article thumbnail

Product Management Marketing: A Guide for Building Successful Products

Userpilot

Product management focuses on the overall strategic direction and champions the product inside the organization. Product marketing, on the other hand, promotes the product to the outside world. The product manager role is very complex. That’s where product marketing managers can help.

article thumbnail

How to Use Idea Screening for New Feature and Product Development

Userpilot

Common examples include market demand, customer willingness to pay , or scalability. Use a range of techniques and tools, like interviews, surveys , and product analysis to collect diverse user data to inform screening. In addition, carry out market research to assess the competitive landscape and identify market gaps.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Technical Product Manager: Exploring Their Role and Responsibilities

Userpilot

A big part of their job is managing the roadmap and prioritizing technical initiatives in the product backlog. Technical PMs play an important role in helping the development and product team gain a shared understanding of the product goals and technical requirements. Product vision.

article thumbnail

Product Idea Validation: 6 Steps for Ensuring Successful Products

Userpilot

Product idea validation is essential to avoid spending too many resources on a product that fails because nobody needs it. First, you need to clearly define the product goals, the problems it solves, and its alignment with the organization’s business goals. What are the product goals?

article thumbnail

Strategic Product Management: The Role of a Strategic Product Manager

Userpilot

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Goals are important aspects of the product strategy. They tell the product management team what they need to achieve.

article thumbnail

Feature Prioritization Matrix 101 for Product Teams

Userpilot

A feature prioritization framework helps the product team to deliver high-impact features. Alignment with product/business goals Using a feature prioritization matrix helps the team stay true to the product vision and strategy. Product vision. Use analytics to support prioritization decisions.

article thumbnail

Overengineering 101: What Is It and How Can Product Managers Avoid It?

Userpilot

Use opportunity solutions trees to align the problems you try to solve with product goals. Poor communication: even if you nail your product goals , make sure to communicate them clearly to the development team. User stories make you focus on solving specific user problems rather than the actual features.