Alchemer Mobile

FEBRUARY 6, 2024

LOUISVILLE, COLORADO, February 6, 2024 : Alchemer — a global leader in experience feedback technology — announced today that it has been named to the Gartner Magic Quadrant for Voice of the Customer Platforms research report for the third consecutive time. Customers depend on Alchemer to make feedback meaningful to their business.

Reporting Tools 100

Reporting Tools Research Software Feedback Software User Testing 100

UX Planet

JANUARY 16, 2024

SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. They believe so strongly in their vision that they assume it’s universally appealing. This belief makes you disregard market research because you feel you already know everything customers want.

Branding 93

Branding User Testing Product Research Data Visualization 93

280 Group

MAY 11, 2021

The hard work starts early—from defining the target audience to conducting market research. They must analyze markets and competitors, build and refine the product vision , and bring together multiple teams—from engineering, to procurement, to sales and marketing, and more—to work toward a common goal.

Weak Development Team 317

Weak Development Team User Testing Customer Experience Product Management 317

Sequent Learning

DECEMBER 20, 2023

The role of a product manager is the linchpin in product development, overseeing the entire lifecycle from inception to market launch. They delve deep into market research, analyzing customer needs and market trends, translating these insights into product features and enhancements.

User Testing 52

User Testing Customer Feedback Certifications Product Management 52

Userpilot

NOVEMBER 23, 2023

Extensive market research is essential to assess the competitive landscape, identify opportunities, and shape the product vision. Conducting market research As a product manager, your job is to shape the product vision and strategy. Product manager skills: market research.

Analytic Tools 105

Analytic Tools Research Software Data Visualization Product Research 105

Userpilot

SEPTEMBER 20, 2023

Key responsibilities include setting out a clear product vision , building a product roadmap, organizing releases , and conducting continuous market research and analysis. Let’s take a deeper dive into the day-to-day activities of a typical product manager’s role : Define the product vision and strategy.

Reporting Tools 105

Reporting Tools Customer Experience User Testing Research Software 105

Userpilot

AUGUST 29, 2023

A project manager is focused on the completion of a specific project, whereas product managers focus primarily on the long-term vision and evolving a product to deliver value over time. Here’s why it’s important: Defines a product vision and aligns strategy with organization goals. Champions a customer-centric approach.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

Product Innovation Educators

MARCH 4, 2024

5:15] What did market research show about why consumers were switching to non-alcoholic beverages? We didn’t see ourselves in the economy segment; that didn’t make sense with the vision of a premium perspective. The challenge of product managers is how we translate that PowerPoint vision into reality.

User Testing 111

User Testing Vision Naming Branding 111

280 Group

JULY 13, 2020

We’re talking about skills like market research, voice-of-the-customer (VOC), competitive analysis , and prioritization, to name a few. Do You Have Stakeholder Buy-in On Your Product Vision? Assuming you are developing those hard skills, another important area is to define a clear vision and strategy for your product(s).

Customer Experience 279

Customer Experience Vision User Testing Download 279

Userpilot

OCTOBER 25, 2022

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Market research, differentiation, and positioning are necessary to prepare for the product launch. Conduct market research.

Product Research 98

Product Research User Testing Customer Feedback Feedback Software 98

Userpilot

DECEMBER 13, 2023

A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets. According to Jamie Levy, the main tenets of a UX strategy are business strategy, value innovation, validated user research , and frictionless UX. The strategy should also have information about the UX team, processes, and guidelines.

Research Software 104

Research Software Analytic Tools Feedback Software User Testing 104

Roman Pichler

FEBRUARY 19, 2024

Here are three signs that you are at this level: You engage in strategizing work , such as market discovery and market research, competitor research and competitive analysis, business modelling and financial forecasting, strategy validation, and selecting and applying the right key performance indicators (KPIs).

Product Research 245

Product Research Product Management Product Manager Customer Experience 245

280 Group

FEBRUARY 7, 2019

During the plan phase, product managers conduct more detailed and specific market research, along with competitive analysis to determine whether the opportunity is large and profitable enough to be viable. For example, market research and competitive analysis can be performed. CLICK HERE. Overview of the Plan Phase.

Development Team Review 174

Development Team Review Product Research Document Download 174

280 Group

OCTOBER 29, 2022

Product Managers , on the other hand, focus on activities such as developing a product vision and roadmap, defining customer needs, making a business case for the product, and release planning. To that end, Product Marketers and Product Managers must work together to distill and refine it. #4: 4: Market Research.

User Testing 296

User Testing Product Marketing Product Research Research Software 296

ProductPlan

JUNE 8, 2021

Market research—Reveals how others tell their stories and perceive the audience. Customer feedback—A door into what’s happening and the trends and evolution in the market. Aside from generating revenue, it’s also important to check if the solution aligns with the business’s direction, vision, and values.

Product Research 98

Product Research User Testing Research Software Feedback Software 98

Userpilot

SEPTEMBER 29, 2023

We'll take you through idea generation, market research, defining a minimum viable product, building new features, managing the launch, and beyond. designing screens, writing code, running tests), product management is a broader concept that encompasses strategy , vision, and product-market fit. Ready to get started?

User Testing 105

User Testing Feedback Software Research Software Product Research 105

ProductPlan

OCTOBER 11, 2022

Product owners have the following key responsibilities: Ensure the product strategy and vision continually guides the product development team’s execution. As the company and the product mature, the product manager gets busier working on pricing, conducting market research, or managing a launch. The interplay may vary.

User Testing 52

User Testing Customer Communications Research Software Data Visualization 52

Product Management Unpacked

AUGUST 21, 2020

Product Managers at startups also have the ability to make a large impact, with the ability to contribute to the vision and goals of the company with your market research and involvement. Most of the vision and goals are handed off from the top level, so you might have less influence over decision making.

Enterprise 204

Enterprise Startups User Testing Product Research 204

280 Group

MAY 12, 2021

Driven by a desire to better manage resources in his marketing department, McElroy defined the “Brand Man” as an individual who takes complete responsibility for the success of a brand or product. His vision launched the evolution of what we refer to as Product Management today.

Data Visualization 317

Data Visualization Analytic Tools Research Software Feedback Software 317

Product Innovation Educators

JUNE 29, 2020

Leaders of product management need agility, influence, trust, empathy, and motivating vision. Hard skills like market research or roadmapping are important, but they’re not enough. 17:30] Tell us about product vision. When you make a major change to an existing product, revisit the vision and adjust if necessary.

Agile 106

Agile Workshop Product Management Product Manager 106

Sequent Learning

DECEMBER 20, 2023

You’ll strategize, conduct market research, define product vision, and collaborate across teams. Key responsibilities include identifying market needs, defining product features, prioritizing tasks, and ensuring alignment with business goals.

Data Visualization 52

Data Visualization Certifications Product Management Product Manager 52

Imaginary Cloud - Design

AUGUST 19, 2021

This blog post will discuss what Design Research is, its top benefits, and how we do it at Imaginary Cloud. What is Design Research? The Benefits of Design Research. ? Market Research vs Design Research. ? Design Research steps. ? Design Research methods. User Research. ?

User Testing 110

User Testing Research Software Product Research Customer Experience 110

Userpilot

MAY 5, 2022

The product management life cycle consists of seven main stages: You start with Market Research to assess the external business environment and identify the needs of the users. Roadmapping should focus on product vision and delivering key business objectives. 1: Market research & user research. #2:

Product Research 98

Product Research User Testing Research Software Feedback Software 98

280 Group

SEPTEMBER 16, 2021

Place/Distribution : Market research will help define where and how to sell your products, whether in brand-specific stores, on your company’s website, through third-party retailers, through a sales force, or through some other channel.

Positioning 296

Positioning Reporting Tools Marketing Research Software 296

Userpilot

APRIL 6, 2023

To avoid falling into the trap, set clear and realistic objectives that are aligned with the product vision. Focus on the product vision to avoid the build trap Product vision outlines the long-term objectives for the product. Follow product vision. Let’s look at a few best practices. The tree consists of 3 main levels.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Userpilot

AUGUST 10, 2022

Let’s have a look at the main steps: Conduct market research. Conduct market research. Market research is necessary to assess the current situation in your industry. You can’t separate market research from customer research. Market Research. Idea management.

Product Research 95

Product Research User Testing Feedback Software Research Software 95

Userpilot

JULY 23, 2023

Product Marketer: Develops and executes marketing strategy that promotes the product’s value proposition and drives customer interest and adoption. Product Manager : Defines the product vision, roadmap , and features, collaborating with cross-functional teams to ensure the product meets customer needs and market demands.

Research Software 96

Research Software Data Visualization User Testing Marketing 96

Userpilot

AUGUST 13, 2023

Here are some more benefits to consider: Maximize customer value and satisfaction By using a methodical approach to prioritize features based on customer feedback , market research, and user data, product managers can identify features that are most aligned with customer needs and preferences. Product vision. Feature request.

Data Visualization 98

Data Visualization User Testing Customer Experience Feedback Software 98

Userpilot

JULY 31, 2023

Product managers should primarily be focused on the product itself – the roadmap, vision, and execution – while product marketing managers ’ main area of focus should be on product positioning and the go-to-market strategy. Product managers are responsible for the overall vision and strategic oversight of a product.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Roy Madden

JANUARY 29, 2021

You have 5+ years of marketing and demand generation experience with a proven track record of growing revenue from $5M to $25M ARR. You are a self-starter with the ability to work independently, articulate a vision, and execute it. You write exceptionally well (including go-to-market materials and customer case studies).

Marketing 118

Marketing White Paper User Testing Customer Experience 118

The Product Coalition

DECEMBER 6, 2023

Here is how a product strategy can help you create business results, even when the market is not in your favor. I sat with an entrepreneur who was helping me with market research for the work I do with startup founders and explained to him what I do. Many people confuse strategy with a general direction or vision.

Product Strategy 114

Product Strategy Research Software Strategy User Testing 114

Pragmatic Marketing

DECEMBER 3, 2019

” Sarkar pointed out that Zynga’s size (about 1,800 employees) helps product marketing research efforts, but there are less extensive methods smaller companies can use. ” That research could be meaningless data if PMMs fail to get involved early in development and influence the overall vision for a product.

Roadmap 91

Roadmap Data Visualization User Testing Product Research 91

Pragmatic Marketing

DECEMBER 3, 2019

” Sarkar pointed out that Zynga’s size (about 1,800 employees) helps product marketing research efforts, but there are less extensive methods smaller companies can use. ” That research could be meaningless data if PMMs fail to get involved early in development and influence the overall vision for a product.

Roadmap 91

Roadmap Data Visualization User Testing Product Research 91

The Product Coalition

MAY 13, 2020

Together they talk through what they want to build, and then the POM handles some of the the more nitty-gritty tasks, like data gathering and market research. Vision and Strategy: PMs own the product vision, defining the north star that keeps teams aligned and focused on a common goal.

Product Research 148

Product Research Data Visualization User Testing Research Software 148

ProductPlan

JANUARY 27, 2022

From culture fits and flexible hours to more tangible benefits, candidates also demand a compelling vision for the future , opportunities for advancement, commitments to social justice, diversity, inclusion, equity , and pay transparency. Workers don’t just want a paycheck.

Data Visualization 98

Data Visualization User Testing Product Research Reporting Tools 98

The Product Coalition

SEPTEMBER 4, 2023

And yet, useful improvements do not always add up to the desired results , especially when growth is a problem and the market is saturated with similar solutions. In this article, I talk about spotlight vision, when and how to switch focus, and provide six research ideas to consider when ready to broaden the view.

User Testing 129

User Testing Customer Feedback Vision Customer Experience 129

People-First Product Leadership

JUNE 11, 2023

Does your team (or organization) have a shared Mission, Vision, Strategy, and Goals? The author is anti-framework, yet ultimately provides a framework for product leaders to follow when creating a product vision. A good vision should be clear, punchy, and inspiring. A good vision should be clear, punchy, and inspiring.

Leadership 52

Leadership Vision Product Strategy Article 52