Remove Market Research Remove Product Goals Remove Trends
article thumbnail

Top Retention and Churn Product Manager Roles (+ Candidate Spotlight)

Userpilot

An individual adept at owning and driving roadmap strategy and definition, with a track record of end-to-end product delivery. A professional experienced in feature delivery and making trade-offs to meet product goals. A person who was given little decision-making power as a product manager.

article thumbnail

Product Management Marketing: A Guide for Building Successful Products

Userpilot

Product management focuses on the overall strategic direction and champions the product inside the organization. Product marketing, on the other hand, promotes the product to the outside world. The product manager role is very complex. That’s where product marketing managers can help.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Use Idea Screening for New Feature and Product Development

Userpilot

Common examples include market demand, customer willingness to pay , or scalability. Use a range of techniques and tools, like interviews, surveys , and product analysis to collect diverse user data to inform screening. In addition, carry out market research to assess the competitive landscape and identify market gaps.

article thumbnail

Product Idea Validation: 6 Steps for Ensuring Successful Products

Userpilot

Product idea validation is essential to avoid spending too many resources on a product that fails because nobody needs it. First, you need to clearly define the product goals, the problems it solves, and its alignment with the organization’s business goals. What are the product goals?

article thumbnail

You Don’t have a Prioritization Problem, You have a Strategy Problem by Ant Murphy

Userpilot

So, how can you create a successful product strategy? Perform market research and define your target audience A successful product strategy is built on a solid foundation of customer understanding. Thus, you must conduct thorough market research to understand who your ideal customer is and what they need.

article thumbnail

Strategic Product Management: The Role of a Strategic Product Manager

Userpilot

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Goals are important aspects of the product strategy. They tell the product management team what they need to achieve.

article thumbnail

Technical Product Manager: Exploring Their Role and Responsibilities

Userpilot

A big part of their job is managing the roadmap and prioritizing technical initiatives in the product backlog. Technical PMs play an important role in helping the development and product team gain a shared understanding of the product goals and technical requirements. Product vision. Next comes product analytics.