5 Product Positioning Mistakes to Absolutely Avoid

Mind the Product

A product marketer acquaintance of mine – Mukul – recently asked for some advice on his product positioning. The post 5 Product Positioning Mistakes to Absolutely Avoid appeared first on Mind the Product.

Common Product Vision Board Mistakes

Roman Pichler

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Vision Captures Product Idea or Business Objective. A Brief Guide to this Article.

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Productboard founder and CEO Hubert Palan on mastering product strategy

Inside Intercom

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. Use it to make better product decisions. I started as a product manager and ended up as the VP of product.

A Brief Guide to Product Discovery

Roman Pichler

What is Product Discovery? Product discovery describes the activities required to determine if and why a product should be developed and offered. This increases the chances of creating a product that users actually want and need and achieving product success.

The Power of Product Positioning and the “7 Ps” Marketing Mix

280 Group

If your answer is no, it’s because it didn’t make it very far in the market. PlayStation Classic was designed with far too little consideration into product positioning — the most important point of product marketing — and the blunder in sales was a direct result of this glaring oversight.

Product Discovery Tips

Roman Pichler

Product discovery is a team sport. I find it helpful to form a product discovery team that consists of: Development team members: user experience (UX) designer, developer, tester; Key stakeholders , for example, people from marketing, sales, and support; A ScrumMaster or agile coach. Your goal should be to mitigate the risk of building a product nobody wants and needs, not to figure out the product details. Do Just-Enough Product Discovery Work.

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Qualitative Research — You Asked, We Answered

280 Group

This month, we presented the webinar, Fueling Your Product Strategy with Qualitative Research. You can view the accompanying blog post as a primer to learn about how you can better extract insights from your research. Best ways to find people to interview for research?

Applying the ‘Target Customer Scenario Canvas’ to Cross the Chasm

The Product Coalition

We can see that such innovations face a chasm between the early and the mainstream market. Crossing this chasm decides if the innovation will become a success or has to leave the market. The scoring system shows large potential to win this niche market.

When good companies make bad products.

Obo

( This is the first in a four-part series of posts on epic product fails and how better market validation might have prevented them.) They’re all on the list of worst product flops of all time, according to 24/7 Wall Street. They also all clearly have the resources to conduct sufficient market research to validate their product strategies and plans. To make successful products, you need to validate what the market might want or need.

The Activities of a Strategic Product Manager

ProductPlan

A strategic product manager (PM) is responsible for shaping and sharing a strategic vision for a product, and yet—oddly enough—finding time for strategic activities can be a very real challenge. So, how does a product manager take ownership of more than just backlog management?

How to Use Google’s HEART Framework to Make Product Decisions

ProductPlan

Need help prioritizing the many features and other initiatives competing for space on your product roadmap? One way to make better product decisions is to borrow a framework developed by Google. Google originally created the HEART framework to help its UX teams improve users’ experience with Google products. But, product managers can get as much benefit out of the HEART framework as UX designers have. And a useful connection to have when making product decisions.

Why Customer Interviews Should Be Done Continuously

Generation Focus

Not convinced you need interviews beyond your product launch? It’s up to you to develop a product strategy that keeps up. Think about if your product strategy is addressing the needs of not only your present customer but also your future customer. Even seemingly little things like being able to search merchandise in a store and clicking on images to receive product recommendations are important to millennial shoppers, 35% of them according to SalesForce.

Why Customer Interviews Should Be Done Continuously

Generation Focus

Not convinced you need interviews beyond your product launch? It’s up to you to develop a product strategy that keeps up. Think about if your product strategy is addressing the needs of not only your present customer but also your future customer. One great example of why market research is never enough is Apple. It’s not because they’re the most innovative, but because they know how to use market research.

Why Customer Interviews Should Be Done Continuously

Generation Focus

Not convinced you need interviews beyond your product launch? It’s up to you to develop a product strategy that keeps up. Think about if your product strategy is addressing the needs of not only your present customer but also your future customer. Even seemingly little things like being able to search merchandise in a store and clicking on images to receive product recommendations are important to millennial shoppers, 35% of them according to SalesForce.

What Happens When you do User Discovery After Market Traction

Mind the Product

Major elements of our sales and marketing plan, designed with companies like this one in mind, needed to be revisited at the least. Among other things, it was soon clear that we’d fallen into a common trap for startups and new products. We’d responded to market traction without properly understanding our users. That’s because when Merck decided to market the exact same drug’s baldness-prevention properties too, they created a new campaign and brand.

What I Learned From 3.5 Years as a Product Leader at a VC Backed SaaS Startup

The Product Coalition

I was attending a very small startup event where Gregory Culpin presented the company and its market vision. As I maintained good relationships with my former colleagues, I knew Elium was a very promising product and that the team was full of very talented people.

4 Mistakes Your Company Might Be Making with Your Product Culture

ProductPlan

If we asked you right now to describe your organization’s product culture, what would you say? Almost nobody we ask has a ready answer, not even experienced product managers. In fact, we’ve found that very few people even know what a product culture is. What is Product Culture? What exactly do we mean by product culture anyway? Product culture is yet another aspect of the broader organization that product management is responsible for.

Product Management’s Role at Every Phase of the Product Lifecycle

ProductPlan

Every product has a lifecycle which consists of various phases. And the demands placed upon a product manager often vary depending on the lifecycle stage their product is in. Just like you wouldn’t let a baby drive a car or expect a senior citizen to play with dolls, each phase of a product’s lifecycle has very specific needs. Identifying, acknowledging, and understanding which phase a product is in is just as critical as knowing what each stage requires.

7 Steps to Determine Whether a Customer Request is Actionable

ProductPlan

While customer feedback is the gold standard of insight for product managers, not every customer request is actionable. But, as you already know, another key part of product management is careful prioritization, which applies to customer requests too. Remember: you’re a product manager, not an order-taker. But you’d be surprised to see how many product managers passively agree to customer requests or demands.

Product Canvas: A communication tool

The Product Coalition

One of the toughest parts of working on a product is to give everyone a good overview of what you want to build and why. Especially people who are not on the product team. Marketers and Social Media Managers who have to create a community around the company and the product need to get an overview of what they are selling and communicating about. The problem is that the word “product” is overused and everybody uses it for different reasons.

Optimal Product Process™ 3.0 Phase Two: Plan

280 Group

This post describes the second phase in the Optimal Product Process: Plan. Download the entire Optimal Product Process Ebook 3.0: During the plan phase, product managers conduct more detailed and specific market research, along with competitive analysis to determine whether the opportunity is large and profitable enough to be viable. For example, market research and competitive analysis can be performed. Products evolve over time.

How 3 product marketing managers execute product releases

Roadmunk

While product managers puppeteer a product journey end-to-end, product marketing managers tend to be the masterminds behind releasing said product to market. Despite this generally accepted understanding, coordinating product releases of any size can still get messy. So we spoke to three product marketing managers to explain how they approach product releases while working in conjunction with product management.

A Decade of Product Management

Melissa Perri

I've been reflecting on the last decade in Product Management. 2019: "How do I hire a Chief Product Officer? What is Product Management? 2019: "I'm going to get my MBA so I can be a product manager." 2019: "Product reports to the CPO."

How Agile Has Changed Product Management

Roman Pichler

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager. Only once the product was close to being finished would the product manager return to the project and prepare the release of the product.

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350: Market segmentation and product pricing – with Dan Balcauski 

Product Innovation Educators

What product managers need to know about positioning products to create value. Today we are talking about how market segmentation is done and how it impacts product pricing. To help us with the details, a product strategy and pricing expert is joining us, Dan Balcauski.

The Product of You by Melissa Perri

Mind the Product

In this MTP Engage Manchester talk, Melissa Perri describes how you should start investing energy in “the product of you” and plan your career ascent to product leader. Key Points: Skills you learn as a junior product person can translate well into the C-suite.

AMA: How to Excel as a Product Manager in Extraordinary Times

280 Group

Yesterday we enjoyed hosting an Ask Me Anything session on Facebook Live with five of our Product Management expert instructors. In roughly this order, we covered these topics: Best practices for working from home as a Product Manager, and how to stay engaged with your product team.

How to Fuel the Right Culture for a Winning Product Team [+Webinar]

280 Group

To learn more in-depth about our full list of tips on fueling team culture, sign up for our upcoming webinar, 10 Keys to Unlocking a Winning Product Team. Product Leaders. What Makes a Great Culture for a Product Management Team? Product Management

How Agile Has Changed Product Management

Roman Pichler

During the development phase, the product manager would be only loosely involved, typically attending a project steering meeting and possibly issuing change requests. But it is less suited to create complex digital products. Old and New Product Management Challenges.

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3 Critical Skills Preventing You From Becoming a Great Product Manager

280 Group

However, when it comes to a career in Product Management, just focusing on strengths is not going to cut it. Product managers must think strategically about their skill sets and address their weakest areas to give their products the best chance of success. This article will focus on the three weakest skill areas 280 Group uncovered across over 1650 product managers in our Product Management Skills – Benchmark Report : Competitive Analysis , Pricing , and End of Life.

Why Customer Interviews Should Be Done Continuously

Generation Focus

Not convinced you need interviews beyond your product launch? It’s up to you to develop a product strategy that keeps up. Think about if your product strategy is addressing the needs of not only your present customer but also your future customer. Even seemingly little things like being able to search merchandise in a store and clicking on images to receive product recommendations are important to millennial shoppers, 35% of them according to SalesForce.

5 Best Design and Innovation Consulting Firms to Work With in 2021

StudioTeam

UX studio is one of the global innovation design consulting firms focusing on UX design, research, and strategic consulting. As a product design consulting firm , we often get questions from our clients who look for reliable design, development, or marketing partners.

Creating a Highly Skilled PM Team – You Asked, We Answered

280 Group

This month, we presented a webinar from our Product Management Leadership series – Building Great Products With Superior Product Management Skills. Product Managers always have more on their plate than they can handle, so they will welcome the assistance!

6 Best Product Manager Courses in 2021 – For All Proficiency Levels

Userpilot

Product manager courses are everywhere. Product management is one of the most diverse disciplines and requires an extremely broad set of skills. Additionally, the product manager role drastically changes with your seniority. Beginner product manager. Doing user research.

Product Manager vs. Product Owner

Roman Pichler

As you may know, the product owner originated from Scrum, where the role is responsible for maximising the value the product creates. This sounds like a text-book product management responsibility to me. Nevertheless, the product owner is often regarded as a tactical role focused on managing the product backlog, detailing requirements, and interacting with the development team. Having two different product owner roles makes the confusion worse.

5 Ways ProductPlan Helps Standardize Your Roadmaps

ProductPlan

Their product teams are small and agile. Perhaps the team consists of a few product managers. These professionals can easily communicate , stay aligned, and present a cohesive product strategy to the team. Tags highlight particular stories about your product strategy.

TEI 264: How product managers can make better use of marketing – with Jill Soley

Product Innovation Educators

How marketing and product management work together. Turns out if you ask 50 different people what marketing is, you’ll hear 50 different answers. That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do.

Find the Best UX Agency London Based Companies Work With

StudioTeam

We are a UX design agency based in Europe with a decade of experience in UX design and research. Our international team of UX designers and UX researchers work with businesses from all over the world. . Super User Studio markets its services in starter service packages.

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Women in Product Management: Corey Fiedler, VP, Head of Product Management at Broadridge

280 Group

For our next installment of the Women in Product Management Series I interviewed Corey Fiedler, VP and Head of Product Management at Broadridge. To read the entire series on Women in Product Management make sure to sign up for our newsletter. What attracted you to Product Management? Given the company’s growth stage, I was required to wear many hats … but what I enjoyed most was Product Management, which to me is the core of any business.

The Global Benchmark Survey: Product Management Skills – Initial Insights

280 Group

Late last year, 280 Group conducted its most ambitious and comprehensive survey to date, to learn more about the skill levels of product managers across the globe. We invited over 30,000 product managers to participate, and received nearly 4,000 responses. What are Product Management skills? Product Managers have a wide breadth of responsibilities, and therefore need to possess a wide variety of skills. Product Management