Market Research vs User Research: How To Overcome Uncertainty

UX Studio

But by doing the right research at the right time, you can get the information you need to advance. Easier said than done… Is it not just a question of market research vs user research? We wrote this to help you choose the right research methods more easily.

How do market researchers add experimentation to drive better business outcomes?

AlphaHQ

Look no further than Amazon – in a 2017 letter to shareholders , CEO Jeff Bezos, credited a decision-making model for the company’s ability to deliver value to the market faster: “Most decisions should probably be made with somewhere around 70% of the information you wish you had.

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Influencing the Product Roadmap

Pragmatic Marketing

has stayed on top of a rapidly evolving market by conducting research that delivers such products as the Game of Thrones Slots Casino , one of the drivers of the publicly traded company’s (Nasdaq ZNGA) third quarter, the best in its 12-year history.

Influencing the Product Roadmap

Pragmatic Marketing

has stayed on top of a rapidly evolving market by conducting research that delivers such products as the Game of Thrones Slots Casino , one of the drivers of the publicly traded company’s (Nasdaq ZNGA) third quarter, the best in its 12-year history.

Product Discovery Tips

Roman Pichler

I find it helpful to form a product discovery team that consists of: Development team members: user experience (UX) designer, developer, tester; Key stakeholders , for example, people from marketing, sales, and support; A ScrumMaster or agile coach. Bring the Right People Together.

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The Key to Defeating Analysis Paralysis on Your Roadmap

ProductPlan

As information is always at the ready, there’s no excuse not to check sources, find corroborating evidence, and research every decision. When do we need to make up our minds instead of conducting another round of research and review? For decades, thought leaders, investors, and board members have been championing getting out of the office, talking to customers, and performing extensive market research. How Analysis Paralysis Negatively Affects Your Roadmap.

What is Product Roadmap Software and Why You Need It?

Hutwork

A product roadmap is a guide that lets you communicate your vision for your product’s future. Some roadmaps show short-term visions of a product, while others show the life cycle of a product over a longer time. This is where a product roadmap software comes in handy. But there is a solution to help you create a customized product roadmap that captures everything about your product from inception to launch— roadmap software. Keeping your roadmap dynamic.

Are idea portals a bad idea?

Obo

If you’re not careful, your idea portal will miss the mark and steer your product roadmap off track. Market Research StrategyIdea portals aren’t a bad idea -- but they aren’t necessarily a good idea. In theory, idea portals are great.

Product Questions to Ask Customers Across the Product Life Cycle

Centercode

Within the world of user research, there are methods for collecting feedback that support each phase with unique customer insights. We’ve included examples of objectives, research types, and methods for every phase of your product’s lifetime below. Secondary research.

What Pixar Knows about Motivating Stakeholders (and What it Means for Your Product Roadmap)

Revulytics

A few members of our Marketing team recently attended HubSpot’s Inbound 2017 conference in Boston, one of the year’s largest events for marketing professionals. As product managers, we may sometimes feel as though communicating our roadmap strategies and recommendations to those who sit outside of the immediate team – sales, marketing, and other executive stakeholders – resembles Catmull’s first characterization of the unhealthy culture.

How Sonos is Leveraging User Research to Enhance Their Beta Program

Centercode

While some companies only think of it as a last-ditch effort to tie up loose ends before launch, others are tapping user research to play a more fundamental role in the product development process. Amy : I am the team’s user research lead.

Product validation to our best product forward

Obo

As Adrian Rami, Director of Product, put it, “ We are expanding our use of Obo to employ market-driven approaches to our entire product roadmap; it has a variety of valuable features for a company like C3, which is AI-based and data-driven.” The beta data is in!

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Enterprise Products - Roadmap Planning and Development Methodology

Effective Roadmap Planning and Development Process for Enterprise Products

Roadmap Planning process Unlike Consumer products, you have two different types of audience to satisfy in Enterprise world, namely Buyer and User Persona. Typical process what I evangelize for roadmap planning process is the below. Market Research : Adopt Primary and Secondary research techniques to gather intelligence on the market. Internal Feedback : Sales, Marketing, Support, Engineering and other stake holders. Market i.

What Happens When you do User Discovery After Market Traction

Mind the Product

Major elements of our sales and marketing plan, designed with companies like this one in mind, needed to be revisited at the least. We’d responded to market traction without properly understanding our users. That’s because when Merck decided to market the exact same drug’s baldness-prevention properties too, they created a new campaign and brand. The user researchers use our platform for pretty much the same reason product managers do.

Optimal Product Process™ 3.0 Phase Two: Plan

280 Group

During the plan phase, product managers conduct more detailed and specific market research, along with competitive analysis to determine whether the opportunity is large and profitable enough to be viable. For example, market research and competitive analysis can be performed.

The Myth of First-Mover Advantage

ProductPlan

The common sense rationale is that if you’re the first offering in the market to boast Capability X, everyone who cares about Capability X will buy your solution. The graveyard is littered with former household names like Atari and Diners Club that pioneered their market before petering out.

Product Management at General Assembly

Product Manager in Heels

Depending on where you are in the life-cycle of a product or feature, you could be doing market research, writing user stories or testing features before they head out into production. classes general assembly Product Management product/market fit roadmap teaching

Start with a Prototype, Follow with an MVP and Then Get to the Final Product

The Product Coalition

Many companies struggle to decide whether creating an MVP (minimum viable product ) or MMP (minimum marketable product) or any other type of a minimum product is the right way to start. Identifying a Market Need The truth is that not everyone is willing to buy what you are selling.

How to Create Lean Personas

Craft.io

Needs — Relying on user research and any available metrics, assess what goals, needs, fears and the like can be fulfilled by using the product. You need to discuss the client’s target customers – who the product is being marketed to, what their interests and behaviors are, etc.

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TEI 264: How product managers can make better use of marketing – with Jill Soley

Product Innovation Educators

How marketing and product management work together. Turns out if you ask 50 different people what marketing is, you’ll hear 50 different answers. That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do.

The Global Benchmark Survey: Product Management Skills – Initial Insights

280 Group

PMs typically come from either a technical, marketing, sales, or support function that has given them deep exposure to the market situation and its important trends. Roger Snyder is a Principal Consultant/Trainer, and VP of Marketing at 280 Group.

Creating a Highly Skilled PM Team – You Asked, We Answered

280 Group

The product operations role gives you a great chance to learn about customer behavior, how to conduct market research, and how to manage the product management tool set. Your Questions Answered By: Roger Snyder is a Principal Consultant/Trainer, and VP of Marketing at 280 Group.

The Phenomenal Product Manager: Product Marketing versus Product Management

280 Group

We’ll be using the term Product Manager to refer to both Product Managers and Product Marketers. Outbound (Product Marketing) makes sure that once these products are ready, they get launched and marketed effectively to the target customer base. Customer and Market Research.

Product Manager vs. Product Owner

Roman Pichler

It does not cover common product management practices, such as, product strategy development, product roadmapping, and financial forecasting; and the only product management tool it offers is the product backlog.

The Secret Product Management Framework

The Secret PM Handbook

And even roadmaps. A big part of our job is finding these market problems, customer needs and desires. Market research. There are lots of ways to find market problems or customer desires, and I have several earlier posts that cover some of these techniques.

Selection Criteria for Product Management Tools

The Secret PM Handbook

Markets – my segments, their problems, and how to reach them with my solution (and if they are big enough for me to make money). Roadmapping – how my solution will be shaped over time. Go to market – how my potential customers hear about my solution, its value to them, and why they should buy my solution instead of our competitor, or instead of doing nothing. We do a lot of market research. We have to take our solutions to market.

“What Do You Do Again?” – Tips to Explain the Product Manager Role

280 Group

Variations include if you are also the Product Marketing Manager, or the Product Owner. Likely candidates include Development, Marketing, Senior Management, and Sales. Included in this deck are: 1) Overview of what a PM is responsible for, 2) Diagram of the Product Process used at your company, and 3) Roadmap of the next 120 days in the life of your product. Next 120 Days Roadmap. e.g. Market research. “What Do You Do Again?”

Women in Product Management: Corey Fiedler, VP, Head of Product Management at Broadridge

280 Group

I talked to clients, performed market research, translated that research into requirements, and then worked with Development, QA and Client Services to launch the product to market with Marketing and Sales. It also requires both a short- and long-view of the customer needs, the market and an in-depth understanding of the company’s 5-year business plan. I would spend months gathering market research and client feedback.

Essential framework and templates for Product Managers

The Product Coalition

For new product managers or in startups with newly formed product teams, the building roadmap is their first kick at having the influence of the company direction. You might be super excited to go away for 2–3 weeks, conduct market research and come back with a colourful looking roadmap.

Advancing Your Product Management Career Rapidly – You Asked, We Answered

280 Group

With so much information around, what is the best and most reliable source you recommend I learn to keep-up with market trends? Can you recommend websites which can help understand the industry market? You’ll find a good list of the larger global research firms here.

Agile Product Management – You Asked, We Answered

280 Group

Assuming the 37th release of a product is an incremental improvement in a mature market (i.e., I always receive this question ‘what’s your go-to-market strategy’? What does “done” mean when you are releasing weekly and adjusting the roadmap monthly as in some startups?

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Experimentation over Internal Politics: The Product Managers’ Wish List for 2019

AlphaHQ

However, the research also uncovered that the ability to innovate and experiment is being hindered by costly internal politics and distractions. Though one-third of product managers conduct user research on a daily basis, they don’t think that’s enough.

Product Management Career Sins – You Asked, We Answered

280 Group

In the webinar, we discussed asking a Product Owner to help the Product Manager with some of the more tactical, development-focused tasks so that the Product Manager can spend more time on strategic and market research work.

Why Your Product Must Stand for Something

Mind the Product

Diluting your user persona, overriding your roadmap to win deals, and aping competitors’ features is what turns your product into Frankenstein monster. A product that tries to be something for everyone ends up delighting no one – least of all the people trying to market and sell them.

Seriously, What’s the Difference Between Product Manager and Project Manager

Craft.io

Being the visionary behind the process, the product manager always needs to have the endgame in mind – bringing her vision of the product to life , adjusting the vision to fit market/audience needs and mobilizing the entire team toward that goal. Roadmapping. Roadmapping.

Customer Success – an important role

The Product Bistro

Digital Transformation, it’s all the rage, and doing a simple Google search yields a plethora of hits, from training to consultants, to the big market research companies, all weighing in. From the simple: an app on your smartphone to approve purchase requisitions, to the complex: integration of the CRM, the Marketing systems, and the ERP system to provide deep insight into the function and flow of business, and much more were realized every day.

The PM’s Guide To Getting Stuff Done: Tackle Your To-Do List in 3 Easy Steps

UserVoice

Aericon has a post on its blog about how they use Asana for product management – we here at UserVoice are also a fan of keeping tabs on marketing projects via Asana. Is your to-do list looking more daunting than doable lately? It happens to the best of us sometimes.

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7 Habits of Highly Effective Product Managers

ProductPlan

Highly Effective Product Managers Prioritize their Roadmaps According to Value (Not Features). The products you bring to the market are just vehicles to solve those problems. Delivering smaller items to the market, iteratively, and analyzing user feedback makes more sense.

The Secret Product Management Framework

The Secret PM Handbook

And even roadmaps. A big part of our job is finding these market problems, customer needs and desires. Market research. There are lots of ways to find market problems or customer desires, and I have several earlier posts that cover some of these techniques.

The biggest challenge for product managers?

Mind the Product

Even before we finished bucketing the answers by theme, it was clear what the primary challenge on most product managers’ minds is: setting roadmap priorities without real market feedback. The most successful product managers tend to be the ones who understand their market best.