article thumbnail

Building a Strong Product Vision and Strategy: A Roadmap to Success

The Product Coalition

How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. A compelling product vision is a guiding light, providing direction and purpose to the development process.

Vision 138
article thumbnail

3 Empowerment Levels in Product Management

Roman Pichler

You use an outcome-based product roadmap and/or an opportunity solution tree , personas , user journey maps, and the product backlog to capture and validate your decisions and guide the product delivery effort. You employ the following artefacts: product vision and product strategy , business model and business case (if applicable), and KPIs.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Influencing the Product Roadmap

Pragmatic Marketing

has stayed on top of a rapidly evolving market by conducting research that delivers such products as the Game of Thrones Slots Casino , one of the drivers of the publicly traded company’s (Nasdaq ZNGA) third quarter, the best in its 12-year history. San Francisco-based Zynga Inc.

Roadmap 91
article thumbnail

Influencing the Product Roadmap

Pragmatic Marketing

has stayed on top of a rapidly evolving market by conducting research that delivers such products as the Game of Thrones Slots Casino , one of the drivers of the publicly traded company’s (Nasdaq ZNGA) third quarter, the best in its 12-year history. San Francisco-based Zynga Inc.

Roadmap 91
article thumbnail

Product Roadmap Presentation: 6 Examples Included Templates

Usersnap

In his book “Start with Why” , Simon Sinek boldly claims that the ‘Why’ behind your actions matters more than the ‘What’ This principle isn’t limited to leadership or personal motivation; it extends to every facet of the business, including product roadmaps. So how to create and present roadmaps effectively?

article thumbnail

Technical Product Manager: Exploring Their Role and Responsibilities

Userpilot

TPMs are responsible for market and customer research , but their main focus is on satisfying market needs from a technical point of view. Tech PMs work actively with product teams on the product vision and strategy. Conduct market research to identify gaps Market research is one of the key TPM responsibilities.

article thumbnail

What Is Product Management? Roles, Process, Tools, and More

Userpilot

A project manager is focused on the completion of a specific project, whereas product managers focus primarily on the long-term vision and evolving a product to deliver value over time. Here’s why it’s important: Defines a product vision and aligns strategy with organization goals. Champions a customer-centric approach.