Product

Todd Lombardo reminds us that as product managers we often make bad decisions. The key to minimising these, he says, is effective product research. Key points: All product managers make bad decisions. To minimise the number we need to spend time doing effective product research – a combination of user research, market research and product analytics. What is Product Research?

Agile Product Management – You Asked, We Answered

280 Group

Are production bugs part of emergent buffer? Bug fixing and production issues just show up in the team’s velocity, which is lower than it would be without bugs and production issues. Bugs and production issues are therefore not part of the emergent buffer but are part of the overall equation. How extensively is Agile being used for non-software products? You can read about it here: Are You Agile Enough for Agile Management? Agile Product Management

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The Secret Product Management Framework

The Secret PM Handbook

One of the most challenging questions about product management has been – in my experience – “What is Product Management?”. We’re called “productmanagers. We’ll start with a box labeled “Product.” (It’s I suspect most of what you’ve learned about product management thus far has revolved around “the product.” By the end of this post you’ll have a much better context for thinking about “the product.”. Product manager =?

Using the right data methods in product research

Lead on Purpose

Delivering a solid product that customers love requires an up-front knowledge of the market in which customers and potential customers operate. Understanding the problems they face, and solving those problems with a software solution, is the end goal.

Women in Product Management: Corey Fiedler, VP, Head of Product Management at Broadridge

280 Group

For our next installment of the Women in Product Management Series I interviewed Corey Fiedler, VP and Head of Product Management at Broadridge. To read the entire series on Women in Product Management make sure to sign up for our newsletter. What attracted you to Product Management? was as a project manager for a small Fintech company where I was employee number 15. And each organization does Product Management differently.

The Importance of Market Segmentation

The Product Bistro

One of the core responsibilities of Marketing in an organization is to effectively define and track the marketing segments. It is also crucial in new product development. Often the temptation to be everything to everyone is great within the organization, yet, the wise marketer and product manager knows that targeting key segments makes for a much greater chance of success. marketing product management essentials segmentation

3 Critical Skills Preventing You From Becoming a Great Product Manager

280 Group

However, when it comes to a career in Product Management, just focusing on strengths is not going to cut it. Product managers must think strategically about their skill sets and address their weakest areas to give their products the best chance of success. We will explain why these three skills are important to product managers and offer some tips to improve. When product managers underperform in key skill areas, their teams and products suffer.

Product/Market Fit is Failing Because of Your Company Structure

Mind the Product

Did you know that 42% of startups fail because no one wants to buy their product? For corporations, nearly 80% of new products fail each year for the exact same reason. So why are we still developing products no one wants? Product experts have tried to tackle this issue but they gloss over the impact a company’s structure and leadership team have on product/market fit. Who owns Product/Market fit – Marketing, Sales, or Business?

AMA: How to Excel as a Product Manager in Extraordinary Times

280 Group

Yesterday we enjoyed hosting an Ask Me Anything session on Facebook Live with five of our Product Management expert instructors. In this very serious time, we really wanted to be available to answer questions and help the Product Management community adapt and rise to the challenges we’re all facing. In roughly this order, we covered these topics: Best practices for working from home as a Product Manager, and how to stay engaged with your product team.

Selection Criteria for Product Management Tools

The Secret PM Handbook

As a product manager, I’d like to find some tools that help me do my job. I deal with: Customers – finding their problems and listening to their product feedback. Markets – my segments, their problems, and how to reach them with my solution (and if they are big enough for me to make money). Positioning and value propositions – what my product does for my segment, and why it’s a better solution than the competition.

Innovating in Mature Markets – 6 Product Lessons from Padman

Mind the Product

We can and should learn product management lessons from a diverse range of environments. It’s absolutely worth looking to the likes of Google’s Sundar Pichai, but it’s also worth looking to less celebrated entrepreneurs, outside of the multinational mega-corporations, to learn about lean front-line product management. It quickly becomes clear that certain product management principles truly are universal. Product Management Takeaway.

TEI 264: How product managers can make better use of marketing – with Jill Soley

Product Innovation Educators

How marketing and product management work together. Turns out if you ask 50 different people what marketing is, you’ll hear 50 different answers. That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do. Our guest is Jill Soley, a Silicon Valley strategic product and marketing executive. Summary of some concepts discussed for product managers. [0:38]

Would-Be Product Manager’s Instruction Manual

Product Management Unpacked

People often describe a product manager as “CEO of the Product.” This sounds appealing, but the reality is that product managers don’t have a CEO’s level of authority over everyone who contributes to making a product successful. Being a product manager is actually more of a high-wire act — managing multiple disciplines and personalities — so you will need a cool head and a chill disposition. Conduct market research on user needs.

The biggest challenge for product managers?

Mind the Product

A few weeks ago, I invited Mind the Product readers to take part in a brief survey with a simple goal: to identify the biggest challenges product managers face in their role. Here are some key stats to give you a sense of what the respondent pool looked like: 89% of respondents had either product manager or product executive titles. The Big Takeaway: We Don’t Know Whether We’re Building the Right Products.

Smart Home Truths for Product Managers

Mind the Product

While the Amazon Echo Show is an impressive addition to the repertoire of voice and video monitoring systems in this growing market, it’s not the product features that are drawing attention. Rather, it is Amazon’s smart home product strategy. It’s the product strategy of companies like Amazon that will chart the final leg of the smart home industry’s journey: the one that will see smart gadgets getting into the mainstream and working seamlessly in our homes.

How Technical Should Product Managers Be?

PMLesson's Ace the PM Interview

One of the most frequently asked questions from those aspiring to enter the product management field is: how technical do I need to be if I want to be a PM? PMs build and manage technical products. It also helps to be more familiar with the product.