Market Research vs User Research: How To Overcome Uncertainty

UX Studio

Creating a digital product from scratch can make for an exciting process but never a smooth ride. But by doing the right research at the right time, you can get the information you need to advance. We wrote this to help you choose the right research methods more easily.

The Phenomenal Product Manager: Product Marketing versus Product Management

280 Group

The article is a synopsis of The Phenomenal Product Manager: Chapter One , written by Brian Lawley. We’ll be using the term Product Manager to refer to both Product Managers and Product Marketers. Customer and Market Research.

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The Secret Product Management Framework

The Secret PM Handbook

One of the most challenging questions about product management has been – in my experience – “What is Product Management?”. We’re called “productmanagers. We’ll start with a box labeled “Product.” (It’s Product manager =? Product Owner.

AMA: How to Excel as a Product Manager in Extraordinary Times

280 Group

Yesterday we enjoyed hosting an Ask Me Anything session on Facebook Live with five of our Product Management expert instructors. In roughly this order, we covered these topics: Best practices for working from home as a Product Manager, and how to stay engaged with your product team.

Product Manager vs. Product Owner

Roman Pichler

As you may know, the product owner originated from Scrum, where the role is responsible for maximising the value the product creates. This sounds like a text-book product management responsibility to me. Having two different product owner roles makes the confusion worse.

How do market researchers add experimentation to drive better business outcomes?

AlphaHQ

Look no further than Amazon – in a 2017 letter to shareholders , CEO Jeff Bezos, credited a decision-making model for the company’s ability to deliver value to the market faster: “Most decisions should probably be made with somewhere around 70% of the information you wish you had.

The Global Benchmark Survey: Product Management Skills – Initial Insights

280 Group

Late last year, 280 Group conducted its most ambitious and comprehensive survey to date, to learn more about the skill levels of product managers across the globe. We invited over 30,000 product managers to participate, and received nearly 4,000 responses.

Influencing the Product Roadmap

Pragmatic Marketing

One of the fastest-growing social gaming giants doesn’t play around when it comes to developing future products. But for shorter, cost-effective gaming research, “PMMs can always conduct in-game surveys to glean awareness of a feature/campaign or sentiment around a feature.”

Influencing the Product Roadmap

Pragmatic Marketing

One of the fastest-growing social gaming giants doesn’t play around when it comes to developing future products. But for shorter, cost-effective gaming research, “PMMs can always conduct in-game surveys to glean awareness of a feature/campaign or sentiment around a feature.”

The Secret Product Management Framework

The Secret PM Handbook

One of the most challenging questions about product management has been – in my experience – “What is Product Management?”. We’re called “productmanagers. We’ll start with a box labeled “Product.” (It’s Product manager =? Product Owner.

How To Make Roadmap Conversations More Strategic

The Product Coalition

Photo by JESHOOTS.com from Pexels By Making Uncertainty Explicit with the Problem, Solution, Delivery framework There is an immense amount of “How to” roadmap articles. Activities in this phase may include In-depth Interviews, Context research, JBTD interviews, etcetera.

The biggest challenge for product managers?

Mind the Product

A few weeks ago, I invited Mind the Product readers to take part in a brief survey with a simple goal: to identify the biggest challenges product managers face in their role. The Big Takeaway: We Don’t Know Whether We’re Building the Right Products.

Women in Product Management: Corey Fiedler, VP, Head of Product Management at Broadridge

280 Group

For our next installment of the Women in Product Management Series I interviewed Corey Fiedler, VP and Head of Product Management at Broadridge. To read the entire series on Women in Product Management make sure to sign up for our newsletter. What attracted you to Product Management? was as a project manager for a small Fintech company where I was employee number 15. And each organization does Product Management differently.

Advancing Your Product Management Career Rapidly – You Asked, We Answered

280 Group

Most of my role as a product manager is about managing conflict, bringing change, solving customer escalations and driving it through the organization. How do you motivate non-believers to support your product direction?

Product Management Career Sins – You Asked, We Answered

280 Group

This month, we presented a co-hosted webinar with AIPMM – How to Accelerate Your PM Career Part 2: Five Deadly Product Management Career Sins. Management] has finally recognized [the value of the PM role] and has agreed to expand.

Selection Criteria for Product Management Tools

The Secret PM Handbook

As a product manager, I’d like to find some tools that help me do my job. I deal with: Customers – finding their problems and listening to their product feedback. Markets – my segments, their problems, and how to reach them with my solution (and if they are big enough for me to make money). Positioning and value propositions – what my product does for my segment, and why it’s a better solution than the competition.

Smart Home Truths for Product Managers

Mind the Product

While the Amazon Echo Show is an impressive addition to the repertoire of voice and video monitoring systems in this growing market, it’s not the product features that are drawing attention. Rather, it is Amazon’s smart home product strategy. It’s the product strategy of companies like Amazon that will chart the final leg of the smart home industry’s journey: the one that will see smart gadgets getting into the mainstream and working seamlessly in our homes.

Your Product Roadmaps Aren’t For Everyone

ProductPlan

Your roadmaps aren’t for everyone. It’s essential to tailor your product roadmaps for your audience. One-size-fits-all might sound more manageable, but it will lead to unnecessary conversational detours. Your Roadmaps Aren’t for Everyone. Product team.

Product Management Job Descriptions

Under10 Playbook

What are common job titles and responsibilities for successful product management teams? The most common format I see for successful teams is comprised of three roles: a strategic product manager, one or more technical product owners, and a market-facing product marketing manager.

Should Product Managers build mission-driven products?

BrainMates

As a social entrepreneur with Full Time Lives and in my Product Management consulting work for Brainmates. How does this affect the world of Product Management? I think that as business and society is changing, our Products need to change too.

“What Do You Do Again?” – Tips to Explain the Product Manager Role

280 Group

” As a Product Manager you’ve probably heard this one more times than you can count. One of the common challenges with Product Management is that co-workers and other departments in your organization don’t know what a Product Manager does. They have either never worked with Product Management before, or have a misperception of what Product Managers do from another company. Achieve financial goals for the product.

Remote Product Management

The Product Coalition

Product managers act as the glue between multiple cross-functional teams and effective communication is the foundation of their success; from here the general sense that product managers can’t do their job productively unless they are co-located with their teams.

Are Product Managers Really Happy?

ProductPlan

Product management roles offer opportunities for autonomy, creativity, and innovation. But how happy are product managers with product management today? We surveyed more than 2,500 product managers for our 2020 product management report. What makes product managers happy at work, and what’s the most frustrating to them. Product management is no exception. A Day in the Life of an SMB Product Manager.

Who are Product Managers?

The Product Coalition

Thousands of users use our product on a daily basis to learn the necessary skills and unleash their potential to be prepared for the job market that awaits them with its never-ending demands. A product manager must be aware of all those different technicalities that come with products.

The Activities of a Strategic Product Manager

ProductPlan

A strategic product manager (PM) is responsible for shaping and sharing a strategic vision for a product, and yet—oddly enough—finding time for strategic activities can be a very real challenge. So, how does a product manager take ownership of more than just backlog management?

Why product roadmaps are so important

The Product Coalition

And some tips to building your own :) Having some years of experience working with product teams, I’m pretty sure that this multidisciplinary and agile approach is the right one for developing innovative and customer-centric solutions that really make users’ lives easier.

Essential framework and templates for Product Managers

The Product Coalition

For new product managers or in startups with newly formed product teams, the building roadmap is their first kick at having the influence of the company direction. We came back from the offsite and communicated the roadmap to the wider audience in the company.

7 Habits of Highly Effective Product Managers

ProductPlan

Product management is one of the least-defined roles in the professional world. But you can identify many of the skills and habits you’ll need to be effective in this career by learning from other successful product managers (PM). They’re Always Doing Product Discovery.

Freelance Consulting and Product Management – Time to Join the gig Economy?

Mind the Product

When should a start-up hire its first product manager? These are common discussions, with many views, and no right answers – it depends on the founding team, current funding situation, industry focus, and product offering. Skills Beyond Product Management.

Top Courses to Kick-Start Your Product Management Career

The Product Coalition

© Knowledge Officer Product management is one of the most leading professions nowadays. If you are a junior product manager or someone who is inquiring about the role, you might find the role duties a bit confusing as the role won’t seem to have any precise or consistent definition.

TEI 264: How product managers can make better use of marketing – with Jill Soley

Product Innovation Educators

How marketing and product management work together. Turns out if you ask 50 different people what marketing is, you’ll hear 50 different answers. Our guest is Jill Soley, a Silicon Valley strategic product and marketing executive.

The Key to Defeating Analysis Paralysis on Your Roadmap

ProductPlan

As information is always at the ready, there’s no excuse not to check sources, find corroborating evidence, and research every decision. Our well-instrumented products are delivering a steady stream of data ready to be sliced, diced, and analyzed — leaving many of us with a bad case of analysis paralysis. Our job as product managers requires us to make decisions, prioritize, and plan. How Analysis Paralysis Negatively Affects Your Roadmap.

6 Key Hard Skills in Product Management

ProductPlan

You hear a lot about the need for soft skills in product management, but product managers also need hard skills. In fact, any discussion about product management soft skills should presuppose you’ve already mastered the specific abilities required for the job: the hard skills. In this post, we’ll address some of the hard skills we believe product managers should develop. Things like communication, time management, and focus.”

Take Charge Product Management

Product Bookshelf

Collect information and work with your cross-functional partners to be an effective product manager. Your company will rely on you to be the most knowledgeable about your product so never take your eye off the market and establish an objective framework to guide your decisions.

What Pixar Knows about Motivating Stakeholders (and What it Means for Your Product Roadmap)

Revulytics

A few members of our Marketing team recently attended HubSpot’s Inbound 2017 conference in Boston, one of the year’s largest events for marketing professionals. As product managers, we may sometimes feel as though communicating our roadmap strategies and recommendations to those who sit outside of the immediate team – sales, marketing, and other executive stakeholders – resembles Catmull’s first characterization of the unhealthy culture.

Product Management in Small vs Large organizations

The Product Coalition

What to expect if you are a Product Manager in Enterprises vs Startups Startup vs Enterprise This article represents my opinions based on personal experiences working at large MNCs, mid-size companies as well as startups. Easier to cultivate the product-led organization mindset.

Product Questions to Ask Customers Across the Product Life Cycle

Centercode

In product development, timing is everything. The type of customer-driven product questions you ask, when you ask them, and the kind of customer feedback you use to answer them all influence the insights you pull in and how they’ll ultimately serve you. Secondary research.