The Product Coalition
JANUARY 11, 2023
Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. In other words, market research helps businesses understand what consumers want and how to effectively sell to them.
Userpilot
DECEMBER 13, 2023
How do you develop a robust UX strategy? We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! The strategy should also have information about the UX team, processes, and guidelines.
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UX Studio
NOVEMBER 26, 2018
Easier said than done… Is it not just a question of market research vs user research? We wrote this to help you choose the right research methods more easily. In this article we answer: How do we distinguish between types of research? What characteristics define market research vs user research?
Userpilot
DECEMBER 7, 2021
Product designer vs UX designer—how do these two roles measure up against each other? While product designers and UX designers often have intertwined responsibilities, they are not the same. This article will walk you through all you need to know about a product designer vs a UX designer. Product designer vs UX designer.
Userzoom
APRIL 21, 2020
UX at William Hill is all about understanding the psychology behind customer decisions and designing products that enhance their experience. How did you end up in your current UX role at William Hill? After I finished my psychology degree, I worked in marketing, PR and events for a few years. That’s how I started with UX.
Roman Pichler
FEBRUARY 2, 2021
Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.
Userpilot
MAY 5, 2022
The product management life cycle consists of seven main stages: You start with Market Research to assess the external business environment and identify the needs of the users. Roadmapping should focus on product vision and delivering key business objectives. 4: Roadmapping. #5: 1: Market research & user research. #2:
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