Remove Market Research Remove Product Manager Remove Product Marketing Remove Roadmap

The Phenomenal Product Manager: Product Marketing versus Product Management

280 Group

The article is a synopsis of The Phenomenal Product Manager: Chapter One , written by Brian Lawley. We’ll be using the term Product Manager to refer to both Product Managers and Product Marketers. Customer and Market Research.

Product Marketing vs. Product Management

PMLesson's Ace the PM Interview

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Responsibilities Product managers are responsible for understanding user needs, setting the product roadmap, working with engineering and design to deliver features.

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The Global Benchmark Survey: Product Management Skills – Initial Insights

280 Group

Late last year, 280 Group conducted its most ambitious and comprehensive survey to date, to learn more about the skill levels of product managers across the globe. We invited over 30,000 product managers to participate, and received nearly 4,000 responses.

In Search of Product/Market fit: How Setapp Found its Customers

Mind the Product

I joined Setapp as a product manager in January last year, at the same time as the company was launching its main product. Yaroslav Stepanenko, Product Marketing Manager at in front of our early customer acquisition funnel performance stats.

Agile Product Management – You Asked, We Answered

280 Group

Are production bugs part of emergent buffer? Bug fixing and production issues just show up in the team’s velocity, which is lower than it would be without bugs and production issues. How extensively is Agile being used for non-software products? Agile Product Management

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AMA: How to Excel as a Product Manager in Extraordinary Times

280 Group

Yesterday we enjoyed hosting an Ask Me Anything session on Facebook Live with five of our Product Management expert instructors. In roughly this order, we covered these topics: Best practices for working from home as a Product Manager, and how to stay engaged with your product team.

Influencing the Product Roadmap

Pragmatic Marketing

One of the fastest-growing social gaming giants doesn’t play around when it comes to developing future products. But for shorter, cost-effective gaming research, “PMMs can always conduct in-game surveys to glean awareness of a feature/campaign or sentiment around a feature.”

Influencing the Product Roadmap

Pragmatic Marketing

One of the fastest-growing social gaming giants doesn’t play around when it comes to developing future products. But for shorter, cost-effective gaming research, “PMMs can always conduct in-game surveys to glean awareness of a feature/campaign or sentiment around a feature.”

Advancing Your Product Management Career Rapidly – You Asked, We Answered

280 Group

Most of my role as a product manager is about managing conflict, bringing change, solving customer escalations and driving it through the organization. How do you motivate non-believers to support your product direction?

Product Management Job Descriptions

Under10 Playbook

What are common job titles and responsibilities for successful product management teams? The most common format I see for successful teams is comprised of three roles: a strategic product manager, one or more technical product owners, and a market-facing product marketing manager.

Product Management Career Sins – You Asked, We Answered

280 Group

This month, we presented a co-hosted webinar with AIPMM – How to Accelerate Your PM Career Part 2: Five Deadly Product Management Career Sins. Management] has finally recognized [the value of the PM role] and has agreed to expand.

“What Do You Do Again?” – Tips to Explain the Product Manager Role

280 Group

” As a Product Manager you’ve probably heard this one more times than you can count. One of the common challenges with Product Management is that co-workers and other departments in your organization don’t know what a Product Manager does. They have either never worked with Product Management before, or have a misperception of what Product Managers do from another company. Achieve financial goals for the product.

Why product roadmaps are so important

The Product Coalition

And some tips to building your own :) Having some years of experience working with product teams, I’m pretty sure that this multidisciplinary and agile approach is the right one for developing innovative and customer-centric solutions that really make users’ lives easier.

Product Management at General Assembly

Product Manager in Heels

I just wrapped up teaching a 10-week Product Management course at General Assembly in Boston, and it was an amazing experience. The 24-student class had people in Product Management roles, people launching products of their own and people hoping to get into Product Management.

Top Courses to Kick-Start Your Product Management Career

The Product Coalition

© Knowledge Officer Product management is one of the most leading professions nowadays. If you are a junior product manager or someone who is inquiring about the role, you might find the role duties a bit confusing as the role won’t seem to have any precise or consistent definition.

TEI 264: How product managers can make better use of marketing – with Jill Soley

Product Innovation Educators

How marketing and product management work together. Turns out if you ask 50 different people what marketing is, you’ll hear 50 different answers. Our guest is Jill Soley, a Silicon Valley strategic product and marketing executive.

What Happens When you do User Discovery After Market Traction

Mind the Product

Major elements of our sales and marketing plan, designed with companies like this one in mind, needed to be revisited at the least. Among other things, it was soon clear that we’d fallen into a common trap for startups and new products. We’d responded to market traction without properly understanding our users. That’s because when Merck decided to market the exact same drug’s baldness-prevention properties too, they created a new campaign and brand.

5 Steps to Breathing Again: A Time Management Method for Busy Product Managers

The Product Coalition

Highlights from my ProductX talk “The 24/7 Product Manager” Image by annca from Pixabay Raise your hand if you are not extremely busy. When you say that to a room of product managers, nothing happens. Product management is an all-in game.

Optimal Product Process™ 3.0 Phase Two: Plan

280 Group

This post describes the second phase in the Optimal Product Process: Plan. Download the entire Optimal Product Process Ebook 3.0: For example, market research and competitive analysis can be performed. Plan for success with a roadmap. Products evolve over time.

Product validation to our best product forward


We recently ran Obo’s beta program with a range of tech companies to validate that the Obo product decision system helps product teams to manage their Feature Funnel™, validate assumptions with data, prioritize features, and model “what if” product plan scenarios.

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Product Management’s Role at Every Phase of the Product Lifecycle


Every product has a lifecycle which consists of various phases. And the demands placed upon a product manager often vary depending on the lifecycle stage their product is in. What should product managers of newly-introduced products focus on?

Creating a Highly Skilled PM Team – You Asked, We Answered

280 Group

This month, we presented a webinar from our Product Management Leadership series – Building Great Products With Superior Product Management Skills. Product Managers always have more on their plate than they can handle, so they will welcome the assistance!

Prioritizing Features; Three Questions About Product Management; SiriusDecisions 2015 Summit

Good Product Manager

One of the key responsibilities of a product manager is to decide what features and enhancements should be added to an offering. Product managers usually have a long list of ideas from a variety of sources – customer or sales requests, competitor products, executive “suggestions,” market research insight – and they need to figure out how to score each idea to separate the good from the bad and prioritize the good ones for development.

Women in Product, Women in SaaS – Stories from 9 Inspiring Female Influencers in Tech


As a team supporting diversity and women in tech – we decided to use the International Women’s Day as an opportunity to showcase some of the best talent in the industry – and interviewed the top female Product Managers, Product Owners and SaaS founders and CEOs.

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Start with a Prototype, Follow with an MVP and Then Get to the Final Product

The Product Coalition

Do you have a product concept in mind? Many companies struggle to decide whether creating an MVP (minimum viable product ) or MMP (minimum marketable product) or any other type of a minimum product is the right way to start. Why do you want to launch your product?

What Pixar Knows about Motivating Stakeholders (and What it Means for Your Product Roadmap)


A few members of our Marketing team recently attended HubSpot’s Inbound 2017 conference in Boston, one of the year’s largest events for marketing professionals. As product managers, we may sometimes feel as though communicating our roadmap strategies and recommendations to those who sit outside of the immediate team – sales, marketing, and other executive stakeholders – resembles Catmull’s first characterization of the unhealthy culture.

What Do Product Leaders Worry About? (Survey)

Mironov Consulting

I spend much of my time coaching product leaders : folks who manage teams of product managers and developer+designer+product teams. I also step into companies as an interim VP Product Management. 120 product leaders responded.

Q&A with Steve Johnson, VP of Products, Pragmatic Institute


Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders. When you talk about best principles of product management, I’m afraid you’re going to give me lots more to do.

Building Insanely Great Products

Product Bookshelf

To build great products, design the whole product, including the first experience, the subsequent customer journey, pricing, support, and go to market activities. Building Insanely Great Products by David Fradin. Lastly, he gives some thoughts on product roadmaps.

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Breaking The Walls Between Business and Agile Teams

The Product Coalition

Managers and product managers are often frustrated by the apparent lack of care the development team is showing for the needs of the business. When a long-awaited product or feature finally launches, it often comes well short of the needs. Roadmap ?Project

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Market Sensing: How to Stay Successful in Today’s Unpredictable Market

Bain Public

As today’s uncertain market rapidly changes, remaining successful requires a more entrepreneurial product-orientation. Faced with breakneck business and product growth, roadmap decisions need to be non-bureaucratic, yet remain collaborative at the same time.

When Executives Tell You What to Build, They Approve the Development of Unnecessary Features

Bain Public

When building a product strategy, it can get tricky to predict and prevent which features will be of use and which ones will be unnecessary. The following article shows a break-down explaining this process and how product managers can strategically take the right decisions.

Wootric’s Deepa Subramanian on measuring the voice of the customer

Inside Intercom

It’s time for product teams to go from being revenue-led or product-led to being customer-led. Salesforce did this not only for their product; their entire revenue model is built around being easy and convenient for the customer. Building a customer-led product roadmap.

A Practitioner's Guide to Net Promoter Score (NPS)

Sachin Rekhi

In addition to the standard repertoire of acquisition, engagement, and monetization KPIs, NPS has become a great additional measure for understanding customer loyalty and ultimately an actionable metric for enhancing your product experience to deliver delight.

10 Easy Ways To Irritate Your Design Team | Jane Austin, Babylon Health | BoS Europe 2018

Business of Software Conference

Jane Austin, Director of Product Design, Babylon Health. Jane Austin (Director of Product Design, Babylon Health) – 10 Easy Ways To Irritate Your Design Team from Business of Software Conference. All the big agencies, the big accountancy firms like EY and Accenture, they find it so difficult to get designers they’re actually buying entire design companies to get access to the designers and researchers. And this is how you managed to do this kind of work.

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