Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 96

Product Marketing Onboarding KPIs User Testing Marketing 96

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. More Information : Market Segmentation Tips and Strategize , pp. Many Needs but No Compelling Reason for Using the Product.

Vision 300

Vision User Testing Research Software Product Research 300

The Product Coalition

AUGUST 3, 2023

How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. A compelling product vision is a guiding light, providing direction and purpose to the development process.

Vision 134

Vision Product Research User Testing Roadmap 134

The Product Guy

OCTOBER 9, 2018

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

Weak Development Team 130

Weak Development Team Product Strategy Strategy Development 130

Product Innovation Educators

JANUARY 13, 2020

How marketing and product management work together. Turns out if you ask 50 different people what marketing is, you’ll hear 50 different answers. That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do. 7:06] How do you describe marketing?

User Testing 85

User Testing Product Research Marketing Research Software 85

Product Innovation Educators

SEPTEMBER 6, 2021

What product managers need to know about positioning products to create value. Today we are talking about how market segmentation is done and how it impacts product pricing. To help us with the details, a product strategy and pricing expert is joining us, Dan Balcauski. 2:05] What is product strategy?

User Testing 62

User Testing Marketing Research Software Product Research 62

Userpilot

OCTOBER 17, 2023

Therefore, they are vital for effective product strategies and ensure resource allocation aligns with customer needs. Collecting customer insights is essential to answer important questions about your users and how your product fits their needs. How to collect market research data?

Data Visualization 96

Data Visualization Analytic Tools Feedback Software Research Software 96

Userpilot

NOVEMBER 20, 2023

While product managers are more customer and business-centric, technical PMs focus on the technical development and implementation of solutions. TPMs are responsible for market and customer research , but their main focus is on satisfying market needs from a technical point of view. Product vision. Product roadmap.

Analytic Tools 104

Analytic Tools Feedback Software Research Software User Testing 104

PMLesson's Ace the PM Interview

MAY 4, 2022

Want to skip ahead and learn the most common product marketing manager interview questions and answers? Sneak Peak: - What is your favorite marketing campaign? Estimate the market size for a new product. If you have, you can thank an excellent Product Marketing Manager or PMM for their hard work.

Product Marketing 52

Product Marketing Marketing Data Visualization Technical Review 52

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Userpilot

DECEMBER 7, 2021

Customer-oriented marketing means tailoring your marketing strategy to fit your customers’ needs first, rather than focusing on your business goals only. With a customer-centric marketing strategy, you can improve your customer experience and easily drive product growth by helping new and existing users discover more value.

Feedback Software 98

Feedback Software User Testing Research Software Customer Feedback 98

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. What is product strategy?

Product Research 97

Product Research User Testing Customer Feedback Research Software 97

Userpilot

AUGUST 29, 2023

While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers. Drives product success. Champions a customer-centric approach.

Data Visualization 104

Data Visualization Analytic Tools Feedback Software Research Software 104

PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

Product Marketing 52

Product Marketing User Testing Marketing Analytic Tools 52

Sequent Learning

DECEMBER 20, 2023

The role of a product manager is the linchpin in product development, overseeing the entire lifecycle from inception to market launch. Tasked with strategizing, planning, and executing product initiatives, they’re the visionary behind the product’s success.

User Testing 52

User Testing Customer Feedback Certifications Product Management 52

Userpilot

MAY 5, 2022

Product managers monitor and control the product lifecycle while ensuring there is the right corporate environment for its development. Generally, the product manager is responsible for the product strategy while the project manager – for its implementation. What is the product management process?

Product Research 98

Product Research User Testing Research Software Feedback Software 98

Melissa Perri

JANUARY 4, 2020

Here are my predictions: Strategy and product management will become more connected and synonymous, especially in SAAS/ other software companies. Product Strategy = Company Strategy in this case. Most companies do strategy poorly, product managers will need to step up and given the room from executives.

Data Visualization 388

Data Visualization User Testing Research Software Feedback Software 388

Userpilot

NOVEMBER 23, 2023

Extensive market research is essential to assess the competitive landscape, identify opportunities, and shape the product vision. PMs need to know how to use product analytics tools to gain actionable insights. Conducting market research As a product manager, your job is to shape the product vision and strategy.

Analytic Tools 101

Analytic Tools Research Software Data Visualization Product Research 101

Mind the Product

FEBRUARY 22, 2018

Major elements of our sales and marketing plan, designed with companies like this one in mind, needed to be revisited at the least. Among other things, it was soon clear that we’d fallen into a common trap for startups and new products. We’d responded to market traction without properly understanding our users.

Product Research 92

Product Research User Testing Customer Experience Research Software 92

Roman Pichler

OCTOBER 6, 2020

Carrying out product discovery involves answering the following questions: What is the specific value the product should create for the users and customers? Which market and market segment should the product address? What makes the product stand out? Let’s look at timeboxed product discovery first.

Product Research 265

Product Research Technical Review Feedback Software Research Software 265

Userpilot

SEPTEMBER 11, 2023

TL;DR A product launch is a three-step plan (pre-launch, launch, and post-launch) to successfully bring a new product to market. There are different types of product launches. It involves market research, goal setting, and the development of your go-to-market strategy.

Product launches 105

Product launches Product Research Data Visualization Research Software 105

Mind the Product

MARCH 20, 2020

Start today, by analysing all the information available – customer and user research, market research, and user data. Portfolio and product strategy. Customer and market insights. Start today by asking yourself how your product relates to revenue or cost. Preparing for the C-Suite.

User Testing 218

User Testing Product Research Customer Feedback Customer Experience 218

Userpilot

SEPTEMBER 29, 2023

In this article, we've got a comprehensive review of the entire product development process. We'll take you through idea generation, market research, defining a minimum viable product, building new features, managing the launch, and beyond. The final step is to launch your product. Ready to get started?

User Testing 104

User Testing Feedback Software Research Software Product Research 104

Userpilot

JANUARY 16, 2024

From analyzing market trends to churning user needs and technical feasibility into golden product ideas, there are many benefits of ChatGPT for product managers. A potent tool, ChatGPT has proven to be a strategic addition to the product management toolkit, churning out ideas in even the most unlikely scenarios.

ChatGPT 102

ChatGPT Data Visualization Onboarding KPIs Research Software 102

People-First Product Leadership

MARCH 10, 2024

Scenarios where a need for product sense is sought include having the skills and insight to tackle the following: How can you enhance an existing product to better meet customer needs and preferences? What features should be prioritized in a new product to effectively solve key user pain points? None of these questions are easy.

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

Userpilot

SEPTEMBER 20, 2023

A product manager is a strategic role focused on ‘building the right product’ and ‘building the product right’ Product management is a multi-faceted discipline. Userpilot is a helpful tool for both product and project managers. Product vs. project We need to start with the fundamentals.

Reporting Tools 105

Reporting Tools Customer Experience User Testing Research Software 105

Alchemer Mobile

APRIL 11, 2018

Editor’s note: As a follow up to the article from Ashley Sefferman that was written for the 280 Group blog last month, this month we’ve invited Roger Snyder from 280 Group to discuss how to turn the data these metrics provide into real insights to better manage your product strategy. Here are two examples to show how this works.

Data Visualization 140

Data Visualization Research Software Customer Experience User Testing 140

Userpilot

JULY 27, 2023

Product Manager : In charge of creating product strategy and overseeing the design process, among other things. UX Designer: Responsible for understanding the unique needs and requirements of SaaS users and designing the user interface and experience of SaaS products. Come up with product and new feature ideas.

Research Software 98

Research Software Feedback Software Analytic Tools Onboarding KPIs 98

The Product Coalition

APRIL 20, 2023

Yes we have our own tasks: writing requirement docs and stories, drawing wireframes, creating and triaging tickets, market researching, determining product strategies, and driving cross-functional meetings to get work done. Not much needs to be said about why imposter syndrome is real.

Technical Review 129

Technical Review Product Research User Testing Software Review 129

Roman Pichler

MARCH 14, 2017

It does not cover common product management practices, such as, product strategy development, product roadmapping, and financial forecasting; and the only product management tool it offers is the product backlog. Why didn’t the framework use the term product manager ?

Product Management 257

Product Management Product Manager Research Software Product Research 257

Roman Pichler

FEBRUARY 2, 2021

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

Agile 248

Agile Product Research User Testing Feedback Software 248

Userpilot

NOVEMBER 21, 2022

Before the release, the product launch manager is involved in market and customer research. The insights from the market research feed into the go-to-market strategy. This outlines how to launch the product to the right clientele at the right time. Product launch manager job description.

Product launches 98

Product launches Product Research User Testing Research Software 98

ProductPlan

JANUARY 27, 2022

Based on this survey of thousands of product management professionals, some common themes emerge. Product teams are spending on things that make them work better, smarter, and faster. They’re also investing in activities that help them better understand their market and customers.

Data Visualization 96

Data Visualization User Testing Product Research Reporting Tools 96

ProductPlan

OCTOBER 11, 2022

According to scrum.org, “ The Product Owner is accountable for maximizing the value of the product resulting from the work of the Scrum Team. Product owners have the following key responsibilities: Ensure the product strategy and vision continually guides the product development team’s execution.

User Testing 52

User Testing Customer Communications Research Software Data Visualization 52