Userpilot

AUGUST 30, 2024

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. Observational research : Watching users engage with the product, e.g., through session recordings.

User Testing 101

User Testing Research Software Market Research Product Research 101

Alchemer Mobile

OCTOBER 19, 2023

By combining questions and reports from different surveys, you can view feedback across touch points, timeframes, and audience segments within a single report view. Alchemer Survey has always made it easy to create customizable reports to analyze and share results.

Data Visualization 130

Data Visualization Product Research Customer Feedback User Testing 130

Product Innovation Educators

JANUARY 13, 2020

We often think product and marketing are very separate, but the first P is Product. Customer interaction with your product is critical to your business’s success. Product marketing specifically is connecting your product with your market and your market with your product.

User Testing 230

User Testing Product Research Marketing Research Software 230

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. But what kind of surveys should you be sending, and how do you frame your questions to elicit the right answers from respondents? Read on to find 12 important survey types and sample questions to ask.

Data Visualization 97

Data Visualization Product Research Research Software Analytic Tools 97

Userpilot

JANUARY 28, 2024

Looking for micro survey templates to collect quick user feedback? This article guides you through important surveys to implement across the customer journey. TL;DR Micro surveys are a streamlined form of traditional surveys designed to gather specific information. These surveys are usually short and super-focused.

User Testing 96

User Testing Customer Feedback Product Research Feedback Software 96

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

Userpilot

JUNE 14, 2023

Looking to leverage the product feedback survey template to gather valuable insights from your customers? Crafting an effective product feedback survey requires careful consideration. A product feedback survey template can help you here by streamlining the feedback collection process with the most relevant questions.

Product Research 98

Product Research Feedback Software User Testing Customer Feedback 98

Userpilot

JULY 1, 2024

Product market research is essential for comprehending your customer base, competition, and the prevailing trends within the industry. It involves collecting and evaluating information that can guide you in making well-informed decisions about your product offerings. Product trials. Interviews. Focus groups.

Research Software 59

Research Software User Testing Analytic Tools Feedback Software 59

Userpilot

SEPTEMBER 4, 2023

It enables marketers to create better buyer personas, design more effective products, and position their brands favorably in the market. There are four primary ways of collecting psychographic segmentation data, including market research , in-app surveys , focus groups, and customer support teams.

Product Research 104

Product Research Data Visualization User Testing Research Software 104

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists. Market Research.

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

Mironov Consulting

DECEMBER 28, 2018

To find out what other product leaders are worried about, I fielded a short survey between 21-Nov-18 and 7-Dec-18. 120 product leaders responded. This was three times more frequent than any other topic and highlights the product management leadership shift from delivery janitors to value creators. Does Size Matter?

Product Research 91

Product Research User Testing Data Visualization Reporting Tools 91

Userpilot

APRIL 29, 2024

How do you create a segmentation survey? For example, age or product usage patterns. A segmentation survey is used to gather the data necessary to segment customers. A market segmentation survey is a market research tool. What is a segmentation survey? Segmentation survey built in Userpilot.

Analytic Tools 104

Analytic Tools Research Software Feedback Software Product Research 104

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Feedback Software 105

Feedback Software Research Software Analytic Tools Product Research 105

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? What is product marketing? Let’s dig in!

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

Userpilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Product management focuses on building the right SaaS products.

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Userpilot

SEPTEMBER 14, 2023

Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. Product marketing sits between product development and the market. What is product marketing?

Product Research 104

Product Research User Testing Research Software Feedback Software 104

The Product Coalition

MAY 9, 2020

But one of the major concepts you absolutely need to get your head around is Product-Market Fit. If you don’t do your research, and understand how your product fits into the market (see what we did there?) What Exactly is Product-Market Fit? How Do I Know if I Have No Product-Market Fit?

User Testing 86

User Testing Technical Review Product Marketing Product Research 86

Pragmatic Marketing

JUNE 24, 2019

By its nature, content marketing focuses on customer relationships, branding and thought leadership. Product marketing is a bit different. Here, the goal is to create interest in your products and educate consumers about them. Know the Difference Between Product and Content Marketing. Survey Your Customers.

Product Marketing 70

Product Marketing User Testing Marketing Data Visualization 70

Pragmatic Marketing

JUNE 24, 2019

By its nature, content marketing focuses on customer relationships, branding and thought leadership. Product marketing is a bit different. Here, the goal is to create interest in your products and educate consumers about them. Know the Difference Between Product and Content Marketing. Survey Your Customers.

Product Marketing 70

Product Marketing User Testing Marketing Data Visualization 70

Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research?

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Product Innovation Educators

MAY 23, 2016

I invited Rebecca to discuss the findings from Pragmatic Marketing’s 16th Annual Product Management and Marketing Survey. Practices and Ideas for Product Managers and Innovators. Summary of questions discussed: What is the purpose of the Product Management and Marketing Survey?

Product Research 124

Product Research Customer Experience Product Management Product Manager 124

Intercom, Inc.

MAY 22, 2019

While there’s always room for carefully executed customer surveys, companies need to think about creative ways to harvest customer feedback from all types of customer interactions. And he said, “Oh, you know, every three or six months we send them an email survey.” Have you, Paige? Paige: I avoid them!

Feedback Software 199

Feedback Software User Testing Analytic Tools Research Software 199

Userpilot

JULY 24, 2024

Benefits of a product strategy framework include better alignment between product development and business goals and improved user satisfaction. Start by defining product vision and mission to give clarity to your team and determine the right direction to move. What is a product strategy framework?

Data Visualization 111

Data Visualization Framework Product Strategy Analytic Tools 111

The Product Bistro

JUNE 14, 2016

Also, participation by marketing is useful, as often Product Management is part of the marketing team. Typically either someone from marketing (or Product Marketing) or a Product Manager will be the leader or program manager for the planning. The Planning.

Technical Advisors 170

Technical Advisors Product Research Finance User Testing 170

Userpilot

JUNE 20, 2023

First, you need to clearly define the product goals, the problems it solves, and its alignment with the organization’s business goals. Next, it’s time for market research which focuses on industry trends , assessment of the competitive landscape, and evaluation of the financial viability of the solution. Goal setting framework.

User Testing 98

User Testing Product Research Feedback Software Customer Feedback 98

Userpilot

SEPTEMBER 23, 2022

What is the product-market fit framework? How is product market fit different from product-customer fit? What should a product manager do to achieve and maintain the PMF? Product-market fit and product development are interconnected and happen in parallel. Let’s jump in!

User Testing 59

User Testing Product Research Feedback Software Framework 59

Lenny Rachitsky

JUNE 11, 2024

I recently did a deep dive on how Perplexity builds product , and while working on that piece, I got to talking to their team about how product managers use Perplexity to do their work. Explain the product-market-fit survey by Rahul Vohra c. Doing market research 12.

User Testing 122

User Testing Research Software Analytic Tools Technical Review 122

The Product Coalition

SEPTEMBER 4, 2023

While no method is ideal, doing validation surveys using probability sampling gives results that represent the existing user base more reliably. This means not only leveraging quantitative data but also doing market research and generative interviews with a wide range of users from different demographics, backgrounds, and usage patterns.

User Testing 148

User Testing Customer Feedback Vision Customer Experience 148

Userpilot

JULY 31, 2024

A well-developed strategy sets the direction and focus for the product development process and facilitates a seamless public launch. A typical product development process follows seven stages: idea generation , market research, technical specifications, roadmapping, product development, MVP release , and continuous iteration.

Analytic Tools 104

Analytic Tools Research Software Feedback Software User Testing 104

Userpilot

JULY 29, 2024

A thorough competitive analysis report includes an executive summary, company overview, product/service analysis, marketing/sales analysis, SWOT analysis, and conclusions/recommendations. Identify direct and indirect competitors via market research to better position your product. Creating surveys in Userpilot.

Data Visualization 111

Data Visualization Research Software Reporting Tools Feedback Software 111

Userpilot

AUGUST 10, 2022

You should focus on one Minimum Marketable Feature (MMF) at a time – and not the whole product. PMF surveys help you determine if your MVP meets the demands of the market. The product development process of an MVP. Let’s have a look at the main steps: Conduct market research. Roadmapping.

Product Research 95

Product Research User Testing Feedback Software Research Software 95

Userpilot

NOVEMBER 2, 2022

When you add value to your products, it gives you a competitive advantage, enables you to charge a higher price, drives high-margin sales, and increases profits. Measure product value with two surveys – product-market fit surveys and net promoter score (NPS) surveys. Product-market fit surveys.

Feedback Software 98

Feedback Software Research Software User Testing Product Research 98

Userpilot

JUNE 19, 2024

Interested in product marketing manager roles? In this guide, we’ll explore the ins and outs of product marketing manager roles through detailed job descriptions and handy templates. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

JULY 29, 2024

In this comprehensive guide, we’ll demystify marketing analytics, equipping you with the knowledge and tools to get started. We’ll cover everything from identifying key data sources and effective collection methods to analyzing data and making data-driven adjustments to your product marketing strategies.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

Sachin Rekhi

JUNE 18, 2015

Fred found NPS to be a strong alternative to long customer satisfaction surveys as it was such a simple single question to administer and was able to show correlation between NPS and long-term company growth. To maximize response rates, it's important to offer the survey across both your desktop & mobile experiences. Survey Frequency.

Product Research 129

Product Research Customer Experience User Testing KPI 129

Userpilot

AUGUST 29, 2022

Why are marketing data insights critical when making strategic business decisions? With marketing insights, product marketing teams can locate marketing channels that bring the most valuable customers. Product managers can use marketing data to improve customer experience. What is marketing data?

Data Visualization 98

Data Visualization Customer Feedback Customer Experience User Testing 98