Userpilot

JANUARY 22, 2024

In this article, we dive deep into what a product marketing framework is and explore its essential components. TL;DR A product marketing framework is a structured but flexible approach to positioning and promoting your product. This means collecting feedback data to measure customer satisfaction.

Feedback Software 86

Feedback Software Research Software Analytic Tools Product Research 86

The Product Coalition

SEPTEMBER 21, 2020

Good product teams understand that their customers’ needs and behaviours are ever changing and the way to truly predict what impact any update will have is to try it on a small set of real customers. This article tackles the principles that successful teams use to maximize their outcomes.

Customer Experience 158

Customer Experience Data Visualization User Testing Product Research 158

Mind the Product

OCTOBER 8, 2018

Padman’s work has been literally life-changing, but it’s worth noting that his mindset and product development steps were as well-honed and effective as anything you’d see from the likes of Netflix, Amazon, or Google. This is a critical step, as the real user need is the seed from which any effective product has to grow.

Product Research 150

Product Research User Testing Marketing Weak Development Team 150

Userpilot

AUGUST 21, 2023

Product managers often work in cross-functional teams and bridge the gap between multiple departments. Product managers need to put themselves in the shoes of company executives, other team members, and of course end users so a strong affinity for empathy will go a long way. Communication skills. Leadership.

User Testing 76

User Testing Research Software Feedback Software Product Research 76

Userpilot

OCTOBER 25, 2022

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. They tell the product management team what they need to achieve. To track their progression towards adoption , you need to segment your users.

Product Research 83

Product Research User Testing Research Software Customer Feedback 83

Usersnap

JANUARY 26, 2022

What we’ve witnessed among our customer base is this: companies that continue to optimize their SaaS product tend to grow faster, and sustain their customer base long-term. Engaging customers can mean everything and nothing (depends who’s saying it ??), SaaS companies need to have products that put the customer front and center.

Feedback Software 111

Feedback Software Analytic Tools Research Software User Testing 111

Userpilot

APRIL 6, 2023

Developing and releasing sophisticated products with all the bells and whistles imaginable might seem like a great idea. Overengineered products are difficult to use, filled with bugs, and instead of improving your users’ lives, they make them unnecessarily complicated. Poor prioritization and external pressure are also common causes.

Feedback Software 83

Feedback Software Analytic Tools Research Software User Testing 83

Userpilot

SEPTEMBER 7, 2022

How do you collect customer data and identify white space opportunities? White space analysis identifies gaps in existing services on the market or in internal processes and uncovers hidden opportunities. It also gives product teams a better understanding of the market and sparks product innovation.

Data Visualization 87

Data Visualization Feedback Software Research Software Analytic Tools 87

Mind the Product

FEBRUARY 22, 2018

We launched UserMuse with what we believed to be a deep understanding of our primary market: product managers at B2B software companies. Our beliefs about them have mostly held up, except the big one of them being our primary customers. The user researchers use our platform for pretty much the same reason product managers do.

Product Research 96

Product Research User Testing Customer Experience Research Software 96

The Product Coalition

JULY 8, 2020

Paul is a product manager running an 8-people product team for a B2B web application in Seattle. For Paul, it’s easy to see his users’ interests and behaviors but with operational data, Paul will never understand why people are taking certain actions over some other actions in the application. I’m sure you are aware of them already.

Feedback Software 83

Feedback Software User Testing Customer Feedback Data Visualization 83

Userpilot

OCTOBER 20, 2023

Getting user feedback is a crucial step of the market research process. However, sentiment analysis takes things a step further to get a clearer view of your brand reputation in the eyes of multiple customer segments. Evaluate the impact of your product and marketing strategies in increasing customer satisfaction.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Customer Satisfaction 52

Userpilot

MARCH 15, 2022

Your go-to-market strategy is simply a roadmap for how you’ll take your product to the market. SaaS go-to-market plans can be used in several use cases. They can be used when launching a new product into an existing market, expanding to new customers, or emerging markets. GTM strategy.

Research Software 76

Research Software Strategy Customer Experience User Testing 76

The Product Coalition

OCTOBER 15, 2019

Are you willing to shape it and head straight to the development process? Many companies struggle to decide whether creating an MVP (minimum viable product ) or MMP (minimum marketable product) or any other type of a minimum product is the right way to start. test your concept’s problem/solution fit with potential customers.

User Testing 60

User Testing Product Research Feedback Software Customer Feedback 60

Userpilot

JUNE 9, 2021

How to get your first Product Marketing job. A Product Manager builds the product by identifying customer needs and creating specifications for developers. They also ensure it fulfills the business’s wider objectives, do the initial research, user interviews, and collect user feedback and data.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

Userpilot

AUGUST 29, 2022

Why are marketing data insights critical when making strategic business decisions? With marketing insights, product marketing teams can locate marketing channels that bring the most valuable customers. Product managers can use marketing data to improve customer experience.

Data Visualization 89

Data Visualization Customer Feedback Customer Experience User Testing 89

Userpilot

JANUARY 14, 2024

TL;DR A product manager leads the product management team and is responsible for overseeing all stages of the product development process. Typically, product managers are responsible for market and user research, product discovery , feature prioritization , and roadmapping. They earn around $201k/year.

Data Visualization 91

Data Visualization Analytic Tools Research Software Feedback Software 91

Userpilot

JANUARY 17, 2024

If you do not scale, you will be unable to reach a new pool of customers and your competitors will leave you in the dust. If you scale prematurely, you may struggle to satisfy customer expectations. Scaling involves finding the right timing, understanding customer psychology, and making critical decisions to drive product-led growth.

Feedback Software 88

Feedback Software Research Software Analytic Tools User Testing 88

Userpilot

AUGUST 15, 2023

Start by conducting extensive market research to understand the landscape, map out the needs of individual users to understand pain points, develop a clear value proposition, and then define key performance indicators to measure progress against. Book a demo with our team to learn more. Launch phase.

Feedback Software 72

Feedback Software Research Software Analytic Tools Product launches 72

The Product Coalition

JANUARY 26, 2024

The real world has limited resources, unrealistic deadlines, and new teams that have not been able to do research at all. However, when you only have days or weeks to gather actionable insights, you cannot boil the ocean with in-depth or extensive research methods. The perfect world does not exist, though.

User Testing 105

User Testing Product Research Research Software Data Visualization 105

Sachin Rekhi

OCTOBER 25, 2016

While every product team I've worked with leverages customer feedback to inform product decisions in some way, most fall short of designing their customer feedback loop to maximize the benefits to the product team of gathering, recording, and synthesizing feedback. Catalog Your Sources of Feedback.

Product Research 139

Product Research Feedback Loop Feedback Software User Testing 139

Userpilot

AUGUST 15, 2023

A product launch plan provides structure to your launch, enabling you to prioritize resources, prepare for every possibility, and reach potential customers. Your launch plan should contain the following: Detailed market research and competitive analysis that examines the current market state and identifies the needs of your target user.

Product launches 76

Product launches User Testing Feedback Software Research Software 76

Sachin Rekhi

JUNE 18, 2015

Over the past year at LinkedIn I developed a strong appreciation for using Net Promoter Score (NPS) as a key performance indicator (KPI) to understand customer loyalty. Net Promoter Score (NPS) is a measure of your customer's loyalty, devised by Fred Reichheld at Bain & Company in 2003. How NPS is Calculated. Collection Methods.

Product Research 129

Product Research Customer Experience KPI User Testing 129

Business of Software Conference

SEPTEMBER 3, 2019

We thought ‘Hey we’re on the right trajectory’ and then 2009 came and we thought ‘Oh crap this is going somewhere very bad.’ That is really good information, especially for our customers because we actually started to articulate what those features did. Our customers are not only ad blind, they overtly avoid any ads.

Marketing 40

Marketing Analytic Tools Research Software Technical Review 40

Userpilot

MAY 29, 2024

The product design process extends beyond the product designer's role, often requiring cross-functional collaboration among product designers , visual designers, UX designers, researchers, industrial design specialists, marketers, and engineers. Conduct user research to understand your target audience.

Data Visualization 86

Data Visualization Research Software Feedback Software Analytic Tools 86