Gocious Blog

MARCH 1, 2024

Combatting market saturation requires strategic planning and innovation to differentiate your product and capture new market segments. Innovation helps keep your products relevant and competitive against other companies in your industry, while strategic planning and market research can open up new doors.

Marketing 59

Marketing Roadmap Differentiation Product Research 59

Roman Pichler

FEBRUARY 19, 2024

You use an outcome-based product roadmap and/or an opportunity solution tree , personas , user journey maps, and the product backlog to capture and validate your decisions and guide the product delivery effort. Consequently, this is the minimum level of empowerment product managers and Scrum product owners as well as product teams require. [4]

Product Research 242

Product Research Product Management Product Manager Customer Experience 242

DISQO

JULY 5, 2018

Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. As someone who did market research for a decade, the last half while at Toyota, I saw this first-hand. Make small bets, via experimentation.

User Testing 66

User Testing Research Software Market Research Product Research 66

280 Group

NOVEMBER 30, 2023

These two-day events bring all stakeholders together to review progress, discuss market trends, and strategize the roadmap for the future. One of my favorite SAFe ceremonies is the quarterly Product Increment Planning meetings. The post A Comprehensive Guide to Product Manager Salaries in 2024 appeared first on 280 Group.

Product Research 156

Product Research Technical Review User Testing Certifications 156

Product Management University

AUGUST 2, 2023

Product Management’s guiding light would be the list of customer goals, outcomes and obstacles from largest to smallest impact, and they’d use it to create a portfolio roadmap that synchronizes all product roadmaps to that list so that the whole (of the integrated portfolio) has greater value than the sum of the products.

User Testing 130

User Testing Research Software Market Research Roadmap 130

280 Group

MAY 11, 2021

The hard work starts early—from defining the target audience to conducting market research. After the launch, all eyes are on user adoption, reviews, and feedback that will shape the product roadmap. Sink or Swim” is a Risky Strategy.

Weak Development Team 317

Weak Development Team User Testing Customer Experience Product Management 317

Userpilot

SEPTEMBER 14, 2023

Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. Product marketing sits between product development and the market. That’s where product marketing managers can help.

Product Research 103

Product Research User Testing Research Software Feedback Software 103

The Basics of Product Management

JUNE 21, 2020

These two questions form the basis of any good product roadmap. Learn how to create the best product roadmap. Learning how to build a product roadmap is a key requirement to break into product management. The ability to prepare a great roadmap is one of the must have skills for any Product Manager. Roadmap Guidelines.

Definition 59

Definition Roadmap Product Research User Testing 59

ProductPlan

JANUARY 28, 2020

Your roadmaps aren’t for everyone. It’s essential to tailor your product roadmaps for your audience. Your Roadmaps Aren’t for Everyone. While you might think you want to share your roadmap with everyone possible (except your competitors), that’s not the best strategy. Everyone doesn’t need to see your roadmap.

Roadmap 60

Roadmap Technical Review Software Review User Testing 60

280 Group

NOVEMBER 30, 2023

Roger uses his experience to help companies improve their product strategy development, product lifecycle process, full product considerations, competitive and market research processes, and roadmap development and evolution.

Certifications 177

Certifications Product Management Product Manager Management 177

280 Group

NOVEMBER 30, 2023

Roger uses his experience to help companies improve their product strategy development, product lifecycle process, full product considerations, competitive and market research processes, and roadmap development and evolution.

Certifications 177

Certifications Product Management Product Manager Research Software 177

280 Group

FEBRUARY 7, 2019

During the plan phase, product managers conduct more detailed and specific market research, along with competitive analysis to determine whether the opportunity is large and profitable enough to be viable. For example, market research and competitive analysis can be performed. Plan for success with a roadmap.

Development Team Review 174

Development Team Review Product Research Document Download 174

DISQO

JULY 5, 2018

Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. As someone who did market research for a decade, the last half while at Toyota, I saw this first-hand. Make small bets, via experimentation.

User Testing 40

User Testing Research Software Product Research Market Research 40

DISQO

JULY 5, 2018

Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. As someone who did market research for a decade, the last half while at Toyota, I saw this first-hand. Make small bets, via experimentation.

User Testing 40

User Testing Research Software Product Research Market Research 40

Userpilot

NOVEMBER 20, 2023

TPMs are responsible for market and customer research , but their main focus is on satisfying market needs from a technical point of view. A big part of their job is managing the roadmap and prioritizing technical initiatives in the product backlog. Product roadmap. Product vision.

Analytic Tools 105

Analytic Tools Feedback Software Research Software User Testing 105

280 Group

NOVEMBER 30, 2023

Roger uses his experience to help companies improve their product strategy development, product lifecycle process, full product considerations, competitive and market research processes, and roadmap development and evolution.

Certifications 156

Certifications Product Management Product Manager Research Software 156

280 Group

MARCH 27, 2020

How to conduct market research, but quantitative and qualitative, to quickly understand how your customer needs are shifting. Tips to support Marketing and Sales during this challenging time. Whether you should be updating your product roadmap more frequently, and how to do this strategically.

Customer Experience 263

Customer Experience Product Management Product Manager Research Software 263

280 Group

SEPTEMBER 20, 2021

In segmenting a market, Product Managers must leverage information from market research, customer surveys, website behaviors, and more to find commonalities and define groups of people with similar attributes. From there, personas can be created, bringing individuals within the various segments to life.

Data Visualization 295

Data Visualization Research Software Product Research User Testing 295

280 Group

MAY 12, 2021

Defining success : Product Managers must create a business case that sets goals and provides business justification to get buy-in from upper management, and a roadmap that outlines the development schedule. Once the product roadmap is approved, there’s more hard work ahead.

Data Visualization 317

Data Visualization Analytic Tools Research Software Feedback Software 317

280 Group

OCTOBER 29, 2022

Product Managers , on the other hand, focus on activities such as developing a product vision and roadmap, defining customer needs, making a business case for the product, and release planning. To that end, Product Marketers and Product Managers must work together to distill and refine it. #4: 4: Market Research.

User Testing 296

User Testing Product Marketing Product Research Research Software 296

The Product Coalition

FEBRUARY 23, 2024

Let’s go over some interview tips: Understand the Product Lifecycle: Familiarize yourself with the end-to-end process of product management, from ideation and market research to launch and iteration.

Data Visualization 136

Data Visualization Analytic Tools Research Software Feedback Software 136

Userpilot

NOVEMBER 23, 2023

Extensive market research is essential to assess the competitive landscape, identify opportunities, and shape the product vision. As roadmapping is a key part of the job, good PMs are competent users of product management applications that streamline the process. Product manager skills: market research.

Analytic Tools 105

Analytic Tools Research Software Data Visualization Product Research 105

Userpilot

JANUARY 16, 2024

ChatGPT can create broad multi-year roadmaps that prioritize the most critical feature requests , ideas, or improvements. 1: Perform market research Unmask your rivals with ChatGPT market research. ChatGPT performs market research. What is the annual growth rate of the market? #4:

ChatGPT 105

ChatGPT Data Visualization Onboarding KPIs Research Software 105

The Product Coalition

FEBRUARY 24, 2023

And so, the CPO finds himself in a position where he needs to deliver a clear roadmap, although the ground keeps shifting. Being open to pivot will show the CEO that the CPO is flexible and willing to adapt to market changes, which will help gain their trust and support. High-level roadmap: I like this concept for all stages.

Startups 127

Startups User Testing Feedback Software Customer Feedback 127

Userpilot

SEPTEMBER 29, 2023

We'll take you through idea generation, market research, defining a minimum viable product, building new features, managing the launch, and beyond. Product management team: Product managers set the vision, define a strategy, and build a roadmap that helps focus the team's efforts. Ready to get started?

User Testing 105

User Testing Feedback Software Research Software Product Research 105

Sequent Learning

DECEMBER 20, 2023

They delve deep into market research, analyzing customer needs and market trends, translating these insights into product features and enhancements. Product managers act as the bridge between stakeholders, engineers, marketers, and other teams. Product Development and Roadmapping : Collaboration is the key.

User Testing 52

User Testing Customer Feedback Certifications Product Management 52

Userpilot

MAY 5, 2022

The product management life cycle consists of seven main stages: You start with Market Research to assess the external business environment and identify the needs of the users. Roadmapping should focus on product vision and delivering key business objectives. 4: Roadmapping. #5: 1: Market research & user research. #2:

Product Research 98

Product Research User Testing Research Software Feedback Software 98

Userpilot

SEPTEMBER 20, 2023

Key responsibilities include setting out a clear product vision , building a product roadmap, organizing releases , and conducting continuous market research and analysis. Conduct user and market research to identify unmet needs. Build a product roadmap. Organize releases.

Reporting Tools 105

Reporting Tools Customer Experience User Testing Research Software 105

The Product Coalition

JUNE 15, 2020

80% of product managers say they don’t talk to their customers enough yet they report that their best sources of product ideas are direct customer feedback and market research. In the survey, 2 out of the top 3 sources of the best product and feature ideas came from Direct Customer Feedback and Market Research.

Product Research 117

Product Research Data Visualization User Testing Customer Feedback 117

Userpilot

AUGUST 29, 2023

The product management process starts with building an understanding of your users and the market, defining a vision and strategy , generating and prioritizing ideas that could solve user problems, articulating them in a clear roadmap, launching an MVP, and then gathering feedback to evolve it over time. Roadmap template from Miro.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

Userpilot

SEPTEMBER 4, 2023

It enables marketers to create better buyer personas, design more effective products, and position their brands favorably in the market. There are four primary ways of collecting psychographic segmentation data, including market research , in-app surveys , focus groups, and customer support teams.

Product Research 103

Product Research Data Visualization User Testing Research Software 103

Userpilot

SEPTEMBER 14, 2022

Both Product Marketing and Product Management teams need to work together. Product marketing is responsible for market research, product development, branding, advertising, and pricing. Market Research. Go-to-market strategy. What is (and isn’t) product marketing when launching a product?

Feedback Software 98

Feedback Software Product Research Research Software Product Marketing 98

Effective Roadmap Planning and Development Process for Enterprise Products

AUGUST 2, 2018

Roadmap Planning process Unlike Consumer products, you have two different types of audience to satisfy in Enterprise world, namely Buyer and User Persona. Typical process what I evangelize for roadmap planning process is the below. Market Research : Adopt Primary and Secondary research techniques to gather intelligence on the market.

User Testing 40

User Testing Enterprise Roadmap Product Research 40

Userpilot

AUGUST 10, 2022

Let’s have a look at the main steps: Conduct market research. Roadmapping. Conduct market research. Market research is necessary to assess the current situation in your industry. You can’t separate market research from customer research. Market Research.

Product Research 95

Product Research User Testing Feedback Software Research Software 95

Userpilot

OCTOBER 25, 2022

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Market research, differentiation, and positioning are necessary to prepare for the product launch. Conduct market research.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

280 Group

FEBRUARY 9, 2022

During the Plan phase, Product Managers perform detailed market research, customer research and a competitive analysis, to understand the product’s market potential. Market Needs and Product Description documents are created, along with a theoretical product roadmap. Phase 2: Plan .

Document 291

Document Development Team Review Software Review Systems Review 291

Roman Pichler

FEBRUARY 2, 2021

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

Agile 248

Agile Product Research User Testing Feedback Software 248