Product Management University

AUGUST 2, 2023

Here are 10 things that would happen if product management, product marketing, sales and customer success all had a common view of your target customers. The backlogs that feed Product Development and design would have clearer direction than they’ve ever had, allowing more innovative solutions with superior usability.

User Testing 130

User Testing Research Software Market Research Roadmap 130

Userpilot

SEPTEMBER 14, 2023

Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. Product marketing sits between product development and the market.

Product Research 104

Product Research User Testing Research Software Feedback Software 104

The Product HQ

FEBRUARY 1, 2023

Product management is an experience-heavy field that requires years of experience and knowledge of new product development , product launches, project management, and even things like a digital marketing strategy. The trick is to compile all that experience and knowledge into one product marketing manager resume.

Product Marketing 52

Product Marketing Marketing Management Management 52

Mind the Product

APRIL 24, 2018

Yaroslav Stepanenko, Product Marketing Manager at Setapp.com in front of our early customer acquisition funnel performance stats. Imagine that you are building a product for everyone who regularly uses a Chrome browser. Product/market fit questions: Remember a time you were trying to solve this problem with this product.

User Testing 150

User Testing Customer Feedback Customer Experience Data Visualization 150

PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

Product Marketing 52

Product Marketing User Testing Marketing Analytic Tools 52

Userpilot

AUGUST 29, 2023

While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers. Drives product success. Product management is a multi-faceted, complex process.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

SEPTEMBER 29, 2023

The product development process is part art, part science, and all important to the success of your SaaS. In this article, we've got a comprehensive review of the entire product development process. While product development describes the process of creating the product itself (i.e. Ready to get started?

User Testing 105

User Testing Feedback Software Research Software Product Research 105

Userpilot

AUGUST 10, 2022

The product development process of an MVP. Let’s have a look at the main steps: Conduct market research. Roadmapping. Product creation. Conduct market research. Market research is necessary to assess the current situation in your industry. Market Research. Launch MVP.

Product Research 95

Product Research User Testing Feedback Software Research Software 95

Userpilot

SEPTEMBER 20, 2023

A product manager is a strategic role focused on ‘building the right product’ and ‘building the product right’ Product management is a multi-faceted discipline. Product managers are strategic – they need to understand the entire product lifecycle from discovery through launch and beyond.

Reporting Tools 105

Reporting Tools Customer Experience User Testing Research Software 105

Userpilot

MAY 5, 2022

The product management life cycle consists of seven main stages: You start with Market Research to assess the external business environment and identify the needs of the users. Next, you define Technical Specifications and design product prototypes. 4: Roadmapping. #5: 6: Product development. #7:

Product Research 98

Product Research User Testing Research Software Feedback Software 98

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

Userpilot

AUGUST 23, 2023

The product analyst role has evolved to encompass the elements of market research, data analysis, and product management. Product analysts are now at the core of product development. Here are the primary responsibilities you will have to take as a product analyst.

Data Visualization 98

Data Visualization Reporting Tools Analytic Tools Research Software 98

Userpilot

MAY 30, 2023

A short feature research survey to explore what future improvements your customers would like to see on your product. So you can prioritize their development and build a public roadmap. Using a PMF survey to ask customers how disappointed they would be if they could no longer use your product. PMF survey example.

Customer Feedback 96

Customer Feedback User Testing Feedback Software Product Research 96

Userpilot

JUNE 12, 2023

TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Typeform – best for long-form market research surveys. What are marketing surveys? Marketing survey templates in Userpilot. Book a demo to learn more.

Data Visualization 97

Data Visualization Product Research Research Software Analytic Tools 97

Userpilot

JULY 23, 2023

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. For most companies, the go-to-market team includes the GTM Manager and product, marketing, and sales folks.

Research Software 96

Research Software Data Visualization User Testing Marketing 96

Userpilot

OCTOBER 25, 2022

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Goals are important aspects of the product strategy. They tell the product management team what they need to achieve.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Userpilot

NOVEMBER 14, 2022

Develop and prioritize the roadmap to give structure to product development. When launching the product , consider a small-scale beta launch first. Keep track of the product-market fit and iterate to maintain it. What about product strategy? Product plan vs go-to-market (GTM) plan.

Product Research 98

Product Research User Testing Onboarding KPIs Research Software 98

Userpilot

JULY 24, 2023

An effective product launch checklist includes the following: Define your target audience and build out your user personas. Conduct market research to identify competitors and determine avenues for product differentiation. Craft your product positioning statement. Launch your product. Sample user persona.

Product launches 98

Product launches User Testing Product Research ChatGPT 98

Userpilot

NOVEMBER 19, 2022

By conducting market and customer research, PSMs help product teams uncover opportunities that their product could satisfy, and validate ideas. They also work with product managers on the product roadmap , carry out experiments to validate ideas and help identify minimum viable features for the MVP.

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

The Product Coalition

DECEMBER 11, 2023

So they do all sorts of validations and deep analysis processes: market research, business plan, competitive analysis, and so on. If they do it well they are able to raise money, build the product, and the first customers are coming in. There is so much work to do, you don’t even have time to create a roadmap.

Startups 78

Startups User Testing Customer Experience Roadmap 78

People-First Product Leadership

MARCH 10, 2024

Scenarios where a need for product sense is sought include having the skills and insight to tackle the following: How can you enhance an existing product to better meet customer needs and preferences? What features should be prioritized in a new product to effectively solve key user pain points? None of these questions are easy.

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

Userpilot

OCTOBER 21, 2022

Product managers are responsible for the overall product success throughout its lifecycle. The product management role is very complex. Product managers carry out market research, lead product discovery , oversee the development teams as they are working on the solutions, and coordinate the product launch.

Feedback Software 75

Feedback Software Analytic Tools Research Software User Testing 75

Roman Pichler

OCTOBER 6, 2020

Here is why: When you create a brand-new product, you typically aim to launch a minimum viable product (MVP), a good enough offering that addresses the early market. Assess the product strategy and product roadmap together with development team representatives and key stakeholders.

Product Research 265

Product Research Technical Review Feedback Software Research Software 265

Userpilot

NOVEMBER 2, 2022

When you add value to your products, it gives you a competitive advantage, enables you to charge a higher price, drives high-margin sales, and increases profits. Measure product value with two surveys – product-market fit surveys and net promoter score (NPS) surveys. How to measure product value?

Feedback Software 98

Feedback Software Research Software User Testing Product Research 98

Product Innovation Educators

DECEMBER 12, 2022

Aligning the perspectives of stakeholders on a product project is desirable as well as difficult. Previously, Bruce joined us for a three-part series on creating and using product roadmaps. He is the co-author of the book Product Roadmaps Relaunched: How to Set Direction While Embracing Uncertainty.

Product Research 83

Product Research Workshop User Testing Management 83

Userpilot

JUNE 14, 2023

The product feature request survey to let customers provide feedback and ideas for new product features. Product-market fit survey to collect customer feedback to assess the relevance and importance of a product or feature. Want to get started with a product feedback survey template?

Product Research 98

Product Research Feedback Software User Testing Customer Feedback 98

Userpilot

SEPTEMBER 11, 2023

A soft launch releases the product to a limited audience, a minimal launch releases only a limited feature set, and a full launch releases the full product to everyone. It involves market research, goal setting, and the development of your go-to-market strategy. Sample user persona for a product marketer.

Product launches 105

Product launches Product Research Data Visualization Research Software 105

Product Innovation Educators

JANUARY 13, 2020

We often think product and marketing are very separate, but the first P is Product. Customer interaction with your product is critical to your business’s success. Product marketing specifically is connecting your product with your market and your market with your product.

User Testing 85

User Testing Product Research Marketing Research Software 85

Userpilot

MARCH 8, 2022

Andrea’s unique perspective and critical thinking have led her to contest a number of well-established notions in Product Management: from NPS, through KPIs and OKRs , Product Roadmaps , to Product Prioritization Framework – Andrea takes no prisoners. Susan’s largest contributions to the Product Management field.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Userpilot

JULY 17, 2023

A well-structured product team requires a product leader – either a product manager or a product owner. In larger organizations, they may work side by side with QA engineers, product marketers , data analysts , or product ops managers. They play an important role in product launches.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Product Research 98

Ronke PM

OCTOBER 5, 2023

Customer Advisory Boards When product leaders join any organization, regardless of the size or industry, one of the first things they do is to try to garner how their organization and product teams have been getting customer feedback and validation of the roadmap and vision.

User Testing 52

User Testing User Friction Customer Feedback Customer Experience 52

The Product Coalition

JULY 6, 2022

Lean product management is an iterative, incremental development method that allows teams and businesses to build better products faster. It’s an actionable framework to achieve this product-market fit. There is more market research done and the product is built based on the research and needs.

Startups 138

Startups Feedback Software User Testing Product Research 138

Userpilot

JANUARY 31, 2022

Run continuous market research, discovery, and/or user research to better understand how to solve problems. Platform Product Manager. As a platform product manager, you build the fundamental tools that other teams will build on top of. Innovation Product Manager.

Research Software 98

Research Software Analytic Tools Feedback Software Product Research 98

Userpilot

APRIL 6, 2023

Use opportunity solutions trees to align the problems you try to solve with product goals. Pick the right prioritization framework and make data-driven prioritization decisions to manage the roadmap. Failure to reach product-market fit Overengineering often delays the moment companies reach product-market fit.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Bain Public

APRIL 28, 2020

As today’s uncertain market rapidly changes, remaining successful requires a more entrepreneurial product-orientation. Faced with breakneck business and product growth, roadmap decisions need to be non-bureaucratic, yet remain collaborative at the same time. Use market sensing and market researching techniques.

User Testing 52

User Testing Marketing Customer Feedback Data Visualization 52

Userpilot

MARCH 26, 2024

Book a demo to understand how it can fit into your feature launch roadmap. A feature launch plan is a roadmap for launching a new feature in an existing product. This plan is followed by the product, engineering, marketing, and customer-facing teams , to make sure users have a seamless experience with new features.

User Testing 52

User Testing Feedback Software Product Research Research Software 52