Market Research vs User Research: How To Overcome Uncertainty

UX Studio

But by doing the right research at the right time, you can get the information you need to advance. Easier said than done… Is it not just a question of market research vs user research? We wrote this to help you choose the right research methods more easily.

Why product roadmaps are so important

The Product Coalition

I want to address such topics here and show how product roadmaps can help the team collaboratively gather the pieces of work and have a view of long term desired outcomes that afterwards are going to be broken down into sprints, not the other way round. Don’t forget your roadmap!

Product Discovery Tips

Roman Pichler

I find it helpful to form a product discovery team that consists of: Development team members: user experience (UX) designer, developer, tester; Key stakeholders , for example, people from marketing, sales, and support; A ScrumMaster or agile coach. Bring the Right People Together.

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What is Product Roadmap Software and Why You Need It?

Hutwork

A product roadmap is a guide that lets you communicate your vision for your product’s future. Some roadmaps show short-term visions of a product, while others show the life cycle of a product over a longer time. This is where a product roadmap software comes in handy. But there is a solution to help you create a customized product roadmap that captures everything about your product from inception to launch— roadmap software. Keeping your roadmap dynamic.

What Pixar Knows about Motivating Stakeholders (and What it Means for Your Product Roadmap)

Revulytics

A few members of our Marketing team recently attended HubSpot’s Inbound 2017 conference in Boston, one of the year’s largest events for marketing professionals. As product managers, we may sometimes feel as though communicating our roadmap strategies and recommendations to those who sit outside of the immediate team – sales, marketing, and other executive stakeholders – resembles Catmull’s first characterization of the unhealthy culture.

Product validation to our best product forward

Obo

As Adrian Rami, Director of Product, put it, “ We are expanding our use of Obo to employ market-driven approaches to our entire product roadmap; it has a variety of valuable features for a company like C3, which is AI-based and data-driven.” The beta data is in!

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Optimal Product Process™ 3.0 Phase Two: Plan

280 Group

During the plan phase, product managers conduct more detailed and specific market research, along with competitive analysis to determine whether the opportunity is large and profitable enough to be viable. For example, market research and competitive analysis can be performed.

Product Management at General Assembly

Product Manager in Heels

Depending on where you are in the life-cycle of a product or feature, you could be doing market research, writing user stories or testing features before they head out into production. classes general assembly Product Management product/market fit roadmap teaching

How to Create Lean Personas

Craft.io

Needs — Relying on user research and any available metrics, assess what goals, needs, fears and the like can be fulfilled by using the product. You need to discuss the client’s target customers – who the product is being marketed to, what their interests and behaviors are, etc.

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What Happens When you do User Discovery After Market Traction

Mind the Product

Major elements of our sales and marketing plan, designed with companies like this one in mind, needed to be revisited at the least. We’d responded to market traction without properly understanding our users. That’s because when Merck decided to market the exact same drug’s baldness-prevention properties too, they created a new campaign and brand. The user researchers use our platform for pretty much the same reason product managers do.

The Global Benchmark Survey: Product Management Skills – Initial Insights

280 Group

PMs typically come from either a technical, marketing, sales, or support function that has given them deep exposure to the market situation and its important trends. Roger Snyder is a Principal Consultant/Trainer, and VP of Marketing at 280 Group.

Experimentation over Internal Politics: The Product Managers’ Wish List for 2019

AlphaHQ

However, the research also uncovered that the ability to innovate and experiment is being hindered by costly internal politics and distractions. Though one-third of product managers conduct user research on a daily basis, they don’t think that’s enough.

Product Manager vs. Product Owner

Roman Pichler

It does not cover common product management practices, such as, product strategy development, product roadmapping, and financial forecasting; and the only product management tool it offers is the product backlog.

“What Do You Do Again?” – Tips to Explain the Product Manager Role

280 Group

Variations include if you are also the Product Marketing Manager, or the Product Owner. Likely candidates include Development, Marketing, Senior Management, and Sales. Included in this deck are: 1) Overview of what a PM is responsible for, 2) Diagram of the Product Process used at your company, and 3) Roadmap of the next 120 days in the life of your product. Next 120 Days Roadmap. e.g. Market research. “What Do You Do Again?”

The Secret Product Management Framework

The Secret PM Handbook

And even roadmaps. A big part of our job is finding these market problems, customer needs and desires. Market research. There are lots of ways to find market problems or customer desires, and I have several earlier posts that cover some of these techniques.

Seriously, What’s the Difference Between Product Manager and Project Manager

Craft.io

Being the visionary behind the process, the product manager always needs to have the endgame in mind – bringing her vision of the product to life , adjusting the vision to fit market/audience needs and mobilizing the entire team toward that goal. Roadmapping. Roadmapping.

Selection Criteria for Product Management Tools

The Secret PM Handbook

Markets – my segments, their problems, and how to reach them with my solution (and if they are big enough for me to make money). Roadmapping – how my solution will be shaped over time. Go to market – how my potential customers hear about my solution, its value to them, and why they should buy my solution instead of our competitor, or instead of doing nothing. We do a lot of market research. We have to take our solutions to market.

Women in Product Management: Corey Fiedler, VP, Head of Product Management at Broadridge

280 Group

I talked to clients, performed market research, translated that research into requirements, and then worked with Development, QA and Client Services to launch the product to market with Marketing and Sales. It also requires both a short- and long-view of the customer needs, the market and an in-depth understanding of the company’s 5-year business plan. I would spend months gathering market research and client feedback.

The PM’s Guide To Getting Stuff Done: Tackle Your To-Do List in 3 Easy Steps

UserVoice

Aericon has a post on its blog about how they use Asana for product management – we here at UserVoice are also a fan of keeping tabs on marketing projects via Asana. Is your to-do list looking more daunting than doable lately? It happens to the best of us sometimes.

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How Obo uses Pendo to “fast track” customers to value

Obo

Obo solves a big problem – guiding product teams to make the best decisions about what’s in their product plans and on their roadmaps. And we’re coming to market with a rich feature base, not all of which is easy to try out in a short time.

How to Use Google’s HEART Framework to Make Product Decisions

ProductPlan

Need help prioritizing the many features and other initiatives competing for space on your product roadmap? In our product roadmap app, you can use the Planning Board to customize your own feature-scoring criteria using the HEART categories.

Q&A with Extensis VP of Development & Strategy, Toby Martin

Revulytics

From our mass market products to our server-based offerings, we’ve released important new capabilities, largely based on Revulytics data about what customers actually do. Its customer insights help us drive market research, which will lead to more effective marketing programs.

The Secret Product Management Framework

The Secret PM Handbook

And even roadmaps. A big part of our job is finding these market problems, customer needs and desires. Market research. There are lots of ways to find market problems or customer desires, and I have several earlier posts that cover some of these techniques.

All I know is coding. Can I become a Product Manager?

B2B Product Management

You also develop the roadmap and address the product development as per the roadmap. The Outbound PM role : As an outbound PM, you do the market research. You identify the target market, the market size, you build out the initial vision of the product.

Product Management Job Descriptions

Under10 Playbook

The most common format I see for successful teams is comprised of three roles: a strategic product manager, one or more technical product owners, and a market-facing product marketing manager. PRODUCT MARKETING MANAGER. Contribute to the product backlog and roadmap.

Why Your Product Must Stand for Something

Mind the Product

Diluting your user persona, overriding your roadmap to win deals, and aping competitors’ features is what turns your product into Frankenstein monster. A product that tries to be something for everyone ends up delighting no one – least of all the people trying to market and sell them.

Product Trends to Watch in 2019

Mind the Product

Noticing early indications of patterns of behavior can help product managers to plan ahead and work specific questions into their learning roadmaps. We’ve been doing market research for Mapping for Product Managers and it quickly emerged that mapping exercises, whether they are user journey maps, service blueprints, technical audits, or a combination therein, are among the most difficult practices in Product.

Customer Success – an important role

The Product Bistro

Digital Transformation, it’s all the rage, and doing a simple Google search yields a plethora of hits, from training to consultants, to the big market research companies, all weighing in. From the simple: an app on your smartphone to approve purchase requisitions, to the complex: integration of the CRM, the Marketing systems, and the ERP system to provide deep insight into the function and flow of business, and much more were realized every day.

What Do Product Leaders Worry About? (Survey)

Mironov Consulting

Here’s what I learned: Among 380 free-form responses about major issues or concerns: 35% of comments were about figuring out what problems to solve and building the right thing : validation, good market input, product/market fit, innovation, and outcomes instead of output.

7 KEYS TO MARKET DRIVEN ORGANIZATION & HOW TO KNOW IF YOURS IS ONE

Pragmatic Marketing

Typically, this is the plight of a team that isn't dialed into its market. Your organization may not be market driven. Pragmatic Training can help your team become market driven. Review these seven key steps to see if you may need to re-evaluate your market driven approach: 1.

7 KEYS TO MARKET DRIVEN ORGANIZATION & HOW TO KNOW IF YOURS IS ONE

Pragmatic Marketing

Typically, this is the plight of a team that isn't dialed into its market. Your organization may not be market driven. Pragmatic Training can help your team become market driven. Review these seven key steps to see if you may need to re-evaluate your market driven approach: 1.

The biggest challenge for product managers?

Mind the Product

Even before we finished bucketing the answers by theme, it was clear what the primary challenge on most product managers’ minds is: setting roadmap priorities without real market feedback. The most successful product managers tend to be the ones who understand their market best.

Structured Customer Visits

The Product Bistro

Yes, it is important to go on sales calls to important accounts, and to do well customer visits, discussing roadmaps, support issues, and the state of the market. Early in a product development process, after the initial marketing requirements are gelling, and you are looking to validate that you are capturing enough needs for the segments you are targeting. Structured Customer Visits are a valuable tool for the marketer or product manager. marketing essentials skill

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Agile Role Transitions: Keep Austin Agile 2018 Activity Summary

Agile Velocity

The Product Owners understood their market and felt the weight of their new responsibilities to set the direction for the team. Market research was called out as something that might get lost. Skills That May Get Lost in Translation: Market research.

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Improving Cold Calling with Product Usage Analytics

Revulytics

Product usage analytics gives you a window into something data from social media or market research can’t – real-time use of your software by real prospects and customers.

The most important words in product management

Product Management and Strategic Marketing

Has there been any market research that indicates a need? Why will this address the problem uncovered in the market? No, this is not part of our roadmap and company vision.

Transitioning from Managing Products to Managing Product Managers

ProductPlan

And they set priorities based on market research and other factors. They relentlessly present product strategy and roadmaps to other departments to boost understanding of what [product management] does.” Considering the leap from being a product manager to a leadership role, but not sure what’s involved in managing product managers? You’re smart to look into this.

Designing Your Product's Continuous Feedback Loop

Sachin Rekhi

These surveys can take multiple forms as well, whether it's market research on potential new product areas, or gathering feedback from your existing customers on their experience. Incorporate Feedback Into Your Product Roadmap Process.

7 Horrible Things to Say to Executive Stakeholders

ProductPlan

We’ve written posts about how to set expectations for your executive stakeholders , when to share your roadmap with executives , and how to say no to a stakeholder’s request (without making yourself a new enemy). These apply whether you’re in a formal product roadmap meeting, a brainstorming session, or even when an exec just stops you in the hallway to ask a few quick questions. Cool features can work wonders for a product’s performance in the market.

Imagine What a Rock Star Product Manager Could Do With Healthcare Reform

Proficientz – Product Management University

In this case, there’s tons of market research already out there to answer these questions. 6. Create the Roadmap. Since this solution is the equivalent of boiling the ocean, a roadmap with priorities and a timeline for addressing each of the 3, 5, or 10 issues is a must-have. As with any roadmap, a good product manager would weigh the size and impact of each feature set and prioritize accordingly. Put all your political leanings aside.