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How to do Market Research: a Step-by-Step Guide

Userpilot

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research?

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Scaling Your Market Research for Business Growth: Tips and Resources

Spice Catalyst

Market research is a critical aspect of any business operation and essential for product success management. It provides valuable insights into what the customer wants to do, the target audience (target persona(s)), industry trends, competition, and emerging opportunities and technologies.

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Maximizing Insights by Leveraging the Benefits of Integrating Market Research and User Research

The Product Coalition

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. To choose the appropriate research method for the business, it’s important to clarify the problem we are trying to solve.

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Transforming customer support with automation: Key trends and challenges for support leaders

Intercom, Inc.

To understand the way support leaders are thinking about automation, we worked with an independent market research firm to survey a random sample of 404 customer support leaders across both B2B and B2C industries in several sectors, including retail, healthcare, and technology. Understanding the automation opportunity.

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Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

This session will dive into how organizations can still leverage historical customer and product data, but also think about how to augment development of strategies with marketing research and other shopper signals to efficiently drive e-Commerce growth. August 26th, 2021 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm GMT

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Why should you do Market Research?

Antwak Blog

Market research is the process of gathering information about your business’s buyer personas, target audience and customers. The market research also provides a deep understanding of wide variations of things. The trends in your industry and what’s new or trending for your consumers.

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The future of support: 5 key trends that will shape customer care in 2021

Intercom, Inc.

Below we dive into each of the five key trends from our research. It turns out many of the same challenges that make the trends we’ve already discussed such a great investment. Intercom commissioned an independent market research firm to survey a random sample of 593 support managers and leaders. Learn more here.